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Contact Name
Hary Hermawan
Contact Email
haryhermawan8@gmail.com
Phone
+62274-485115
Journal Mail Official
jurnalmediawisata@gmail.com
Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Media Wisata
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Articles 560 Documents
The Effect of Product, Price, and Service Quality on Hotel Guest Satisfaction Rullyana Puspitaningrum Mamengko
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/vpv0f367

Abstract

The Effect of Product, Price, and Service Quality on Hotel Guest Satisfaction This study aims to determine the effect of the product, price, and service quality on hotel guest satisfaction, particularly in the Province of Yogyakarta. The method used in this research is quantitative descriptive. This research involved 154 guests. Data is collected, tabulated, and analyzed so conclusions can be obtained—data analysis using the Likert scale, multiple linear regression analysis, F-test stage of 5% level, T-test stage of 5% level, and coefficient of determination. The final result based on multiple linear regression analysis shows that product, price, and service quality variables positively affect guest satisfaction. T-test analysis shows that the product, price, and service quality variables have a probability value smaller than 0,05. F-test analysis shows that the probability value of 0,000 is smaller than 0,05. Based on the coefficient of determination shows that adjusted R2 value of 0.846. This means that product, price, and service quality significantly affect guest satisfaction by 84,6%. This study shows that the improvement in product, price, and service quality, will increase guest satisfaction in the Hotel and vice versa.
Ambivalensi Pengembangan Potensi Wisata: Minimnya Inisiatif dan Kesadaran Masyarakat Lokal Menjadi Motor Penggerak Pengembangan Sungai Aeksiegaon Wensdy Sitindaon; Elvri Teresia Simbolon; Frainskoy Rio Naibaho; Priska Silaban; Tio Minar Panjaitan
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/cm4z9057

Abstract

Ambivalensi Pengembangan Potensi Wisata:Minimnya Inisiatif dan Kesadaran Masyarakat Lokal Menjadi Motor Penggerak Pengembangan Sungai Aeksiegaon. The district government's dilemma of watershed development (DAS) is related to management authority. According to the law, watershed management is entirely left to the central and provincial governments. In several districts with rivers, lakes or other water areas, it is difficult to intervene in policies, programs and budget funds for the development of water areas. In this study, the Aeksigeaon river tourist attraction is located right in the middle of Tarutung City. Its strategic position in the middle of the city tends to look neglected and has not managed to become a superior tourist attraction in Tarutung City. Local communities adjacent to the Aeksigeaon river also rarely receive training, tourism development assistance and funding from the District Government. This condition complicates the attraction of the Aeksigeaon river because there is no presence from the local community, local government or private sector that specifically manages it optimally. This study emphasizes that the empowerment of local communities can be a driving force for developing Aeksigeaon river tourism objects. This study uses qualitative research with data collection through interviews and direct observation with local communities, traders and related government agencies.
Art Network Strategy, Digitalization for Management Efficiency and Tourists: Bah Koh Samet Island, Chumphon Province, Thailand Pernandus Simanullang
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/m2by6h42

Abstract

Art Network Strategy, Digitalization for Management Efficiency and Tourists. This study aims to analyze art management strategies that affect Bah Koh Samet tourism satisfaction after the covid-19 pandemic. The samples and analyzes were tourists visiting by collecting data in Bann Koh Samet, Chumphon province. Data research using descriptive qualitative includes documentation, interviews, observations, and presentations of several questionnaires. The results found that the hypothesis shows that the consistency between the efficiency of art management and art networking strategies is inconsistent due to a drastic reduction in visitors. Then the art networking strategy provides empirical opportunities to find alternatives to bring in visitors by facilitating the digitization model. Then, the art management strategy with the concept of digitization is carried out by analyzing the advantages and disadvantages of SWOT as a start to better know the target market and the direction of the object of application of the digitalization strategy model.
The Implementation of 4C in Guided Virtual Tour: Case Study Jakarta Good Guide Riky Ramadani Prabowo
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/apd1zn76

