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Jurnal Administrasi Bisnis
Published by Universitas Katolik Parahyangan
ISSN : 02161249     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.
Arjuna Subject : -
Articles 358 Documents
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Citra Perusahaan : Kebutuhan Perusahaan Dalam Menjalin Hubungan Dengan Para Stake Holder Chandra, Arie Indra
Jurnal Administrasi Bisnis Vol 4, No 2 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Without any good quality communication with the community, especially with their costumers, hence the company will face obstacles. These obstacles come up since could be a negative impression into company either their institution or their product or services. Therefore a need to govern a positive image with follows some steps. It also needs to manage a good communication with their stakeholder, such as mass media and non-government (community) organization which are concerned with their product or activities. The core of this act is actually start from the costumer or community and end to the costumer or community. Keywords: Image, image communication, image creation
Analisis Persepsi Pelanggan Atas Dimensi Kualitas Jasa Terhadap Kepuasan Pelanggan Dan Niat Beli Ulang Wulandari, Kartika
Jurnal Administrasi Bisnis Vol 11, No 1 (2015)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

The aim of this research is to examine the impact of customers perception of the service quality dimention to the customer satisfaction and to examine the impact of customer satisfaction of WADWAXs service quality to the customer repurchase intention. One hundred respondents are collected by purposive sampling method with a criteria that is the customer have used auto salon polish service in WADWAX in the period of January 2011 to August 2014 at least twice a year. A survey method had been carried out by distributing questionnaire and data are analyzed by multiple and simple regresi analyst by using SPSS 22.0 software. The result shows that WADWAX service quality has strong effects to customer satisfication with tangible and empathy are the most influencing factors. And the customer satisfication has positive effects to the customer repurchase intention in WADWAX Keywords: service quality, customer satisfaction, customer repurchase intention
Mengapa Harus Iklan ? Situmorang, James R.
Jurnal Administrasi Bisnis Vol 4, No 2 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Advertising is one of promotion tools besides sales promotion, public relations (PR), personal selling and direct marketing. Advertising is still favourite for producers to promote their product. Advertising is anywhere around us, especially in big city so we always see advertising every day. Even advertising through village people including mountain and forest areas by television channel. This article will try to discuss 5 main decisions in advertising. First is Mission: What are the advertising objectives? Second, Money: How much can be spent Third, Message: What message should be sent? Fourth, Media: What media should be used? Fifth, Measurement: How should the results be evaluated? Keywords: Advertising, promotion, message, budget, media, television, communicative
Penggunaan Game Theory dalam Ilmu Sosial Situmorang, James R.
Jurnal Administrasi Bisnis Vol 11, No 2 (2015)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Game theory has actually been initiated by several mathematicians but game theory began to receive widespread attention since the publication of a book entitled Theory of Games and Economic Behavior, in 1944, which was written by a mathematician John von Neumann and economists Oskar Morgenstern. Game theory continues to evolve to this day and although it is still considered as part of economics but game theory had been applied in various disciplines such as psychology, politics, management, social sciences. So that people can understand it more easily, can be used examples of simple games, among others, two-person zero-sum game, maximin and minimax, ultimate game, linear programming. The game is simple to be useful because most of the game invites players to use logic to achieve profits for himself. Keywords: game theory, mathematics, payoff, matrix, saddle point
Analisis Kualitas Layanan Asuransi Dalam Proses Ganti Rugi Kendaraan (Klaim) Nasabah PT. Asuransi Mitra Pelindung Mustika Bandung Hidayah, Alfina
