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Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
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Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
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Articles 480 Documents
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Brand Image terhadap Buying Decision pada J.Co Donuts & Coffee Mega Mall Manado Vebiola Melinda Pongoh; Johny R. E. Tampi; Joula J. Rogahang
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine whether Brand Image affects the Buying Decision at J.CO Donuts & Coffee Mega Mall Manado. This research is a type of quantitative research with a consumer population of J.CO & Coffee Mega Mall Manado. The sample size uses the opinion expressed by Roscoe, in the Research Method for book that the proper sample size in the study is between 30 and 500 is sufficient to be used in a study. Therefore, the sample in this study was 100 respondents. The data analysis technique used simple linear regression analysis. In the case of a simple regression test, the results show that partially there is an influence between Brand Image and Buying Decision. Validity and Reliability Test. The results of this study indicate the relationship between the influence of the Brand Image variable on the Purchase Decision by 70.2%, indicating that the results of this study have a positive and significant effect on the Purchase Decision of J.CO Donuts & Coffee Mega Mall Manado products partially.
Inovasi Smartphone Iphone terhadap Keputusan Pembelian Mahasiswa Fispol Unsrat Nashara Veren Imon; Johnny A. F. Kalangi; Lucky F. Tamengkel
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine whether innovation has an effect on smartphone purchasing decisions for students of the Faculty of Social and Political Sciences, Sam Ratulangi University, Manado. This research is a type of quantitative research with the population selecting students who fill the KRS or even semester active students and the researchers take 2827 students. So that the sample size uses the Slovin formula, and after being calculated using this formula, the sample in this study amounted to 97 respondents. The data analysis technique used simple linear regression analysis. In the case of a simple regression test, the results show that there is an influence between innovation on purchasing decisions. The results showed the relationship between the influence of the Innovation variable on the Purchasing Decision by 48.1%, indicating that the results of this study partially have a positive effect on the iPhone Smartphone Purchase Decision on the students of the Faculty of Social and Political Sciences, Sam Ratulangi University.
Brand Image terhadap Keputusan Pembelian pada KFC Megamall Manado Freyla F. M. Kaligis; Frendy A. O. Pelleng; Dolina L. Tampi
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine whether the influence of Brand Image on purchasing decisions at KFC megamall Manado. This research is a type of quantitative research with a population of consumers who eat at KFC Megamall. The sample size uses the guidelines proposed by Roscoe, namely a sample of more than 30 and less than 500 is sufficient to be used in a study. Therefore, the sample in this study was 100 respondents. The data analysis technique used simple linear regression analysis. The results showed that there was an effect of brand image on purchasing decisions. In the case of a simple regression test, the results show that brand image has an effect on purchasing decisions.
Analisis Kualitas Pelayanan Pos Indonesia Cabang Tanawangko Gladys Livia Worung; Frendy A. O. Pelleng; Dantje Keles
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the quality of Pos Indonesia services at the Tanawangko branch. This research is a quantitative qualitative research. The method used in this research is a survey and distributing questionnaires to samples taken from the population, then the data is collected. Data analysis used in this study is the TERRA dimension which is useful for analyzing service quality based on physical evidence (tangible), empathy (empathy), reliability (responsiveness), responsiveness (responsiveness) and assurance (assurance). In this study, the population is the customers of PT. Pos Indonesia branch of Tanawangko where to find out the population, the researcher used the Roscoe formula in Sugiyono (2009: 129) and the sample size used in this study was 60 respondents. The results of this study indicate that the dimensions of Responsiveness, Empathy and Assurance of service quality provided by the Tanwangko branch of the Indonesian Post Office are very good because they are in accordance with consumer expectations. Whereas in Tangible and Reliability, the quality of service provided is good but still has several shortcomings.
Worklife Balance dan Kompensasi terhadap Kepuasan Kerja Karyawan PT Hasjrat Abadi Cabang Kotamobagu Reuny Findy Endeka; Wehelmina Rumawas; Tinneke M. Tumbel
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of Work life Balance and compensation on Employee Job Satisfaction at PT Hasjrat Abadi, Kotamobagu Branch. This study used a quantitative approach, namely respondents as many as 61 samples whose sampling technique used saturated samples. The data collection technique is by distributing questionnaires. The analysis technique in this study uses the Partial Least Square (PLS) data that meets the analytical technique that has been processed using the SmartPLS3 application. It is known from the results of the analysis that the independent variables Work life Balance and Compensation have an influence on the dependent variable, namely job satisfaction. The results showed that Work life Balance did not significantly influence Job Satisfaction. This means that the level of Work life Balance will not affect job satisfaction. This study shows that compensation has a significant and positive effect on job satisfaction. That is, the level of compensation will affect the job satisfaction of employees. And also this study found that work-life balance and compensation had no significant effect.
