Productivity
Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
Articles
480 Documents
<![CDATA[Pengaruh Produk dan Harga Terhadap Kepuasan Konsumen di Kedai Kopi 14 ]]>
<![CDATA[Mirawati Kakambong]]>;
<![CDATA[Johny A. F. Kalangi]]>;
<![CDATA[Aneke Y. Punuindoong]]>
<![CDATA[ Productivity Vol 1 No 4 (2020) ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine: (1) the effect of products on coffee shop consumer satisfaction 14, (2) the effect of price on coffee shop consumer satisfaction 14, and (3) the effect of products and prices on coffee shop consumer satisfaction 14. This study uses a quantitative approach. by collecting data through literature study and questionnaires. This study also uses non-probability sampling techniques and the sampling technique uses accidental sampling techniques. The results of this study indicate that: (1) Products do not have a significant effect on customer satisfaction, (2) Price has a significant effect on customer satisfaction, and (3) Products and prices have a positive effect on customer satisfaction. Based on the results of the analysis and discussion using multiple linear regression as well as the t test (partially) and the F test (simultaneously), it can be concluded that: (1) The product has no effect on customer satisfaction. (2) Price has a significant effect on customer satisfaction. (3) Product and price simultaneously have a significant effect on customer satisfaction.]]>
<![CDATA[Harga dan Promosi terhadap Keputusan Pembelian Pala Kering Pedagang Pengumpul Kecamatan Siau Barat Utara ]]>
<![CDATA[Heriv Saldi Selumang]]>;
<![CDATA[William A. Areros]]>;
<![CDATA[Ventje Tatimu]]>
<![CDATA[ Productivity Vol 1 No 4 (2020) ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This research was conducted in North West Siau sub-district which has the objective to find out whether the effect of price and promotion on purchasing decisions on collectors in North West Siau sub-district individually. The population of collecting traders in North West Siau sub-district is uncertain. Therefore, the researchers took samples as many as 32 respondents using purposive sampling techniques, namely consideration of populations with a business life of 1 year or more, and research methods used in the instrument data test (validity and reliability test), data analysis (multiple linear regression analysis), t test, f test and the coefficient of determination test R2). Based on the t test obtained states that the price has an influence on purchasing decisions for collectors while promotion is a determinant of the sales process from farmers to collectors and also influences buying decisions on collectors in West Siau sub-district.]]>
<![CDATA[Promosi terhadap Keputusan Pembelian Produk Meubel CV. Defmel Leilem ]]>
<![CDATA[Indah Wahyuni Harapanku]]>;
<![CDATA[Wilfried S. Manoppo]]>;
<![CDATA[Joula J. Rogahang]]>
<![CDATA[ Productivity Vol 1 No 4 (2020) ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine the effect of promotion (X) on purchasing decisions (Y) at CV. Defmel Leilem. This approach uses a quantitative approach, with a sample of 30 respondents using a Likert scale. The data collection technique in this research is by using online questionnaires. The analysis technique used in this research is simple linear analysis. Data that has met the analytical technique is processed using the SPSS (Statistical Package for social sciences) program tools. The results of this research indicate that promotion has a positive and significant effect on purchasing decisions.]]>
<![CDATA[Citra Merek terhadap Pengambilan Keputusan Pembelian Mobil Daihatsu All New Terios ]]>
<![CDATA[Rivaldo Ering]]>;
<![CDATA[Dolina L. Tampi]]>;
<![CDATA[Joula J. Rogahang]]>
<![CDATA[ Productivity Vol 1 No 4 (2020) ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine the effect of brand image on purchasing decisions for Daihatsu All New Terrios cars at Pt Astra International Daihatsu Malalayang. This research methodology uses a quantitative research approach. The sampling technique used was simple random sampling with a population of 35 respondents. The R result between the two variables is 0.669 which means that the relationship between brand image and the purchase decision for the Daihatsu All New Terrios is strong. Then the R square value (coefficient of determination) is 0.447. This shows that the decision to buy a Daihatsu All New Terrios car is 44.7% influenced by the brand image, while the remaining 55.3% is determined by other factors that are not included in this study. Then this influence can be interpreted that the brand image is one of the factors that is sufficient to influence the decision to buy a Daihatsu All New Terrios car. There are things that must be improved in terms of the uniqueness of the brand in order to be able to compete with other products and to continue to innovate by taking advantage of existing opportunities so that the brand image can be a reference in expanding marketing.]]>
<![CDATA[Motivasi dan Sikap Konsumen terhadap Keputusan Pembelian Mobil Daihatsu Sigra ]]>
<![CDATA[Amerlita Sari Tamubae]]>;
<![CDATA[William A. Areros]]>;
<![CDATA[Ventje Tatimu]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[The purpose of this study was to determine the effect of motivation and consumer attitudes towards consumer purchasing decisions of Daihatsu Sigra brand cars at PT. Astra Daihatsu Malalayang. This research is an associative approach with a quantitative approach. The sample is consumers who use a Daihatsu Sigra car in Manado. The sample used was 93 consumers. The data analysis used is multiple linear regression with SPSS version 25. The results of this study indicate that the consumer motivation variable has a positive and significant effect on the decision to buy a Daihatsu Sigra car at PT. Astra Daihatsu Malalayang. Meanwhile, the consumer attitude variable has no positive effect on purchasing decisions for Daihatsu Sigra cars at PT. Astra Daihatsu Malalayang. And motivation and consumer attitudes simultaneously influence the decision to purchase a Daihatsu Sigra car at PT. Astra Daihatsu Malalayang with the value of the fcount greater than the table.]]>
