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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
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IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION Winarno, Kania Oktaviana; Indrawati, Indrawati
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.15

Abstract

The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products. As for the sampling strategy, the non-probability purposive sampling method was employed in this research. Samples were drawn from up to 300 respondents. To analyze the data, this research employed the Structural Equation Modeling (SEM) models that are processed using SmartPLS 3.2.9. The results show that social media marketing has a positive and significant relationship to E-WOM. Age and gender moderate the relationship between social media marketing and E-WOM. Social media marketing has a positive and significant relationship on purchase intention. Age and gender do not moderate the relationship between social media marketing and purchase intention. E-WOM has a positive and significant relationship on purchase intention. Age moderate the relationship between E-WOM and purchase intention. Gender do not moderate the relationship between E-WOM and purchase intention. Social media marketing has a positive and significant relationship on purchase intention through E-WOM. Age moderate the relationship between Social media marketing and purchase intention through E-WOM. Gender do not moderate the relationship between social media marketing and purchase intention through E-WOM. Sunday Bowl Cereal Club needs to pay attention to the framework in the customer life cycle: Plan-Reach-Act to increase their social media marketing. Then Sunday Bowl Cereal Club needs to improve its marketing mix through E-WOM in encouraging purchase intention from potential customers.
CRISIS LEADERSHIP: THE ART OF NAVIGATING ORGANIZATIONAL CHANGE DURING THE COVID-19 PANDEMIC Prihatini, Tatik; Iswati, Sri; Suaedi, Falih
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.18

Abstract

Organizational transformation is one of the steps leaders can take to survive and adapt to the current situation. Organizations that do not transform in a certain period will be left behind, even collapse, because of the dynamic nature of consumers and markets. Trans- formation is driven by internal factors such as the need for efficiency, revenue enhancement, and increasing employee prosperity. Meanwhile, external factors that trigger transformation include competition with competitors, technological advancement, and demand for adaptation to consumer needs and desires changes. Leaders have many references to adopt for navigating transformation in the normal situation. However, they have few references on navigating transformation in the Covid-19 pandemic situation. The Covid-19 pandemic has implied implementing a remote working system to minimize viral transmission. Such a system poses many challenges to leaders and employees as they have never practiced it. Failure of the leaders to navigate transformation will seriously harm the organization and even lead to collapse. The present study aims to identify some applicable competencies for leaders in navigating organizational transformation during the pandemic. This study used a qualitative method with semi-structured interviews as the data collection technique. The thematic analysis was conducted to analyze responses from interview questions. 14 informants were involved in this study. They consisted of general and senior managers transforming the pandemic situation. The results of this study revealed four major competencies, namely task competencies, human relation competencies, adaptive competencies, and virtual competencies in navigating transformation during the pandemic situation.
MEDIATION ROLE OF WORK-LIFE BALANCE ON THE EFFECT OF JOB DEMAND AND WORKPLACE RESOURCES ON NURSE JOB SATISFACTION DURING THE COVID-19 PANDEMIC Baisa, Quthrin Nada Machzum; Nilasari, B. Medina
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.06

Abstract

The COVID-19 pandemic has become a critical concern for the health nursing industry, especially in the city of Jakarta, due to the very high population density of the city of Jakarta. This pandemic has placed a huge burden on nursing professionals as the frontlines deal directly with such a huge disaster. How can Workplace Resources combat the challenges of increasing Job Demands and provide a healthy Work-Life Balance? So that nurses get Job Satisfaction during this pandemic. This study aims to analyze the mediating role of Work-Life Balance on the effect of Job Demand and Workplace Resources on Job Satisfaction. The data used in this study is cross-sectional, namely data collected on selected respondents at a certain time. The research sample consisted of 301 nurses from eight hospitals in Jakarta who received covid-19 patients. The data analysis used for hypothesis testing was the Structural Equation Model (SEM) analysis with the help of SmartPLS 2.0 software. The results showed an effect of Job Demand and Workplace Resources on Work-Life Balance. There was an effect of Work-Life Balance on Job Satisfaction, and the Work-Life Balance variable was proven to mediate the effect of Job Demand and Workplace Resources on Job Satisfaction. Hospitals Management needs to calculate the maximum number of patients that nurses can handle and give them autonomy so they can make changes to work methods. Also, encourage nurse supervisors to help deal with stress in the workplace by maintaining a work-life balance. Nurses support nurse supervisors to provide recognition for nurses who perform well to increase job satisfaction.
INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA Daya, Mardiana; Siagian, Yolanda Masnita; Kurniawati, Kurniawati
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.09