Abstract

This study aims to measure and analyze the implementation of 4 C (Context, Communication, Collaboration, and Connection) on a Guided Virtual Tour conducted by Jakarta Good Guide. The 4 C is usually used to measure digital media communication's effectiveness. The research product is Jakarta Good Guide's private tour. This research method used is a mixed approach, qualitative and quantitative method. The qualitative process was done by observation and interviews with the guides. This research was conducted by distributing questionnaires to 74 respondents who had participated in a guided virtual tour program during the covid pandemic. Then the quantitative method was distributing questionnaires to 74 respondents who had participated in a guided virtual tour program during the covid pandemic. The sampling technique is a simple random sampling method processed by SPSS. The results show that the guided virtual tour conducted by Jakarta Good Guide has implemented 4 C adaptation very well. Almost all aspects usually used by social media can be appropriately applied. In its implementation, tourist guides have a crucial role. The guided virtual tour also can be utilized for tourism marketing and destination promotion to attract potential visitors. The virtual tour help stimulate the travel intention once the restriction has been lifted.
Identification and Development of Tourism Potential to Increasing the Number of Visitors in Kampoeng Batik Laweyan Surakarta Puguh Andhi Setiawan
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/gg17j784

Abstract

Kampoeng Batik Laweyan is a tourist destination that began to develop again in 2004. The condition of an area is determined as a tourist destination that must have 4A components (attractions, accessibility, amenities, and ancillary). Kampoeng Batik Laweyan already has 4A components, but there are still shortcomings and problems. The purpose of this study was (1) to find out what tourism products (4A) contained in Kampoeng Batik Laweyan, (2) to determine the effect of the development of these tourism products on increasing the mber of visitors in Kampoeng Batik Laweyan. This study uses the method of observation, interviews, questionnaires, and documentation. The research findings show that there is a development of tourist attractions including, man made resources such as educational tourism, puppet show, and pantomime. Accessibility to Kampoeng Batik Laweyan are good, the road conditions are good, and there are sign directions. Kampoeng Batik Laweyan also has amenities consisting of accommodation (hotel, homestay, restaurant), and other facilities such as prayer rooms, shelters, signposts, and trash bins. The Ancillary or Kampoeng Batik Laweyan institution is managed openly and democratically by Development Forum of Kampoeg Batik Laweyan/FPKBL . An increase in the number of visits and in educational tourism over the past 3 years, both domestic and foreign tourists. Based on the results of the questionnaire, 90% of visitors want to come back to Kampoeng Batik Laweyan (repeater), 100% of visitors will spread information about Kampoeng Batik Laweyan to friends, relatives, family, and others. With the development carried out by the manager, the number of visitors is increasing.
Phenomenological Study of Nginum Brem Reket Bontok: The Sasak Bayan Traditional Ritual in Bayan Beleq Village, North Lombok Regency, West Nusa Tenggara Dewa Made Dirga; Lalu Ahmad Zaki
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/hds7yd76

Abstract

This research explores the phenomenon of "Nginum Brem Reket Bontok" as part of the indigenous tradition of the Sasak Bayan community in Bayan Beleq Village, North Lombok Regency, West Nusa Tenggara. The approach utilized is qualitative methodology employing phenomenological principles, particularly Husserlian Phenomenology. This study aims to describe and deeply understand the life experiences of the Sasak Bayan community in consuming Brem, a traditional beverage imbued with strong symbolic and religious values within their culture. The research employed data collection techniques including observation, in-depth interviews, and data-based deduction. The analyzed data reveals that the tradition of "Nginum Brem" not only involves beverage consumption but also reflects the Sasak Bayan community's cultural richness, beliefs, and social practices. The findings of this study are expected to provide deeper insights into how this local tradition is integrated within social and religious contexts, as well as its implications for sustainable cultural tourism in West Nusa Tenggara. This research contributes significantly to developing knowledge regarding the interaction between local culture and religious practices within the broader context of cultural tourism in Indonesia, particularly in West Nusa Tenggara Province.
Enhancing Destination Image: Content Development for the Information Center at Elephant Learning Center, Way Kambas National Park Asmarani Februandari; Heni Susilowati; Hermawan Prasetyanto; Aditya Yuwana Nawing
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/2hxz6d98

