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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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Pengaruh Promosi Internal terhadap Keputusan Pembelian Tamu pada Garden Restaurant Grand Savoy Homann Bidakara Hotel Bandung Pranatha, Prima Setia Judha
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i2.366

Abstract

Pengaruh Electronic Word of Mouth dan Daya Tarik terhadap Keputusan Berkunjung Wisatawan di Pinus Pengger Kabupaten Bantul Yuliyani, Yuliyani; Suharto, Suharto
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 19, No 1 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v19i1.375

Abstract

This research attempts to learn the influence of electronic word of mouth and location towards tourist decisions to visit at the Pinus Pengger. The population in this research is the tourists who visited Pinus Pengger. The sample taken was 100 respondents. The method for the sampling is an accidental sampling. Data collection technique was questionnaire. The analysis of data used multiple regression analysis techniques. The results of this study indicate that together, electronic word of mouth, and attractiveness affect the decision to visit tourists in Pinus Pengger. Partially, electronic word of mouth affects the decision to visit tourists, while attractiveness does not affect the decision to visit tourists.
Potensi Wisata Kuliner di Rest Area dengan Strategi Analisis Menu di Kukm Rest Area 379A, 389B, dan 391A Dima, Cindy Citya
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i2.361

Abstract

Pengaruh Ketrampilan Bahasa Asing terhadap Kelancaran Operasional di Food and Beverage Product Hyatt Regency Yogyakarta Kurniyati, Nuharani Erningdyah; Adit, Emanuel
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 19, No 1 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v19i1.369

Abstract

Pariwisata merupakan indrutri global, yang mempertemukan berbagai macam suku bangsa dalam operasionalnya. Sehingga, keterampilan berbahasa asing khususnya bahasa Inggris menjadi salah satu modal utama untuk dapat eksis dalam industri ini. Tujuan penelitian ini adalah untuk mengetahui pengaruh kecakapan berbahasa Inggris karyawan food and beverage product kitchen Hyatt Regency Yogyakarta ketika melaksanakan pekerjaannya. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan kuisioner sebagai metode pengumpulan datanya.Metode penelitian yang digunakan kuantitatif asosiatif yaitu penelitian yang bertujuan untuk mengetahui pengaruh ataupun hubungan antara dua variabel atau lebih. Teknik pengambilan sampel dengan teknik sensus atau sampling jenuh yaitu semua populasi,seluruh staff Food and Beverage Product Department Kemangi Bistro Hotel Hyatt Regency Yogyakartayang berjumlah 10 orang menjadi sample. Hasil penelitian menunjukkan bahwa nilai F_hitung yaitu 34,135 sedangkan nilai F_tabel yaitu 4,53. Nilai F_hitung 34,135 >F_tabel 4,53, dengan nilai signifikan 0,001 < 0,05 artinya bahwa kecakapan berbahasa Inggris (kemampuan menulis, kemampuan berbicra, kemampuan membaca, kemampuan mendengarkan) berpengaruh terhadap kelancaran operasional Food And Beverage Product Kitchen Hyatt Regency Yogyakarta. Diketahui Hasil koefisiensi determinasi atau R Square sebesar 0,965 atau 96,5%. Hal ini berarti variabel yang diteliti secara simultan berpengaruh terhadap variabel Kelancaran Operasional sebesar 96,5%. Sedangkan sisanya 3,5% dipengaruhi oleh variabel lain di luar persamaan regresi ini atau variabel yang tidak diteliti.
Strategi Pemasaran Hotel Grand Asrilia di Masa Pandemi Covid-19 Kristiutami, Yuliana Pinaringsih; Raharjo, Sandy Nugraha
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 19, No 1 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v19i1.367

