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Ida Wiendijarti
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Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 16933028     EISSN : 24078220     DOI : https://doi.org/10.31315/jik.v21i3
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi focuses on writings that contain current research and thinking in the fields of: Communication Science, including media and journalism studies, audio and audiovisual broadcasting studies, public relations studies and advertising studies; Design of Visual Communication; Marketing Communications; Health Communication; Communication Psychology; Sociology of Communication;
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 510 Documents
 47   48   49   50   51 
The Impact of Artificial Intelligence on Thesis Writing Skills and Quality among Students at UPN "Veteran" Yogyakarta Kusumo, Yudhy Widya; Simanjuntak, Oliver Samuel; Wiendijarti, Ida; Utami, Yenni Sri
Jurnal Ilmu Komunikasi Vol 22 No 3 (2024): Desember 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i3.14257

Abstract

This study examines the influence of artificial intelligence (AI) on students' thesis-writing abilities in higher education by evaluating its effects on writing proficiency, draft quality, and efficiency in thesis completion. The research employs Partial Least Squares (PLS) structural equation modeling to analyze data collected from 120 undergraduate students at UPN "Veteran" Yogyakarta who frequently utilized AI tools such as Turnitin and Grammarly. Structured questionnaires with high reliability and validity were used for data collection. The findings reveal that AI tools significantly enhance technical aspects of thesis writing, including grammar, coherence, and vocabulary, resulting in improved thesis quality. However, their contribution to developing deeper academic skills, such as critical thinking and argumentation, remains limited. While AI tools effectively address surface-level issues and provide valuable suggestions, they do not adequately support the cultivation of advanced intellectual abilities required for rigorous academic writing. This study highlights the importance of integrating AI tools with traditional teaching methods. Educators are encouraged to use AI to assist with technical writing while continuing to teach critical thinking and argumentation to develop well-rounded writing skills. A balanced approach combining AI technology and human guidance is essential for fostering both technical proficiency and the intellectual depth necessary for high-quality thesis writing.
Word of Mouth Marketing: Perempuan sebagai Sales Forces dan Persuader dalam Dinamika Kelompok Bisnis Tupperware Kartika, Widyaningtyas Virgo; Suparno, Basuki Agus; Rochayanti, Christina
Jurnal Ilmu Komunikasi Vol 23 No 2 (2025): Agustus
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i2.15335

Abstract

Marketing communication plays a crucial role in the overall mission of marketing, serving as a key determinant of its success. One of the most influential forms of this communication is word-of-mouth marketing (WOMM), which has become a powerful force in direct marketing. Interestingly, WOMM is often driven by women, who, based on various studies, possess significantly stronger verbal communication abilities than men. This makes the phenomenon of women engaging in WOMM—particularly as part of the sales force for Tupperware within women communities in Kulon Progo Regency—both compelling and important to explore. These women operate in a dual role: as persuasive marketers and as loyal consumers. This study employs a case study approach, focusing on a community of Tupperware users in Kulon Progo. The findings reveal that WOMM, as carried out by women in both their roles as sellers and consumers, contributes meaningfully to building brand equity and fostering repurchase intentions within the community. Women emerge not only as unique consumers with a strong sense of group cohesion but also as persuasive influencers who drive others toward purchase decisions. In this context, they are both the persuaders and the driving force behind increased sales and sustained product loyalty for Tupperware.
Analysis Of Cultural Acculturation of Suran Wayang Kulit Among The Samin Community in Blora Regency Tulas’un, Lakna; Sutinnarto, Sutinnarto; Winarni, Isti
Jurnal Ilmu Komunikasi Vol 23 No 3 (2025): December
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i3.15786

Abstract

This study demonstrates how the Suran Shadow Puppet performance serves as a vital instrument for cultural integration within the Samin community in Blora. The performance bridges local wisdom and Samin philosophy with modernization, illustrating how traditional art functions as a mediator of social change while simultaneously preserving cultural identity. By analyzing the role of the Suran Shadow Puppet show, this research broadens academic understanding, provides theoretical insights, and supports cultural preservation in line with the principles of Sustainable Development. The study employs qualitative methods, including literature review, in-depth interviews, and participatory observation of Suran Shadow Puppet performances. The findings reveal that acculturation is manifested through religious, socio-cultural, and communicative dimensions, positioning the Suran Shadow Puppet show not only as entertainment but also as a medium for transmitting the core values of the Samin community. These values emphasize honesty, simplicity, commitment, and solidarity. The study affirms that such performances facilitate adaptation to change without compromising cultural identity, while functioning as an effective means of cultural preservation in the digital era.
The Influence of Social Media Marketing on Instagram to the Creation of Brand Equity: Case of @kitabisacom Agusta, Monica Trixie; Widiasari, Natalia
Jurnal Ilmu Komunikasi Vol 23 No 3 (2025): December
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i3.15805

