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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
 67   68   69   70   71 
THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO Farizan, Neoda; Rohman, Fatchur; Hussein, Ananda Sabil
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.14

Abstract

This research is motivated by the opportunity to start a business by looking at opportunities among drinks-fruit drinks that have been known among the community. Marketers are required to build brand identity, brand image, perceived quality of loyalty both directly and indirectly with the level of customer satisfaction as a mediation variable on Fresh Juice Bintaro. Type of research conducted using explanatory research with survey method. The sample was 127 respondents with proportionate random sampling technique – an analytical method using PLS SEM with PLS warp software. The research instrument test included an inner model test, outer model, path diagram conversion, estimation, goodness of fit and hypothesis tester (Resampling Bootstrapping). Test the hypothesis directly using t-test. The result of the analysis shows that brand identity has no positive and significant effect on customer satisfaction and customer loyalty, brand image has a positive and significant impact on customer satisfaction and customer loyalty. Perceived value also has a positive and significant effect on customer satisfaction and customer loyalty. And customer satisfaction also has a positive and significant effect on customer loyalty.
EFFECT OF INFORMATION SHARING TOWARD EQUILATERAL AGILITY WITH KNOWLEDGE EXPLOITATION AND EXPLORATION AS AN INTERVENING VARIABLE Nurcholis, Lutfi; Cahyono, Budhi
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.18

Abstract

This paper aims to investigate the effect of information sharing toward responsiveness, operational flexibility and business relationship with knowledge exploitation and exploration. Data were collected from 201 SMEs in Indonesia and were analyzed by using Structural Equation Modeling (SEM). The result shows that Information sharing significantly affect knowledge exploitation and responsiveness, knowledge exploration significantly affect business relationship and operational flexibility, knowledge exploitation significantly affect operational flexibility. Furthermore, information sharing does not significantly affect knowledge exploration, operational flexibility and business relationship, knowledge exploration does not significantly affect responsiveness and knowledge exploitation does not significantly affect business relationship and responsiveness. Recommendations for future researchers are expected to apply to the business sector with a larger scale and wider geographical area.
ANALYSIS OF FINANCIAL PERFORMANCE OF MINING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE Prabowo, Satriya Candra Bondan; Korsakul, Nattawadee
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.03

Abstract

This study aims to determine and analyze the financial performance of mining companies listed on the Indonesia Stock Exchange. The objects taken in this research were 37 mining companies listed on the Indonesia Stock Exchange during 2013-2017. The results of financial ratio analysis using liquidity ratios, activity ratios, solvency ratios, profitability ratios and DuPont analysis were fluctuating, shown by the increase and decrease in most mining companies during the research period. The higher the liquidity ratio, the higher the safety level of the company and vice versa. The higher the activity ratio, the higher the efficiency of the company and vice versa. A high solvency ratio is not good for the company because the loan will be greater, so the risk will be greater as well and vice versa. The higher the profitability ratio, the better the operating conditions of the company in generating profits and vice versa. Based on DuPont analysis, great ROI and ROE is good for the company because its management in assetsthat generate operating profit will be better too.
MINIMIZING THE TURNOVER INTENTION BY EMPLOYEE DEVELOPMENT IN GARMENT COMPANIES Kurniawati, Sinta Ayu; Wahyuni, Sari
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.19

Abstract

The aim of this study is to determine the role of employee development carried out by garment companies to minimize the emergence of turnover intention among garment workers in Indonesia. This study using survey data conducted by the collaborations between the University of Indonesia (UI), Tufts University (TU), Better Work-ILO (BW) and Real-TimeAnalytics (RTA) Vietnam, which is collected from 109 garment companies and 2580 respondents in the garment sector. The data were analyzed using structural equation models (SEM) with Lisrel 8.8. The results show that employee development is able to increase the growth mindset and empowerment perceived by workers, therefore reduce turnover intention among workers in the garment industry. However, the findings also reveal that it turns out that employee development cannot improve the job security perceived by workers. These results provide significant input to human resource development in Indonesia. Further studies may consider the effect of the growth mindset on job security. It is expected that employee development will have a positive impact on empowerment as well as job security through a growth mindset which ultimately minimizing the emergence of turnover intention.
DIGITAL MARKETING AND INDONESIA’S YOUTH ENTREPRENEURS’ BUSINESS Prathivi, Maria Dini Gilang
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.08

Abstract

ASEAN's goals to beone stop market and production base, a highly competitive region, with a great economic development brings an urgency for every company in Indonesia to utilize technology for the sake of their company growth. The implementation of digital marketing is one of the technology utilizations that the company nowadays bring into their business process. Ciputra University focuses on developing its student's businesses. According to their goals to produces graduates who have an entrepreneurial mindset thatis able to establish and manage a sustainable business, Ciputra University becomes one mini representation of the world of new business establishments in Indonesia developed by young people.By looking at how the implementation of digital marketing conducted by Ciputra University's students as startup scale business owners in the city of Surabaya, researchers found the impact on digital marketing toa very interesting characteristic of youth entrepreneur business performance. This research found that digital marketing implementation relates positively tothese youth entrepreneur business achievements such as increased sales and profit, enlarged market share, deepen customer loyalty, and escalated competitive advantage.
THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH Ganestyani, Indah Arum; Jamhari, Jamhari; Masyhuri, Masyhuri
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.04

