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Hary Hermawan
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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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Building Marketing Expansion of Mekarbuana Tourism Products Through a Push and Pull Strategy Sumarni, Neni; Nurlenawati , Netti
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.769

Abstract

This research aims to determine Mekarbuana's tourism marketing strategy by using a push-and-pull strategy to build its marketing expansion. The results of this research show that there is an increase in the market obtained by Mekarbuana tourism when implementing the push and pull strategy, but it is not too big, this is because the implementation has only been running for two months during its implementation period. The research was conducted using a qualitative single case study method: collecting, presenting, analyzing, triangulating and testing validity and making conclusions and suggestions. The push and pull strategy can be applied in marketing Mekarbuana tourism products and can expand its marketing if Mekarbuana tourism can consistently implement this strategy.
Young Generation's Understanding of Sustainable Tourism and Its Impact on Travel Behavior Veronica
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.773

Abstract

This research explores the understanding of young people regarding sustainable tourism and its impact on their travel behavior. Young people have great potential to promote sustainable tourism practices due to their high environmental awareness and access to information through the internet and social media. The research method used is descriptive quantitative, with questionnaires distributed to young people aged 18-35 in Indonesia. Data analysis measures their understanding of sustainable tourism and its impact on travel behavior, such as choosing environmentally friendly destinations and participating in responsible tourism activities. The results show that 76.90% of respondents agree that young people play an important role in promoting sustainable tourism, but only 68.80% indicate that this understanding directly influences their travel behavior. About 66.00% of respondents choose destinations that support sustainability, while 77.00% agree that understanding the impact of tourism influences their choices. Furthermore, 77.30% participate in responsible tourism activities. The research concludes that young people have a high awareness of sustainable tourism practices, but there is a need for increased education and access to information to strengthen the impact of their understanding on travel behavior. These results provide insights for stakeholders to design effective strategies for promoting sustainable tourism among young people.
Green Tourism as a Form of Sustainable Tourism: Case Study of Nature Tourism Activities at Curug Cilember Bogor Roels, Ni Made Sri Puspa Dewi; Sari, Wiwik Nirmala; Prawiro, Johann Wahyu Hasmoro
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.776

Abstract

Curug Cilember is one of the destinations that carries the concept of nature tourism. Nature tourism is a form of green tourism, which is an environmentally friendly tourism activity. The tourist attractions owned by Curug Cilember are the uniqueness of seven waterfalls in one area and a butterfly conservation park. The purpose of this study is to identify the natural tourist attractions in the Curug Cilember. The research method used is qualitative research with an exploratory approach. Data collection methods through observation, interviews, and documentation. Determination of informants with purposive sampling, which involved five informants from the manager. The results of this study show that Curug Cilember has implemented green tourism with sustainable management. The area is managed by the Jogjogan Village community by maintaining the ecosystem. Socio-cultural sustainability by maintaining myths that are believed, and environmental sustainability by implementing conservation of the sustainability of flora and fauna diversity. The category of nature tourism activities in the Curug Cilember Forest Tourism Area has met five aspects, starting from the information aspect, the diversity aspect, beauty and uniqueness, the adventure of living animals and cross-nature adventures. Natural tourism activities such as natural conditions, topography and ecology, as well as the uniqueness of flora and fauna, support Curug Cilember as a green image destination.  
Destination Branding in The Digital Age: Social Media, Brand Equity, And Tourist Loyalty In Batam Meliawati; Sihombing, Dame Afrina; Lily Purwianti
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.779

Abstract

Batam is the largest contributor to the number of foreign tourists to the Riau Islands and has great potential as the main entry point for tourism. This research aims to determine tourist characteristics and the influence of social media communication and brand equity on destination brand loyalty and tourist satisfaction in Batam. This research applies quantitative methods using the population of foreign tourists who come to Batam. Apart from that, the sample used is data on foreign tourists who come to Batam for the purpose of traveling. This research obtained the results that social media communication and brand equity factors influence tourist satisfaction, then tourist satisfaction has a positive influence in mediating these factors on destination brand loyalty. The limitation of this research is the scope of the research which only involves foreign  tourists who travel to Batam.
The Influence of Motivation and Satisfaction on Event Return in Cycling Tourism Events Anggraini, Ratih; Lingga, Rimba Zulkarnain; Aliandrina, Dessy Aliandrina
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sport tourism has rapidly developed as a global phenomenon, making significant contributions to the tourism sector across various countries. In Indonesia, sport tourism shows substantial growth with major sporting events such as the Bali Marathon and Tour de Singkarak attracting both domestic and international tourists. This study aims to explore the role of motivation and satisfaction in driving repeat participation in cycling tourism events in Indonesia. Using a quantitative approach and regression analysis, the results indicate that participant satisfaction has a significant positive impact on repeat participation, with a coefficient value of 0.51, while motivation also has a positive effect but with a smaller coefficient value of 0.191. This research model explains 40.1% of the variability in repeat participation, demonstrating a moderate predictive power. The findings emphasize the importance of prioritizing participant satisfaction and understanding motivational factors to design effective marketing strategies.
Problematics of Labor Absorption of Hospitality Student Training Graduates Teluk Bintuni District in The Job Market Supriyanto, Slamet
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.848