Brand Image Mobil Daihatsu Sigra terhadap Keputusan Pembelian di PT. Astra International Tbk. Daihatsu Malalayang Ronaldo D. Wajongkere; Johny R. E. Tampi; Lucky F. Tamengkel
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of brand image and which variables have the dominant influence on purchasing decisions for Daihatsu Sigra cars at PT. Astra International Daihatsu Tbk. Malalayang. The variables in question are corporate image, user image and product image. This research was conducted at PT. Astra International Daihatsu Tbk. Malalayang. The research model used is the method of observation, interviews, questionnaires and literature study which is carried out systematically based on the research objectives. The method of analysis used is multiple regression method. Then using the F test to determine the brand image variables (corporate image, user image and product image) simultaneously affect the decision to buy a Daihatsu Sigra car and the T test to determine the variable brand image corporate image, user image and product image which is more dominant in influencing the car. Daihastu Sigra's purchase decision. The results showed that the variable brand image (corporate image, user image and product image) simultaneously affects the purchasing decision of a Daihatsu Sigra car. From the variable brand image (corporate image, user image and product image), it turns out that the product image variable is more dominant in influencing the decision to buy a Daihastsu Sigra car. Thus, the hypothesis can be accepted. 
Pengaruh Kesadaran Merek terhadap Keputusan Pembelian Smartphone Xiaomi di Manado Kelvin Christian Porajow; Johny A. F. Kalangi; Lucky F. Tamengkel
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of brand awareness on purchasing decisions of Xiaomi smartphones in Manado. Brand awareness variables were tested using 3 indicators and the Xiaomi smartphone purchasing decision variable used 4 indicators. This research methodology using purposive sampling quantitative research approach. The sampling technique used was a population of 50 respondents. The data collection technique was carried out by observing the field and distributing questionnaires to respondents, using correlation analysis and simple linear regression. The R result between the two variables is 55%, which means that the relationship between Brand Awareness and Purchasing decisions is occasional. Then the R square value (coefficient of determination) is 25.5%. shows that brand awareness is able to explain Purchase Decisions by, 25.5%, while the other 74.5% are determined by other factors not examined in this study such as price, product quality, marketing techniques and others. Then this influence means that Brand Awareness is one of the factors that sufficiently affects the purchasing decision of a Xiaomi Smartphone.
Lingkungan Kerja dan Stres Kerja terhadap Kinerja Karyawan PT. Sinar Galesong Prima Mariella Pantouw; William A. Areros; Wehelmina Rumawas
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study is to determine the effect of work environment and work stress on employee performance at PT. Sinar Galesong Prima. In this study using a quantitative approach, with a sample of 60 respondents. The sampling technique in this study uses the Non-Probability Technique. Data collection in this study was carried out using a questionnaire. The analysis technique used in the study was Partial Least Square (PLS). Data that has met the requirements for analysis will be processed using the Smart PLS3 program. The results of statistical testing, it was found that the independent variables work environment and work stress have an effect on the dependent variable of employee performance. This means that there is a positive and insignificant influence between the work environment on the work environment, work stress on employee performance.
Persepsi Karyawan terhadap Penggunaan Teknologi Informasi pada Maju Ban Tirezone Manado Kinanti Desenia Supit; Ventje Tatimu; Sofia A. P. Sambul
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine employee perceptions of the use of information technology. This research uses descriptive method with frequency distribution analysis techniques and percentages. The results of this study indicate that the employees of Maju Ban Tirezone Manado believe that the use of information technology is very useful in carrying out work, and can support in carrying out their duties. Employees' perceptions are related to the usefulness of information technology, ease of use of information technology, attitudes towards information technology, behavioral intentions to use information technology, and behavior in using information technology. There are no differences in perceptions due to differences in gender, age and education level.
Kepemimpinan Transformasional dan Employee Engagement terhadap Kinerja Karyawan Hotel Plaza Manado Kenneth D. Wijaya; Riane J. Pio; Dolina L. Tampi
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of Transformational Leadership and Employee Engagement on Employee Performance at Hotel Plaza Manado. This approach uses a quantitative approach, with a sample of 30 respondents. The results showed. Transformational Leadership has a positive and significant effect on Employee Engagement. Transformational Leadership has a significant and positive effect on employee performance. The results of this study also show that there is a positive and insignificant influence between Employee Engagement on Employee Performance.

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