Abstract

Setiya Aji Flower Farm Agrotourism is a chrysanthemum flower farm agrotourism located in Jetis Village, Bandungan, Semarang regency, Central Java. This research aims to recommend improving attribute's performance to give maximum satisfaction to visitors. The variable used in agrotourism service is the five dimensions of service quality: tangible, reliability, responsiveness, assurance, and empathy, consisting of 32 attributes in entirety. The research was conducted on October-November 2018. Interviews and observations were used to collect the data. There were 100 visitors used as samples in this research, selected through quota sampling. IPA and Kano analyses were used to give a recommendation. It results in the management prioritizing concentrate here and one dimensional category.
THE ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AS MEDIATION VARIABLES BETWEEN ORGANIZATIONAL COMMITMENTS AND EMPLOYEE PERFORMANCE: EVIDENCE FROM THE HOSPITALITY INDUSTRY IN SURABAYA Wijaya, Oscarius Yudhi Ari
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.13

Abstract

To create hotel customer satisfaction, OCB is needed constantly so that employ- ees themselves have expectations that exceed customer expectations themselves. As such, employees should continue to conduct OCB so that customers are satisfied with the high quality services shown by hotel employees. Therefore, it can be assumed that OCB has a fairly close relationship with the challenges of the hospitality industry services, so the understanding of OCB and its antecedent variables is important for the functioning of hotels effectively and efficiently. The purpose of this study is to examine the effect of Organizational Citizenship Behavior (OCB) as a mediator between organizational commitmentand employee performance. The number of research samples is 144 employees of 3, 4 and 5 star hotels in Surabaya. Research data was collected through questionnaires and processed using SmartPLS software. Three findings generated from this study are that organizational commitment has a positive and significant effect on employee performance both directly and through OCB as mediation, and OCB itself also directly has a positive and significant effect on employee performance. The results of this study are also very significant in enriching the OCB research area because it provides a more meaningful OCB measurement framework in the service industry, with special emphasis on the hospitality industry especially in Surabaya. This is very important because OCB began to gain popularity in the hospitality discipline recently.
CONCEPTUALIZATION AND MEASUREMENT OF RELATIONSHIP VALUE: PRINCIPAL-RETAILER CONTEXT Prasetya, Prita; Najib, Mukhamad; Soehadi, Agus W.; Djohar, Setiadi
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.09

Abstract

The marketing literature reveals little agreement on the generalizability of relationship value scales that were developed in earlier works. Relationship value is more investigated methods founded on relationship marketing conception to describe and contribute better managing of the company. In this study, a relationship value scale was developed for a specific context in the principal-retailer relationship. Its involved definition of relationship value, methods for measuring relationship value, impact on sales collaboration, and business performance. These research assessed three alternative models of the dimension structure of relationship value construct then tested for reliability, validity, and confirmatory factor analysis. The result suggested that the four multi-item scales of relationship value developed showed evidence of reliability and validity. This method is recommended to measure relationship value. Further, the findings showed that relationship value has positive effects on both sales collaboration and business performance.
EFFECTIVENESS OF MARKETING TECHNOLOGY WEBSITE QUALITY ON COMPANY PERFORMANCE AND THE IMPACT ON SMART CAMPUS STUDENT SATISFACTION Lutfie, Harrie
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.18

Abstract

The increasing number of internet users in Indonesia has made business people competing to use internet media. Telkom University is one company that has implemented the website as a means of information in every academic activity. This study aims to determine the responses of visitors to the i-Gracias Telkom University website regarding the quality of the website (information quality, interaction, and usability) and its relationship with visitor satisfaction through the company's performance on the i-Gracias Telkom University website. The population used in this study is Telkom University Students Bandung. The research sample was taken by a non-probability sampling method with the number of respondents are 100 respondents, then for analysis used path analysis. The research method used in this study is quantitative research with a causal approach, which are validity and reliability test, classic assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. In the classical assumption test of normally distributed data, heteroscedasticity and multicollinearity do not occur. The results of the path analysis test are Website Quality which has a significant effect on Customer Satisfaction with a direct effect greater than the indirect influence of Website Quality on Customer Satisfaction through Company Performance. The suggestion from this research is the need to improve the quality of the interaction of the i-Gracias Telkom University website. The author suggests the next researcher replace the intervening variable (intermediary) which has a significant and linear relationship with other variables.
SUSTAINING WAYANG TOPENG MALANGAN (MALANG TRADITIONAL PUPPET MASK DANCE) THROUGH ASMOROBANGUN'S STRATEGIES Fitriyani, Fitriyani; Rofiaty, Rofiaty; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.14

Abstract

This study aims to see the strategies of Asmorobangun art studio in preserving the existence of Wayang Topeng Malangan. This study uses the descriptive qualitative method with phenomenology approach. Phenomenology shows a philosophical approach to understand human experience based on the idea that human experience can not be separated from their subjectivity itself and it is determined by the context in which human lives (Zigmund and Babin, 2007: p.136). The finding shows that in terms of maintaining the existence of Wayang Topeng Malangan, Asmorobangun art studio applies these following strategies: 1). Shortening the dance performance; 2). Developing the marketing media using the internet; 3). Product diversification of Topeng Malangan Souvenirs; and 4). Providing a learning lesson about Wayang Topeng Malangan.

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