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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,544 Documents
 103   104   105   106   107 
THE EFFECTS OF ENTREPRENEURIAL SKILLS ON COMPETITIVENESS AT SMEs OF TEMPE CHIPS: THE ROLE OF INNOVATION ABILITY Pratama, Aldino Reza; Moeljadi, Moeljadi; Rofiq, Ainur
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.18

Abstract

This study aims to analyze the effect of entrepreneurial skills on competitiveness. This study also analyzes the effect of entrepreneurial skills on innovation ability. This study also analyzes the effect of innovation ability on competitiveness. Finally, this study also analyzes and examines the mediating role of innovation ability on the effect of entrepreneurial skills on competitiveness. The sampling technique in this study used purposive sampling with a sample of 110 SMEs entrepreneurs' tempe chips and data collection using a questionnaire. The data analysis technique used in this study is Partial Least Squares. The study results conclude that entrepreneurial skills positively and significantly affect competitiveness. Entrepreneurial skills have a positive and significant effect on innovation ability. The ability to innovate has a positive and significant impact on competitiveness. Finally, it was found that innovation ability mediates the effect of entrepreneurial skills on competitiveness. Further researchers are advised to add other variables affecting competitiveness, such as entrepreneurial and market orientation.
COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION Ardisa, Chintata; Rohman, Fatchur; Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.09

Abstract

This study aims to determine and analyze the relationship between Consumer Ethnocentrism, Country of Origin, Purchase Intention, and Perceived Quality in local cosmetics of Indonesian products. This research will be conducted by the explanatory research method. The population of this study is women in Malang who already know the products of MAKEOVER but have never purchased the product. The sample from this study amounted to 186 respondents. This study, the number of variables studied as many as four variables, namely consumer ethnocentrism, country of origin, perceived quality, and purchase intention. This study was conducted to dispel the assumption that genuine local products, especially Indonesian cosmetics, are still often judged to be inferior to imported products. The data collection techniques in this study were conducted through questionnaires and documentation. The technique used in taking the sample was non-probability sampling using quota sampling from prospective consumers. Data analysis techniques used through validity tests use Confirmatory Factor Analysis (CFA) instrument validity tests, reliability tests, and Partial Least Square (PLS) approach with Smart PLS 3 software. The results showed that consumer ethnocentrism owned by women in Malang is a prospective consumer of local products has led to the interest in purchasing MAKEOVER products as opposed to imported cosmetic products, an exciting finding in this study because the high ethnocentric spirit does not make people want to buy local products, further findings that a good image of the country of origin is proven to influence the buying interest of prospective consumers and also proven to be a good antecedent between consumer ethnocentrism and purchase intention than perceived quality managed to be the primary mediation between consumer ethnocentrism and purchase intention in local products. Based on the result of this study, the company must compete with imported products by increasing the ethnocentrism campaign to its consumers so that it can create continuous purchase intentions in many ways.
THE EFFECT OF CHARACTERISTICS OF MANAGEMENT ACCOUNTING SYSTEM INFORMATION (BROADSCOPE, TIMELINESS, AGGREGATION, AND INTEGRATION) AND DECENTRALIZATION OF MANAGERIAL PERFORMANCE Sari, Intan Purnama; Noviana, Melody
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.12

Abstract

This study tested the hypothesis developed by Chenhall and Morris (1986) and aims to examine the effect of management information system characteristics of management accounting and decentralization on managerial performance. This study uses contingency theory as a grand theory because the theory of the contingency approach is based on the premise that no management accounting system is always appropriate for all types of companies. This study was analyzed using multiple linear regression analysis. This study used a survey method using a questionnaire with 41 respondents consisting of 5 area managers and 36 supervisors at one pharmaceutical company in Bali province. The results showed that the characteristics of management accounting system information in broadscope, timeliness, aggregation, and integration did not affect managerial performance. It is because managers and supervisors do not fully use the information of the existing management accounting system, so the information management accounting system does not contribute to decision-making that will impact managerial performance. The results of this study are not in line with previous research, but this research supports the contingency theory approach. The decentralization variable has a significant effect on managerial performance. These results support previous research showing that delegating authority from officials to lower-level officials can assist management in making decisions better to improve managerial performance.
DESIGN THINKING PROCESS IN SME, IS IT STILL POWERFUL IN DEALING WITH THE COVID 19 MARKET TURBULENCE? Efrata, Tommy C.; Radianto, Wirawan E. D.; Nahar, Faiza Husnayeni
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.03

