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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 560 Documents
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The Role of Youth in the Development of Belanting River Tubing Tourism in Ulu Ogan District Sekar Nadya Putri; Erna Retna Safitri; Ardi Saputra
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/bdn90382

Abstract

This study aims to describe the role of youth in the development of Belanting River Tubing tourism in Ulu Ogan District, Ogan Komering Ulu Regency. This tourism is a form of nature-based adventure tourism that has great potential in supporting local economic growth and environmental conservation. This study employs a descriptive qualitative approach, utilising data collection techniques that include interviews, observations, and documentation. The main focus of the study is the involvement of youth in the management and development of tourism based on four elements: 4A: Attraction, Amenities, Accessibility, and Ancillary (institutions). The results of the study show that youth play a strategic role in the management and development of tourism, both as tour guides, social media promotion managers, environmental activity implementers, and local economic actors. The role of youth is divided into three categories, namely active, participatory, and passive roles. Although challenges such as environmental pollution, limited infrastructure, and lack of community participation are still obstacles, the role of youth has proven to be able to bridge tourism development and community empowerment. In conclusion, youth involvement is a key element in the sustainability and improvement of the quality of Belanting River Tubing tourism.
Analysis of Tourist Perceptions on Service Quality and Language Proficiency at La Brisa Bali Putu Agus Murtono; I Made Ojes Mahardika; Ida Bagus Manuaba; I Komang Ardana; I Putu Sagita Jaya Utama
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/gj7tdm63

Abstract

Tourism is a strategic sector that significantly contributes to Indonesia’s economy, especially in Bali as an international destination. Service quality and staff language proficiency are important factors in shaping a satisfying tourist experience. This study aims to analyze tourists’ perceptions of service quality and staff language proficiency at La Brisa Bali, a popular beach club in Canggu, Bali. A quantitative approach with a descriptive-verificative method and purposive sampling technique was used to collect data from 80 tourist respondents. Service quality measurement refers to the five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, empathy), while language proficiency was assessed based on fluency, clarity of communication, and the use of foreign languages, particularly English. The results show that tourists rate La Brisa Bali’s service quality as good to very good, with an average score of 4.25. The reliability dimension received the highest score, indicating consistent and dependable service that satisfies visitors. Staff language proficiency also received a good rating (average 4.10), supporting effective interaction with international tourists. However, there remains room for improvement in staff responsiveness, empathy, and communication skills. These findings provide a strategic basis for La Brisa’s management to enhance service quality and staff language proficiency, aiming to strengthen tourist loyalty and maintain its reputation as a premium tourism destination in Bali.
Interest in West Java Mosque Tourist Visits: Study 3A and the Role of E-WOM Moderation Anggara Disuma; Mohamad Anton Athoillah; Encup Supriatna; Chaerul Shaleh
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/72q3q883

Abstract

This study aims to analyze the influence of attractions, amenities, and accessibility on tourists' interest in visiting mosque tourist destinations in the West Java region, as well as testing the role of electronic word of mouth (E-WOM) moderation in this relationship. This study uses a quantitative approach with a survey method. The object of the research is focused on mosques in the West Java region that have the potential for religious tourism. Data was collected through questionnaires distributed to people who had visited the mosques. The data analysis techniques used were multiple linear regression and moderation regression. The results showed that the attraction variable had a positive and significant effect on the interest in visiting (p = 0.021), while the amenities (p = 0.602) and accessibility (p = 0.142) variables did not show a significant effect directly. However, E-WOM was shown to be able to moderate the effect of accessibility on visitor interest significantly (p = 0.014), while E-WOM's interaction with attractions and amenities was not significant. Simultaneously, attractions, accessibility, and amenities had a significant effect on tourist interest (p < 0.001) with a determination coefficient value (R²) of 0.623. These findings indicate that although not all variables have an individual effect, the combination of all three simultaneously plays an important role in shaping tourist visitor interest. The role of digital reviews (E-WOM) is only effective as a moderation variable for factors that can be explained informatively. On the other hand, the influence of E-WOM is not significant in moderating the relationship between attractions, amenities, and interest in visiting, because both factors are more subjective and can only be optimally assessed through tourists' direct experiences at the destination.
Manggrove Tourism Infrastructure and Recreation Facilities Development Planning Rijal Ardiman Simatupang
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/hchrap62

