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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 21 Documents
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Search results for , issue "Vol. 22 No. 4 (2024)" : 21 Documents clear
Decoding University Choices: Assessing the Impact of Customer Relationship Management on Decision-Making Effendi, Marwan; Bumandava Eka, Andi Primafira; Nazara, Desman Serius; Hodijah, Cucu; Yuwanda, Tonny
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.12

Abstract

Business competition does not only occur in a company. Universities also compete with each other to get students. A strategy is needed to strengthen the attractiveness of institutions amidst increasingly tight competition. This study aims to identify factors that influence students' decisions in choosing universities in West Java, with an emphasis on the role of Integrated Marketing Communications, Customer Relationship Management, and Service Quality. The survey method was conducted online and offline on 561 respondents, with 243 respondents meeting the criteria. Data collection was conducted through a validated questionnaire. The results of path analysis showed a significant relationship between Integrated Marketing Communications and Customer Relationship Management with students' Choice Decisions. However, although Service Quality did not have a significant direct relationship with Choice Decision. This study also highlights the importance of maintaining high service standards to maintain student satisfaction. Moderating the effect of gender on the relationship between service quality, the choice decision implies that the university should harness a gender-related approach.
Analyzing The Serial Mediation of Customer Brand Co-Creation Behavior and Perceived Value in Enhancing Revisit Intention Purnami, Ni Made; Mujiati, NI Wayan; Kartika Sari, Uswatun Siwi; Putri Darmadi, Desak Komang Dea Marcellina; Da Costa, Carla Alexandra De Jesus
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.17

Abstract

The café industry faces increasing competition, particularly in attracting and retaining Generation Z customers who prioritize unique experiences and emotional connections. This study aims to examine the direct and indirect effects of place attachment, customer brand co-creation behavior, and perceived value on revisit intention among Generation Z customers in Bali. Additionally, it explores the serial mediation effects of customer brand co-creation behavior and perceived value in this relationship. Data was collected through structured questionnaires from a sample of 300 café visitors in Bali, selected using purposive random sampling. The collected data was analyzed using SmartPLS 3.0. The results indicate that place attachment has a significant direct effect on revisit intention and an indirect effect mediated by customer brand co-creation behavior and perceived value. Furthermore, the study confirms the serial mediation role of these variables, highlighting their combined influence on strengthening revisit intention. These findings underscore the critical importance of fostering emotional bonds and actively engaging customers in brand-related activities to enhance perceived value and encourage repeat visits. The results provide valuable insights for café managers aiming to build long-term loyalty among Generation Z consumers by implementing strategies that integrate emotional and experiential elements.
The Power of Green Intellectual Capital: Driving Sustainability and Profitability through ESG Practices Sumiati, Sumiati; Isnaini, Araina
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.14

Abstract

The pressing issue of climate change, driven by increasing greenhouse gas emissions, has made sustainable business practices critical for companies balancing profitability with environmental responsibility. This is particularly crucial in Indonesia, as the 8th largest greenhouse gas emitter globally with 1.3 gigatons of CO2e per year. This study explores the relationship between Green Intellectual Capital (GIC), sustainable performance, and profitability among companies listed on the Indonesia Stock Exchange. The research adopts a quantitative explanatory design, analyzing cross-sectional data from companies that disclosed their Environmental, Social, and Governance (ESG) scores. Using saturation sampling, all 121 companies from the population were included as the study sample, covering data from 2020 to 2022, resulting in 363 total observations. Path analysis was conducted using RStudio, incorporating comprehensive statistical tests including correlation, stationarity, multicollinearity, F-test, Hausman test, heteroscedasticity, and autocorrelation. The findings reveal that GIC does not significantly affect sustainable performance directly. However, the analysis reveals a strong link between sustainable performance and profitability, showing that companies engaging in sustainable practices see tangible financial benefits. Notably, while the GIC itself doesn’t have a straightforward impact on profits, its influence becomes significant when paired with sustainable performance. This study adds fresh insight by highlighting how GIC when aligned with environmental, social, and governance (ESG) standards, can indirectly boost profitability. These findings underscore the strategic value for businesses in merging GIC initiatives with holistic sustainability practices, aiming to enhance financial outcomes while also meeting environmental goals.
MSME Strategy in the Digital Era: The Role of Social Media and Environmental Dynamics in Improving Business Performance Hanum, Nabila Fahhilma; Radianto, Wirawan Endro Dwi; Murwarni, Fulgentius Danardana
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.15