Abstract

Social Media Marketing is all strategic formations in sales communication carried out through social media. Social Media Marketing is considered more effective than traditional marketing communications such as print or electronic media, so Social media marketing is considered to be able to increase brand loyalty which has an impact on customers who will consistently use the product repeatedly, will inform, and even recommend the product to others. This study analyzes the influence of Social Media Marketing on Brand Loyalty directly and its effect through the mediation of consumer satisfaction & Brand equity on Brand Loyalty. The sample was taken from 195 followers of the Instagram account of the largest e-commerce platform in Indonesia, including Tokopedia, Shopee, Lazada, Bukalapak, OLX, and others. The research uses quantitative methods with an explanatory research approach, while hypothesis testing is carried out with SEM (Structural Equation Model) analysts. The research shows that social media marketing has a direct and significant effect on brand equity and consumer satisfaction, but social media marketing has no effect on brand loyalty. Brand equity has a direct and significant effect on brand loyalty, but consumer satisfaction has no effect on brand loyalty. From this research, it was found that it is so important to optimize the use of social media marketing to reach a wider scope. Attractive social media marketing can influence consumer perceptions to form a good impression of a brand. Previous research stated that an increase in social media activity and brand equity affects consumers’ desire to buy products, an increase in brand equity will also impact high brand loyalty. However, it needs to be re-examined to find out the addition of the right variable as mediation to see the influence between customer satisfaction on brand loyalty and social media marketing on brand loyalty.
DIRECTOR'S EXPERTISE, EXECUTIVE'S EXPERTISE, AND FIRM LEVERAGE IN MANUFACTURING INDUSTRY: EVIDENCE FROM TWO-TIER BOARD SYSTEM IN INDONESIA Nugraha, Adri Putra; Soewarno, Noorlailie
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.20

Abstract

This empirical research analyzes the director's and executive's expertise on the leverage of Indonesian manufacturing companies listed on the Indonesia Stock Exchange from 2014 to 2018. Ordinary Least Squares were used to answer the research problems and test the hypotheses. The leverage was measured using Total Short-Term Debt (STD), Total Long-Term Debt (LTD), and Total Debt in Book Value (TDBV). At the same time, the director's and executive's expertise is proxied by postgraduate and professional degrees in finance or accounting. This study finds that a director's professional degree in finance or accounting influences leverage by LTD but does not significantly affect leverage proxied by TDBV and STD. Then, an executive's postgraduate degree significantly impacts leverage proxied by TDBV and STD but does not significantly influence leverage proxied by LTD. Furthermore, the director's postgraduate degree and executive's professional degree in finance and accounting do not affect leverage in all proxies. In control variables, significant influences were found in the effects of firm size on LTD and STD, profitability proxied by ROA on LTD, profitability proxied by ROE on STD, and growth on LTD. Meanwhile, firm age, Non-Debt Tax Shield (NDTS), Earnings Volatility (EVO), and Tangibility (Tang) do not affect leverage in all proxies.
JOB BURNOUT AND FLEXIBLE WORKING ARRANGEMENT ASSOCIATIONS ON EMPLOYEE WELLBEING WITH PERCEIVED ORGANIZATIONAL SUPPORT AS MEDIATOR: A STUDY DURING PANDEMIC Amri, Muhammad Miftahul; Maharani, Anita; Hidayah, Zainur
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.11

Abstract

This study investigated the association between job burnout and flexible working arrangement on employee wellbeing with perceived organizational support as a mediator. The study is conducted on 127 employees of an Indonesian telecommunication company. The data is obtained between November 2021 and January 2022 using an anonymous online survey. We employ the partial least squares-structural equation modeling (PLS-SEM) method to analyze the data. The result finds that the level of employees' job burnout is in a low category. In addition, the employees have a positive view of the FWA implementation. As for POS, the employees perceive adequate POS. The findings also reveal that the employees have a sufficiently good well-being level. Furthermore, the statistical analysis shows that the POS variable is influenced by JB and FWA variables; and has a positive and significant effect on the EW variable. In addition, JB and FWA variables have a positive and significant effect on EW, either directly or mediated by the POS variable. Note that this research was conducted at the branch of the telecommunication company at a province level. Hence, the result might not represent the employees throughout Indonesia. Moreover, the variables of interest were limited to job burnout, FWA, POS, and employee wellbeing, making a relatively limited number of operational variables. Finally, the research findings contribute to the HRM to improve the organization through employee wellbeing management.
THE RELATIONSHIP BETWEEN AUTONOMY, WORKLOAD, AND WORK-LIFE BALANCE TO JOB PERFORMANCE OF FEMALE LECTURERS AT PRIVATE UNIVERSITIES DURING PANDEMIC COVID -19 Meilani, Yohana F. Cahya Palupi; Bernarto, Innocentius; Nahar, Faiza Husnayeni
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.02

