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M Yasser Iqbal Daulay
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Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Bengkulu, Indonesia Gedung L, Lantai 1, WR Supratman, No 38 A, Kandang Limun, Bengkulu
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INDONESIA
Managament Insight: Jurnal Ilmiah Manajemen
Published by Universitas Bengkulu
ISSN : 19783884     EISSN : 26856654     DOI : https://doi.org/10.33369/insight
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to Financial, Operational Management, Human Resource Management, Marketing, Business Strategy, Decision Science and Decision-making, Strategic Negotiation, Business Risk, Knowledge Management, Human Capital Management, Technology Management, Entrepreneurship, and Others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 151 Documents
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PENGARUH BRAND HERITAGE YANG DIMEDIASI OLEH BRAND LOYALTY PENGGUNAAN PONSEL CERDAS IPHONE Febry Nurjanah; Muhartini Salim
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.81-94

Abstract

The purpose of this study was to find and analyze the influence of brand heritage mediated by brand image on brand loyalty in the use of iPhone smartphones in Bengkulu city. This research is a quantitative research. The population used in this study were all respondents in the city of Bengkulu who used an iPhone smartphone, with a sample of 144 respondents. Data collection using non probability sampling and analyzed using SEM PLS (partial least square). Based on the analysis, it was found that; 1) Brand heritage has a significant positive effect on brand image on the use of iPhone smartphones in Bengkulu city; 2) brand heritage has a significant positive effect on brand loyalty in the use of iPhone smartphones in Bengkulu city; 3) brand image has a significant positive effect on brand loyalty in the use of iPhone smartphones in Bengkulu city; 4) brand heritage can be partially mediated by brand image on the use of iPhone smartphones for brand loyalty.
PENGARUH EXPERIENTIAL MARKETING DAN PERSEPSI KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA RM KHAS SUNDA MANG ENGKING JUANDA DI JAWA TIMUR Siti Puti Fauziah Hilman; Novi Marlena
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.173-189

Abstract

The purpose of this study was to determine consumer satisfaction The Mang Engking Juanda Sidoarjo Gubug East Java based on the influence of experiential marketing and perceived service quality. This type of research is a quantitative descriptive. The sampling technique used is non-probability sampling with a purposive sampling method. The sample used was 126 respondents. The results of this study indicate that the experiential marketing variable has a positive and partially significant effect on customer satisfaction of 4.307> 1.979 with a significance value of 0.000 <0.05. Variable perception of service quality has a positive and partially significant effect on customer satisfaction by 4.598> 1.979 significance value 0.000 <0.05. Experiential marketing variables and perceived service quality positive and significant simultaneous effect on customer satisfaction at the Mang Engking Juanda Sidoarjo Governor's Office at 119.102> 3.07 with a significance value of 0.000 <0.05.
PENGARUH MOBILITAS MODAL TERHADAP PERTUMBUHAN EKONOMI DI SULAWESI SELATAN Muarif Leo; Janna Meilani Ode
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.95-106

Abstract

The purpose of this research is 1)to examine and explain the effect of working capital, investments and consumption simultaneously positive and significant impact on economic growth in the Southeast. 2) to examine and explain the effect of working capital on economic growth. 3) To examine and explain the effect of the investment on economic growth 4) To examine and explain the effect of consumption to economic growth. The method used is quantitative research and using secondary data. Data analysis technique using multiple regeresi with the help of a software program Eviews 9.0. The results showed that 1) Consumption partially significant and positive impact on economic growth. 2) The investment is partially significant and positive impact on economic growth 3) Working capital is partially not significant and positive impact on economic growth. 4) Consumption, investment and working capital simultaneously significant and positive impact on economic growth.
ASPEK PENGAWASAN CORPORATE GOVERNANCE TERHADAP TINGKAT PENGUNGKAPAN LINGKUNGAN (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR DI BEI PERIODE TAHUN 2014-2018) Rihan Mustafa Zahri
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.242-259

