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Equilibrium Jurnal penelitian Pendidikan dan Ekonomi
Published by Universitas Kuningan
ISSN : 02165287     EISSN : 26145839     DOI : https://doi.org/10.25134
Core Subject :
Equilibrium Jurnal Penelitian Pendidikan dan Ekonomi merupakan jurnal lintas disiplin ilmu yang memublikasikan studi literatur, penelitian empiris, serta resensi buku terkait perkembangan keilmuan di bidang Pendidikan Ekonomi. Jurnal ini menyediakan wadah untuk memublikasikan artikel penelitian asli, artikel ulasan dari para kontributor, serta berita terbaru terkait pendidikan, ekonomi, dan manajemen. Cakupan topik dalam jurnal ini meliputi bidang Pendidikan Guru Ekonomi, Kurikulum dan Pengajaran Pendidikan Ekonomi, Media Pembelajaran Pendidikan Ekonomi, Kepemimpinan dan Manajemen Pendidikan Ekonomi, Teknologi Informasi, Komunikasi, dan Pendidikan Ekonomi, Koperasi dan Usaha Mikro, Kecil, dan Menengah (UMKM), serta Manajemen Teknologi Perkantoran, Bisnis, Akuntansi, dan Keuangan.
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Articles 54 Documents
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PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN BINTANG COFFEE Dede Abdurohman
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/a872x873

Abstract

Increasingly fierce competition in the coffee shop business requires entrepreneurs to come up with the right marketing strategies to attract consumers. One important factor is effective promotion and quality service that can satisfy customers and encourage them to make a purchase. This study aims to analyze the effect of promotion and service quality as independent variables on purchasing decisions as a dependent variable at Bintang Coffee. The research was conducted using a quantitative approach, with a correlational research design and quantitative methods through a survey approach. The research sample consisted of 90 respondents who were Bintang Coffee consumers. Data were collected using questionnaires and analyzed using descriptive and inferential statistical techniques. The results of the study indicate that promotion and service quality have a significant effect on consumer purchasing decisions. This confirms that the right promotional strategy, when supported by optimal service quality, can increase interest and purchasing decisions. The recommendation of this study is the need for Bintang Coffee management to continue to improve service and strengthen promotional strategies through relevant and effective media.
TRANSFORMASI UMKM BERKELANJUTAN: INTEGRASI AKUNTANSI HIJAU, KOMPETENSI DIGITAL, DAN KEBIJAKAN PUBLIK Iftarista Hardianasti Luckyanayu; Riyan Harbi Valdiansyah
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/v088wh52

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, but face significant challenges such as low financial literacy, technological limitations, and demands for sustainable business practices. This study aims to analyze the role of green accounting and digital competence in improving the sustainable performance of MSMEs, as well as to examine the extent to which government regulations can moderate this relationship. A quantitative approach was used by distributing questionnaires to ninety-three MSME respondents, the research method used was a survey. Primary data were analyzed using multiple correlation analysis and multiple linear regression with the help of SmartPLS software. The results show that green accounting and digital competence significantly affect the sustainable performance of MSMEs. Higher implementation of green accounting is positively correlated with better economic, social, and environmental performance. Similarly, the ability of MSMEs to utilize digital technology has been proven to increase operational efficiency, expand market access, and support sustainable innovation. However, sustainable government regulations do not show a significant effect on the sustainable performance of MSMEs, nor do they moderate the relationship between green accounting and digital competence with the sustainable performance of MSMEs. This indicates that internal factors of MSMEs are more dominant than external regulations. Therefore, MSMEs are advised to strengthen green accounting and digital competencies, while the government needs to design policies that are more implementable, inclusive, and relevant to the needs of MSMEs, such as providing tax incentives, mentoring programs, and training in green accounting and digital literacy.
DESKRIPSI KETERAMPILAN DASAR MENGAJAR DALAM PELAKSANAAN TUGAS GURU SEKOLAH DASAR DI WILAYAH PERBATASAN Ahsan Sofyan; Nur Pangesti Apriliyana; Rani Tania Pratiwi; Nur Hidayah; Nur Hasanah Nawir
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/3x9a2693

