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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 219 Documents
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Exploration of tourist behavior in supporting sustainable tourism: A case study in Ubud village, Gianyar regency Sitohang, Lidya Lestari; Nisma, Septia Illa; Wicaksono, Krisna Jadug Setyo; Wibawa, Karensa Puja Restu
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15792

Abstract

Ubud is a world-class tourist destination renowned for its unique blend of natural beauty, cultural richness, and spirituality rooted in the Tri Hita Karana philosophy. The accelerated growth of tourism necessitates a sustainable development approach to ensure a balance between economic growth and environmental and socio-cultural preservation. The objective of this study is to analyze tourist behavior in support of sustainable tourism practices in Bali, with a particular focus on Ubud. The present study was conducted using a quantitative descriptive method, with the Rapid Assessment Procedure (RAP) being applied. The sampling technique employed was that of accidental sampling. The data collection process entailed the administration of Likert-scale questionnaires, the conduction of in-depth interviews, and direct observations at tourist sites. The analysis focused on tourists' perceptions of their behavior in relation to supporting sustainable tourism involving environmental, sociocultural, and educational aspects. The results of this study suggest that tourists actively support sustainability based on their moral values, which involve allocentric, psychocentric, and midcentric behaviors. This research contributes to achieving the Sustainable Development Goals (SDGs) of building resilient cities (Goal 11) and ensuring the sustainability of terrestrial ecosystems (Goal 15).
Factors that influence length of stay in starred and non-starred hotels in Padang city Riri, Utari Ritma; Kasmita, Kasmita
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15831

Abstract

As one of the fastest-growing industries, the hotel industry is a pivotal part of the tourism industry. A hotel's success in tourism development can be measured, among other things, by the length of stay guests maintain. Therefore, this study aims to map and deeply understand the factors influencing guests’ decisions to extend their stay in both star-rated and non-star hotels in Padang City. The exploration in this study is intended to build a conceptual understanding based on guest experiences and verify the alignment of field findings with consumer behavior and service quality theories. Using a qualitative approach, data were collected through in-depth interviews with 15 hotel guests selected purposively, representing various accommodation categories, during the period of March to May 2024. The results indicate five main factors affecting the length of stay: hotel facilities, service quality, pricing, location, and emotional experience. These findings are supported by the perceived value theory (Zeithaml, 1988), which suggests that consumer decisions are influenced by the perceived benefits relative to the costs incurred. Furthermore, the role of online reputation as a form of social influence reinforces the findings of Long (2022) regarding the impact of online reviews on accommodation preferences. Star-rated hotels tend to attract guests with complete facilities and professional services, while non-star hotels rely more on affordable pricing and friendly staff. The main contribution of this study lies in offering a locally grounded perspective on hotel guest behavior in Indonesia, particularly in Padang, while also providing strategic insights for hotel managers to design more adaptive and personalized services. These findings offer practical implications for enhancing guest loyalty and encouraging extended stays by strengthening key service aspects aligned with guest motivations and expectations.
Identification of tourism supporting components based on the 7A concept in natural tourism destinations in Pangkalpinang city Zulkia, Dwi Rizka; Maulani, Desi; Santika, Marisa
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15967

Abstract

The development of natural tourism in urban areas is one of the important strategies in supporting ecosystem balance and improving the quality of life of the community. This study aims to identify the supporting components of tourism based on the 7A concept which includes attraction, accessibility, amenities, activities, ancillary services, available packages, and awareness, in two natural tourist destinations in Pangkalpinang City, namely Pasir Padi Beach and Tuatunu Urban Forest. The method used is qualitative descriptive through field observation, visual documentation, analysis of planning documents and analysis of tourism development based on 7A Concepts. The results of the study show that Pasir Padi Beach has advantages in terms of accessibility and facilities, but still requires improvement in sustainable management and promotion. Meanwhile, the Tuatunu Urban Forest has strong ecological and educational potential, but it is limited in terms of infrastructure, accessibility, and supporting facilities. Development strategies that involve local governments, business actors, and the community collaboratively are needed to realize sustainable and competitive natural tourism destinations, as well as support the socio-economic welfare of the community in Pangkalpinang City.
Development and promotion strategy for Kampung Seni as sustainable tourism attractions in Batam Kanzila Eka Octavia; I Wayan Thariqiy Kawakibi Pristiwasa
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.16039

