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Equilibrium Jurnal penelitian Pendidikan dan Ekonomi
Published by Universitas Kuningan
ISSN : 02165287     EISSN : 26145839     DOI : https://doi.org/10.25134
Core Subject :
Equilibrium Jurnal Penelitian Pendidikan dan Ekonomi merupakan jurnal lintas disiplin ilmu yang memublikasikan studi literatur, penelitian empiris, serta resensi buku terkait perkembangan keilmuan di bidang Pendidikan Ekonomi. Jurnal ini menyediakan wadah untuk memublikasikan artikel penelitian asli, artikel ulasan dari para kontributor, serta berita terbaru terkait pendidikan, ekonomi, dan manajemen. Cakupan topik dalam jurnal ini meliputi bidang Pendidikan Guru Ekonomi, Kurikulum dan Pengajaran Pendidikan Ekonomi, Media Pembelajaran Pendidikan Ekonomi, Kepemimpinan dan Manajemen Pendidikan Ekonomi, Teknologi Informasi, Komunikasi, dan Pendidikan Ekonomi, Koperasi dan Usaha Mikro, Kecil, dan Menengah (UMKM), serta Manajemen Teknologi Perkantoran, Bisnis, Akuntansi, dan Keuangan.
Arjuna Subject : -
Articles 54 Documents
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AKTIVITAS MARKET DAY SEBAGAI PENGUATAN LITERASI KEUANGAN UNTUK ANAK USIA DINI Dedeh Komalasari; Darmayanti Darmayanti; Rani Tania Pratiwi; Deden Agustira
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 01 (2025): EQUILIBRIUM: Jurnal penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/pg5cr038

Abstract

Commitment to providing student-centered education is very important. To provide real experience in strengthening the financial literacy of early childhood through fun activities for children, namely market day activities. The background problem is that children do not know and understand the value of currency and several terms in financial literacy. The aim of the research is an effort to introduce financial literacy as a supporter of children's life skills. The research was conducted at Nurul Hidayah Cileley Kindergarten with all students as the object. The research approach is a qualitative descriptive method that will explain market day activities from planning and implementation to evaluation and explain the basic financial literacy provided in accordance with children's development. Active participation of early childhood in market day activities can strengthen children's financial literacy and influence children's life skills as well as children's social and emotional abilities through independent and responsible character. It is hoped that literacy strengthening will be carried out continuously and sustainably.
ANALISIS NILAI PERUSAHAAN MENGGUNAKAN MODEL TOBINS-Q UNTUK MENILAI KINERJA BANK RAKYAT INDONESIA TBK PERIODE 2013-2022 Jamaludin Jamaludin
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 01 (2025): EQUILIBRIUM: Jurnal penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/y9wjn382

Abstract

The purpose of this research is to find out and analyze the value of the company using Tobin's-Q, to know and analyse the financial performance of PT Bank Rakyat Indonesia Tbk Period 2013-2022. The research method used is quantitative research method with a quantitatively descriptive approach. The analytical tool used is to calculate the Tobins-Q model and use the Return on Asset formula to determine its financial performance and is determined using banking industry standards. The company value of PT Bank Rakyat Indonesia Tbk Period 2013-2023 is if seen from the value of Tobins-Q in the year 2013-2022 the management of the company at PT Banco Rakyat Indonesia tbk succeeded in managing the assets/assets of its company and is in overvalued criteria. It's on criterion one that's very healthy. The People's Bank of Indonesia has shown good performance in line with the growing level of public confidence.
PENGARUH INTEGRATED MARKETING COMMUNICATION DAN BRAND POSITIONING TERHADAP PROSES PENGAMBILAN KEPUTUSAN UNTUK MENJADI MAHASISWA DI POLITEKNIK LP3I CIREBON DENGAN CITRA PERGURUAN TINGGI SEBAGAI VARIABEL INTERVENING Enggun Yoga Nugraha; Anton Budiyono
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 01 (2025): EQUILIBRIUM: Jurnal penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/89pbg085

Abstract

The implementation of IMC is realized through advertising, sponsorship, public relations, personal selling, and sales promotion, while brand positioning in higher education can be achieved through reputation and prospects for future graduates. The image of the educational institution, as a mediating variable, can be measured through good quality, reliability, benefits, service, risk, cost, and popularity. The aim of this research is to analyze the influence of IMC and brand positioning on the Decision-Making Process, with College Brand Image as the intervening variable. LP3I Polytechnic has experienced fluctuations in the number of student registrations, despite implementing marketing strategies through Integrated Marketing Communication and brand positioning. The basis of this research lies in previous studies conducted by Harjadi (2017) on Integrated Marketing Communication and Febriyeni (2019) on IMC and brand positioning in relation to purchase decisions. The difference in this research lies in the dependent variable, research object, and different fields. The method used is descriptive-verificative with data collected through a questionnaire via Google Forms, and analyzed using Path Analysis. The results of the study indicate that Integrated Marketing Communication has a significant positive influence on the College Brand Image of LP3I Cirebon, Brand Positioning has a significant positive influence on the College Brand Image of LP3I Cirebon, Integrated Marketing Communication has a significant positive influence on the Decision-Making Process, Brand Positioning has a significant positive influence on the Decision-Making Process, College Brand Image of LP3I Cirebon has a significant positive influence on the Decision-Making Process, College Brand Image of LP3I Cirebon can mediate the influence of Integrated Marketing Communication on the Decision-Making Process, and College Brand Image can mediate the influence of Brand Positioning on the Decision-Making Process.
PENGARUH KEPEMIMPINAN TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL MEDIATOR: Survei Pada Karyawan Bank BWS KC Bogor Asep Gugun Barlian; Agie Hanggara
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 01 (2025): EQUILIBRIUM: Jurnal penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/2hsb6n91