Abstract

MSMEs play an important role in the national economy, they face significant challenges in the era of digitalization and rapidly changing environmental dynamics. The role of entrepreneurial orientation in MSMEs is very important to encourage business actors to have good business performance. However, previous studies have found inconsistent results in the relationship between entrepreneurial orientation and business performance. This phenomenon creates a research gap, so researchers try to overcome this inconsistency by using the social media adoption variable as a mediating variable. This study aims to test the mediating role of social media adoption and the moderating effect of environmental competitiveness and environmental dynamism in the relationship between entrepreneurial orientation and entrepreneurial marketing on business performance in Micro, Small, and Medium Enterprises (MSMEs). Data analysis was carried out using quantitative methods and sampling techniques using the purposive sampling method processed using SEM-PLS on 200 MSMEs in Indonesia. The research findings show that entrepreneurial orientation and entrepreneurial marketing have a positive and significant effect on MSME business performance. Furthermore, mediation of social media adoption contributes to increasing marketing effectiveness, thereby strengthening business performance. It was also found that environmental dynamism moderates the relationship between entrepreneurial orientation and business performance, while environmental competitiveness has no significant impact on MSME business performance. This study provides practical implications that MSMEs need to be more proactive in adopting social media, utilizing it for brainstorming ideas, seeking information, and developing creative, adaptive entrepreneurial strategies, to be able to increase MSME competitiveness in a changing environment and market, so that they can maintain, even improve their business performance.
Trying to Survive: A Phenomenography of Ethno-Religion-Cultural-Based Family Business Management Resilience During Pandemic Situation Rustam, Akie Rusaktiva; Narsa, I Made
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.04

Abstract

This study focuses on the experiences and practices of owners/managers to capture and describe how owners/managers understand and practice business resilience during crisis (pandemic) situations within an Ethno-Religion Cultural-Based Family Business context. This paper provides new insights into the meaning and concept of business resilience from a cultural viewpoint, and about how a family business survives and keeps thriving during the crisis. This study applies phenomenography, an interpretive methodology, to bring to the surface the meaning and concept of business resilience understood and practiced by the owners/managers. In collecting data, the researcher conducts interviews with representatives (family members) of the two biggest family businesses in Surabaya, the second largest economy in Indonesia, with two different cultural settings. The researcher also conducts a review of the extant literature in the areas of resilience and families to obtain a deeper understanding. Firstly, family business is a complex interrelationship between complementary social-ecological systems. Second, this study finds that family business practices are determined by two qualitatively different views and understandings of resilience. This study provides a novel interpretation of resilience in the context of Ethno-Religion Cultural-Based Family Business and challenges the rationalistic approach by showing that the resilience concept is not universal but multifarious. The researcher acknowledges that literatures used are dominated by Western culture which is extremely different from Indonesian culture as lacks similar Indonesian literature.
The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation Kasuma, Putri Ayu; Immanuel, Dewi Mustikasari; Dewi, Yuli Kartika
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.07

Abstract

Gen Z is a potential buyer both now and in the future, characterized by their familiarity with technology, including digital payment methods. Therefore, it is crucial to understand the connection between this generation and impulse buying, as the ease of using digital payments can significantly influence their purchasing behavior. This research examines Gen Z's impulse-buying tendencies at Universitas Ciputra Surabaya when using GOPAY. A quantitative approach is employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze relationships between variables. A sample of 396 GOPAY users was selected using purposive sampling techniques through an online questionnaire. The data show that the model accounts for 22.5% of the variance in Perceived Enjoyment and 36.6% in Impulse Buying. Perceived Interactivity and Visual Appeal are two important factors of Perceived Enjoyment, with Visual Appeal ranking as the most influential. Furthermore, the study uses gender as a moderating variable, demonstrating that female users are more receptive to interactive elements, which increases their Perceived Enjoyment and impulsive purchasing inclinations. Gender did not, however, modify the effects of Visual Appeal on Perceived Enjoyment or the link between Perceived Enjoyment and Impulse Buying. This study contributes to the existing literature by providing insights into gender-specific responses to e-wallet design elements. Practical implications suggest that GOPAY developers should consider gender-tailored strategies to increase user engagement and impulsive purchases among Gen Z.
Examining Entrepreneurial Leadership on Tourism Performance: Mediating Role Entrepreneurial Orientation and Moderating Government Support Armanu, Armanu; Aryati, Ana Sofia; Makhmut, Khalilah Daud Isaac; Mail, Gibriel Badjie
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.18