Abstract

A social enterprise initiated a crowdfunding application to gather funds from people. Those who are in need could post an announcement of the amount of funds they needed. Majority used the funds for medical treatment, some used to rebuild infrastructure in places that experienced calamities. The platform’s popularity not only gets good attention but also invites those who had scamming intentions. Thus, continuous communication and dialogue must be in place to restore trust. This study investigates the influence of social media marketing that is conducted by the organization via social media account kitabisacom on Instagram to the creation of brand equity. The independent variable is social media marketing that consists of four dimensions which are brand awareness, brand loyalty, brand association and perceive quality. Data is gathered using purposive sampling. The finding revealed that kitabisacom is a top-of-mind platform related to digital donation and has a positive sentiment among the crowds.
A Analisis Framing Robert N. Entman Tentang Program Makan Bergizi Gratis Pada Portal Media Online Kompas.com Dan detik.com Susanto, Luthfi Eko; Mukhlisin, Latutik; Ibrahim, Malik; Dharojah, Rakhma Widya; Basuki Agus, Suparno
Jurnal Ilmu Komunikasi Vol 24 No 1 (2026): April
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v24i1.15890

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana narasi media daring Kompas.com dan detik.com membingkai Program Makan Bergizi Gratis (MBG) berdasarkan teori framing Robert N. Entman. Penelitian ini juga mengkaji persamaan dan perbedaan pola framing kedua media serta implikasi framing pemberitaan terhadap pembentukan opini publik terkait program MBG. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, penelusuran digital, seleksi berita, dan dokumentasi. Validitas data dilakukan melalui ketekunan pengamatan dan kecukupan referensi. Hasil penelitian menunjukkan adanya perbedaan pendekatan framing yang signifikan antara kedua media. Kompas.com cenderung menggunakan framing yang seimbang dan konstruktif dengan menyajikan aspek pro dan kontra kebijakan secara analitis, sekaligus menawarkan alternatif solusi serta menekankan pentingnya perencanaan program yang matang. Sebaliknya, detik.com lebih menonjolkan framing yang kritis dan skeptis dengan menekankan potensi pemborosan anggaran, risiko korupsi, serta indikasi ketidaksiapan pemerintah sehingga membentuk narasi yang lebih asimetris. Meskipun demikian, kedua media memiliki kesamaan dalam menyoroti isu risiko fiskal, kesiapan teknis pelaksanaan program, dan potensi korupsi, serta menggunakan pendekatan komparatif melalui rujukan kebijakan serupa di negara lain. Perbedaan utama terletak pada penekanan pemberitaan, di mana Kompas.com lebih berorientasi pada solusi, sedangkan detik.com cenderung menggunakan sudut pandang yang lebih provokatif melalui judul yang sensasional.
Retorika Militeristik dalam Pidato Presiden Prabowo: (Analisis Wacana, Gaya Bahasa, dan Retorika Aristoteles) Muhammad Ikhwan
Jurnal Ilmu Komunikasi Vol 24 No 1 (2026): April
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v24i1.16396

Abstract

Prabowo's military background not only influences his political decisions but is also reflected in his rhetoric. This study aims to examine the representation of militaristic values ​​in his speech at the Merah Putih Cabinet retreat. The speech analysis was conducted in three stages. First, using the critical discourse analysis theory through Norman Fairclough's approach. Second, by analyzing aspects of language style, and third, using Aristotle's rhetorical theory. The results showed that militaristic symbols were clearly visible in the choice of words, phrases, and terms in Prabowo's speech. Furthermore, it was also evident in the choice of activity location, the attire of participants, and the event material, which had a military nuance. From the text analysis, Prabowo frequently used the word "I," a personal pronoun that conveys authority and power. Prabowo also used many militaristic terms, such as knight, senior, struggling, cadet, and subordinate. Discursive strategies emerged to foster obedience and loyalty from subordinates to superiors, as well as glorify the military. In terms of language style, Prabowo used eight styles: repetition, allegory, hyperbole, personification, parallelism, irony, climax, and metaphor. From the perspective of Aristotle's rhetorical theory, Prabowo's speech fulfills all three elements: ethos, pathos, and logos.
Kreativitas Terkomodifikasi: Peran AI dalam Produksi Media Visual pada Media Mainstream Herlambang Jati Kusumo; Anggi Arif Fudin Setiadi
Jurnal Ilmu Komunikasi Vol 24 No 1 (2026): April
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v24i1.16485

