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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,544 Documents
 65   66   67   68   69 
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, BRAND PERSONALITY AND CORPORATE REPUTATION ON BRAND LOYALTY OF MODERN RETAILERS Putra, Arie Pratama; Armanu, Armanu; Sudjatno, Sudjatno
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.08

Abstract

This study aims to empirically examine the influence of corporate social responsibility (CSR) on brand loyalty with the brand personality and the corporate reputation as the mediators. This study used Partial Least Square (PLS) to analyze the data. The data was obtained from a survey by using the questionnaire with consumers of retail stores in Malang as its population. The samples were 150 visitors obtained by using non-probability sampling with purposive sampling technique. The findings of this study indicated that corporate social responsibility, either directly or indirectly, affected the brand loyalty through the mediation of the brand personality and corporate reputation. This study suggested the modern retailers pay more attention to the CSR program owned by their consumers. It highlighted the importance of improving the retailers’ corporate reputation and brand personality to be felt consumers to increase the retailers brand loyalty.
MARKETING AUDIT OF EDUCATIONAL SERVICE COMPANY Surya, Mulyana; Machfud, Machfud; Simanjuntak, Megawati
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.12

Abstract

The Nurul Fikri Study Guidance and Consultation Institute (BKB NF), as a business entity, must periodically conduct marketing audits and business strategies. This research (marketing audit) uses a quantitative approach to the case or object of research in the form of a Tutoring Education Institute. The object of research is the BKB NF Institute, with respondents from all levels of management / structural employees of BKB NF throughout Indonesia. The instrument in the form of Competitive Setting Profile (CSP) and Company Alignment Profile (CAP) questionnaires, distributed via google form. The questionnaire was filled in self-report / assessment using management judgment. Data analysis used the framework of Strategic Marketing Plus 2000. The results of calculations resulted in a CSI of 4.12, interpreted the competitive situation faced by the sophisticated stage BKB NF. CAI NF of 2.93, interpreted the existing marketing type of BKB NF is segmented marketing. CAI<CSI means that the existing marketing type lags 1.19 points compared to its competitive set. BKB NF must change its marketing type to niche marketing, including nine elements of strategy (segmentation, targeting, and positioning), tactics (differentiation, marketing mix, and selling), and value (brand, service, and process).
THE DIMENSION OF EMPLOYER BRANDING: ATTRACTING TALENTED EMPLOYEES TO LEVERAGE ORGANIZATIONAL COMPETITIVENESS Purusottama, Ambara; Ardianto, Ari
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.13

Abstract

The challenge to meet the fulfillmentofthe workforce needs in Indonesia in the near future makes organizations immediately improve and use employer branding as an instrument of organizational competitiveness in "the war of talent". This research invites us to explore the dimensions of employer branding and also examines the dimensions towards talented local employees (students) in Indonesia. Our findings, three of five dimensions of employer branding namely working environment, company reputation, and corporate vision provide a positive and significant influence on the interest of talentedlocal employee’s career. Therefore, compensation benefitsand corporate social responsibility as part ofthe employer branding’s dimensions are not considered by talentedlocal employees in their intention to join the organization despite having a positive relationship. These findings provide insight into the importance of employer branding in maintaining the competitiveness of companies by focusing more on the intangible dimensions.
ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION AND FINANCIAL ORIENTATION IN SUPPORTING THE PERFORMANCE OF KARAWO SMEs IN GORONTALO CITY Solikahan, Eka Zahra; Mohammad, Ali
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.17

Abstract

This study aims to examine the influence of Entrepreneurial Orientation (EO), Market Orientation (MO), and Financial Orientation (FO) on the Performance of Karawo SMEs. The research design used was quantitative analysis by using multiple regression analysis tools. It was found that entrepreneurial orientation did not affect the performance of Karawo SMEs, market orientation did not affect the performance of Karawo SMEs. However, the finding regarding financial orientation was different. It found that market orientation influenced the performance of Karawo SMEs in Gorontalo City. Therefore, based on research findings obtained, to improve the performance of SMEs, further research can develop the existing models by adding two variables, namely customer value and strategy orientation, in improving SME performance. Also, SME performance should be classified into two parts, namely financial performance, and non-financial performance.
EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP Park, Jun Young; Sihombing, Sabrina Oktaria
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.02

Abstract

Event sponsorship is considered as one major marketing strategy. Companies investing in sponsorship are growing rapidly. However, research on sponsorship has not been done in the depth management aspects of a sports organization and has been concentrated in specific areas. Thus, this research fills the gap by conducting the study to analyze the relationship between sponsor-event congruence on brand image, attitude toward the brand, and purchase intention in the context of sport sponsorship event in Indonesia. Questionnaires were distributed by applying a personally administered questionnaire to 200 respondents who participated in that event. Data were analyzed through structural equation modeling method. Results showed that there are 4 out of 6 hypotheses were supported. Those hypotheses are: there is a positive relationship between sponsor-event congruence and attitudes toward the brand; there is a positive relationship between attitudes toward the brand and purchase intention, there is a positive relationship between brand image and attitudes toward the brand, and there is a positive relationship between sponsor-event congruence and purchaseintention.
DIMENSIONS OF LEADERSHIP BEHAVIORS DETERMINING ORGANIZATIONAL PERFORMANCE IMPROVEMENT Andri, Andri; Hermawan, Aji; Sukmawati, Anggraini
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.18