Abstract

The Elephant Learning Center (ELC) at Way Kambas National Park (WKNP) serves as a vital attraction, offering visitors a unique opportunity to interact with Sumatran elephants while promoting Indonesia’s biodiversity conservation. Transitioning from entertainment-based tourism to a conservation-focused, educational tourism model, WKNP aims to enhance its image as a sustainable ecotourism destination. This study employs a descriptive qualitative approach, gathering data through interviews, focus group discussions, and direct observations to evaluate the development of content for the information center. Findings indicate that strengthening educational content, such as infographics, photos and interactive exhibits, effectively raises visitor awareness of elephant conservation and biodiversity. Additionally, the involvement of buffer village communities in tourism activities generates economic benefits and helps preserve local cultural heritage. Therefore, the EEC Information Center plays a strategic role in supporting WKNP's transformation into an educational, conservation-based tourism destination aligned with sustainability principles.
The Influence of Motivation and Satisfaction on Event Return in Cycling Tourism Events Ratih Anggraini; Rimba Zulkarnain Lingga; Dessy Aliandrina Aliandrina
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/rg761r65

Abstract

Sport tourism has rapidly developed as a global phenomenon, making significant contributions to the tourism sector across various countries. In Indonesia, sport tourism shows substantial growth with major sporting events such as the Bali Marathon and Tour de Singkarak attracting both domestic and international tourists. This study aims to explore the role of motivation and satisfaction in driving repeat participation in cycling tourism events in Indonesia. Using a quantitative approach and regression analysis, the results indicate that participant satisfaction has a significant positive impact on repeat participation, with a coefficient value of 0.51, while motivation also has a positive effect but with a smaller coefficient value of 0.191. This research model explains 40.1% of the variability in repeat participation, demonstrating a moderate predictive power. The findings emphasize the importance of prioritizing participant satisfaction and understanding motivational factors to design effective marketing strategies.
The Implementation of Total Quality Management Principles through Employee Involvement at Syariah Hotel Solo Syaiful Ade Septemuryantoro
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/t906f396

Abstract

Total Quality Management (TQM) is a comprehensive approach to quality management aimed at involving all components of an organization in the process of continuous improvement. In the hospitality industry, the implementation of TQM is considered crucial as it directly impacts service quality and customer satisfaction. It is also essential for ensuring high operational standards and maintaining a strong reputation. This article aims to examine the implementation of TQM at Syariah Hotel Solo, with a focus on human resource involvement, particularly employees, in operational processes as a key factor in enhancing service quality. Through qualitative and quantitative approaches, this study investigates how active staff engagement influences service quality improvement based on empirical data and performance analysis. The research was conducted using in-depth interviews, participatory observations, and an analysis of the hotel’s operational performance data. The findings indicate that staff involvement significantly contributes to service quality improvement; however, challenges remain in ensuring consistent implementation. This study highlights the importance of effective change management and continuous training enhancement to sustain the positive outcomes of Total Quality Management implementation.
Music Festivals as Social Infrastructure: Examining Their Influence on Community Cohesion, Identity and Economic Vitality Rudi Prasetyo Ardi
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/5hvgbn91

Abstract

This research aims to analyze the influence of music festivals on social impact, with the hope of contributing to more inclusive and sustainable event management. The population in this study was the community in the Jabodetabek area (Jakarta, Bogor, Depok, and Tangerang) as an area that is often used as a location for holding music festivals. The sample taken was 100 respondents, who were selected using the purposive sampling technique and analyed using SPSS. The analysis shows a strong relationship between music festivals and the dimensions of social impact, where 52.3% of the variation in social impact is explained by music festivals. Music festivals have been shown to contribute to increasing social cohesion, a sense of community pride, and social interaction between residents, in accordance with previous theories and findings.

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