Abstract

The Teluk Bintuni Regency Government is committed and serious in its efforts to deal with female workers who have not yet found work by carrying out Hospitality training activities, to get workers who are trained and educated and have a good attitude. In this writing, the method used is descriptive qualitative, where the author was involved in the training process, interviewing female students and business actors to get a direct picture of the obstacles faced so far. The absorption of trained workers is very important because it can be used as an indicator of the success of the training results so far. The success of labour absorption is influenced by factors such as the individual himself, the environment, family, culture, job opportunities, positive values of the company, and the government as a policy maker, especially in providing job opportunities and protection for native workers. Synergy cooperation between training institutions that produce skilled workers, individuals who have good Attitude, Skills and knowledge will be beneficial if the roles of individuals, families, culture, Companies and the government run well and are mutually beneficial.
The Potential Development Strategy of Kassi Village as a Tourism Village Based on Agro-Tourism in Jeneponto Regency, Indonesia Ab, Ahmad; Annisa Tumbel; Saling; Ab, Ernawati; Hasbi, Andi
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.851

Abstract

The people living in the Kassi Village still maintain their customs well and have a reasonably high social value. The agricultural potential of the village is that it is possible to use it as a tourist area without reducing the agricultural activities of the local community. This study aims to determine the potential of Kassi Village as a tourism village and identify strategies for developing agro-tourism-based village potential. The method used in this research is a qualitative approach using descriptive analysis, and a SWOT analysis is carried out to determine the potential development strategy of an area. This study's data collection techniques used interview techniques with informants and field observations. The results showed that Kassi Village, located in the highlands of Jeneponto Regency, has abundant natural resource potential and agricultural and plantation areas. The SWOT analysis results found appropriate strategies to develop Kassi Village into a tourism village based on agro-tourism. These natural resources can be used as tourist attractions based on agro-tourism.
Potential for Homestay Development in Genggelang Tourism Village, North Lombok Regency Fahmi, Saiful; Karomi, M. Ihdal
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.863

Abstract

The development of tourist villages is one of the strategies to improve the economy of rural communities. Genggelang Tourism Village in North Lombok Regency has great potential in the tourism sector, with main attractions such as Senara Chocolate Village, Kerta Gangga Waterfall, and local culture that is still preserved. However, the limited number of homestays is an obstacle in utilizing the existing tourism potential. This study aims to identify the causes of the lack of homestay development and explore the potential for its development. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and literature studies. The results of the study indicate that the main obstacles in the development of homestays are minimal community involvement, limited capital, and lack of use of marketing technology. On the other hand, the opportunity for homestay development is quite large with the increase in tourist visits to the Gili Trawangan area, which can make Genggelang Village a buffer area. With synergy between the government, the community, and the use of information technology, the development of homestays in Genggelang Tourism Village has the potential to improve the local economy and strengthen the village's tourism appeal.
Big Data-based Sentiment Analysis on TripAdvisor Reviews Using Naïve Bayes Classification: A Case Study on Luxury Resort in Bali Duta, Putu Krisna Arya; Pitanatri, Putu Diah Sastri; Loanata, Cahyo Purnomo
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.864

Abstract

This research aims to analyze the sentiment of tourist reviews on the TripAdvisor platform towards a luxury resort in Bali by utilizing the Naïve Bayes classification method. The review data is analyzed to identify positive, negative, and neutral sentiments. Three variants of Naïve Bayes algorithm (GaussianNB, MultinomialNB, and BernoulliNB) were implemented and evaluated for performance. The results showed that the GaussianNB model provided the highest classification accuracy of 0.89. Further analysis revealed that the model effectively identified positive sentiments, but had challenges in classifying negative and neutral sentiments. Word cloud visualization confirmed the focus of positive reviews on aspects of accommodation, service and facilities, which can serve as a reference for the hospitality industry. This study concludes that big data-based sentiment analysis is an important tool for understanding customer perceptions, noting the need for further model development to improve the identification of minority sentiments.
Development of Alternative Foods using Local Ingredients as a Leading Culinary Tourism Product: A Taste Study of Swiss Roll Jackfruit Seeds and Dragon Fruit Skin Rahayu, Enita
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.866

Abstract

This study aims to develop Swiss roll by utilizing jackfruit seeds and dragon fruit skin as an alternative local food that is highly nutritious and becomes one of Indonesia's typical foods with local food ingredients that can be an attraction for tourists to taste the typical food. The research used is quantitative research with a hedonic panelist test. The time and place of the preliminary research and further research were carried out from January to March 2025 at the Tourism Department, Balikpapan State Polytechnic. The results of the average value of the taste of Swiss roll products with the use of jackfruit seed powder in the Swiss roll dough with dragon fruit skin as a filling. The results showed that the taste in F1 had an average value of 4.00, in F2 the average value was 3.90 and in F3 the average value was 3.27. It can be concluded that the most preferred by panelists was the F1 taste with an average value of 4.00. This product has proven to be acceptable to panelists and provides a highly nutritious food alternative based on local ingredients and can increase the appeal of tourists in the culinary field.

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