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Ida Wiendijarti
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Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 16933028     EISSN : 24078220     DOI : https://doi.org/10.31315/jik.v21i3
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi focuses on writings that contain current research and thinking in the fields of: Communication Science, including media and journalism studies, audio and audiovisual broadcasting studies, public relations studies and advertising studies; Design of Visual Communication; Marketing Communications; Health Communication; Communication Psychology; Sociology of Communication;
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 504 Documents
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The Impact of Artificial Intelligence on Thesis Writing Skills and Quality among Students at UPN "Veteran" Yogyakarta Kusumo, Yudhy Widya; Simanjuntak, Oliver Samuel; Wiendijarti, Ida; Utami, Yenni Sri
Jurnal Ilmu Komunikasi Vol 22 No 3 (2024): Desember 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i3.14257

Abstract

This study examines the influence of artificial intelligence (AI) on students' thesis-writing abilities in higher education by evaluating its effects on writing proficiency, draft quality, and efficiency in thesis completion. The research employs Partial Least Squares (PLS) structural equation modeling to analyze data collected from 120 undergraduate students at UPN "Veteran" Yogyakarta who frequently utilized AI tools such as Turnitin and Grammarly. Structured questionnaires with high reliability and validity were used for data collection. The findings reveal that AI tools significantly enhance technical aspects of thesis writing, including grammar, coherence, and vocabulary, resulting in improved thesis quality. However, their contribution to developing deeper academic skills, such as critical thinking and argumentation, remains limited. While AI tools effectively address surface-level issues and provide valuable suggestions, they do not adequately support the cultivation of advanced intellectual abilities required for rigorous academic writing. This study highlights the importance of integrating AI tools with traditional teaching methods. Educators are encouraged to use AI to assist with technical writing while continuing to teach critical thinking and argumentation to develop well-rounded writing skills. A balanced approach combining AI technology and human guidance is essential for fostering both technical proficiency and the intellectual depth necessary for high-quality thesis writing.
Word of Mouth Marketing: Perempuan sebagai Sales Forces dan Persuader dalam Dinamika Kelompok Bisnis Tupperware Kartika, Widyaningtyas Virgo; Suparno, Basuki Agus; Rochayanti, Christina
Jurnal Ilmu Komunikasi Vol 23 No 2 (2025): Agustus
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i2.15335

Abstract

Marketing communication plays a crucial role in the overall mission of marketing, serving as a key determinant of its success. One of the most influential forms of this communication is word-of-mouth marketing (WOMM), which has become a powerful force in direct marketing. Interestingly, WOMM is often driven by women, who, based on various studies, possess significantly stronger verbal communication abilities than men. This makes the phenomenon of women engaging in WOMM—particularly as part of the sales force for Tupperware within women communities in Kulon Progo Regency—both compelling and important to explore. These women operate in a dual role: as persuasive marketers and as loyal consumers. This study employs a case study approach, focusing on a community of Tupperware users in Kulon Progo. The findings reveal that WOMM, as carried out by women in both their roles as sellers and consumers, contributes meaningfully to building brand equity and fostering repurchase intentions within the community. Women emerge not only as unique consumers with a strong sense of group cohesion but also as persuasive influencers who drive others toward purchase decisions. In this context, they are both the persuaders and the driving force behind increased sales and sustained product loyalty for Tupperware.
Analysis Of Cultural Acculturation of Suran Wayang Kulit Among The Samin Community in Blora Regency Tulas’un, Lakna; Sutinnarto, Sutinnarto; Winarni, Isti
Jurnal Ilmu Komunikasi Vol 23 No 3 (2025): December
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i3.15786

Abstract

This study demonstrates how the Suran Shadow Puppet performance serves as a vital instrument for cultural integration within the Samin community in Blora. The performance bridges local wisdom and Samin philosophy with modernization, illustrating how traditional art functions as a mediator of social change while simultaneously preserving cultural identity. By analyzing the role of the Suran Shadow Puppet show, this research broadens academic understanding, provides theoretical insights, and supports cultural preservation in line with the principles of Sustainable Development. The study employs qualitative methods, including literature review, in-depth interviews, and participatory observation of Suran Shadow Puppet performances. The findings reveal that acculturation is manifested through religious, socio-cultural, and communicative dimensions, positioning the Suran Shadow Puppet show not only as entertainment but also as a medium for transmitting the core values of the Samin community. These values emphasize honesty, simplicity, commitment, and solidarity. The study affirms that such performances facilitate adaptation to change without compromising cultural identity, while functioning as an effective means of cultural preservation in the digital era.
The Influence of Social Media Marketing on Instagram to the Creation of Brand Equity: Case of @kitabisacom Agusta, Monica Trixie; Widiasari, Natalia
Jurnal Ilmu Komunikasi Vol 23 No 3 (2025): December
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i3.15805

Abstract

A social enterprise initiated a crowdfunding application to gather funds from people. Those who are in need could post an announcement of the amount of funds they needed. Majority used the funds for medical treatment, some used to rebuild infrastructure in places that experienced calamities. The platform’s popularity not only gets good attention but also invites those who had scamming intentions. Thus, continuous communication and dialogue must be in place to restore trust. This study investigates the influence of social media marketing that is conducted by the organization via social media account kitabisacom on Instagram to the creation of brand equity. The independent variable is social media marketing that consists of four dimensions which are brand awareness, brand loyalty, brand association and perceive quality. Data is gathered using purposive sampling. The finding revealed that kitabisacom is a top-of-mind platform related to digital donation and has a positive sentiment among the crowds.

Page 51 of 51 | Total Record : 504

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