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Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
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Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
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Articles 480 Documents
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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Hotel Best Western The Lagoon Manado Chinvia D. Pitoi; Johny R. E Tampi; Aneke Y. Punuindoong
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v2i1.32048

Abstract

This study aims to determine and prove how much influence the quality of service on customer satisfaction Best Western Hotel the Lagoon Manado. The populations in this study are consumers who stay at the Best Western Hotel The Lagoon Manado. The sample was taken as many as 80 respondents using a sampling technique using non-probability methods, namely purposive sampling. One of the factors that determine the level of success and quality of the company is the company's ability to provide services to customers. Every business is competing to produce the best quality service for its consumers. Based on the results of research and data analysis, a regression equation is produced, namely the value of determination. This means that consumer satisfaction is influenced by the independent variable (service quality) which consists of reliability, responsiveness, assurance, empathy, and physical evidence. While the rest influenced by variables outsides of this study. So further research suggested examine the variables that are outsides this study. From this study found that service quality has a positive effect on customer satisfaction at the Best Western Hotel the Lagoon Manado. With the existence of service quality which has an increasingly greater impact on customer satisfaction, it is hoped that the company will further improve its service so that consumers become loyal to using hotel services and what customer needs can be realized so that customer satisfaction can be created.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen PT. Matahari Department Store Mega Mall Manado Scarlet C. E. Undap; Johny A. F. Kalangi; Olivia Walangitan
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine whether service quality has an effect on customer satisfaction at PT. Matahari Department Store Mega Mall Manado. This research is a type of quantitative research with a consumer population of PT. Matahari Department Store Mega Mall Manado. The sample size uses the guidelines proposed by Roscoe, that a viable sample size in the study of between 30 and 500 is sufficient to be used in a study. Therefore, the sample in this study was 50 respondents. Judging from the results of the calculation of the hypothesis partially through the t test which states that the variable service quality is known to have a tcount of 11,382 and a ttable of 2,010, it can be concluded that service quality has a significant effect on customer satisfaction. So Ho's decision is rejected and Ha is accepted, which means that service quality affects customer satisfaction. And based on the results of simple linear regression testing, the influence between service quality variables and customer satisfaction is indicated by the coefficient of determination (R2) of 0.730 or 73.0%, which means that the influence of service quality variables on customer satisfaction is 73.0% while the remaining 27.0% is influenced by other variables that are not included in this study.
Pengaruh Kualitas Pelayanan dan Komunikasi Pemasaran Terhadap Citra Perusahaan Pada PT. Ruang Raya Indonesia (Ruangguru Regional Sulawesi II) Kluivert H. Walukow; Wilfried S. Manoppo; Olivia Walangitan
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to see the effect of service and communication influences on Ruangguru's corporate image. Service Quality Variables are tested using 3 indicators, Marketing Communication Variables using 3 indicators and Ruangguru corporate image variables using 3 variables. This research methodology uses a purposive sampling approach in quantitative research. The sampling technique used was a population of 30 respondents. In determining the sample size in this study it is based on the calculations put forward by Roscoe in Sugiyono's book (2016: 91). The data technique was carried out by observing the field and questionnaires, using multiple linear regression. The results of the calculation of SPSS Service Quality (X1) have a significant effect on Company Image (Y). For every change of Service Quality whose indicators (Responsiveness, Guarantee, and Attention) will affect Service Quality, which means that buyer's decision will increase, then H_o is rejected and H_a is accepted, which means that Service Quality has a significant effect on Company Image, partially the dimensions of Marketing Communication (X2) has a significant effect on Company Image (Y), then H_o is rejected and H_a is accepted, which means that Marketing Communication has a significant effect on Company Image, So it can be said that Service Quality and Marketing Communication have a positive effect on Company Image.
Keputusan Konsumen Menggunakan Fitur Go-Ride Aplikasi Go-Jek di Kalangan Mahasiswa Fispol Unsrat Manado Yedija H. Yura; Wilfried S. Manoppo; Tinneke M. Tumbel
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of advertising on consumer decisions using the Go-ride feature on the Go-Jek application among students of FISPOL Unsrat Manado. Advertising variables were tested using 4 indicators and the decision variable using Go-Jek used 7 indicators. This research methodology uses a quantitative research approach. The sampling technique used was the random sampling method with a population of 3314 respondents. In determining the sample size of this study is determined by the Solvin technique and the sample results obtained are 97 respondents. The data was collected by conducting literature study and field observations, using correlation analysis and simple linear regression. The R result between the two variables is 0.609, which means that the relationship between advertising and the decision to use Go-Jek is quite strong. Then the R square value (coefficient of determination) is 0.370. This shows that the decision to use Go-Jek on FISPOL Unsrat Manado students is 37.0% influenced by advertising, while the other 63.0% is determined by other factors not examined in this study. So this influence means that Perikalnan is one of the factors that quite influence the decision to use Go-Jek. With this research, it is hoped that the company will understand the characteristics of the decision to use Go-Jek so that in the future the company can better understand the wants and needs of consumers. So that the better the information displayed from the company, the more people will be interested in using online transportation services within the company.
Pengaruh Insentif Terhadap Prestasi Kerja Karyawan Hotel NDC Resort & SPA Manado Moren Vindi Anthonie; Tinneke M. Tumbel; Sofia A. P Sambul
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of incentives on employee performance at thet NDC Resort&Spa Manado. This type of research with a sample of 50 respondents. The sample is taken by saturated sample method. While the data analysis method used is the interview method and quisioner with the results of a simple linier regression equation tets with the help of SPSS 25 program tools. Based on the results of the study indicate that the incentive variable influences employee performance at the hotel NDC Resort&Spa Manado. Based on the calculation of the value (R) of 0,886 and the coefficient of determination (R2) of 0.807 this indicates that incentives provide an effect of 80.70% on employee work performance.
Pengaruh Rekrutmen dan Penempatan Kerja Terhadap Kinerja Karyawan PT. Telkom Manado Giofany Tijow; William A. Areros; Wehelmina Rumawas
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of recruitment and job placement on employee performance at PT Telkom Manado. Recruitment Variables in Test Using 5 indicators, Placement Variable using 4 indicators, Employee Performance Variables using 6 indicators. The total population at PT Telkom Manado is 50 respondents. by using the method of Structural Equation Modeling (SEM) with Partial Least Square and using SmartPLS 3.0 software. Partial Least Square is a predictive technique that can handle many independent variables, even if there is multi-collinearity between these variables. The data collection technique was carried out by conducting a literature review and distributing questionnaires to respondents. The results of my research conclude that recruitment has a great effect on employee performance because considering the recruitment process is the first step to finding and finding qualified applicants according to company expectations, while placement also greatly affects employee performance because PT Telkom places their employees according to educational backgrounds. They went through.
Analisis Prediksi Kebangkrutan Perusahaan Properti Yang Terdaftar di BEI Dengan Model Altman Z-Score Rosemmia J. Sumolang; Joane V. Mangindaan; Dantje Keles
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to predict the bankruptcy of property companies listed on the Indonesia Stock Exchange in the 2015-2019 period using the Altman Z-Score model where there are 5 ratios that are important variables in this research. This type of research is qualitative research with a descriptive study approach using secondary data or data obtained indirectly from the internet. While the method of analysis is data analysis that is quantitative in nature by using data in the form of processed numbers. The data used in this study are the company's financial statements published on the Indonesia Stock Exchange website http://www.idx.co.id. The sampling technique used purposive sampling in order to obtain 10 companies that were used as research samples. Bankruptcy that occurs in a company is a condition where the company is no longer able to pay off its obligations, this condition will not occur if the financial statements can be analyzed carefully using a bankruptcy prediction tool. In this study, the Altman Z-Score model is a predictive tool used to analyze the company's financial statements from 10 property companies. Based on the results of research on property and real estate sector companies, it shows that out of 10 (ten) companies there is 1 (one) company that has varied results, while 9 (nine) companies have the same prediction in 2015-2019 using the Altman Z-Score Model.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Pembiayaan Kredit Mobil Pada BFI FINANCE Cabang Manado Bella P. Rumegang; Johny R. E Tampi; Aneke Y. Punuindoong
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

