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<![CDATA[Dampak Kualitas Kehidupan Kerja dan Motivasi Kerja pada Employee Engagement ]]>
<![CDATA[Fatmasari Endayani]]>;
<![CDATA[Saman Saman]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.4955
<![CDATA[This study aims to analyze the level of Employee Engagement in education personnel at Merdeka University Malang and another factors related to quality of work life and work motivation. This research was followed by 60 employees of Education Staff of Merdeka University Malang. Explanatory research using a quantitative approach was applied in this research. This study explores the phenomenon of organizations that are increasingly responsive to employee needs. This phenomenon happen so that the company does not lose its best people. Yet the issue of stealing employees is still frequently heard. Organizations are competing to retain employees by paying attention to the quality of work life of their employees and providing encouragement in the form of motivation to retain employees. Based on the simultaneous test results, it can be concluded that there is a significant influence between the quality of work life and work motivation on employee engagement. However, in partial testing, it can be concluded that there is no significant effect between the Quality of Work Life variable and the Employee Engagement variable.]]>
<![CDATA[Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia ]]>
<![CDATA[Sofi Kurnia Sari]]>;
<![CDATA[Anggia Novanda Isrofani]]>;
<![CDATA[Citra Pratiwi]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.5605
<![CDATA[This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions.]]>
<![CDATA[MENDAPATKAN WORD OF MOUTH IN SOCIAL MEDIA DAN LOYALITAS DENGAN DIGITAL CUSTOMER EXPERIENCE ]]>
<![CDATA[Andy Pratama Sulistyo]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v7i2.4150
<![CDATA[Konsep customer experience memang bukan hal baru dalam ilmu pemasaran, namun perlu dicermati kembali bahwa dewasa ini konsep bisnis mulai berubah, masuknya berbagai macam teknologi membuat perusahaan dan pemasar memikirkan kembali bagaimana membangun customer experience dalam dunia digital. Sehingga tujuan dari penelitian ini adalah mengetahui pengaruh digital customer experience berpengaruh terhadap kepuasan, loyalitas dan word of mouth di media sosial pada konsumen dalam generasi millennials. 200 Generasi millennials dipilih untuk menjadi responden dalam penelitian ini dikarenakan kelompok generasi inilah yang akan menjadi market yang cukup besar dalam industri di masa depan. Semua responden akan diberi kuesioner yang selanjutnya akan diolah menggunakan teknik analisis SEM dengan software Smart PLS 3. Hasil analisis dalam penelitian ini didapati bahwa digital customer experience memiliki pengaruh terhadap WOM in social media baik secara langsung maupun melalui customer satisfaction, digital customer experinence memiliki pengaruh terhadap customer loyalty melalui customer satisfaction dan digital customer experience tidak memiliki pengaruh langusung terhadap customer loyalty.]]>
<![CDATA[Peran Mediasi Customer Satisfaction dalam Customer Experience Dan Loyalitas Pelanggan ]]>
<![CDATA[Demak Claudia Yosephine Simanjuntak]]>;
<![CDATA[Purnama Yanti Purba]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v7i2.4795
<![CDATA[This study aims to examine the effect of customer experience and customer satisfaction on customer loyalty and whether customer satisfaction mediates the relationship between customer experience and customer loyalty. The data analysis method used is structural equation modeling-partial least squares (SEM-PLS). The number of respondents is 150 people. Sampling technique of this study is quota sampling method. The study shows that customer experience has a positive and significant effect on customer loyalty, customer experience has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty. By conducting mediation testing, it is concluded that customer satisfaction is significant as a mediator of the relationship between customer experience and customer loyalty.]]>
<![CDATA[Peran Kepuasan Pelanggan dalam Memediasi Pengaruh Servicescape terhadap Revisit Intention ]]>
<![CDATA[Kenny Roz]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.5627
<![CDATA[In the current millennial era, guiding business people, especially in the service sector, to provide the best service. This study aims to analyze the effect of servicescape on revisit intention with customer satisfaction as a mediating variabel. Data collection was obtained by distributing questionnaires online. The population in this study were visitors to Roketto cafe Malang with purposive sampling as a sample determination with the criteria of having visited at least once. The sample used in this study were 186 respondents. The research data were analyzed using path analysis techniques with analysis tools using Partial Least Square (PLS). The facts found in this study are servicescape has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on revisit intention, servicescape has a positive and significant effect on revisit intention, and servicescape has a positive and significant effect on revisit intention through customer satisfaction.]]>