Abstract

Tourism is one of the largest industries that create jobs and grow the community's economy. Facing increasingly fierce competition, improving business performance is one way that tourism industry players can do. Entrepreneurial leadership behavior, with a combination of flexibility, the ability to increase creativity, and the ability to deal with vulnerable market situations to maintain an organization’s competitive advantage, is one of the essential factors that determine the level of business performance of a company. This study analyzed a sample of 215 individual tourist attraction leaders in East Java Province using SEM-PLS. The results showed that entrepreneurial leadership affects tourism business performance, and entrepreneurial orientation shows the same. Entrepreneurial Orientation can also act as a mediating variable in this study, but Government Support offers results that do not moderate the effect of entrepreneurial leadership on tourism business performance. This research can be the basis for further study and be a concern for business people in increasing Entrepreneurial Leadership to improve their business.
Improving the E-Commerce Ecosystem to Support Online Sales for SMEs: A Case in the Leather Bag and Shoes Industry Rahmania, Alifah Dian; Liquiddanu, Eko; Hisjam, Muh.
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.09

Abstract

The pandemic has significantly impacted many shops closing and stopped production by artisans in the leather bag & shoe industry in Tanggulangin Sidoarjo. The development of e-commerce ecosystem studies shows that a deep understanding of the interactions between actors in this ecosystem can significantly improve online sales performance for SMEs. This study aims to identify the components and relationships between elements in the e-commerce ecosystem to support online sales in SMEs. This study uses the Delphi method with structured and in-depth interviews with several e-commerce SME experts. The components of the e-commerce ecosystem analyzed are marketing, platform, communication, payment, shipping & logistics, and productivity using descriptive analysis and framework visualization. The researchers proposed improving industry support components such as digital marketing training institutions, product photography and packaging design services, and product content creation services in the e-commerce ecosystem. This study is limited to the leather bag and shoe industry in Tanggulangin, Sidoarjo, which may restrict the generalizability of its findings to other sectors or regions. Additionally, the reliance on a small number of e-commerce experts and the lack of longitudinal testing for proposed solutions leave aspects like dynamic interrelationships and long-term sustainability underexplored.
Deep Learning-Based Portfolio Management: Empirical Study of Listed Shares on the Indonesian Stock Exchange Dewi, Grace Citra; Villanueva, Patrick; Hidayat, Sutanto; Selano, Elysabeth Christy Diandra
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.10

Abstract

A lack of accurate and effective information causes difficulty in choosing the right shares. Therefore, an accurate analysis model is needed for stock selection management. One algorithm model often used is Deep Learning Long Short Term Memory, which utilizes artificial intelligence (AI) and machine learning technology. This research aims to prove whether the Deep Learning Long Short Term Memory (LSTM) prediction results are close to real prices. The method used is deep learning long short-term memory, which uses six well-established sectors in the Indonesian stock market: large banks, medium banks, digital banks, property, pharmaceuticals, and consumers. The daily stock prices used were taken from the Yahoo Finance API from January 1 2021 – June 6 2023, to predict stock prices on June 16 2023. A trading window simulation for each sector was carried out for one week, starting on June 7, 2023, and liquidated on the 16th. June 2023. The simulation was carried out for one hundred thousand USD invested at the edge of the estimated efficient frontier, optimizing the risk and return tradeoff. The results show that the predicted and actual values are not significantly different, meaning that LSTM can be relied on to predict stock prices. Furthermore, including fundamentals and technicalities and further refinement of LSTM hyperparameters, coupled with genetic algorithms, can increase prediction precision.
Celebrity Endorsement’s Impact on Female College Student Behavior: Investigating Bandwagon Effect, Hedonic, and Utilitarian Value Harafah, Wa Ode Uswatun Miladina Putri; Maski, Ghozali; Prasetyia, Ferry
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.19

Abstract

The rapid advancement of technology has transformed consumer behavior, leading to an increase in impulsive buying, particularly among the younger generation. This study explores the role of celebrity endorsements in driving impulsive online purchasing among female university students, focusing on how the bandwagon effect, hedonic value, and utilitarian value influence the urge to buy cosmetics impulsively. This study employed explanatory research utilizing a quantitative approach, focusing on 190 female students who actively engage with social media and follow internet celebrities. Data were collected through an online questionnaire distributed via social media. Structural Equation Modelling (SEM) was applied for data analysis. The findings reveal that the bandwagon effect directly enhances the urge to buy impulsively and strengthens the influence of both hedonic and utilitarian values on impulsive purchasing behavior. Additionally, hedonic and utilitarian values positively affect the bandwagon effect and the urge to buy impulsively. The emotional connection with celebrities and the perceived credibility of endorsed products are key drivers of impulsive purchases. This research contributes a deeper understanding of the psychological and social factors influencing impulsive buying in the digital age.

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