Abstract

This study aims to describe the current conditions of primary school teachers' competencies in Indonesian border areas (Kalimantan) in terms of Pedagogic, Personality, Social, and Professional aspects. The research method uses a qualitative-descriptive approach with literature review and limited field data. The results indicate that despite teachers in border areas normatively meeting formal qualification standards, the implementation and development of these four competencies still face significant constraints. Pedagogic competency is hindered by minimal use of innovative methods and ICT due to infrastructure limitations (Claro et al., 2024; Gangmei & Thomas, 2025). Professional competency is restricted by difficult access to learning resources and continuous self-development (Barnes et al., 2024; Fischer & McLean, 2024). Meanwhile, Social and Personality Competencies demand high adaptation to multicultural environments and geographical communication barriers. Comparatively, the quality of primary school teacher competencies in Indonesian border areas is not optimal and tends to lag behind neighboring countries' education systems, supported by more adequate infrastructure and continuous professional development focus. The main gap is caused by limitations in digital facilities and infrastructure, as well as welfare and incentive issues for teachers in Indonesia's 3T (Frontier, Outermost, Disadvantaged) regions. The emphasis on focused government policy intervention on improving ICT infrastructure and enhancing welfare and special incentives for border teachers is a key prerequisite to improving primary school teacher competencies to achieve professional quality standards.
PENGARUH KEMUDAHAN PENGGUNAAN QRIS DAN MEDIA SOSIAL TERHADAP IMPULSE BUYING MAHASISWAKOTA SEMARANG Nadya Ashri Ramadhani; Rizkia Fitri Marliani; Aulia Nabila Rizky Pratiwi; Ratna Dwi Safitri; Ridho Putra Wibowo; Inaya Sari Melati
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/k294nm72

Abstract

The digital revolution has fundamentally transformed consumer behavior paradigms, where the convenience of digital payments and the intensity of social media usage have become critical factors influencing impulse buying behavior among Generation Z. This study aims to analyze the effects of QRIS ease of use and social media usage intensity on impulse buying behavior among Generation Z students in Semarang City, with self-control as a mediating variable. This study employs a quantitative approach with explanatory research design involving 239 students from three public universities in Semarang City. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS software. The results indicate that QRIS ease of use does not have a significant direct effect on impulse buying, whereas social media usage intensity has a significant positive effect and self-control has a significant negative effect on impulse buying. Mediation testing using the Sobel Test demonstrates that self-control plays a significant mediating role in the relationship between QRIS ease of use and social media usage intensity on impulse buying. This research provides theoretical contributions by enriching the Stimulus-Organism-Response (S-O-R) theory in the digital economy context and offers practical implications for digital marketing practitioners, educational institutions, and policymakers in developing digital financial literacy strategies to foster rational consumption patterns among students.
LITERASI KEUANGAN DAN AKSES SUMBER BELAJAR TERHADAP PERILAKU FINANSIAL MELALUI FINANCIAL SELF-EFFICACY Bulan Rahmalia; Wahidatul Jannah; Maharani Augusta Handini; Yoga Prastiya; Octavia Ishmatul Maula; Inaya Sari Melati
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ph2r8m69

Abstract

This study aims to analyze the influence of financial literacy and access to learning resources on the financial behavior of students at SMKN 2 Semarang, with financial self-efficacy (FSE) serving as a mediating variable. A quantitative approach was employed by distributing questionnaires to 207 students in the Accounting Expertise Program. The data were analyzed using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the variables. The results indicate that financial literacy has a significant effect on FSE, while access to learning resources does not show a significant influence. FSE strongly affects financial behavior, whereas financial literacy and access to learning resources do not provide a direct effect on students’ financial behavior. Mediation analysis reveals that FSE fully mediates the relationship between financial literacy and financial behavior and partially mediates the relationship between access to learning resources and financial behavior. These findings highlight that students’ confidence in managing finances plays an essential role in shaping more responsible financial behavior. The study recommends strengthening FSE through practice-based financial learning, improving the quality of financial literacy materials, and providing relevant and accessible learning resources.
PERAN EMOTIONAL DESIRE DAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KEPUASAN PELANGGAN DAN ELECTRONIC WORD OF MOUTH Revan Gastiadi Reza; Rindika Pramadanti
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/5fs6ye30

Abstract

This study aims to analyze the effects of emotional desire and Instagram social media on customer satisfaction and electronic word of mouth (e-WOM), as well as to examine the mediating role of customer satisfaction among consumers of Nomi-Nomi Delight East Jakarta. This research employs a quantitative approach using primary data collected through questionnaires from 170 respondents selected via purposive sampling in November 2025. Data analysis was conducted using Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results indicate that emotional desire has a positive and significant effect on customer satisfaction, but does not significantly influence e-WOM. In contrast, Instagram social media has a positive and dominant effect on both customer satisfaction and e-WOM. Furthermore, customer satisfaction does not have a significant effect on e-WOM and fails to mediate the relationships between emotional desire and Instagram social media on e-WOM. These findings emphasize that emotional factors play a greater role in shaping internal customer satisfaction, while electronic word-of-mouth behavior is more strongly driven by the strength of digital marketing activities and content, particularly on Instagram, thereby providing strategic implications for the development of digital marketing strategies in the culinary business sector.
PERAN PENDIDIKAN MANAJEMEN KEUANGAN FORMAL TERHADAP PERILAKU KEUANGAN GENERASI Z Galih Wiratama; Phesona Elok Brillyananda Toruan
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/bvbt6w56