<![CDATA[Kualitas Produk dan Harga terhadap Keputusan Pembelian Dream Vape Store ]]>
<![CDATA[Ocktavia Pricilla Wuntuan]]>;
<![CDATA[Dolina L. Tampi]]>;
<![CDATA[Joula Rogahang]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine whether product quality and price influence purchasing decisions. This research is a type of quantitative research with the population of Dream Vape Store District that have already bought and consumed Vape and Liquid products within a period of one year. The sample size uses the guidelines proposed by Roscoe, more than 30 and less than 500. samples are sufficient to be used in a study. Therefore, the sample in this study was 30 respondents. Data analysis techniques used multiple linear regression analysis. The results showed that there was an effect of product quality on purchasing decisions, but there was no influence between price and purchasing decisions. In the case of multiple regression tests the results are obtained that the product quality and price together influence the purchasing decision.]]>
<![CDATA[Kualitas Produk dan Harga terhadap Keputusan Pembelian Mobil Xpander ]]>
<![CDATA[Deasy F. Winata]]>;
<![CDATA[Dolina L. Tampi]]>;
<![CDATA[Joanne V. Mangindaan]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[The purpose of this study was to determine whether product quality and price affect the Xpander Car purchase decision at the Mitsubishi Beta Berlian Manado Dealer. This type of research is quantitative data and uses purposive sampling technique for sampling so that 30 consumers are taken from the Mitsubishi Beta Berlian Manado Dealer. This study uses multiple linear regression analysis which is a method that aims to measure the effect value of two independent variables on one dependent variable or to prove whether or not there is a relationship between two independent variables on one dependent variable. The results of the research obtained show that the hypothesized product quality and price jointly influence purchasing decisions.]]>
<![CDATA[Promosi terhadap Keputusan Pembelian Mobil Daihatsu Sigra ]]>
<![CDATA[Jein Rondonuwu]]>;
<![CDATA[Johny R. E. Tampi]]>;
<![CDATA[Olivia F. C. Walangitan]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine the effect of promotion on the Daihatsu Sigra car purchase decision at PT. Astra Daihatsu Malalayang. This research method uses a quantitative research approach. This research was conducted on Daihatsu Sigra consumers with a sample of 93 respondents. The result of R between the two variables is 0.565, meaning the relationship between promotion and purchasing decisions is moderate. Then R square (determinant coefficient) of 31.9%. This shows that the decision to buy Daihatsu Sigra car at PT. Astra Daihatsu Malalayang, 31.9% was influenced by promotion, while the other 68.1% was determined by other factors not examined in this study. Then the influence is interpreted that the promotion is one factor that is sufficient to influence the decision of buying a Daihatsu Sigra car. In this case that the promotion carried out by PT. Astra Daihatsu Malalayang can satisfy consumers, because promotion is a way to introduce existing products at PT. Astra Daihatsu Malalayang especially Daihatsu Sigra cars.]]>
<![CDATA[Citra Merek Smartphone Samsung terhadap Keputusan Pembelian Mahasiswa Universitas Sam Ratulangi Manado ]]>
<![CDATA[Marvel Werung]]>;
<![CDATA[Dolina L. Tampi]]>;
<![CDATA[Joanne V. Mangindaan]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This study aims to determine the effect of brand image on purchasing decisions for Samsung smartphones. Variable Brand Image in Test Using 3 indicators and Variable Purchase Decision for Samsung smartphones using 4 indicators. This research methodology using purposive sampling approach to quantitative research. The sampling technique used was a population of 82 respondents. Data collection techniques were carried out by observing the field and distributing questionnaires to respondents, using correlation analysis and simple linear regression. The result of R between the two variables is 0.745, which means that the relationship between Brand Image and Purchasing decisions is strong. Then the R square value (coefficient of determination) is 0.610. This shows that the decision to buy a Samsung Smartphone, 61.0%, while the other 39.0% are determined by other factors. Then this influence means that the Brand Image is one of the factors that quite influences the decision to buy a Samsung Smartphone. Respondents rated the Samsung brand as having a strong hardware device. however, the problem is the strong screen technology, so that consumers switch to other smartphone brands. even so Samsung has many unique features that can increase the number of users.]]>
<![CDATA[Motivasi Kerja terhadap Tingkat Kesejahteraan Pengrajin Gula Aren Kecamatan Motoling ]]>
<![CDATA[Sharon S. Sembung]]>;
<![CDATA[Wilfried S. Manoppo]]>;
<![CDATA[Joanne V. Mangindaan]]>
<![CDATA[ Productivity Vol 1 No 5 (2020): Additional Issue ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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<![CDATA[This research aims to find out the effect of work motivation on the welfare level of brown sugar craftsmen in motoling sub-district. Motivational variables in the test using 5 indicators and welfare variables using 4 indicators. This research method of logic uses a quantitative research approach. The sampling technique used is probability sampling with a population of 55 respondents. The data sought from this study is the level of well-being of craftsmen and the questionnaire data shared with the Craftsmen of Brown Sugar. The results of this study show that there is a significant influence because the calculated t value of 7,761 greater than the table t value of 1,303 can be inferred ho hypothesis rejected and accepted ha hypothesis. Based on the data obtained concluded that the influence of work motivation on the welfare level of craftsmen is at a strong correlation rate of 60.2%, while 38.8% is influenced by other factors not studied in this study.]]>