Abstract

The objectives of this thesis include: Identifying the application of the 6A concept (Attraction, amenities, accessibility, Available Package, Ancillary Service) and planning the development of infrastructure and recreation facilities for the mangrove tourism area in Tanjung Rejo village, Deli Serdang Regency, as well as formulating a design concept for the development of infrastructure and recreation facilities tourism in the mangrove area in Tanjung Rejo village, Deli Serdang Regency. To answer the first and second objectives, use Swot analysis using the 6A concept approach. The potential that Tanjung Rejo Village currently has includes: having a mangrove forest area which has become an icon of the village so that it is categorized as a pioneering ecotourism village, having natural resources which include flora and fauna which are used as a source of village income through innovative works using materials. nature as a dye for batik cloth and making some of the plants there into processed snacks that are suitable for sale, there is government support, organizations, namely forest farmer groups and tourism awareness groups which are collaborations between the village government and the community. There are three aspects of the benefits that Tanjung Rejo Village Mangrove Ecotourism has, namely social, economic and agribusiness aspects. as well as identifying the application of the 6A concept, a concept for planning the development of the Mangrove ecotourism area in Tanjung Rejo village was formulated, where this concept is one of the strengths for obtaining opportunities.
Motivation-Based Segmentation of Theme Park Visitors Syahla Karima Musfha; Heri Puspito Diyah Setiyorini; Rijal Khaerani
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mq5w5005

Abstract

Theme parks serve as significant tourism attractions that necessitate strategic reorientation, given the evolving expectations and experiences of tourists. The diverse motivation segments of theme park visitors indicate varying incentives, which impact their decisions and actions while at the theme park. This study aims to segment theme park visitors based on their visitation motivations, utilizing four primary variables: Challenge, Curiosity and need for different, Escape and relaxation, and Socializing with family and friends. A quantitative method was employed, collecting data through structured questionnaires from 450 respondents who had visited a theme park. Data were reduced using Principal Component Analysis (PCA) and K-Means to form clusters. The research findings indicate several motivations influencing theme park visitation, namely: Experiential Enjoyment Seekers, Escape and Fun-Oriented Visitors and Relationship-Driven Companions. This study contributes to expanding the existing literature on visitor motivations and offers managerial implications for theme park managers to adjust their marketing strategies according to these clusters, thereby enhancing visitor satisfaction and loyalty towards the theme park.
Multi-Group Moderating Effects of Gender and Business Age on Knowledge, Religiosity, and Innovation in Tourism MSMEs Ida Ayu Kade Rachmawati Kusasih; Hari Purwanto; I Gusti Ayu Agung
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/tjtae116

Abstract

This research investigates the effects of knowledge management, religiosity, and innovation on tourism MSME performance in Solo Raya, with a focus on the moderating influences of gender and business age. The study uses a quantitative methodology, collecting data from 93 MSMEs through a survey and analyzing it using Partial Least Square-based Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA). The results show that knowledge management and religiosity have a positive and significant effect on performance, while innovation does not have a direct impact. Gender moderates the relationship between innovation and performance, with a stronger impact on male-owned businesses. Business age moderates the relationship between religiosity and innovation with performance, where both variables are more critical for start-up businesses (≤ 5 years). These findings highlight the importance of a differentiated approach in supporting MSME policies based on specific business characteristics.
The Role of Tourism Business Actors in The Mandalika Special Economic Zone in Supporting Sustainable Tourism through Digital Innovation and Hospitality Services Muhammad Husni HM; Saiful Fahmi
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/ws7p8n67