Abstract

This research aims to obtain empirical evidence about the role of corporate governance oversight on environmental disclosure. The independent variables tested in this research consisted of the corporate governance oversight aspects (proportion of BOC independent, ethnic background of president BOC, ducational background of president of BOC, frequency of meeting BOC, proportion of committee audit independent, frequency of meetings audit committee, diversity gender of BOC), while the dependent variable is environmental disclosure measured by using GRI 4.0. The sample of this research consist of 89 manufacture companies listed in stock exchange of Indonesia from 2014-2018. This research is quantitative research which the sampling method is purposive sampling. Data of corporate governance aspects were collected from annual reports and analysis of this research is multiple regression analysis. The result of this research showed that ethnic background of BOC have negative significant, proportion of committee audit independent have positive significant, frequency of meetings audit committee have positive significant on environmental disclosure.Keyword: corporate governance oversight aspects; Environmental disclosure
PENGARUH SUMBERDAYA BERWUJUD TERHADAP KINERJA PEMASARAN YANG DIMEDIASI OLEH KEUNGGULAN BERSAING STUDI PADA BANK TABUNGAN NEGARA KOTA BAUBAU Sukrin Sukrin; Ilham Ilham
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.1-20

Abstract

Abstract The purpose of this study was to determine the direct and indirect effects of resource tangible toward marketing performance mediated by competitive advantage. The sample in this study amounted to 82 people distributed in 17 regency / city in the Southeast. The method of analysis using statistical software SPSS analysis and SmartPLS 3.0. The results showed that Tangible resources a significant effect on the performance of marketing. Resource tangible positive and significant impact on competitive advantage. Competitive advantage and significant positive effect on the performance of marketing. Competitive advantage is able to mediate significant tangible resources to marketing performance. Keywords: Resource tangibl; competitive advantage; the performance of marketing
EFEK MOTIVASI DAN REMUNERASI DI DALAM PENGARUH WORK PASSION TERHADAP KINERJA Silvester Sedu Kemie
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.190-207

Abstract

Manusia adalah faktor kunci di dalam proses dan pencapaian sukses organisasi. Oleh karena itu, organisasi harus mengembangkan dan memampukan tenaga kerjanya untuk memiliki kinerja yang optimal. Penelitian ini bertujuan untuk menguji pengaruh work passion terhadap kinerja pegawai di Politeknik Industri ATMI dengan mediasi dari motivasi dan remunerasi. Data dikumpulkan dengan menggunakan metode pengambilan sampel non-probality sampling dengan teknik sampel jenuh terhadap 69 pegawai. Pengujian menggunakan data yang telah teruji validitas dan realibilitas dengan menggunakan software SPSS V.23 dan macros indirect Hayes 2013. Hasil penelitian menunjukkan bahwa work passion dan remunerasi tidak berpengaruh signifikan terhadap kinerja. Work passion baru dapat memberikan pengaruh yang signifikan bila dimediasi oleh motivasi. Pengaruh langsung yang signifikan terhadap kinerja diberikan oleh motivasi. Motivasi merupakan kekuatan yang dominan dalam meningkatkan kinerja organisasi.
PENGARUH DIGITAL PAYMENT TERHADAP PERILAKU KONSUMEN DI ERA REVOLUSI INDUSTRI 4.0 (Studi Kasus Pengguna Platform Digital Payment OVO) Khoyatu Rizkiyah; Lina Nurmayanti; Reshanty Dea Nur Macdhy; Abdul Yusuf
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.107-126

