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M Yasser Iqbal Daulay
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Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Bengkulu, Indonesia Gedung L, Lantai 1, WR Supratman, No 38 A, Kandang Limun, Bengkulu
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Managament Insight: Jurnal Ilmiah Manajemen
Published by Universitas Bengkulu
ISSN : 19783884     EISSN : 26856654     DOI : https://doi.org/10.33369/insight
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to Financial, Operational Management, Human Resource Management, Marketing, Business Strategy, Decision Science and Decision-making, Strategic Negotiation, Business Risk, Knowledge Management, Human Capital Management, Technology Management, Entrepreneurship, and Others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 151 Documents
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HUBUNGAN BRAND TRUST DENGAN KEPUASAN KONSUMEN SMARTPHONE XIAOMI REDMI 5 DI KOTA BENGKULU Siti Hanila; Nur Fitri Wulandari
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 1 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1337.594 KB) | DOI: 10.33369/insight.14.1.92-107

Abstract

Brand trust is a factor that makes a company's success in consumer interest to make purchases while satisfying consumers. Satisfaction will be achieved and enjoyed if it is able to provide value relative to consumer desires. The large number of smartphone products with various brands that have sprung up in the market, has made business competition between smartphone products even tighter. The Xiaomi Redmi 5 smartphone product is one of the smartphone products that is currently quite popular among the public. To maintain the consistency of Xiaomi Redmi 5 smartphone products on the market, smartphone product manufacturer Xiaomi Redmi 5 must continue to be able to maintain consumer confidence in its products so that consumers will reflect brand reliability and brand intention from the Xiaomi Redmi 5 smartphone products it uses. The purpose of this study was to determine the relationship between brand trust and consumer satisfaction at Xiaomi Redmi 5 smartphone in Bengkulu City. This study is a correlational study with the type of data used are primary data obtained through questionnaires. The sample in this study were consumers of Xiaomi Redmi 5 smartphone products who bought smartphones in the Xiaomi City of Bengkulu Gallery totaling 39 people with the sampling method, namely accidental sampling. Data analysis methods used are analysis of average distribution, spearman rank correlation (spearman rank corellation) and hypothesis testing. The results of this study indicate that, there is a strong and significant relationship between brand trust and the satisfaction of Xiaomi Redmi 5 smartphone consumers in Bengkulu City with a correlation coefficient (correlation coefficient) of 0.799 and a probability value (sig) of 0.000 <alpha 0.05.
PERSEPSI PENGETAHUAN DAN TINGKAT KEPEDULIAN KOMUNITAS PETANI KOPI TERHADAP PELESTARIAN KAWASAN TAMAN NASIONAL KERINCI SEBLAT Anggri Puspita Sari; Praningrum Praningrum
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.466 KB)

Abstract

This study aims to determine how the perception of knowledge and level of concern of the coffee farmers community towards the preservation of the Kerinci Seblat National Park (TNKS) District of Lebong. This study uses qualitative or naturalistic methods because they are carried out in natural conditions. Data collection methods through Hand Delivery using questionnaires and interviews.The sample in study is the coffee farming community formed in the KUB “Maju Lestari. While data analysis is carried out simultaneously with the process of collecting data (on going analysis) using qualitative descriptive methods. It is hoped that through this approach, researchers will be able to develop new hypotheses specifically related to the behavior of the coffee farmers community in Suka Negeri Village, Topos District, Lebong Regency. From a practical aspect, the basic data that has been collected, analyzed and expected to be formulated in a form or method in the policy of developing and developing a community of coffee farmers (community development), especially in the TNKS area of Lebong Regency
PENGARUH KEPERCAYAAN TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR(OCB) DENGAN NARSISME SEBAGAI VARIABEL MODERASI PADA UMKM KOTA BENGKULU Febzi Fiona; Indah Oktari Wijayanti
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.144-155