<![CDATA[Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision ]]>
<![CDATA[Adinda Nur Annissa]]>;
<![CDATA[Eristia Lidia Paramita]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.5413
<![CDATA[In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. ]]>
<![CDATA[Corporate Social Responsibility, Good Corporate Governance, dan Nilai Perusahaan: Kinerja Keuangan sebagai Mediator ]]>
<![CDATA[Rian Surachmad]]>;
<![CDATA[Umu Khouroh]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v7i2.4740
<![CDATA[This study purpose to examine the impact of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on Firm Value with the mediator variable is Financial Performance. The samples used were 15 companies included in The Indonesia Most Trusted Company on Investors and Analysts Assessment Survey. The analytical method used the path analysis and hypotheses testing used SEM-PLS method. The results showed that CSR and GCG do no direct impact on firm’s value, on the contrary it had a positive impact on financial performance. Another finding is that financial performance has a direct effect on firm value thereby indicated the role of fully mediation in the relationship between CSR and GCG with firm value. For companies included in the group of The Indonesia Most Trusted Companies on Investors and Analysts Assessment Survey, the expansion of CSR and GCR information further strengthens the image that has an impact on increasing firm value. This empirical evidence reinforces the argument that companies need to do CSR and GCG to drive performance improvements which in turn will affect the firm value.]]>
<![CDATA[The Role of E-money on Business Growth in Indonesia ]]>
<![CDATA[Harril Brimantyo]]>;
<![CDATA[Agung Suwandaru]]>;
<![CDATA[Anandhayu Mahatma Ratri]]>;
<![CDATA[Ginanjar Indra Kusuma Nugraha]]>;
<![CDATA[Muhammad Rizki Firdaus]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i2.7091
<![CDATA[The objective of this research are to analyze the differences in business growth in Indonesia before and after the e-money, era and to analyze the the role of e-money in business growth in Indonesia.The type of this research is quantitative with comparative and explanatory method. The data used in this research is e-money and Indonesia Composite Index (also known as IHSG). Data analysis technique used in this research are paired t-test and regression. The result shows that there is significant difference of business growth in Indonesia between before and after e-money era. Furthermore, based on regression analysis shows that e-money has significant effect on business growth in Indonesia.]]>
<![CDATA[Peningkatan Komitmen Organisasi melalui Penguatan Efikasi Diri dan Kualitas Kehidupan Kerja ]]>
<![CDATA[Derita Qurbani]]>;
<![CDATA[Dede Solihin]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i2.5797
<![CDATA[Competition for universities in Indonesia, especially private universities, is always getting tougher every year. The number of existing private universities increasingly provides competitive value with the aim of working on prospective students so that the chosen institution or college remains superior and attractive and remains in demand. The purpose of this study was to examine the effect of self-efficacy and quality of work life on organizational commitment. This type of research is quantitative research using the causality method. The sample in this study was 135 respondents obtained from purposive sampling technique. Data was collected using a questionnaire, while data analysis was carried out using Partial Least Squares (PLS). The results showed that self-efficacy and the quality of work life had an effect on organizational commitment.]]>
<![CDATA[UTAUT Model: Identifying the Driving Factors of the Intention to Use Paylater ]]>
<![CDATA[Yeyen Pratika]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i2.6306
<![CDATA[Information and Communication Technology (ICT) has developed rapidly that drives to the growth of digital transaction in recent years. E-commerce companies create features in order to deal with their customers, such as paylater in their digital payment. It offers a payment method that is almost similar to a credit card which allows customers to buy products or services right now with the delaying of payment. This phenomenon becomes regular in e-commerce business. Thus, this study aims to examine what factors influence individual behavioral intention in adopting paylater by using Unified Theory of Acceptance and Use of Technology (UTAUT) theory. A total of 167 respondents was involved in this study. Data were analyzed by using Structural Equation Modeling (SEM). The result showed that only performance expectancy and facilitating conditions have a significant influence on behavioral intention.]]>
