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JURNAL ILMIAH MANAJEMEN & BISNIS
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 16937619     EISSN : 25804170     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of scientific research original, Jurnal Ilmiah Manajemen dan Bisnis accepts manuscripts in the field of research includes scientific fields relevant to: Human Resource Management, Marketing Management, Financial Management, Strategic Management, Organizational Behavior, Business and Entrepreneurship, the relevant Sector Management Science.
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Articles 192 Documents
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Determinan Perilaku Konsumen Melalui Aktivitas Sosial Media Marketing dan Electronic Word of Mouth Wahono, Johannes Widjaja; Wedyarsa, Maria Josefina Amita; Fakhirah, Farah
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.18429

Abstract

Purpose– This study aims to investigate social media marketing activities and electronic word of mouth (EWOM) on consumer behavior (purchase intention and loyalty intention) through quality relationships.Methodology – This study used a quantitative approach, where the source of data used was primary data in the form of questionnaires. The distribution of questionnaires is carried out online. Respondents in this study amounted to 108 respondents, where respondents were individuals who had shopped using social media. The sampling technique uses purposive sampling. The analytical tool used is the structural equation model, and is tested using PLS-SEM.Findings – This research shows that social media activities have an effect on relationship quality, but electronic word of mouth has no effect. In addition, the results of this study show that relationship quality mediates the influence of social media activities and EWOM on customer behavior (purchase intention and loyalty intention).Originality/Novelty – The findings of this study can provide a reference for the Company to carry out social media marketing and EWOM activities intensely in order to improve the quality of the relationship between producers and consumers, which in turn will increase consumer buying interest.Implications – The practical implication of this research is that companies can be more intense in carrying out activities with social media. This is because doing so can improve 
Hedonisme dan Impulsivitas Dalam Pembelian Produk Pakaian Melalui Cross Border E-Commerce Pambudi, Yustikarani Julianti; Priyadi, Dhisa Tania; Rahmawati, Anisa; Ratana, Dhany Surya
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.17776

Abstract

Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce.Methodology– This research uses a quantitative approach by collecting data through random sampling questionnaires. All data collected was analyzed using Structural Equation Modeling processed using SmartPLS software.Findings– The results of this research show that hedonic motivation has no influence on impulse purchasing decisions for clothing products in cross-border e-commerce. In this research, the results showed that impulsive decisions were more influenced by the appearance on the cross-border e-commerce website, sales promotions and consumer time availability.Originality/Novelty– Providing novelty value to the phenomenon of impulse buying through cross border e-commerce arises not influenced by the user's hedonic motivation but other supporting factors, especially the quality of the cross border e-commerce website itself.Implications – The results of this research can be used by cross-border e-commerce development companies and e-commerce sellers to determine the right strategy for increasing the number of sales and improving service quality 
Keberlanjutan UMKM Perempuan: Literasi Keuangan, Inklusi Keuangan dan Fintech Puspitasari, Ayudia Dwi; Octavini, Nanda Andreas; Setiawan, Yudi; Nuraini, Resti
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 2 (2024): OKTOBER 2024 - MARET 2025
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i2.21287

Abstract

Purpose – This study aims to analyze the role of financial literacy in financial inclusion and its impact on the sustainability of women's MSMEs.Methodology – The population of this study was women who owned MSMEs in Lampung Province. The sample used was 100 women's MSMEs obtained using purposive sampling techniques. The criteria set were: 1) women's MSMEs and 2) MSMEs based on their type of business. Data analysis using SEM PLS.Findings – This study shows that financial literacy and inclusion affect the sustainability of women's MSMEs. While fintech does not affect the sustainability of women's MSMEs. Financial literacy affects financial inclusion, while financial literacy towards fintech and fintech towards financial inclusion has no effect.Originality/Novelty – Combining financial literacy, financial inclusion and fintech on the sustainability of women's MSMEs with various types of MSME businesses and using the SEM PLS method because it is more suitable for causality modelling.Implications – The findings of this study demonstrate the importance of more profound financial literacy education and a more inclusive approach in improving understanding of fintech to encourage the achievement of business sustainability goals. Training and strengthening managerial capacity and economic management based on better understanding will be key in supporting women's MSMEs to be more resilient and sustainable.
Eksplorasi Ambiguitas Peran dan Stres Kerja Terhadap Kinerja Karyawan: Peran Mediasi Organizational Citizenship Behavior Syah, Amirul; Farisi, Salman; Arif, Muhammad; Ikhsan, Ikhsan; Nasution, Azly Anggraini
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 2 (2024): OKTOBER 2024 - MARET 2025
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i2.21400

