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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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Daerah istimewa yogyakarta
INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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Analisis Kepuasan Wisatawan dengan Pendekatan Bauran Pemasaran di Desa Wisata Rumah Dhome Nugroho, Dhimas Setyo
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.313

Abstract

To be able to support the success of the tourist village destination, marketing activities can be done by using all marketing tools in the form of products, prices, locations, and promotions, which are often called the marketing mix to get tourist satisfaction so that it can result in long term prosperity. In this study, a closed questionnaire was given to tourists incidentally. Documentation and literature studies are carried out to support existing data. The data analysis technique uses multiple linear regression. The results showed that all marketing mix variables significantly influence tourist satisfaction both simultaneously and partially. In this study, the most influential variable in satisfaction is promotion.
Perbedaan Persepsi dan Harapan Wisatawan Lokal dengan Wisatawan Asing terhadap Kualitas Layanan di Candi Borobudur Saputra, Arif Dwi; Susilawati, Heni; Hermawan, Hary
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.308

Abstract

Efforts to increase foreign tourists related to tourist attraction need to be interpreted through the attitude of foreign tourists in their perception and expectations of service quality, so that it becomes a more measurable central point when wanting to boost foreign exchange through the tourism service sector. The research that has been done is explorative research with the descriptive quantitative method. The results showed that there were differences in perception and experience of service quality in Borobudur Temple in both groups of tourists
Analisa Penerapan Akad dalam Pariwisata Syariah berdasarkan Fatwa MUI Dewan Syariah Nasional Nomor 108/DSN-MUI/X/2016 Suripto, Teguh
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.311

Abstract

According to a study conducted by the Master Card and Cresent Rating, in the Global Muslim Travel Index (GMTI), that in 2014 there were 108 million Muslim tourists representing 10 percent of the entire tourism industry. Therefore it is very important that Yogyakarta starts to prepare sharia tourism packages or halal tourism packages. Sharia tourism can be prepared by referring to or referring to the MUI fatwa that has been issued as a guideline for the community to understand the understanding and management of halal tourism or sharia tourism. This study will use a descriptive methodology, which describes the object through observation and literature search that is relevant to the object of the study. The results of the study concluded that Islam provides guidance or guidance to its followers in traveling in accordance with Islamic values. In accordance with tourism, appropriate agreements have been determined, as stated in the MUI fatwa on sharia tourism, including ijarah, ju'alah, and wakalah bil ujrah. The development of DIY tourism needs to involve all tourism stakeholders including scholars
Override Parade: Isu-Isupariwisata Berkelanjutan pada Destinasi Kepulauan di Indonesia Pitanatri, Putu Diah Sastri
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.314

Abstract

Pariwisata saat ini memiliki masalah; relatif kecanduan pertumbuhan, yang tidak sesuai dengan tujuan keberlanjutan.Meskipun selama lebih dari tiga decade pariwisata berkelanjutan terus didengungkan sebagai bentuk ideal dari pariwisata; otoritas pariwisata di seluruh dunia tetap mempromosikan aspek-aspek pertumbuhan meskipun keterbatasan ekologis dan social telah menjadi isu strategis di banyak negara.Selain itu yang menjadi permasalahan kemudian, pariwisata seringkali dikaitkan dengan berbagai isu yang relative memiliki spectrum yang jauh dari pariwisata itu sendiri. Dengan melakukan studi literatur dari 67 artikel baik dari prosiding, jurnal nasional dan internasional, buku, serta laporan dari lembaga nasional dan internasional, artikel ini melihat bagaimana sebenarnya esensi dasar dari permasalahan utama sector ini di Indonesiaadalah overtourismdan tourism leakage.Karena itu tulisan ini berpendapat bahwa pariwisata harus dipahami dan dikelola dengan konteks keberlanjutan yang lebih luas.Rekomendasi dari tulisan ini diantaranya dibutuhkan riset-riset terbarukan seperti sustainable mobilities melalui big data sehingga beragam pendekatan untuk strategi pariwisata dapat dilihat secara real time dan menyasar langsung pada permasalahan pariwisata.
Membangun Desa Wisata Batik sebagai Daya Tarik Wisata Santoso, Ihsan Budi; Atmoko, T. Prasetyo Hadi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.300

Abstract

This study aims to determine the promotion strategy of Jarum’s tourism village and to find out the obstacles it faces. This research uses descriptive qualitative to describe the promotion strategy and its obstacles. The data is collected by interview, observation and documentation. Based on the data obtained, the promotion strategy that has been carried out in the tourism village of Jarum has been relatively using internet/social media to introduce its products such as Facebook, WhatsApp, Instagram. The exhibition/event is also very helpful in promoting the products. In overcoming the existing obstacles, a facilitation in the management of tourism villages is needed. Government or private assistance is expected to cover all of these obstacles, such as limited human resources, networks and the absence of intensive assistance. Keywords: promotion, media promotion, assistance to tourism villages
Pengaruh Produk Wisata dan Kebijakan Harga terhadap Minat Kunjungan Wisatawan Dewi, Kartika
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.305

