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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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ANALISIS INTERNAL MARKETING DALAM PENGEMBANGAN DAYA TARIK WISATA WENDIT WATER PARK Sri Darmawati, Lusi Endang
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.252

Abstract

This study analyzes the influence of Internal Marketing (leadership, consultative, motivation, work standard, communication, and training) in developing the quality of Wendit Water Park attraction through description analysis. Respondents for this study were a total of 100 people who used for analysis.Respondents were taken randomly to answer the questionnaire. Testing was used for description analysis.The results of statistical analysis of description obtained that Internal Marketing has a strong contribution (80%) to the development of Wendit Water Park attraction, meaning that if Internal Marketing (leadership, consultative, motivation, work standards, communication, and training) is developed, it will lead to high quality tothe attraction of Wendit Water Park (WWP ). Six factors of Internal Marketing that reflect the success of marketing activities at Wendit Water Park (WWP) attraction.In average, WWP already has a good perception in scale 4 (70%), while the factor that has the highest frequency is sharing communication in Wendit Water Park (WWP). Keywords: Marketing; Tourist; Wendit Water Park
POTENSI BATIK SEBAGAI DAYA TARIK DESA WISATA (Studi di Kecamatan Bayat Kabupaten Klaten Propinsi Jawa Tengah) Krestanto, Hery
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.266

Abstract

This study aims to determine the potential of batik as an attraction for tourist villages. This research was conducted in the needle village of Bayat sub-district, Klaten district, Central Java province. Types of data collected in this study are qualitative data, namely the potential of batik as an attraction for tourist villages in the needle village of Bayat district, Klaten district, Central Java province. Data collection techniques used are interviews, observation, documentation. The results of this study are the potential of batik as an attraction for tourist villages in the needle village of Bayat district, Klaten district, Central Java, the potential of batik produced include canting batik, paid batik motifs, wooden batik. Keywords: Batik Potential, Attraction, Tourism Village
MAPPING TREND IMPLEMENTASI STRATEGI PROMOSI DESA WISATA KEMBANGARUM TURI SLEMAN YOGYAKARTA Yulianto, Atun; Mayasari, Citra Unik
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.257

Abstract

Kabupaten Sleman has many tourist attraction objects that can be used as tourist destinations for anyone. The attraction of this city includes the panorama of nature, history, museums, culture, ancient relics, culinary and tourist villages. The number of tourist villages in Sleman regency is in accordance with the data of the Sleman Regency Culture and Tourism Office (Fauzy & Putra, 2015), as many as 38 tourist villages. The tourism village management base generally involves many parties, including by empowering local communities as local communities who play an active role in managing and developing tourism villages. However, according to (Damanik, 2013), "The weak point of the local community in managing tourism services is networking and promotion capabilities". The success of the tourism village manager in influencing the perception of visitors with their promotional tools can trigger the decision to visit. In this case, the right selection of promotional tools (promotional mix) is very important in addition to attracting tourists, as well as the progress of the tourism village itself. The number of tourist visits is a measure of the success of managers in developing the right promotional strategies. The constraints faced by the manager of the tourist village of Kembangarum Turi Sleman Yogyakarta are related to the weak network for promotion. A promotion has been carried out both conventionally and through internet media but not yet interactive, thus reducing the understanding of the wider community of the existence of the Kembangarum tourism village. The research method used is a qualitative descriptive method assisted with quantitative data tabulation. The results of the study with relevant data that is read indicate the trend of a shift in the implementation of promotional strategies with media that are conventional to modern with the help of information technology, especially the internet since the period 2015/2016. The conclusions of this study include: it is known that the most optimal use of conventional promotional media is by providing brochures, and word of mouth information. Whereas in the span of the last three years the promotion has focused more on online promotional media through social networks that have been owned by the tourism village manager of Kembangarum. This shift in promotion strategy proved to have an impact on increasing the number of tourist village visitors, especially in the period of 2016/2017 where this promotional strategy began to be implemented since the period of 2015/2016. Keywords: Promotion, Strategy,Trend Mapping
PENGARUH SUBSTITUSI TEPUNG KEDELAI TERHADAP KUALITAS BISKUIT Susilowati, Heni; Prabowo, Adi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.262

Abstract

The research entitled The Effect of Substitution of Soybean Flour on Biscuit Quality is a type of research using quantitative approach with experimental method. The purpose to know the effect of quality biscuit with soybean flour substitution with different percentage that is equal to 50%, 25% and 10% viewed from aspect of color, flavor, aroma and texture. The experiments used 3 different types of treatment on the percentage of soy flour used ie, biscuit A with 50% soy flour, biscuit B with 25% soy flour, and C biscuits with 10% soy flour.Methods of data collection using subjective assessment of sensory tests taken from the results of a panelist assessment that includes assessment of color, aroma, taste and texture on biscuits. The panel of researchers was 30 people taken by random sampling technique with considerations that included panelist knowledge about the sensory properties of biscuits in general. Methods of data analysis to test the hypothesis using the analysis of single classification variables and tukey test, previously conducted prasarat test that is homogeneity test and normality test. The result of the research with Anova test seen from the color aspect shows that (significant value (p-value)
STUDI DAYA TARIK WISATA ALAM HUTAN MANGROVE PANTAI BAROS BANTUL, HUTAN MANGROVE WANA TIRTA PANTAI PASIR KADILANGU, HUTAN MANGROVE JEMBATAN API-API TEMON DAN KINERJA BISNIS PARIWISATA Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.258