Abstract

Purpose –  This study aims to test and analyze the effect of role ambiguity and work stress on employee performance directly and indirectly through organizational citizenship behaviour in hospitality companies in Medan.Method – This study used a quantitative approach with a survey method. Data were collected using a structured questionnaire to measure the research variables objectively. The research population is all permanent employees of the hospitality industry in Medan city, have a tenure of more than one year, and must work in an environment with a hierarchical structure that supports the measurement of role ambiguity. The study sample was taken from as many as 100-200 employees of the hospitality industry in Medan to meet one of the requirements of the data analysis method using SEM. The data analysis technique uses a quantitative approach using SEM_PLS.Findings –  The results of this study indicate that role ambiguity affects employee performance, work stress affects but is not significant to employee performance, role ambiguity, and organizational citizenship behaviour affect organizational citizenship behaviour, and there is a direct positive and significant effect between organizational citizenship behaviour on employee performance of hotel companies in Medan City. Indirectly, role ambiguity and work stress positively and significantly affect employee performance of hospitality companies in Medan.Originality/Novelty –  This study examines role ambiguity and work stress as more comprehensive predictors of employee performance and then explicitly explores the importance of organizational citizenship behaviour as a mediator in the relationship between role ambiguity and work stress and employee performance.Implications – This study has shown that organizational citizenship behaviour mediates the effect of role ambiguity and work stress on employee performance. Recommendations for further research include analyzing or using organizational citizenship behaviour variables as independent variables, not as mediating variables. 
Green Marketing dalam Membentuk Keputusan Pembelian Ariestania, Adinda Rizki; Adriyanto, Andhy Tri
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 2 (2024): OKTOBER 2024 - MARET 2025
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i2.21999

Abstract

Purpose – To analyze the influence of Green Products, Green Promotion, and Green Price on    Consumer Behavior and Purchasing DecisionsMethodology  –The method used is quantitative with multiple linear regression analysis, data collection through questionnaires, and purposive sampling techniques to determine the sample. All data that was collected was analyzed and processed using SPSS version 21.Findings – The results of this research show that there is a positive influence between Green Marketing, which consists of Green Products, Green Prices, and Green Promotion, on Consumer Behavior and Purchasing Decisions, but partially the value of the influence of Consumer Behavior on Purchasing Decisions is still in the relatively good category.Originality/Novelty –This research combines green marketing variables such as green products, promotion, and prices regarding consumer behaviour and purchasing decisions.Implications  –For the author, this research broadens insight into the application of green marketing in influencing consumer behaviour and purchasing decisions and strengthens understanding regarding sustainability. For academics, this research increases knowledge about the factors affecting buying decisions and consumer behaviour from a green marketing perspective and provides a basis for further research on sustainability strategies. This research provides insights for designing effective green marketing strategies for companies, strengthening environmentally friendly brand images, increasing competitiveness, and supporting business sustainability.
Return on Equity dan Cumulative Abnormal Return Pada Perusahaan Perbankan Ningrum, Rosmanita Kusuma; Usman, Usman
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 2 (2024): OKTOBER 2024 - MARET 2025
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i2.21869

Abstract

Purpose – This research examines the influence of Return on Equity on Cumulative Abnormal Return with Sustainability Disclosure as a moderating variable in banking companies listed on the Indonesia Stock Exchange 2019-2023.Methodology – This research uses quantitative methods, using panel data analysis processed through EVIEWS 12. Seven companies were selected as research samples based on criteria, namely Bank Central Asia, Bank Negara Indonesia, Bank Rakyat Indonesia, Bank Danamon Indonesia, Bank Pembangunan Daerah Jawa Timur, Bank CIMB Niaga, and Bank Mega.  Findings – The findings reveal that Return on Equity has a negative, insignificant effect on Cumulative Abnormal Return, and Sustainability Disclosure strengthens the influence of Return on Equity on Cumulative Abnormal Return.Originality/Novelty – This research model uses Sustainability Disclosure as a moderating variable on Return on Equity on Cumulative Abnormal Return in banking companies. Given the strategic role and special regulation of banking in sustainable development through its intermediary function. Implications – This research provides a more comprehensive understanding of how investors respond to banking companies' Return on Equity and Cumulative Abnormal Return and how Sustainability Disclosure can strengthen or weaken Return on Equity on Cumulative Abnormal Return. 
Nilai-Nilai Individu dan Remunerasi Terhadap Komitmen Organisasi Dalam Pendidikan Tinggi: Peran Mediasi Motivasi Kerja Radiman, Radiman; Wahyuni, Sri Fitri; Lestari, Sri Puji
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 2 (2024): OKTOBER 2024 - MARET 2025
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i2.21476

Abstract

Purpose  – study aims to examine the effect of value and remuneration on organizational commitment through the work motivation of civil servant lecturers in private universities in Medan City.Methods –  This research uses an associative quantitative approach. The research population consists of all civil servant lecturers of private universities in Medan City. The sample used in SEM (Structural Equation Modeling) research is a minimum of 180 samples. Data collection techniques include questionnaires and interviews. SEM PLS was used to analyze the data.Finding –  The results showed that individual values and remuneration affect organizational commitment (p 0.05), and then work motivation also affects organizational commitment (p 0.05). Furthermore, personal values and remuneration influence organizational commitment through lecturers' work motivation in private universities in Medan (p 0.05).Originality/Novelty – This study examines individual values and remuneration more comprehensively as predictors of lecturers' organizational commitment and then explicitly explores the importance of work motivation as a mediator in the relationship between personal values, remuneration, and organizational commitment.Implications – This study has shown that work motivation mediates the influence of individual values and remuneration on organizational commitment. Recommendations for further research include analyzing or using work motivation variables as independent variables, not mediating variables. The results of this study can be used as a guide for strategic decision-making in higher education institutions and the development of theoretical studies in the field of organizational management.
Determinan Struktur Modal: Peran Volatilitas Laba, Struktur Aset dan Fleksibilitas Keuangan Agustin, Nia Agustin; Zaretta, Bara
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 26, No 1 (2025): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v26i1.23569