Abstract

The rapid development of Artificial Intelligence (AI) has significantly transformed media production practices, particularly in visual journalism. AI is no longer merely a technical support tool but has begun to participate in creative processes that were previously dominated by human labor. This study aims to examine the implementation of AI in visual media production at Radar Jogja and to analyze how these practices reflect the phenomenon of commodified creativity within the framework of the political economy of media. This research employs a qualitative approach using a case study design. Data were collected through in-depth interviews with editors, social media analysts, and graphic designers, direct observation in the newsroom, and analysis of visual documents and content. The findings indicate that AI adoption is adaptive and produces a hybrid form of creativity that combines human skills with technological automation. AI is primarily used to enhance efficiency, accelerate visual production, and optimize social media content. However, editorial control, ethical judgment, and key creative decisions remain under human authority. The study reveals that visual creativity is increasingly shaped by digital market logic and algorithms, indicating a process of creativity commodification without fully eliminating human creativity.
Construction of Digital Aesthetic Experience: Visual Communication Model in Augmented Reality (AR)-Based Special Interest Tourism Applications in Indonesia Chotijah, Siti; Kusumo, Yudhy Widya; Sari, Eka Anisa
Jurnal Ilmu Komunikasi Vol 24 No 1 (2026): April
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v24i1.16591

Abstract

In recent years, Augmented Reality (AR) technology has become an innovative tool for communicating information across various sectors, including the tourism industry. One important application of AR is in special-interest tourism, such as the Mount Bromo area, where visitors can gain immersive visual experiences through Web-Augmented Reality (Web-AR). This study aims to develop a visual communication model that uses Web-AR as an immersive medium to convey information and create a digital aesthetic experience for visitors. Using a descriptive qualitative approach, this study analyzes how Web-AR builds 'Narrative Spatial Layers' that form a rich visual experience, touching on aspects of safety literacy and local cultural contextualization. The results show that Web-AR can create a more personalized and interactive experience, where visitors not only obtain information but also feel the meaning of the location they visit. This visual communication model can serve as a reference for developing AR-based tourism applications in Indonesia and for improving safety and cultural literacy through digital technology.
Minat Pilih Dan Gen Z: Personal Branding Prabowo Pada Pilpres 2024 Di Daerah Istimewa Yogyakarta Vika Puja Kesuma; Latifa Zahra
Jurnal Ilmu Komunikasi Vol 24 No 1 (2026): April
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v24i1.16667

Abstract

The Presidential Election (Pilpres) is a crucial moment in Indonesia's democratic system, and in the 2024 Presidential Election, Generation Z plays a significant role as a potential voter cohort. Generation Z places a high value on personal branding when choosing a leader. Prabowo Subianto, as one of the potential candidates, builds a self-image that is more relaxed, humorous, and close to the younger generation. Therefore, this study aims to analyze the influence of Prabowo Subianto's personal branding on Generation Z voters' interest in the 2024 presidential election in the Special Region of Yogyakarta (DIY). This study uses indicators from Montoya's personal branding. This study uses a survey method involving 400 Generation Z respondents living in the Special Region of Yogyakarta. Data analysis techniques include validity and reliability tests, descriptive analysis, and hypothesis testing using correlation and simple linear regression. Meanwhile, to see the highest response from respondents, the Respondent Achievement Level (TCR) test is used. The results of the study show that Prabowo Subianto's personal branding has a positive and significant influence on Generation Z voters' interest. From the results of the coefficient of determination test, it was found that the influence of Prabowo Subianto's personal branding on the interest of Generation Z voters in DIY in the 2024 Presidential Election was 61%, the most influential factors in Prabowo's personal branding were aspects of leadership, personality, and good name.
Hijrah as Communicative practice: Constructing Religious Meaning through Text-Centric Instagram Carousels for Muslim Women Kurnia Arofah
Jurnal Ilmu Komunikasi Vol 24 No 1 (2026): April
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article examines how hijrah is constructed and communicated among Muslim women through text-centric Instagram carousel posts on the account @cewehijrah. While existing research on digital hijrah largely emphasizes visual expressions of piety, this article focuses on textual communicative practices as an emerging yet understudied form of digital religious engagement. Using a qualitative approach with thematic analysis, the study analyzes 16 posts published between late July and August 2024, selected based on engagement. The findings show that hijrah is articulated through three interconnected dimensions: platform-based devotional guidance, relational dynamics, and pragmatic orientations. Religious meaning is constructed through conversational language, affective resonance, and platform-specific features, rather than formal religious authority. These communicative practices position hijrah as an ongoing, relational, and practical process embedded in everyday digital life. The study contributes to mediatization research by highlighting how platform affordances shape religious meaning-making and by extending the analysis of digital religion beyond visual representation to how religious meaning is constructed through text-centric communicative forms.

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