Abstract

The urgency of this research is to see the performance of female lecturers during the COVID-19 pandemic. This study aimed to analyze the relationship of each variable, namely autonomy, workload and work-life balance, to the job performance of female lecturers at private universities during pandemic covid-19. This type of research is quantitative research. The object of this research is female lecturers at private universities in Tangerang, Indonesia. The sampling used purposive sampling techniques. The analytical tool used is the multiple regression used program SPSS. The results show a positive relationship between autonomy and job performance. Then, the workload has a negative relationship with job performance. Also, work-life balance has a positive relationship with job performance. The managerial implication found in this study shows that this research can give input to private university managers to manage female lecturer performance during pandemic Covid-19. Future researchers are  expected to research lecturers at private and nonprivate Universities. The contribution of this research expected can give input to private university managers to manage female lecturer performance during pandemic Covid-19.
ROLE OF KNOWLEDGE SHARING AND LEADERSHIP STYLE IN IMPROVING EMPLOYEE PERFORMANCE WITH WORK CULTURE AS AN INTERVENING VARIABLE Sanosra, Abadi; Hakim, Arief Rahman; Cahyono, Dwi; Qomariah, Nurul; Thamrin, Muhammad
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.14

Abstract

Competition in the cement industry is increasing with the opening of opportunities for foreign cement industries to take part in the country. This paper aims to re-examine the effect of sharing and leadership skills on work culture. The next research aims to know the effect of knowledge sharing and leadership style on employee performance. This research was conducted at PT. Semen Bosowa, which is located in Banyuwangi Regency. The number of employees owned by PT. Semen Bosowa, located in Banyuwangi, has 94 employees, all used as research samples (saturated samples). Descriptive analysis is used to describe respondents and variables in the study. The study used test tools to test the validity of research data and the reliability of research data to measure the questionnaire. PLS (Partial Least Square) analysis with the Smart PLS version 3 application was used to test the research hypotheses of 5 (five) direct hypotheses and two indirect hypotheses. The research results after the analysis is that knowledge sharing in PT. Semen Bosowa has no impact on the work culture of the employees. The leadership style in the organization has a positive impact on the work culture in the PT. Bosowa Banyuwangi. Knowledge sharing of employees of PT. Semen Bosowa turned out to be able to improve employee performance. The leadership style that exists at PT. Bosowa Banyuwangi has a positive and significant effect on employee performance. The next result is the work culture of the employees of PT. Bosowa Banyuwangi has no effect on employee performance.
PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION Sembhodo, Abimanyu Tuwuh; Hermawati, Adya; Fatmawati, Endang; Junaedi, I Wayan Ruspendi; Ali, Shujahat
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.05

Abstract

The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.
PERCEIVED EXTERNAL PRESTIGE ON DEVIANT WORKPLACE BEHAVIOR WITH MEDIATION OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT Pratiwi, Ita Wahyu; Armanu, Armanu; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.16

Abstract

This study focuses on perceived external prestige in reducing deviant workplace behavior by mediating job satisfaction and organizational commitment. This study aimed to determine and analyze the effect of perceived external prestige on deviant workplace behavior, either directly or indirectly, through the mediation of job satisfaction and organizational commitment. This study used saturated sampling. The sample used in this study is the civil servant of the Regional Government of Kediri Regency, East Java, especially the Regional Apparatus Organizations. Three Regional Apparatus Organizations are the Regional Personnel Agency, the Department of Transportation, and the Region Financial and Asset Management Agency, with a sample of 117 civil servants. The analytical method used is a causal study. Data were analyzed and processed using PLS-SEM statistical programming to evaluate the outer and inner structure of the model. The results reveal that perceived external prestige negatively and significantly affects deviant workplace behavior. The results of the mediation test show that job satisfaction and organizational commitment partially mediate the effect of perceived external prestige on deviant workplace behavior. Subsequent research studies will yield different results in another industry or region. Further research can conduct thorough research on all Regional Apparatus Organizations to obtain comprehensive research results, and systematic sampling techniques can be used to avoid cognitive bias from respondents.

Page 106 of 154 | Total Record : 1535

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