Abstract

Purpose – This study aims to examine the impact of earnings volatility, asset structure, and financial flexibility on capital structure in automotive sector companies listed on the Indonesia Stock Exchange during the period 2019–2023.Methodology – This research employs a quantitative approach, analysed using SPSS with multiple linear regression analysis. The sample was selected using purposive sampling, resulting in 11 companies as the research sample.Findings – The results indicate that asset structure has a positive and significant effect on capital structure, suggesting that a higher proportion of fixed assets increases a company's tendency to utilise debt. Conversely, earnings volatility and financial flexibility have a negative and significant effect on capital structure. Companies with unstable earnings and high financial flexibility tend to reduce reliance on debt financing. These findings provide important implications for management in designing optimal financing policies.Originality/Novelty – This study develops a model by incorporating financial flexibility, earnings volatility, and asset structure as independent variables to analyse their effect on capital structure. The uniqueness of this research lies in its focus on the automotive sector, which is characterized by high fixed asset intensity and fluctuating income. These characteristics make financial flexibility a crucial factor in financing decisions, which has not been widely examined specifically within the context of the automotive industry in Indonesia.Implications – The research findings indicate that asset structure drives an increase in capital structure, while earnings volatility and financial flexibility decrease it. Therefore, automotive companies are advised to optimise fixed assets, maintain earnings stability, and strengthen financial flexibility to reduce dependence on debt. Adaptive financial strategies, such as collaboration and joint investments, are important to strengthen the financial position amid the dynamics of the industry.
Citra Merek Hijau Terhadap Loyalitas Merek: Peran Mediasi Kepercayaan Merek, dan Persepsi Nilai Rahayu, Sri; Vedy, Nabila Kharimah; Gumanti, Miswan
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 26, No 1 (2025): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v26i1.22401

Abstract

Purpose – This study aims to analyse the influence of green brand image, brand trust, and value perception on brand loyalty. In addition, to test the role of brand trust and value perception as a mediator of the influence of green brand image on brand loyalty.Methodology – This study uses a quantitative approach. Primary data were obtained through the distribution of questionnaires online and offline. The population of this study is students who use laptops at various campuses in the Special Region of Yogyakarta. A total of 222 respondents aged 18-25 years participated in this study. The data was processed using structural equation modelling, SmartPLS.Findings - Green brand image has a significant effect on brand trust, value perception, and brand loyalty. Brand trust has a significant effect on brand loyalty. Brand trust and value perception can be mediators of the influence of a green brand image on brand loyalty.Originality/Novelty – This research examines in depth the role of green brand image, brand trust, and perceived value as an effort to increase brand loyalty, and examines the important role of brand trust and perceived value as mediators in the influence between green brand image and brand loyalty. Implications – Practically contribute to companies in formulating marketing strategies, especially companies with a focus on green brand image, to increase brand loyalty. Theoretical implications: This research contributes to the development of a literature that discusses the image of green brands and other factors that affect brand loyalty.
Work-Life Balance dan Job Satisfaction Terhadap Organizational Citizenship Behavior : Peran Mediasi Work Engagement Hasibuan, Jasman Saripuddin; Jufrizen, Jufrizen; Farisi, Salman
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 26, No 1 (2025): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v26i1.23601

Abstract

Purpose – This study examines and analyses the effect of work-life balance and job satisfaction on organisational citizenship behaviour through employee engagement in private hospitals in Medan.Methodology – This research uses a quantitative approach. This research was conducted at several Type B Private Hospitals in Medan City. This study collected 200 responses from nurses in various public hospitals in Medan. Of these, 169 questionnaires were deemed suitable for analysis. In this study, data were collected using a questionnaire with a Likert scale. The data analysis technique used was Structural Equation Modelling with the Partial Least Squares (PLS-SEM) approach.  Findings – The results of this study indicate that work-life balance and job satisfaction are positively and significantly related to employee engagement. The results also show that work-life balance, job satisfaction, and employee engagement significantly positively affect organisational citizenship behaviour. The results also show that employee engagement mediates the effect of Work-Life Balance and Job Satisfaction on organisational citizenship behaviour at several Type B Private Hospitals in Medan.Originality/Novelty –  This study examines work-life balance and job satisfaction as more comprehensive predictors of organisational citizenship behaviour and then explicitly explores the importance of employee engagement as a mediator in the relationship between work-life balance and job satisfaction with organisational citizenship behaviour.Implications –  This study has shown that employee engagement mediates the effect of work-life balance and job satisfaction on organisational citizenship behaviour. Recommendations for further research include analysing or using organisational citizenship behaviour variables as mediating variables, not dependent variables.

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