Abstract

The hospitality industry is one of the most significant contributions in the Indonesian economy. Bandung City is one of the areas in West Java that has quite a lot of hospitality companies. One of the hospitality companies in Bandung is Hotel Grand Asrilia. However, lately it has been found a new type of virus that originated in Wuhan, China which caused the COVID-19 pandemic and brought enormous impact to the Indonesian economy even to the rest of the world. The purpose of this research is to find out the right strategy for Hotel Grand Asrilia in marketing its products during the COVID-19 pandemic. The method used in this study is a qualitative descriptive method with the technique of observation data retrieval, interviews, library studies also interprets and outlines the existing data in conjunction with the current situation. The result of this study proved that the application of marketing through digital marketing has a positive impact for Hotel Grand Asrilia where the use of digital marketing in the think is necessary especially in the middle of the COVID-19 pandemic, so that business activities can continue to run and generate economic value.
Pengaruh Kualitas Informasi terhadap Keputusan Memilih Objek Wisata dengan Trust sebagai Variabel Intervening: Studi pada Followers Akun Instagram @folkindonesia Maulana, Husnul Fuad
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i2.339

Abstract

The purpose of this study is to analyze and discuss the influence of information quality on the decision to choose attractions with trust as an intervening variable.The sampling technique used was non-probability sampling with a purposive sampling method. The population in this study is the age category 17-40 years which is infinite who has become followers of @folkindonesia with a sample of 220 respondents. The questionnaire was distributed online then measured by Likert scale and path as data analysis.The results showed that the quality of information and trust significantly influence the decision to choose attractions. But not with the information’s quality which doesn’t have a significant direct effect without trust as a mediator on the decision to choose a tourists destination. Furthermore, this study also found that information quality has a significant effect on trust. Meanwhile, based on the sobel test results trust variable succeeded in mediating the relationship between the information quality variable on the decision to choose a tourists destination.
Analisis Strategi Pengembangan Situs Cagar Budaya Gunung Padang Sebagai Destinasi Wisata dan Peninggalan Sejarah Kebudayaan Hamzah, Faizal; Hermawan, Hary; Srinatami, Debi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 19, No 1 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v19i1.288

Abstract

Mountain Heritage Site Padang has a huge potential ranging from its functions, values, and history as a cultural heritage, but behind the potential site of Gunung Padang heritage sites still need to create an optimal development strategy. The research method used in this study is a qualitative research method that whilst the deskriptif, data collection is done by the interview methods of observation and documentation then analysis used in this study using a SWOT analysis so that it will eventually produce a strategy of the analysis results using the SWOT matrix. From the results of the research can be known that the right strategy that must be run on the site of Gunung Padang Cultural Reserve is a strategy that utilizes strengths through opportunities that exist so as to cover the various weaknesses that exist, the strategy can include the development of tourism facilities and infrastructure, service system, preservation site of cultural conservation, and improve the media promotion Keywords: SWOT, cultural heritage, cultural history
Analisis Potensi Wisata Desa dengan Kerangka 6A: Studi Kasus Desa Ngajum, Malang Asmoro, Agung Yoga; Bachri, Thamrin B; Detmuliati, Alditia
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i2.362

Abstract

Strategi Meningkatkan Kepuasan Pengunjung Obyek Wisata Bukit Cinta Banyubiru Kabupaten Semarang Samtono, Samtono; Ardi, Rudi Prasetyo
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 19, No 1 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v19i1.384

Abstract

The tourist attraction of Bukit Cinta is managed by the local government of the Semarang Regency. The purpose of this study is to describe the efforts made by the manager in increasing the satisfaction of visitors to Bukit Cinta tourism objects and to explain the strategies carried out by the managers in order to increase the number of visitors to Bukit Cinta tourism objects. The method used is a qualitative descriptive approach by conducting in-depth interviews with managers, employees, customers, communities, and food stall owners. The EFAS and IFAS techniques were also used and then calculated by calculating the AFE and IFE. The results showed that based on the SWOT courtesies diagram it was in quadrant 1, meaning that it
Ruang Publik sebagai Tempat Wisata Kaum Milenial Kota Ambon Ufie, August Johannes Ricolat
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 19, No 1 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v19i1.371

Abstract

An attractive and adequate public space is an attraction for millennials. This research was an aim to find a variety of public spaces in Ambon City, the visits and activities carried out, ending with criticism and expectations about public space. This research is survey research. The results showed a variety of public spaces included parks, fields, monuments, beach open spaces, and landmarks. A triggered visits by visual attractiveness, scheduled activities, availability of infrastructure and facilities, ease of access, distance, motive, and openness. The activities carried out are enjoying the scenery, taking pictures, and resting. The criticism was due to the inadequate management and accompanied by hopes that greening along the roads would be implemented and add other public spaces.

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