Abstract

Kampung Seni Batam is a community-driven initiative that emerged as a response to the limited cultural expression space within the industrial-dominated landscape of Batam City. This study aims to formulate relevant development and promotion strategies to position Kampung Seni as a sustainable creative tourism destination based on community participation. A descriptive qualitative approach with a case study method was employed, with data collected through field observations, in-depth interviews, and digital documentation. The findings reveal that Kampung Seni possesses strong potential supported by organic community involvement, local cultural identity, and creative activities that encourage direct interaction between artists and visitors. However, limited structured digital promotion, the absence of formal institutional support, and the lack of educational tourism packages remain key challenges in destination development. The integration of the Triple Bottom Line framework (People, Planet, Profit) and the STP approach (Segmenting, Targeting, Positioning) produces a community-based promotion strategy that emphasizes authentic experience and narrative through the tagline “Experience Local Art, Meet the Community.” This research contributes to the development of a replicable model for community-based creative destinations as an alternative form of urban tourism development.
Integrating technology and social media branding to enhance sustainable tourism development through green tourism supply chains in Banten tourism villages Kenedi, Kenedi; Nurhikmat, Mira; Anggriawan, Muhammad Angga
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.16040

Abstract

The development of sustainable tourism in rural areas increasingly relies on innovation and digital transformation. This study investigates the influence of technology adoption and social media branding on sustainable tourism, with green tourism supply chains (GTSC) acting as a mediating variable. Using a quantitative approach, data were collected from 385 respondents who are tourism stakeholders in Banten Province through a structured questionnaire. The analysis employed Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS software. The results reveal that both technology adoption and social media branding significantly influence sustainable tourism, directly and indirectly through GTSC. Social media branding had the strongest effect, followed by technology adoption. GTSC also significantly mediates the relationship between both independent variables and sustainable tourism. These findings highlight the importance of integrated strategies that combine digital innovation with green operational practices. It is recommended that tourism village stakeholders enhance digital capabilities, build green supply networks, and utilize social media strategically to support sustainability goals
Effect of advertising content and key opinion leaders on consumer's visit intentions to Novotel Bogor Golf Resort Yuwantiningrum, Sri Endah; Basri, Djahra Dwi; Rainanto, Bambang Hengky; bin Bon, Abdul Talib; Van Melle, Jonathan; Meledge-Ade, Victor; Rudyanto, Bambang
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.16041

Abstract

In the digital era, marketing strategies have evolved to include digital content and Key Opinion Leaders (KOLs) to enhance consumer engagement. Advertising content, which aims to inform and engage, helps shape perceptions of products or services, while KOLs—social media influencers—play a significant role in influencing public opinion and consumer decisions. Both elements are essential in competitive industries, such as hospitality. This study explores the impact of advertising content and KOLs on consumer interest in visiting Novotel Bogor Golf Resort & Convention Center. A quantitative approach was used, distributing questionnaires to 100 respondents, including potential customers and previous guests. Data analysis was conducted with SmartPLS, covering validity, reliability, and hypothesis testing. The results show that advertising content has a positive effect on visit interest, but it is statistically insignificant. In contrast, the influence of KOLs is both positive and statistically significant, indicating that KOLs are more effective in attracting consumer interest. Their closer interaction with audiences and ability to deliver authentic, visually engaging content, particularly in videos, significantly enhance consumer engagement.
Factors of sustainability in mice tourism entrepreneurship: The role of stakeholders and its benefits for SME’s: case study in Yogyakarta Yuniati, Nining; Prakosa, Aditha Agung; Susilo, Susilo
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.16051