Abstract

This research has several purposes such as analyze the effect of leadership behaviour’s factors on organizational performance and analyze the right leadership behaviour which is proper to apply in organizational performance’s improvement at Palm Oil Mill (POM) Sei Galuh PTVN V, Kampar, Riau. This research used the explanatory survey as research design and purposive sampling as technique sampling from 60 respondents. The purpose of that survey is to measure the leadership behaviour at POM Sei Galuh PTPN V. Questionnaire of this research adopted from three-dimensional leadership model by Yukl. Multiple regression used as the method. Data processed and analyzed using SPSS 24.The result shows that task oriented leadership duty, relationship and change’s behaviour have a stimulant effect on organizational performance. Partially, task oriented leadershipbehaviour has no significant effect, relationship orientedleadership behaviour has a positive and significant effect, and change oriented leadership behaviour has a negative and significant on organizational performance. Future research was expecting to complete this research with qualitative data through in-depth interview and focusing on doing some discussion with staffs starting from operator until top management.
FARMER SATISFACTION THROUGH FARMER GROUP PERFORMANCE: A STUDY IN SWAMPLAND, SOUTH KALIMANTAN Marhamah, Binti Tsaniatul; Masyhuri, Masyhuri; Waluyati, Lestari Rahayu
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.07

Abstract

The government is conducting a program that more concerned with the presence of leak swamp called SERASI (Save the Peasant Welfare Farmers) for rice farmers, by providing various assistance including production input and other supporting activities such as education for farmers and the development of agricultural institutions. The existence of farmer groups has a positive influence on the sustainability of leak swamp farming, but it doesn't deny the shortcomings felt by farmers in the management and performance of the farmer groups. This research was conducted to determine farmers satisfaction with the performance of farmer groups and find various steps and strategies from internal management factors to develop farmer groups so that they can work better in supporting both government programs and farmer's welfare with Analysis methods of IPA (Importance Performance Analysis) and CSI (Customer Satisfaction Index). Data collection involved 42 farmers using a questionnaire. The results showed that farmers were satisfied with the performance of the farmer group with a value of 67.21% and they had to prioritize internal management in the group, namely Statutes/Articles of Association, vision, and mission, organizational structure, work plan, administration, financial records, training, superior seed, integrated pest control, granting credit and the latest information.
PERFORMANCE MEASUREMENT OF “PANGGUNG LESTARI” VILLAGE OWNED ENTERPRISE USING BALANCED SCORECARD APPROACH Adana, Alif Haidir; Irham, Irham; Hardyastuti, Suhatmini
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.03

Abstract

Development of Village economic has been entering a new era through the involvement of Village-Owned Enterprise (BUMDes), which can be an important part of the development. All this year, the measurement of BUMDes performance has only been assessed by the financial aspect and tends to ignore the non-financial aspects. It is not enough for management to adopt dynamic changes in the business environment. The purpose of this research was to analyze the performance of the BUMDes of Panggung Lestari from financial and non-financial aspects. The method of this research was using performance measurement with a Balanced Scorecard (BSC) approach. The results showed that the total performance of BUMDes Panggung Lestari was 84.78 percent, considered to be in very healthy category (AA). Although the performance of BUMDes Panggung Lestari was very healthy, the improvements in its performance are needed, especially in the perspective of the internal business process that has not optimal performance.
EFFECT OF CASH HOLDING ON FIRM VALUE WITH OWNERSHIP STRUCTURE AS A MODERATING VARIABLE IN INDONESIA COMPANY Sumiati, Sumiati
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.12

Abstract

The purpose of this study is to investigate the relationship between cash holdings and firm value in non-financial companies in Indonesia. This study places managerial ownership as a moderating factor for cash holding and firm value. The results show that cash holding has an effect on firm value and managerial ownership is able to moderate the relationship between cash holding and firmvalue. Moderation test results show that of the managerial ownership variable can moderate the relationship of cash holding and firm value, but this moderation relationship weakens where the greater the managerial ownership is, the weaker the relationship of cash holding to the value of the company. These results indicate that managerial ownership that is too large is feared to result in not being able to optimize the company's cash management which then results in a decline in the value of the company.
ANALYSIS ON THE PREDICTION OF BANKRUPTCY OF CIGARETTE COMPANIES LISTED IN THE INDONESIA STOCK EXCHANGE USING ALTMAN (Z-SCORE) MODEL AND ZMIJEWSKI (X-SCORE) MODEL Prabowo, Satriya Candra Bondan
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.08

Abstract

This study aims to identify the results of bankruptcy predictions using Altman (Z-Score) model and Zmijewski (X-Score) model. The object of this research is four cigarette companies listed in the Indonesia Stock Exchange from 2013 to 2017. This study finds that Altman (Z-Score) model and Zmijewski (X-Score) model produce similar results. Both models can be used as considerations in predicting bankruptcy. The results of the Altman model show that PT. Sampoerna Tbk had not been in bankruptcy potential during the study period, PT. Gudang Garam Tbk was in the vulnerable zone from 2013 to 2015, PT. Wismilak Tbk was not in bankruptcy potential in 2013, in the vulnerable zone from 2014 to 2015, and not in bankruptcy potential from 2016 to 2017, and PT. Bentoel Tbk was in bankruptcy potential from 2013 to 2015 and the vulnerable zone from 2016 to 2017. The results of the Zmijewski Model show that three companies did not have the potential for bankruptcy; they are PT. Gudang Garam Tbk., PT. Sampoerna Tbk., and PT. Wismilak Tbk. However, PT. Bentoel Tbk. Had the potential for bankruptcy in from 2013 to 2015 and had no potential bankruptcy from 2016 to 2017.

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