Abstract

Perkembangan teknologi era revolusi industri 4.0 memicu perubahan pola perilaku konsumen melalui pemanfaatan teknologi digital salah satunya transaksi pembayaran non tunai yang disebut dengan digital payment sebagai inovasi baru financial technology di era revolusi industri 4.0. Tujuan penulisan artikel ini adalah untuk mengetahui pengaruh digital payment terhadap perilaku konsumen dengan melakukan studi kasus pada pengguna platform digital payment OVO. Metode penelitian yang digunakan dalam penulisan artikel ini adalah penelitian kuantitatif menggunakan teknik analisis regresi linier sederhana. Temuan saat ini yaitu ketika memasuki masa pandemi Covid-19 membuat aktifitas masyarakat menjadi terbatas sehingga mereka mencari alternatif lain untuk tetap dapat beraktifitas salah satunya melalui pemanfaatan teknologi digital payment untuk aktifitas berbagai transaksi pembayaran non-tunai yang efektif dan efisien. Hal ini mengindikasikan adanya perubahan perilaku konsumen dari manual menjadi otomatis melalui pemanfaatan teknologi digital dalam bidang jasa keuangan, digital payment. Hasil dari penelitian ini menunjukkan adanya pengaruh digital payment terhadap perilaku konsumen. Kata Kunci: Revolusi Industri 4.0; Digital Payment; Perilaku Konsuemen.
PERILAKU PEMBELIAN IMPULSIF MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA Ascasaputra Aditya; Kiki Yulia Pramestya; Winda Puji Lestari; Mohammad Fauzan Irawan
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.260-273

Abstract

This study aims to analyze the level of impulsive buying based on differences in age, gender, and pocket money as well as the types of products purchased impulsively. This research is a form of quantitative research with a survey method. The sample collection technique used random sampling with 158 respondents participating. The analytical tools used are the analysis of the difference test t test, and One-Way ANOVA. The results in this study were there were no differences in impulsive buying in the age group and gender. Meanwhile, pocket money has proven to be different. Buferroni's Post Hoc Test results showed that the group of Rp1,000,000 - Rp2,000,000 with groups ? Rp2,000,001 had differences, but this difference proved that the low pocket money group was more impulsive than the higher pocket money group. The types of products that are bought impulsively are food, drinks, clothes, and toiletries.Keyword: Age; Gender;Impulsive Buying; Pocket Money
PREDIKSI NIAT PENGGUNAAN APLIKASI DAN PERMAINAN DARING FREEMIUM VERSI BERBAYAR DENGAN MENGGUNAKAN MODEL TPB Harmanda Berima Putra; Nungki Pradita; Kristina Anindita Hayuningtias
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.130-143

Abstract

This study investigates how the Theory of Planned Behavior determines the customer intention to use the freemium paid version of online apps and games. Data were collected using an online questionnaire which is distributed to 189 students at several universities in Indonesia. Data were then analysed using structural equation modelling by Amos. The results show that the subjective norm has a positive effect on perceived behavioral control and attitude. Perceived behavioral control has a positive effect on intention. In addition, attitude did not have a significant effect on intention to use the freemium paid version of online apps and games. Keywords: Freemium; Game Online; Intention; Theory Planned Behavior
ANALISIS PENGARUH PERSEPSI KEMANFAATAN DAN PERSEPSI KEMUDAHAN TERHADAP DAYA TARIK PENGGUNAAN GOPAY Siti Mariam; Rida Fajriati Firdaus; Rohmat Rohmat; Abdul Yusuf
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.21-32

Abstract

Tujuan penelitian ini adalah untuk menyelidiki bagaimana persepsi kemanfaatan dan persepsi kemudahan menentukan daya tarik produk untuk menggunakan GoPay. Pengumpulan data dilakukan dengan menggunakan kuesioner online melalui google form yang disebarkan kepada 204 responden dari kalangan pelajar/mahasiswa, pekerja serta ibu rumah tangga. Data kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif persepsi kemanfaatan terhadap daya tarik produk, pengaruh positif persepsi kemudahan terhadap daya tarik produk penggunaan produk dan pengaruh positif secara simultan persepsi kemanfaatan dan persepsi kemudahan terhadap daya tarik produk untuk menggunakan GoPay.

Page 8 of 16 | Total Record : 151

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