Abstract

The purpose of this study is to explain the influence of natural tourist attraction (attractions, aminity, accessibility) on the performance of nature-based tourism businesses. The unit of analysis of this study was 207 tourists visiting to Hutan Mangrove Pantai Baros Bantul, Hutan Mangrove Wana Tirta, Pantai Pasir Kadilangu, dan Hutan Mangrove Jembatan Api-Api Temon Kulonprogo taken by incidental sampling technique. the data was collected by a questionnaire validated with pathwhole and cronbach alpha. Normality and multicollinearity tests were used to test the feasibility of variables as a condition for the use of partial regression analysis. The findings of this study show the long-term impact of satisfaction and a significant revisit on the absorption of labor and income of local communities as an important of the business performance of the nature-based tourism. Keywords: Nature tourism attractions, attractions, amenities, accessibility, satisfaction, repeat visits and tourism business performance.
Minat Kunjungan Wisatawan Museum Gunungapi Merapi Suharto, Suharto
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 1 (2019)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i1.278

Abstract

This paper is based on exploratory studies conducted at the Merapi Volcano Museum (MGM) with the aim of finding out the factors that influence interest in tourist visits. The methodology used in this study is based on field studies, through observation instruments, interviews, and questionnaires. The research respondents were domestic tourists who were taken randomly, the snippet technique as the primary data source was several museum employees and managers. The factors of tourist interest are identified through three things, namely the attraction of objects, accessibility and amenities.The results of the study found that the three main factors driving tourists' interest in visiting the Merapi Volcano museum were mainly due to the presence of amenities, especially in the provision of vast parking lots, the presence of new Merapi Park destinations, the presence of toilets and the existence of various tourist facilities typical of Kaliurang. The existence of the facilities provided by this management has been responded positively by the tourists as expected by management.
Analisis Objek Daya Tarik Wisata Favorit Berdasarkan Jumlah Pengunjung Di Daerah Istimewa Yogyakarta Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 2 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i2.292

Abstract

Besides known as the city with the title of the center of struggle, cultural and educational center, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favorite of tourists based on the number of visitors range from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction what is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favorite tourist attraction object of visitors.Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few number of visitors.
Strategi dan Usaha Reservasi untuk Meningkatkan Tingkat Hunian di Grand Orchid Hotel Yogyakarta Krestanto, Hery
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 1 (2019)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i1.276

Abstract

This study aims to determine the strategy and reservation effort to increase occupancy rates at the Grand Orchid Hotel Yogyakarta. This research was conducted at the Grand Orchid Hotel in Yogyakarta.The type of data collected in this study is qualitative, namely the strategy and reservation effort to increase occupancy rates at the Grand Orchid Hotel Yogyakarta. The data analysis technique used is the direct observation method, direct interview. The results of the research obtained are that reservations have a very important role to increase occupancy rates and there are things that support to increase occupancy rates are complete room facilities, strategic hotel location, intensity of promotion, good employee service.
Pengembangan Pariwisata Berkelanjutan di D. I. Yogyakarta Melalui Pendekatan Kewirausahaan Sosial (Sociopreneurship) Aisyianita, Revi Agustin
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 2 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i2.297

Abstract

Sociopreneurship or called as a social entrepreneurship is a new breakthrough on tourism development activities. Principle’s of social entrepreneur parallel with sustainable tourism development which empowerment became one of a element (santosa, 2007). pay attention to the sustainability natural resources, human resources, culture and consider economic benefit. Social entrepreneurship is one of implementation sustainable tourism development because sociopreneur not only pay attention to profit but also concern on social and environmental benefit. The growth of tourism social entrepreneurship in Yogyakarta is driven by the iniative from individu or small groups from community who want to solve social problem through tourism. Social entrepreneurship parallel with sustainable tourism principle, which community participant is main factor development activities. D.I Yogyakarta already has enough amount of sociopreneur, but it has a few little amount sociopreneur who engaged in tourism development.Some of tourism sociopreneur in D.I Yogyakarta, such as : Desa Wisata Gunung Api Purba Nglanggeran, House of lawe, and DIfa City Tour has proven how sociopreneurship bring significant change for community. Desa Wisata Gunung Api Purba Nglanggeran plays an important role in improving social welfare community in the tourist area, House of lawe plays an important role in women empowerment, and DifaCity Tour plays an important role on empowerment person with disabilities.
Membangun Nilai Behavioral Intention melalui Tourist Experience Setiyariski, Ramdani; Syarifuddin, Didin; Kristiutami, Yuliana Pinaringsih
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 1 (2019)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i1.271

Abstract

Floating Market Lembang is a destination in Lembang, the boundary of West Bandung. Visitors visit in Floating Market Lembang always increasing in years. But that fact is not the same with the data which say tourist’s loyality haven’t maximum because majority of the tourist whose come to Floating Market lembang are new visitors. Decision of this research is to know influence of tourist experience to behavioral intention of Floating Market Lembang. The type of research are descriptive and verification. The survey method used is incidental sampling, which a sample size of 120 respondents. Data analysis technique using single regression techniques with coefficient determinant (R2) and partial (T) techniques. These results shows that there is a significant partial influence tourist experience to behavioral intention of Floating Market Lembang. The higher the ability of destination management in building positive experience on the tourists, so that it will increase positive image of the tourists in their visits. In this condition, directly or indirectly it will be able to build tourist’s willing in re-visiting to the destination. The correlation of the two variables can be simplisized in a sentence that in order to be able to build value of behavioral intention is how to be able to build tourist experience.

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