Abstract

The purpose of this research is to know the Influence of Tourism Product and Pricing Policies to Tourist Interest in Taman Buah Mekarsari Bogor. This research is descriptive-verifikative type, while the sampling technique used is incindental sampling with 100 respondents. The technique of data analysis used is multiple linear regression analysis. From the statistical test result, it was known that tourism product positively and significantly effect to tourist interest and pricing policy also had positive and significant influence to tourist, besides tourism product and pricing policy influence to tourist interest in Taman Buah Mekarsari equal to 68.8%.
Kinerja Pramusaji Berdasarkan Gender Wachyuni, Suci Sandi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.323

Abstract

Isu kesetaraan gender dalam pariwisata kembali menjadi topik hangat. Laki-laki masih mendominasi pekerjaan di dunia pariwisata, khususnya di sektor makanan dan minuman. Pada umumnya wanita identik dengan sifat lemah lembut dan emosional sementara laki-laki dianggap kuat dan rasional. Sehingga masih banyak sektor makanan dan minuman lebih memilih pekerja laki-laki dibandingkan perempuan. Pekerjaan di restoran dituntut untuk membawa beban berat dan didominasi pekerjaan fisik lainnya. Penelitian ini bertujuan untuk menganalisis perbedaan kinerja karyawan berdasarkan gender. Peneliti mengambil studi kasus di Restoran Amuz Gourmet Jakarta. Metode penelitian yang digunakan adalah mixed-method. Metode analisis kuantitatif yang digunakan adalah ANOVA dan Triangulasi data kualitatif.
Pengembangan Dakwah Pondok Pesantren Penghafal Alquran (PPPA) Raudhatul Jannah melalui Program Halal Tourism Widagda, Sidiq Pramana; Prasetyanto, Hermawan; Yulianto, Gunawan; Rachmadi, Hari
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.324

Abstract

The goal and target of tourism development in 2020 is increasing image, competitiveness, and contribution of tourism in support of community welfare improvement as well as quality economic growth.This research uses the type of field research. The results of this study indicate that: PPPA Raudhatul Jannah made Halal Tourism program in improving the people's economy by providing services of tourism program by providing shelter and providing souvenirs in the form of learning Qur'an to be Tahfidz and Studying the Qur'an The increase of tourist visit provides opportunities and challenges to the tourism to develop halal tourism. Training on the development of halal tourism make boarding school as the heart of the economy by making the craft of sport tools in the form of bows and children are also some other equipment involving the surrounding community
Penerapan Produk Wisata yang Berkelanjutan di DIY dalam Menyongsong Abad Samudra Hindia Kiswantoro, Amin; Irawati, Novi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.321

Abstract

The southern coast of Yogyakarta, is one area that has the potential to be developed as sustainable tourism in DIY, such as Parangtritis Beach, Glagah Beach and Baron Beach. This article discusses the system of processing sustainable tourism products that exist in the southern region of DIY in order to become leading tourism in welcoming the Indian Ocean Century. Research has been conducted using descriptive methods with a qualitative approach. Data collection was carried out using observation and interviews with Tiagulation analysis techniques and SWOT analysis. The results show that Parangtritis Beach is superior to Glagah Beach and Baron Beach in terms of developing attractiveness, facilities and accessibility. In addition, the relationship between the partnership pattern between the government and the tourism industry is very well coordinated and community empowerment is also seen as a mobilizer. Tourism product development, partnership patterns and community empowerment at Baron Beach have been carried out effectively and sustainably. Whereas in Glagah Beach, the processing of tourism products has experienced many obstacles, due to the construction of Yogyakarta's new airport which has an impact on the condition of tourism products as well as a shift in land use from the center of agro-tourism activities to the new airport area and lack of attention from the local government.
Pengaruh Iklan cetak dan Iklan Online terhadap Kesadaran Merek City Branding Sparkling Surabaya (Studi pada Masyarakat di Surabaya) Masitha, Kharisma Nur; Iriani, Sri Setyo
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.320

Abstract

By referring to the concept of brand awareness pyramid, pre-research activities have been conducted on 160 respondents, to try to measure the level of brand awareness in Sparkling Surabaya. Pre-research results indicate the level of brand awareness of the city, the city of Surabaya is at the top of the mind Top of Mind, for brand awareness Branding Sparkling city of Surabaya is still in Unaware of a Brand, meaning that at this level the community is less aware of the brand presence or brand Sparkling city Surabaya. The purpose of this study is to analyze and discuss the effect of print and online advertising on brand awareness of the City Branding Sparkling Surabaya. The population used in this study is the people of Surabaya who have seen print advertisements and City Branding Sparkling online advertisements in Surabaya. The sampling technique used is nonprobability sampling with the purposive sampling method. The number of samples used was as many as 150 respondents. The results showed that there was a significant positive effect of print advertisements (X1) and online advertisements (X2) on City Branding Sparkling Surabaya (Y) brand awareness. The highest coefficient value in the multiple linear regression analysis equations is owned by online advertising variables.

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