Abstract

Studies on SME new product development utilizing the design thinking methodology during the pandemic have received little attention from academics. This study aims to examine how a firm's new product and performance are impacted by the design thinking process. The study was carried out at the height of Covid-19's market dominance. Data was gathered using an online survey of 187 SMEs from diverse industries located throughout Indonesia. Purposeful sampling is conducted to find the chosen companies, particularly those that have altered their business model or added new products. The data is then analyzed and modelled using SEM-PLS to determine how the concepts connect. This study discovered that SMEs can still use the design thinking method to assist them in coping with the effects of the pandemic. It has also been demonstrated that market volatility makes the design thinking method less effective. The study highlights the significance of a firm's absorptive capacity for fostering the design-thinking process. The results of this study demonstrate how design thinking helps a business succeed during a period of significant changes in customer behavior, bridging a knowledge gap. The study's conclusions might help SMEs modify their business practices during and after the pandemic.
STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST Vidyanata, Deandra
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.14

Abstract

Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers. The purchase decision is the final stage of a complex consumer decision-making process. which can be influenced by various marketing stimulus, one of which is Social Media Marketing activities. Heretofore, there is no certainty regarding the extent to which the effectiveness of Social Media Marketing affects purchase decisions, especially in the healthcare industry. This study employs The Stimulus-Organism-Response (S-O-R) Model to explain the role of Brand Trust (O) in mediating the influence of Social Media Marketing activities (S) on Purchase Decision (R) in the healthcare industry. The sampling technique used in this study is purposive sampling. The results of this study show that Social Media Marketing cannot directly affect purchase decisions. However, Social Marketing is proven effective in generating Brand Trust, which evokes consumers' purchase decisions. Furthermore, Brand Trust is found to be a full mediation in effect between Social Media Marketing on purchase decisions. Thus this study substantiates the implication of the Stimulus-Organism-Respons Model in the healthcare industry.
THE INFLUENCE OF GRIT TOWARDS WORK ENGAGEMENT AND THE MODERATING ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT Yudiarti, Andina; Putranta, M. Parnawa
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.17

Abstract

Grit has been found before as a non-cognitive predictor beyond talent and intelligence, which drives a person to exert the best potential. This study investigates the influence of grit on work engagement, which contains perseverance of effort and consistency of interest. It also investigated the role of perceived organizational support in moderating this influence. The research analysis unit comprised 252 health workers and Medical Laboratory Technicians, with a minimum working period of three years, who were active as employees working in medical laboratories in various institutions, the Special Region of Yogyakarta and Central Java. Data is processed using SEM-PLS with SmartPLS 3.2 software. The study's results revealed a positive influence on the perseverance of efforts, the consistency of interest, and perceived organizational support on work engagement. In its role as moderating, perceived organizational support is found to weaken the influence of perseverance of effort on work engagement and strengthen the influence of consistency of interest on work engagement. These findings are expected to provide direction for organizations to increase support for employee self-development.
EXAMINING THE EFFECT OF SERVICE VALUE AND REPUTATION ON CUSTOMER LOYALTY WITH TRUST AND ELECTRONIC WORD OF MOUTH AS MEDIATION Burhanudin, Burhanudin
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.05