Jurnal Administrasi Bisnis Vol 11, No 1 (2015)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Abstract The objectives of this research are to explore the gap of costumer service quality at Mitra Pelindung Mustika Insurance Bandung and create the strategy that needed by service provider based on the level of importance and performance. To determine service quality gap between the exception and perception of costumers, the research uses the SERVQUAL method proposed by Parasuraman, Zeithmal and Berry (1990), which consist of the five dimensions. Those are Reliability, Responsiveness, Assurance, Empathy and Tangibles. The study consisted of 22 statement attributes. Furthermore, the method used in determining the attributes of service quality statements that need to be prioritized for optimization by using the Importance-Performance Analysis through Cartesian Diagram which is divided in four quadrants.Based on result of the research, found that the average of total value of SERVQUAL indicated the number -0.702, which is there is a gap between expectation and perceptions of service claims in PT. Mitra Pelindung Mustika Insurance Bandung. Meanwhile the method of Importance Performance Analysis shows that there is five attributes is in Quadrant A (Concentrate here), two attributes is in Quadrant B (Keep up the good work), one attributes is in Quadrant C (Low Priority) and fourteen attributes is in Quadrant D (Possible overkill). Keywords: SERVQUAL, Importance Performance Analysis Abstrak Penelitian ini bertujuan untuk mengetahui gap kualitas layanan yang diberikan PT.Asuransi Mitra Pelindung Mustika serta untuk mengetahui strategi apa saja yang dapat dilakukan berdasarkan tingkat kepentingan dan performansinya. Untuk mengetahui gap kualitas layanan dan strategi apa yang dapat dilakukan, peneli- tian ini menggunakan metode SERVQUAL yang dikembangkan oleh Parasuraman, Zeithmal and Berry (1990) yang terdiri dari lima dimensi layanan yaitu Reliability, Responsiveness, Assurance, Empathy dan Tangibles. Penelitian ini terdiri dari 22 atribut pertanyaan yang digunakan untuk mendukung pengolahan data. Selain itu, untuk membantu mengetahui atribut pertanyaan apa saja yang harus dioptimalkan dan dipriorotaskan penelitian ini dibantu dengan metode pengolahan yang bernama Importance Performance Analysis melalui diagram kartesius yang diterbagi atas empat kuadran. Berdasarkan penelitian ini maka diperoleh hasil bahwa nilai ratarata SERVQUAL (T SQ) yaitu sebesar -0.702, angka tersebut menunjukan adanya gap antara harapan konsumen dengan persepsi konsumen terhadap layanan klaim di PT.Asuransi Mitra Pelindung Mustika Cabang Bandung. Sedangkan berdasarkan metode IPA diperoleh hasil 5 atribut pertanyaan berada di kuadran A (Konsentrasi), 2 atribut pertanyaan berada di kuadran B(Pertahankan), 1 atribut berada di kuadran C (Prioritas rendah), dan 14 atribut pertanyaan berada di kuadran D (Berlebihan). Kata kunci: SERVQUAL, Importance Performance Analysis
Migrasi Kepada Penyedia Jasa Baru: Studi Intensi Berpindah Pelanggan Jasa Telepon Seluler Wibowo, A.J. Ibnu
Jurnal Administrasi Bisnis Vol 4, No 2 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

A reasonably strong competitive atmosphere can now be felt among service provider of telecommunication industry, especially GSM mobile phones. Therefore, it is no doubt crucial for service provider of cell phone to possess profound understanding on why one client stay with one provider or leave them to move to another. The purposes of this research are to know whether there are any positive effects of push and pull factors to the clients’ intention to migrate; and the negative effects of mooring factors to people’s attitude to do so. Furthermore, this research also discusses whether there are any negative effects of mooring factors to the relationship between push effects and clients’ intention to migrate. Likewise the drawbacks of mooring effects related to the pull effects and clients’ intention to migrate. This research is conducted among 230 economic students of Economic Faculty of University of Indonesia who have used GSM cell phone providers for at least six months. Most of the result obtained from this research supported the idea that there is a negative effect of mooring factors to the intentions to migrate. On the other hand, the data does not approve that there is a positive effect of push and pull factors to client’s intention to migrate. Neither, in addition, do they support the notion that there is a negative effect of mooring effects towards relationship between pull effects and people’s intention to migrate. Later it is found that no significant negative effect of mooring effects towards relationship between pull effects and intention to migrate is found. Keywords: switching intentions, push effects, pull effects, mooring effects
Perubahan Pola Belanja Masyarakat : Sebuah kajian di lingkungan masyarakat perkotaan Widyarini, Maria; Septina, Nina