The purpose of this study is to determine the marketing strategy undertaken by the manado branch of PT bfi finance branch manado in increasing sales of car loan financing. This type of research is qualitative analysis with 5 respondents and this research method consists of time place. Research namely at PT bfi finance branch manado, the research approach used is a qualitative analysis of data collection method consists of observational interviews, observation and documentation. Implementing a targeting positioning segmentation strategy because it is proven to be able to in crease the companiy’s sales based on previous research. With the presence of the right marketing strategy, the company will be able to market its products and increase product sales
Pengaruh Kualitas Pelayanan Terhadap Kepuasaan Pelanggan Bengkel Motor Ando Tombatu Bruri Manengal; Johny A. F. Kalangi; Aneke Y. Punuindoong
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine the effect of service quality on customer satisfaction. In this study, sampling using a Likert scale and the research method is a quantitative research method with the sampling technique using the Accidental Sampling technique, which means taking respondents as a sample based on chance, i.e. anyone who happens to meet the researcher can be used as a sample if the person who happens to be met suitable as a data source with the main criteria being that the person is a buyer or consumer. The data analysis technique in this study used SPSS version 25 for window. The results of this study indicate that service quality has a positive effect on customer satisfaction. The level of relationship of the two variables of service quality to customer satisfaction has a positive relationship. The data generated is seen from the results of the T test (persial), namely the variable service quality has a positive effect with a value of 0.451. And through the coefficient of determination where the service quality variable explains 28.9% effect on customer satisfaction, with the rest influenced by factors not examined in this study. From the results of the regression analysis the effect of service quality has a significant positive effect with a sif value of 0.000. This means that if the variable service quality is getting better, it will cause or encourage customer satisfaction.
Pengaruh Knowledge Management dan Learning Organization Terhadap Kinerja Karyawan PT. Hasjrat Abadi Manado Yukiko Estina Harimu; Riane J. Pio; Tinneke M. Tumbel
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah knowledge management dan learning organization berpengaruh terhadap kinerja karyawan pada PT. Hasjrat Abadi Manado. Data penelitian dikumpulkan dari kuesioner yang diisi oleh 50 responden dan metode yang digunakan adalah metode penelitian kuantitatif dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa knowledge management berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, learning organization berpengaruh positif dan signifikan terhadap kinerja karyawan. Penelitian ini merekomendasikan perusahaan untuk terus memperhatikan penerapan knowledge management dan learning organization agar dapat berjalan efektif guna meningkatkan kinerja karyawan.

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