Abstract

To determine how banking services can lead to long-term profit, examining service value's direct and indirect effect on customer loyalty to the bank is essential. This study aims to investigate the effects of service value on customer loyalty to the bank directly and indirectly through the bank's reputation, electronic word of mouth (eWOM), and trust. This study surveyed 312 Indonesian banking customers by applying the partial least square structural equation model (PLS-SEM) to test the proposed hypotheses. This study found that the effect of service value on customer loyalty to the bank is indirect, not direct. Service value affects customer loyalty to the bank through trust and the bank's reputation. In addition, the bank's reputation affects customer loyalty to the bank through eWOM. Service value does not affect customer loyalty to the bank. This study addresses the past (represented by the bank's reputation as the firm's past action and eWOM as the customer's experience) and the future (represented by trust) to understand the relationship between service value and customer loyalty in the banking sector. The findings imply that banks need to develop their banking service value and reputation, trust, and eWOM to encourage customer loyalty to their banks.
THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM Immanuel, Dewi Mustikasari; Peter, Yosef
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.08

Abstract

This quantitative method research aims to determine whether the product description influences purchase intention, with the mediation of enduring and situational involvement as part of platform involvement. This research is based on the Theory of Planned Behavior (TPB), Involvement theory, and previous research on product description, platform involvement, and purchase intention on online platforms. The number of samples in this study was 95 respondents, with the determination of the sample using a purposive sampling technique, with the respondent’s criteria being online consumers who had made transactions on the Tokopedia and Shopee marketplace platforms. The data analysis method is structural equation modelling Partial Least Square (SEM-PLS) with SmartPLS 3.3.7 software. The results of this study indicate that product description can positively and significantly affect enduring and situational involvement. However, the mediation between the product description and purchase intention is only fully found on the situational involvement variable, while enduring involvement does not affect purchase intention. It is different from the results of previous studies, which stated that enduring and situational involvement influence purchase intention. The implications for further researchers, it is recommended to reuse enduring involvement and purchase intention variables and other variables that can lead to enduring involvement concerning consumer purchase intention. Different types of products, populations, and analytical models, can be used to conduct further research to provide a more complete and appropriate description and data.
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE Utami, Christina Whidya; Teofilus, Teofilus; Somawiharja, Yohannes; Tanan, Antonius; Salsabila, Aisyah; Emantyo, Yosef Evandro; Tsai, Chia Han
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.19

Abstract

With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company's marketing practices do not support the growing trend of buying eco-friendly cosmetics or the number of people who buy them. This study aimed to determine how consumers' views about greenwashing affect the purchase intention for environmentally friendly cosmetics in the Java Island region, with the brand image as a moderator. The methodology of this research is a combination of a descriptive method and a quantitative method. A descriptive technique and a quantitative approach are used to study the relationship and effect of one variable on another. The sampling technique in this study is non-probability sampling with a purposive sampling type. The sample in this study amounted to 110 respondents, and the data analysis used the SPSS program. The results showed that Greenwashing significantly affected the brand image but did not affect the purchase intention, and the brand image did not affect the purchase intention. Moreover, the total effect showed that greenwashing did not affect the purchase intention through the brand image. So this research concludes that a greenwashing phenomenon can easily produce brand image.
THE ROLE OF SPIRITUAL LEADERSHIP IN IMPROVING JOB COMMITMENT, ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND EMPLOYEE PERFORMANCE Idawati, Khoirotul; Mahadun, Hanifudin
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.10

Abstract

This study aims to examine spiritual leadership affects organizational citizenship behavior (OCB), investigate the effect of spiritual leadership to employee performance, investigate the effect of job commitment to employee performance, to investigate the effect of spiritual leadership to job commitment, to investigate the effect of job commitment to OCB, and to examine the effect of OCB to employee performance of Islamic banking. Related to the research objective, the type of research is explanatory research. The sampling technique was saturated sampling. The sample of the study was 102 employees of Islamic banking in Malang. Questionnaires collected data and analyzed using structural equations modeling (SEM). The results show that spiritual leadership affects OCB. Spiritual leadership effect on job commitment and employee performance. Likewise, job commitment brings no effect on employee performance. Job commitment significantly affects OCB, and OCB affects employee performance. The findings from this research could be applied to enhance employee performance by developing job commitment and organizational citizenship behavior among employees in Islamic banking.

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