Abstract

Generation Z increasingly faces financial management challenges characterized by high consumption tendencies, weak saving behavior, and low engagement in investment activities. In this context, formal financial management education plays a strategic role in shaping more rational financial behavior. This study seeks to analyze how formal financial management education influences consumption patterns, saving habits, and investment decisions among Generation Z. This research employs a quantitative approach. The sample consists of 75 students from the Polytechnic of State Finance STAN who have completed a Financial Management course. Data collection was conducted through an online Likert-scale questionnaire, and the resulting data were examined using simple linear regression analysis. The results indicate that formal financial management education has a positive and significant effect on all three dimensions of financial behavior. The strongest effect is observed in investment behavior, followed by consumption and saving behavior. These findings suggest that formal financial management education contributes meaningfully to promoting more rational and long-term oriented financial behavior among Generation Z.
EVALUASI KINERJA KEUANGAN BANK BPD BALI BERDASARKAN RASIO PROFITABILITAS (PERIODE 2020-2024) Jamaludin Jamaludin; Riski Dwi Nugroho
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/8wfrxj31

Abstract

BPD Bali plays a strategic role in regional economic development. Therefore, it is essential to maintain healthy and sustainable financial performance to support regional economic stability and growth. This study aims to evaluate the financial performance of Bank Pembangunan Daerah (BPD) Bali based on profitability ratios, namely Return on Assets (ROA), Return on Equity (ROE), Net Interest Margin (NIM), and Operating Expenses to Operating Income (BOPO) during the 2020–2024 period. The research approach used is descriptive quantitative with evaluative analysis. Data are sourced from Bank BPD Bali's annual financial reports, which are processed to calculate profitability ratios and compared with Indonesian banking industry standards. The analysis was conducted to assess the bank's ability to generate profits and its operational efficiency. The results show that BPD Bali's ROA and ROE are in the "Very Healthy" category, with averages of 2.04% and 17.22%, respectively, indicating effective asset and capital management. While the NIM fluctuated significantly, particularly in 2022–2023, the five-year average of 3.90% is considered "Healthy." Meanwhile, BOPO (Operating Inefficiency) showed high operational inefficiency, with an average of 1,029.45%, categorized as "Unhealthy," indicating significant operating cost pressure relative to operating income. Overall, BPD Bali has consistently generated profits, but operational efficiency improvements are needed to maintain sustainable profitability.
PENGARUH METODE PEMBAYARAN QR E-WALLET, MONEY AVAILABILITY DAN GAYA HIDUP TERHADAP IMPULSIVE BUYING PADA MAHASISWA Rhesty Puspita Sari; Suroto Suroto; Meyta Pritandhari
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ksz1x527

Abstract

This study examines the effects of QR code–based e-wallet payment methods, money availability, and lifestyle on impulsive buying among Economics Education students at the University of Lampung. A quantitative descriptive–verificative approach was applied using ex post facto and survey methods, with data collected from 283 students through questionnaires and analyzed using t-tests and F-tests in SPSS. The independent variables contributed significantly to impulsive spending, both simultaneously and partially. The F test produced an F above the critical value (88.434 > 2.66), with an R² of 0.621, proving that 62.1% of impulsive buying behavior can be explained by the independent variables, with the remaining 37.9% being influenced by other factors. The novelty of this study lies in the combined analysis of QR-based digital payments, money availability, and lifestyle, which have rarely been examined together in previous research. The findings highlight the importance of financial management and financial literacy to reduce impulsive buying behavior among students.
PENGARUH STRATEGI PEMBELAJARAN AKTIF TIPE THE POWER OF TWO TERHADAP AKTIVITAS BELAJAR Suparmi Suparmi; Asri Neli Putri; Annisa Rahmadani; Diah Santika
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 23 No. 01 (2026): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/m7xc9k54

Abstract

This research analyzes the influence of the Power of Two type active learning strategy on student learning activities in class IX social studies learning at Mts Jami' Al- Kautsar Kijang Makmur District. Kampar. The aim of this research is to find out how students' learning activities are after using the Power of Two type of active learning strategy in class IX social studies learning, then to find out the effect of the Power of Two type of active learning strategy on student learning activities. in class IX social studies learning.This study is a pre-experimental (non-design) with a one-group pretest-posttest design. The researcher used a saturated sampling technique, often used when the population is relatively small, less than 30 students. The population of this study was all ninth-grade students at Mts Jami' Al-Kautsar Kijang Makmur, consisting of one study group of 28 students. The analysis techniques used were descriptive and inferential analysis.The results of this descriptive study indicate that student learning activities after using the Power of Twoactive learning strategy in ninth-grade social studies at Mts Jami' Al-Kautsar Kijang Makmur were in the very high category, compared to before using the Power of Twoactive learning strategy, which was in the moderate category. The results of the inferential analysis of the hypothesis test data using the difference test obtained a Sign value (two-tailed) that was less than alpha and the t test with manual calculations obtained a calculated t value that was more than the t table, this indicates that Ha is accepted, meaning that there is a significant influence of the use of the active learning strategy of the Power of Two type on the learning activities of class IX students of Mts Jami'Al-Kautsar Kijang Makmur. Selecting the right learning strategy can enhance learning activities in line with the desired learning objectives. The power of two active learning strategies can improve students' independent thinking and discussion skills, as well as their motivation to learn.

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