Jurnal Administrasi Bisnis Vol 5, No 1 (2009)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Everything is changing in this world. Including a buying pattern of the consumer,caused by one or other reasons. This article is focused on the changing of consumerselection for the shopping of their everyday needs in the urban area. The article discussedon factor that caused of shifting from the traditional market into a modernmarket. This based on research which were conducted in four different city duringseven weeks observations. The research was done through interview and focusgroups discussion, and found that the shift into a modern market were caused byfactors of location, price, promotion, facility provided. Meanwhile, some will stay intraditional market, because of some factors such as bargaining process, interpersonalrelationship, and variation of the product. Further research is needed to find a form ofcooperation among actors in the market and develop a positive image for both side.On the other hand, also need an involvement from the Government in socialization,implementation and evaluation of the regulation.Keywords: Consumer behavior, retail, modern market
Usulan Business Continuity Plan untuk Memitigasi Risiko Supply Chain di PT. X Karim, Daniel
Jurnal Administrasi Bisnis Vol 11, No 2 (2015)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

PT X is a smartphone retail company that distributing and selling smartphone from China and Hongkong to Indonesia. The length of their supply chain has a big potential risk on getting crushed by incidents that can stop their business process. The potential risk that will affect PT X is the risk of goods lost and broken as distributed from China and Hongkong. The separated distribution method, use of expeditions, and unpredictable weather could endangered those smartphone. Business Continuity Plan proposal for PT X focused on their ability to mitigate risks and incidents that might occur in their supply chain. Based on analysis, there are three options that PT X can apply, its (1) suppliers backup, (2) critical resources arrangement method, and (3) financial management systems. As the condition of PT X at the moment, suppliers back up and critical arrangement method assessed as their top implementable priority. Supported by AHP calculation, the two options chosen by PT X are the best options. Based on accumulation of those three options, option 1, Suppliers Back Up (43%) becomes their first priority with option 2 (35%) option 3 (22%) on their next list. Keywords: Business Continuity Plan, AHP, Risk Mitigation
Pemasaran Gerilya (Guerilla Marketing) Sebagai Alternatif Pemasaran Konvensional Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 12, No 2 (2016)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Conventional marketing carried out by companies often require huge costs. Companies advertise their products on television, spread flyers and billboards in many places, conduct sales promotion like crazy, and so forth. Smaller companies generally have a modest marketing budget so it is difficult to compete with the marketing done by large companies. Some small companies try to find an alternative to using non-conventional ways of marketing, known as guerrilla marketing. One characteristic of guerrilla marketing is a low cost but has elements, creative, sensation, unique, humor, and surprises. Nowadays, guerrilla marketing is also done by major companies such as McDonalds, Nike, FedEx and many others.  
Pemanfaatan Sales Intellegence Dalam Peningkatan Control of Knowledge Karim, Daniel; Faustine, Clarissa
Jurnal Administrasi Bisnis Vol 12, No 1 (2016)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Persaingan dalam sebuah industri tidak dapat dihindarkan oleh para pelaku bisnis. Salah satu cara untuk bertahan dan memenangkan persaingan adalah dengan mening- katkan kemampuan perusahaan untuk mengendalikan sumber daya di sekitarnya. Untuk dapat unggul dalam sebuah persaingan, perusahaan dapat mengendalikan sumber daya non-makro seperti Control of Knowledge, Expert Power, Control of Distribution, Control of Resources, dan Personal Power. Dari kelima sumber yang dapat dikendalikan tersebut, Control of Knowledge dapat digunakan untuk memperoleh pemahaman dan meningkatkan kemampuan perusahaan untuk mempersiapkan masa depannya. Dalam hal ini dikhususkan pada divisi penjualan, yang akan diperkuat dengan analisis mengenai tipe kecerdasan penjualan. Tipe kecerdasan penjualan adalah kecerdasan indrawi, intuitif, logis, verbal, spasial, personal, musikal, pikiran-tubuh, masyarakat, teknis, visual, dan kreatif. Didasarkan pada analisis dan pengembangan kecerdasan penjualan tersebut, maka perusahaan akan mendapatkan informasi dan pengetahuan yang lebih dibandingkan pesaing terkait konsumennya. Keunggulan informasi dan pengetahuan tentang konsumen memberikan kesempatan kepada perusahaan untuk meningkatkan kendali atas informasi, sehingga mampu memposisikan diri lebih baik dari para pesaingnya. 

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