Abstract

Abstract. HRM have a role as a thinker, planner, and controller especially in term of Organizational Behaviour. Organizational Citizenship Behavior (OCB) is  positive concept which covers an intentions and outcomes, when these behavior have positively effect for organization. Many factors can influence OCB and one of them is trust. The purpose of this study is to examine the effect of trust on OCB and to see the role of narcissism as a moderating variable. The population of this study was all UMKM in Bengkulu city. All data with 80 people were obtained from UMKM Diskopukm Bengkulu City. Sampling collection have been collected using probability random sampling and the data using SPSS as the tool of analyzation. The results of the study were concluded that Trust had a significant positive effect on OCB in UMKM employees in Bengkulu city and narcissism have negatively impact to trust in UMKM employees in Bengkulu city. Keywords:Trust;  Organizational Citizenship Behaviour; Narcissism.
IMPLEMENTASI PENYUSUNAN ROLE DESIGN PADA JABATAN PLANT & SUPPLY MANAGEMENT SITE DEPARTMENT HEAD Asep Agung Judistira; Siti Mulyani
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.33-44

Abstract

Kondisi harga batubara yang fluktuatif memberikan pengaruh terhadap perkembangan perusahaan PT XYY, sehingga membuat perusahaan menyusun rencana strategis agar perusahaan dapat berjalan lebih efektif dan efisien. Hasil job list activity menunjukan beban kerja karyawan belum merata, perusahaan melakukan reengineering pada beberapa job site dengan menggabungkan dua fungsi departemen menjadi satu jabatan. Penelitian ini dilakukan untuk mengindentifikasi dan memetakan permasalahan PT XYY dengan menggunakan metode diagnosa open system model dan pengumpulan data dengan metode kualitatif. Hasil penelitian menunjukan bahwa ada perbedaan beban kerja pada beberapa posisi atau jabatan dengan memiliki beban kerja tinggi dan beban kerjarendah sehingga ada dua jabatan yang digabung menjadi jabatan yang baru, yaitu Plant & Supply Management Site Department Head. Hal tersebut menyebabkan role design belum tersusun, sehingga deskripsi dan spesifikasi jabatan belum tersedia, pemenuhan kompetensi dan pengembangan menjadi terhambat. Implementasi peyusunan role design melalui analisis jabatan diperlukan perusahaan untuk menentukan deskripsi dan spesifikasi jabatan
PERCEIVED ALTERNATIVES OPPORTUNITY SEBAGAI PEMODERASI PENGARUH KEPUASAN KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN CONSIGNMENT PT MATAHARI DEPARTEMENT STORE TBK. CABANG BENGKULU Occy Rahmada Ningsih; Sugeng Susetyo; Paulus Suluk Kananlua
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.221-231

Abstract

The purpose of this study is to determine the Perceived Alternatives Opportunitiy as   moderating the effect of job satisfaction on turnover intention in employee consignment  in  PT.  Matahari  Departement  Store  Tbk  Bengkulu  City.  This research use quantitative approach by using primary data collected by questionnaire. The sample is    consignment employees at PT. Matahari Departement Store Tbk Bengkulu City for amount 169 person taken using the sencus  method.  The  data  processing  technique  of  this  study  used  Statistical Package For Social Science (SPSS) software version 16.0. The analysis which is used including validity test and reliability test. The results of this study; 1) job satisfaction has a negative effect on Turnover Intention. 2) Job Satisfaction and Perceived Alternatives Opportunity affect Turnover Intention. 3) Perceived Alternatives  Opportunity  moderate the effect of  Job  Satisfaction  on  Turnover Intention.Keywords  :  Job  Satisfaction,  Perceived  Alternatives  Opportunity,  TurnoverIntention
Analisis Perbedaan Tingkat Kualitas Pelayanan Terhadap Kepuasan Pelanggan Antara Listrik Prabayar Dan Listrik Pascabayar (Studi Kasus Di Daerah Lingkar Barat Jalan Sadang 2 Kota Bengkulu) Tezar Arianto; Belli Liberti; Tito Irwanto
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.141-152

Abstract

JOB SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH EMOTIONAL INTELLIGENCE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR Zalita Allena Putri; Sugeng Susetyo
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.153-164

Abstract

This research aims to determine and test Job Satisfaction to mediate the influence of Emotional Intelligence on Organizational Citizenship Behavior among employees at PT Bank Bengkulu. This type of research is a quantitative study using primary data through a questionnaire. The sample in this study was 142 employees of PT Bank Bengkulu who were collected using the census method. The results of this study explain that Emotional Intelligence has a significant positive effect on organizational citizenship behavior among employees of PT Bank Bengkulu. Emotional Intelligence has a significant positive effect on job satisfaction on employees of PT Bank Bengkulu. Job satisfaction has a positive and significant effect on organizational citizenship behavior among employees of PT Bank Bengkulu. Job satisfaction mediates Emotional Intelligence on organizational citizenship behavior.
THE ANTECEDENTS GREEN BRAND EQUITY OF GREEN COSMETICS Maria Angela Diva
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.156-172