Abstract

One important activity for tourism promotion is organizing various MICE (Meeting Incentive Conference Exhibition) events on both local and international scales. MICE is a business primarily supported by SMEs, both as organizers and suppliers/vendors. However, MICE business owners often don't understand how to keep their businesses sustainable, and suppliers often just hope their businesses continue without understanding how. This research aims to identify factors that can support the business continuity of MICE industry players. The study was conducted using the grounded theory model, starting with in-depth interviews with event organizers and suppliers in Yogyakarta to identify factors that would be used to develop a theory, with the assistance of coding in NVIVO software. These factors, which were transformed into a theory, were then directly tested on business actors (80 respondents) using multiple regression analysis. Based on the results of the regression test, it was found that the 8 keywords generated from NVIVO data processing do indeed have a significant influence on supporting the sustainability of the MICE business, both partially and simultaneously. The eight keywords are Commitment & Contract, Innovation & Novelty of Event; Mutual Partnership; Payment; Portfolio & Experience; Product Quality; Profit; Zero Complaint.
Planning and development of tourist destination in Batam as an industrial city I Wayan Thariqy Kawakibi Pristiwasa; Syailendra Reza Irwansyah Rezeki
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.15913

Abstract

Tourism plays an essential role in enhancing a city’s attractiveness and economic value. However, in Indonesia including Batam City tourism development is often hindered by the dominance of the industrial sector and the lack of sustainable planning. Batam, known as a free-trade and industrial area, also possesses vast potential in marine, cultural, and culinary tourism that remains underutilized.This study aims to describe the planning and development of Batam’s tourism destinations to enable coexistence with the industrial sector. The research applies a qualitative descriptive approach grounded in post-positivism, utilizing literature reviews, government documents, and previous studies analyzed through the SWOT framework.The results indicate that Batam’s tourism strategy should focus on four key areas: strengthening local cultural identity, implementing professional destination management, optimizing digital promotion via social media, and fostering collaboration among government, communities, and industry players. The sustainability of Batam’s tourism depends on balancing industrial growth and environmental preservation.This research contributes to the concept of a sustainable industry-based tourism city and provides policy recommendations for local governments and tourism stakeholders.
Toward empowered and sustainable tourism MSMEs: a three-level social commerce intervention model Arfah Sahabudin; Muhammad Ramli; Nabila Rahma Dani; Ananda Reyka Kodao
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16177

Abstract

The digital era offers great potential for tourism MSMEs through social commerce, which blends social media with online transactions. This study develops an adaptive empowerment strategy for tourism MSMEs in developing regions to help them become independent and sustainable. Using a qualitative case study, data were collected from 23 MSMEs across 12 destinations in Polewali-Mandar through interviews, observation, and document analysis. Findings highlight three key points: (1) Digital skills remain low, promotional content is basic, and social commerce tools are underused. (2) There are clear opportunities in social media usage, youth involvement, and community support. (3) A step-by-step mentoring model is needed, tailored to digital readiness levels. The study introduces a Three-Level Social Commerce Intervention Model: Basic digital literacy, Content creation and engagement, and Branding, digital payments, and collaboration. Its novelty lies in integrating phased strategies with strong community roles in digital transformation. This model supports both academic understanding and practical efforts to empower tourism MSMEs in developing regions.
Community participation in green tourism marketing and its impact on the image of the tourist village of Sait Buttu Nurhafizha Khairi; Afifah Shabrina; Ajeng Ayu Putri Dian; Ameliya Vega Three Marbun; Bhimo Adrian Abimayu; Dina Adelia; Emya Dhia Pertalisa Lingga; Mhd Firmansyah Azhom; Yoana Romauli Saragih
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16318

Abstract

The implementation of green tourism at the village tourism level often faces various challenges. This phenomenon is also evident in Sait Buttu Tourism Village, Pematang Sidamanik Subdistrict, Simalungun Regency. This research examines community participation in green tourism marketing and its influence on the image of Sait Buttu Tourism Village in Pematang Sidamanik District, Simalungun Regency. Using a descriptive qualitative approach and MACTOR analysis, this study maps the Pentahelix actor collaboration: government, academia, business, media, and community. Data was collected through observation, interviews, documentation, and focus group discussions. The results show that community participation plays a significant role in shaping the image of sustainable destinations across economic, social, cultural, and environmental dimensions. Programs such as waste banks and greening initiatives strengthen green tourism practices, while socio-cultural engagement reinforces local identity. This research underscores the importance of strengthening community capacity and cross-sectoral synergy to achieve an inclusive and competitive green destination, and offers a collaborative model between Community-Based Tourism (CBT) and the Pentahelix as a strategy for the sustainability of village tourism.

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