Abstract

This study aims to evaluate the role of tourism businesses in the Mandalika Special Economic Zone (KEK) in supporting sustainable tourism through digital innovation and hospitality services. The background of this study is the challenge of the gap between sustainable policies and practices in the field, low local community involvement, and the socio-cultural and environmental risks of large-scale tourism development. The study used a qualitative descriptive approach using interviews, observation, and documentation techniques with tourism businesses, including hotels, travel agents, restaurants, and other related parties. The results show that digital innovations, such as operational digitisation, green tourism promotion, and strengthening local partnerships, have supported the efficiency and sustainability of the tourism sector. Meanwhile, sustainable hospitality services are reflected in environmental conservation practices, socio-economic community involvement, and tourist education. These findings confirm that businesses in the Mandalika SEZ are not only oriented towards economic profit but also play a role as agents of change towards inclusive, responsible, and sustainable tourism.
A SWOT Analysis Approach in Tourism Management Strategies for Promoting Social and Cultural Sustainability Muhammad Taufik; Bagas Anggara; Rizki Sumardani
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/cpzn6n26

Abstract

The study objective is to formulate tourism management strategies to support socio-cultural sustainability in Sade Village, Central Lombok, with a focus on balancing the preservation of traditional values and the utilization of tourism economic potential. Specifically, this study identifies internal and external factors that influence destination management through a SWOT analysis approach. The methodology used was exploratory-sequential mixed methods. The qualitative stage involved in-depth interviews with traditional leaders and participatory observation, while the quantitative stage collected data on the perceptions of 120 tourists through questionnaires. Data analysis was conducted in an integrated manner, where findings from both approaches were validated through triangulation and then synthesized in a SWOT matrix to formulate strategies. The research results reveal that the main strength of Sade Village lies in the preservation of authentic Sasak culture, including traditional architecture and ikat weaving crafts. However, the community's capacity in tourism management and digital marketing remains a significant weakness. Based on SWOT analysis, four core strategies were formulated: (1) Utilizing cultural strengths for digital promotion and halal tourism (SO); (2) Strengthening community control to mitigate cultural commercialization (ST); (3) Improving community capacity through training (WO); and (4) Developing participatory monitoring mechanisms to reduce economic inequality (WT). These strategies are designed to ensure that tourism contributes to economic prosperity without compromising socio-cultural sustainability.
Mapping the Potential of Marine Tourism and the Hospitality Sector in Southern East Lombok A.A Ngurah Sedana Putra; Ali Muhtasom; Claudia Dwi Martina; Mandra; Muhammad Sultan Hali; Surayyal Hizmi
Media Wisata Vol. 23 No. 2 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/9h8pqd93

Abstract

This research aims to identify the potential of marine tourism from the hospitality sector in the southern East Lombok region and design its development strategy in a sustainable manner. The research method used is an exploratory qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation. The data analysis technique used is a thematic analysis methodology. The results of the study show that this area has great potential in marine tourism, culture, and ecotourism, with several leading destinations such as Ekas Bay, Pink Beach, and Ekas Bay Mangrove Forest. However, various challenges must be overcome, such as a lack of supporting infrastructure, limited human resources and marketing that is not optimal. The recommendations of this study include increasing human resource capacity, strengthening digital-based marketing strategies and sustainability-based tourism management.
Community-Based Tourism and Economic Growth: A Bibliometric Review and Analysis Angger Hidayat; Nur Jumriatunnisah; Dhimas Setyo Nugroho
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/w98e4d76

Abstract

This study aims to comprehensively evaluate the performance and trends of scholarly publications regarding the impact of Community-Based Tourism (CBT) on economic growth through a bibliometric analysis. Despite the growing research interest in the economic dimensions of CBT over the last decade, there remains a significant gap in mapping the intellectual structure and bibliographic landscape of the literature produced to date. Utilizing 458 articles indexed in the Scopus database, the research employed Publish or Perish for data retrieval and VOSviewer for bibliometric mapping. The analysis encompasses publication growth, prominent authors, leading contributing countries and organizations, keyword co-occurrence, and co-authorship networks. The findings reveal the evolution of publication trends and identify both established and emerging research clusters. The analysis indicates a thematic shift from localized economic impacts toward the integration of sustainability and digital adaptation within the CBT framework. This study provides a foundational framework for understanding existing literature gaps. Future research is recommended to explore the integration of financial technology within CBT ecosystems and to conduct longitudinal analyses on the economic resilience of communities in a post-pandemic context, which remain underrepresented in current research clusters.

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