Abstract

Claim “go-green” continuously used in green marketing to emphasize the attributes of green product and with the aim of developing a green brand. The strength of a green brand reflects in its green brand equity. This study seeks to explore the relationship between green brand equity and its four proposed antecedents, namely the green brand image, green satisfaction, green trust and green brand perceived value. This research used a quantitative approach with self administered survey through an online and offline survey. Data were collected from 303 consumers of green cosmetics. The hypothesis was tested using multiple regression using SPSS 25. The results showed that green brand image, green satisfaction, green trust and green brand perceived value have a positive effect on green brand equity. Hence, investing in resources that increase these antecedents will enhance green brand equity.  
PENGARUH WORK FAMILY CONFLICT DAN ORGANIZATIONAL INJUSTICE TERHADAP COUNTERPRODUCTIVE WORK BEHAVIOR (CWB) DENGAN NEGATIVE AFFECTIVITY SEBAGAI VARIABEL MODERASI Lutfika Rachmawati; Harmanda Berima Putra; Kristina Anindita Hayuningtyas
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.45-60

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh work family conflict, distributive injustice, procedural injustice, interpersonal injustice, dan informational injustice terhadap Counterproductive Work Behavior (CWB) baik secara personal maupun organisasi dengan menambahkan negative affectivity sebagai variabel moderasi. Sampel penelitian sebanyak 138 responden dengan menggunakan metode purposive sampling. Metode yang digunakan adalah metode survey dengan pendekatan kuantitatif. Penelitian menggunakan analisis regresi moderasi dengan SPSS 17.0. Berdasarkan hasil analisis ditemukan bahwa work family conflict, distributive injustice, procedural injustice, interpersonal injustice, dan informational injustice tidak berpengaruh positif terhadap CWB-P maupun CWB-O. Sedangkan negative affectivity memoderasi work family conflict, distributive injustice, procedural injustice, interpersonal injustice, dan informational injustice terhadap CWB-P dan CWB-O. Hubungan antara work family conflict, distributive injustice, procedural injustice, dan informational injustice terhadap CWB-P dan CWB-O lebih kuat pada individu dengan tingkat negative affectivity tinggi dibandingkan dengan individu dengan negative affectivity rendah.
PENGARUH PENJUALAN PERSONAL DAN LOKASI TERHADAP VOLUME PENJUALAN (Survey Pada Dealer Kamera Digital Panasonic Di Kota Bandung) Opan Arifudin; Yayan Sofyan; Rahman Tanjung; Udin Wahrudin
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.232-241

Abstract

Perusahaan dalam menjalankan usahanya bertujuan untuk mendapatkan laba sesuai dengan tujuan pokok yang diharapkan dengan cara mengefisienkan kerja perusahaan. Persaingan yang semakin kompetitif, membuat perusahaan harus menjaga kelangsungan hidupnya. Promosi suatu produk atau jasa diperlukan guna menginformasikan, membujuk dan mengingatkan konsumen. Tujuan penelitian ini adalah ingin melihat sejauh mana kegiatan promosi dengan penjualan personal dan lokasi terhadap hasil penjualan. Metode penelitian yang digunakan adalah statistik deskriptif dan inferensial Statistik yang digunakan untuk menganalisa data dengan cara mendeskripsikan atau menggambarkan data yang telah terkumpul sebagaimana adanya tanpa bermaksud membuat kesimpulan yang berlaku untuk umum atau generalisasi. Hasil dari penelitian ini menunjukan bahwa penjualan pribadi dan Lokasi yang dimiliki oleh Dealer Kamera Digital Panasonic sudah baik. Terdapat pengaruh positif dan signifikan antara Penjualan pribadi dan Lokasi terhadap Volume Penjualan secara simultan. Terdapat pengaruh positif dan signifikan antara variabel Penjualan Personal terhadap variabel Volume Penjualan secara parsial. Terdapat pengaruh yang positif dan signifikan antara Lokasi terhadap terhadap Volume Penjualan  secara parsial.

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