Abstract

The findings from the preliminary study conducted at Bank BWS KC Bogor showed that employee work results were still declining, achievement of work targets was still hampered, work standards were still not in accordance with expectations, and problem solving at work was still less than optimal. The problems that occurred were suspected to be caused by leadership factors and low work motivation. The purpose of this study was to determine whether leadership had an effect on employee performance; and whether work motivation mediated the influence of leadership on employee performance at Bank BWS KC Bogor. The method used in this study was a survey method with a correlational approach. The population in this study were all employees at Bank BWS KC Bogor, totaling 56 people. The instrument used in this study was a type of questionnaire that measured the Likert attitude scale with 5 (five) alternative answers. The data analysis technique used was mediation analysis. Based on the results of the study, it was found that leadership had a positive effect on employee performance. This means that the more effective the leadership, the more employee performance will increase; Work motivation partially mediates the influence of leadership on employee performance. This means that leadership affects employee performance both directly and indirectly, namely through work motivation.
PENGARUH PERSEPSI HARGA, BRAND IMAGE DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN Adelia Nur Eksanti; Salman Paludi
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 2 (2025): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/mkavj910

Abstract

The growing interest in coffee consumption in Indonesia has led to the proliferation of various coffee brands, including Kopi Tuku, which is the focus of this study. This research examines the influence of price perception, brand image, and electronic word of mouth (EWOM) on consumers' purchasing decisions at Kopi Tuku. The study employs a quantitative approach using multiple linear regression statistical method, including t-tests, ANOVA, and regression analysis. Accidental sampling was used to select 126 respondents who were customers of Kopi Tuku between December 2024 and January 2025. Data was collected through questionnaires. Multiple linear regression analysis results indicate that price perception and EWOM significantly impact purchasing decisions, while brand image does not. These findings suggest that Kopi Tuku consumers are susceptible to price and are strongly influenced by recommendations from others. This research provides insights for Kopi Tuku's management to focus on competitive pricing strategies and leverage EWOM platforms. However, strengthening brand image should remain a priority for long-term customer loyalty. This study is expected to contribute to the development of Kopi Tuku's marketing strategy.
PERSEPSI MASYARAKAT TERHADAP PELAYANAN PUBLIK SEKTOR KETAHANAN PANGAN DAN PERTANIAN KABUPATEN TAPIN TAHUN 2024 Luthfi Hidayat
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 2 (2025): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/q66z7c57

Abstract

The declining position of the Tapin Regency Human Development Index (HDI) over the past two years is an indication of irregularities in public services. Therefore, it is important to conduct a study on the performance of public services in the food security and agriculture sector. The purpose of this study is to collect, process, analyze, and interpret data on public perceptions of public services performances in the food security and agriculture sector. The study method include taking secondary data from government, business community and civil society. The results are mapped during the 2023 budget year, then primary data is collected through sample, informant and in-depth interview techniques. The results of the study show that there is an increase in the quantity and quality of services provided by the Tapin Regency government in the food security and agriculture sector. However, the increase in service has not been able to satisfy the community. Feelings of dissatisfaction arise because the community has experienced similar services from business community. In this case, several coal mining companies provide periodic services to the community around. BMB Block-2 coal mining company has succeeded in empowering the community's economy through the development of goat farming in Pantai Cabe Village. In conclusion, business community (through the company's CSR program) in Tapin Regency is considered to have higher quality. Therefore, it is recommended that the bureaucracy within the Tapin Regency Government follow the public service practices of the business community in the field of food security and agriculture.
IMPLEMENTATION OF ISO 9001:2005 QUALITY STANDARDS ON SCHOOL PERFORMANCE Dikdik Harjadi; Dewi Fatmasari; Muhammad Rezza Mahendra; Nida Putri Awalia
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 2 (2025): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/thrzsv46

Abstract

This study was conducted with teachers and educational staff at SMK Negeri 3 Kuningan. The purpose of this research is to determine the influence of ISO certification planning, organizational commitment, and procedure implementation on school performance. The population in this study consisted of 173 respondents. Data collection methods used questionnaires, and the data analysis technique applied was multiple linear regression analysis. The results of the tests indicate that ISO certification planning, organizational commitment, and procedure implementation have a positive and significant effect on school performance. Additionally, ISO certification planning positively and significantly influences school performance, organizational commitment positively and significantly influences school performance, and procedure implementation positively and significantly impacts school performance.
EVALUASI PENGUATAN PENDIDIKAN KARAKTER DI SMA ANNUQAYAH DALAM KURIKULUM SEKOLAH Krista Suci Reffandi; Dhea Sarfita; Ina Silfina; Luqman Hakim; Meylia Elizabeth Ranu; Tri Sudarwanto; Retno Mustika Dewi
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 2 (2025): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/rv198r34

Abstract

Character education serves as a vital effort in shaping students who uphold moral values, ethics, and personal integrity. It is a key objective in school-based education, particularly in nurturing a generation that embodies strong national character. The implementation of a school curriculum that emphasizes the reinforcement of character education functions as an essential strategy to promote a safe and supportive learning environment. This study aims to evaluate the implementation of the educational program at SMA Annuqayah, particularly in the school curriculum, with a focus on strengthening students’ character education. The research employs a qualitative approach, concentrating on the implementation of learning strategies, student engagement, and school policies that support the enhancement of character education. Data were collected through observations, interviews, and document analysis. The findings reveal that the implementation of the school curriculum aimed at character development has been carried out effectively. Overall, character education at SMA Annuqayah has been successfully implemented through various intracurricular activities, extracurricular programs, and the cultivation of school culture. Although there are several factors that may hinder the process of strengthening character education, these challenges serve as opportunities for the school to continuously innovate through interactive learning and by enhancing the involvement of teachers and students in academic processes.
ANALISIS PENGARUH PERSEPSI MAHASISWA TENTANG PROGRAM PPG DAN PROFESI GURU TERHADAP MINAT MENJADI GURU Atin Nuryatin; Rani Tania Pratiwi; Liya Aliya
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 2 (2025): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/pd6a6v80

Abstract

The objective of this study is to explore how students' attitude towards the Teacher Professional Education (PPG) Program and toward the teaching profession influences their willingness to be a teacher. In this research, a quantitative paradigm in the mode of survey technique was utilized, conducted at the Faculty of Teacher Training and Education (FKIP), Universitas Kuningan, during the 2024/2025 academic year. 71 students were proportionately randomly selected using Slovin's formula. Likert-scale questionnaire data were analyzed with the help of SPSS using multiple linear regression. It has been revealed that students' perceptions towards the PPG Program and the teaching profession play an important role in shaping their interest in pursuing a career as a teacher. Positive attitudes towards the PPG and teaching profession foster students' interest in becoming teachers. Attitudes account for approximately 36.8% of students' interest in becoming teachers. These findings indicate that improving students' positive attitudes towards both the PPG Program and the teaching profession can increase more interest in being a teacher. While all that variance can be explained by inherent ability, other external factors not included in this study, such as family background, learning experiences, and social influences, account for the remaining 63.2% of the variance, which can contribute to influencing the career choices of students as well. Though student perceptions of the PPG Program are generally moderate to positive, their perceptions of the teaching profession as a whole, particularly of teacher welfare and workload, remain quite low. This inequality is clearly in view of the necessity of systemic remedies to the objective conditions of teaching as a profession, like career prospects and social standing. Consolidating these elements not only helps to draw talented teachers, but also benefits the long-term continuation of the profession.
STRATEGI BISNIS BERKELANJUTAN PUPUK ARDHIFER MENGGUNAKAN MODEL BISNIS KANVAS Rijal Assidiq Mulyana
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 2 (2025): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/wg778w19

Abstract

As an agrarian nation, fertilizers have emerged as a fundamental requirement for sustaining the agricultural environment in Indonesia. The Dangiang Pilar Pajajaran Consumer Cooperative manufacture Ardhifer fertilizer to meet this requirement. From a business perspective, Pupuk Ardhifer needs to concentrate on ensuring its benefits reach a wider audience. The business model canvas serves as an analytical instrument for formulating the business strategy of Pupuk Ardhifer. The study aimed to analyze the sustainable business practices of Pupuk Ardhifer, formulate a business model canvas for the company, and identify priority strategies based on nine key factors as a foundation for business development plans. The study employed qualitative descriptive methods, utilizing data sourced from interviews with supervisors and cooperative managers, alongside additional information gathered from focus group discussions (FGD) with expert speakers. The research findings demonstrate that the sustainable business model employed by Pupuk Ardhifer utilizes an integrated farming concept, characterized by collaboration among breeders, cooperatives, and farmers. The analysis of the business model canvas indicates that the Dangiang Pilar Pajajaran Consumer Cooperative should prioritize three elements to expand its market reach and enhance production capacity: key resources, key partnerships, and channels.

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