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Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness)
Published by Institut Pertanian Bogor
ISSN : 23545690     EISSN : 25793594     DOI : doi.org/10.29244
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Journal of Indonesian Agribusiness is a periodical scientific journals of agribusiness in Indonesia. This journal is media of information dissemination which is the thinking results and research of lecturers, researchers and practitioners who are interested in agribusiness development. This journal is expected to help the agribusiness practitioners, policy makers, lecturer, students, and other people to get better understanding of the situation and condition of Indonesian agribusiness. Especially, benefit for the Indonesian agribusiness development and generally for improving the welfare of the Indonesian people. This journal is published twice a year (June and December Edition) by the Department of Agribusiness, Faculty of Economics and Management, Institut Pertanian Bogor.
Arjuna Subject : -
Articles 283 Documents
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Dampak Investasi Terhadap Pertumbuhan Sektor Pertanian dan Penyerapan Tenaga Kerja di Provinsi Riau Zhena Nofhatiaz Zahra; Widyastutik; Feryanto
Jurnal Agribisnis Indonesia Vol. 13 No. 2 (2025): Desember 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.2.491-505

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh investasi yang termasuk penanaman modal asing, penanaman modal dalam negeri dan belanja pemerintah terhadap pertumbuhan sektor pertanian serta penyerapan tenaga kerja di kabupaten/kota Provinsi Riau dengan pendekatan model persamaan simultan. Penelitian ini menggunakan data panel tahun 2018–2023 dari 12 kabupaten/kota, dan dianalisis menggunakan metode Two Stage Least Square (2SLS) untuk mengestimasi hubungan antar variabel. Hasil penelitian menunjukkan bahwa penanaman modal dalam negeri berpengaruh positif dan signifikan terhadap pertumbuhan sektor pertanian dan penyerapan tenaga kerja, sedangkan penanaman modal asing tidak menunjukkan pengaruh signifikan. Belanja pemerintah sektor pertanian justru berdampak negatif terhadap pertumbuhan dan penyerapan tenaga kerja, yang mengindikasikan adanya potensi inefisiensi dalam perencanaan dan pelaksanaannya. Sementara itu, pertumbuhan sektor pertanian terbukti memberikan kontribusi positif terhadap penyerapan tenaga kerja. Kesimpulan dari penelitian ini menegaskan bahwa optimalisasi penanaman modal dalam negeri dan reformulasi alokasi belanja pemerintah sangat diperlukan guna meningkatkan output sektor pertanian sekaligus membuka lebih banyak lapangan kerja. Oleh karena itu, pemerintah daerah perlu meninjau ulang efektivitas belanja pemerintah dan memperkuat insentif terhadap investasi yang padat karya di sektor pertanian.
Pengaruh Kesadaran Kesehatan dan Kepedulian Lingkungan Terhadap Niat Pembelian Telur Ayam Organik Ismawati Ismawati; Harmini Harmini; Suprehatin Suprehatin
Jurnal Agribisnis Indonesia Vol. 13 No. 2 (2025): Desember 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.2.350-366

Abstract

The current patterns of unsustainable food production and consumption, including conventional agricultural practices, pose significant risks to both human health and environmental sustainability. As a more sustainable alternative, organic eggs are perceived as healthier, safer, of higher quality, and more environmentally responsible. In Indonesia, organic eggs are among the most favored sources of organic protein, reflecting a growing consumer interest. This highlights the importance of understanding the underlying factors that influence consumer decisions to purchase organic eggs. Such insights are essential for producers to develop more effective marketing and communication strategies. Furthermore, purchase intention has been identified as a key predictor of actual consumer behavior. This study aimed to examine the impact of health awareness and environmental concern on the intention to purchase organic eggs, using data from 250 respondents in Bogor City obtained through purposive sampling. Data collection was conducted both online and offline, and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings revealed that health awareness and environmental concern influence purchase intention indirectly through attitudes toward the behavior and perceived behavioral control. Strengthening positive attitudes and perceptions of ease regarding organic eggs is therefore crucial to increasing purchase intention.
Peran Inovasi dan Teknologi dalam Manajemen Rantai Pasok Berkelanjutan pada Industri Agrifood: Tinjauan Literatur Alif Hasna Astrima; Nia Jessica Lona; Wayan Ardi Adnyana; Yanti Nuraeni Muflikh; Suprehatin Suprehatin
Jurnal Agribisnis Indonesia Vol. 13 No. 2 (2025): Desember 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.2.258-291

Abstract

The agrifood industry faces complex challenges in creating a sustainable supply chain. Sustainable Supply Chain Management (SSCM) serves as a strategic approach that integrates economic, environmental, and social aspects in supply chain governance. This study analyze the contribution of innovation and digital technologies to the sustainability dimensions of SSCM within the agrifood industry using a Systematic Literature Review (SLR) of 67 recent scientific publications (2020–2025) from the Scopus and ScienceDirect databases. The findings show that sustainability-oriented innovations such as precision farming, green technologies, and collaborative approaches play a crucial role in transforming conventional supply chains into more efficient, inclusive, and adaptive systems. Technologies such as blockchain, Internet of Things (IoT), and Artificial Intelligence (AI) have proven effective in enhancing operational efficiency, traceability, resource management, and food safety. Innovation strengthens collaboration among supply chain actors and accelerates the adoption of environmentally friendly practices. However, challenges remain regarding infrastructure readiness, resistance to technology adoption, and collaboration. Therefore, the strategic utilization of innovation and technology holds potential to accelerate digital transformation and enhance the resilience and sustainability of the agrifood system. This study highlights that the utilization of technology and innovation in supply chain management drives sustainability transformation in the agrifood industry. However, the success requires improved human resource capacity, adequate infrastructure, and strong synergy among actors. Supportive policies, increased investment in infrastructure—particularly in rural areas—and strengthened collaboration are essential to ensure an inclusive and sustainable digital transformation within SSCM.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG AGROEDUWISATA ORGANIK MULYAHARJA Siti Aminatu Zuhria; Lisa Ratnasari; Farhat Umar
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.178-189

Abstract

The development of the agricultural sector into agro-tourism combined with education is widely known as agro-edutourism. Agroeduwisata Organik Mulyaharja provided various facilities, facilities and infrastructure as well as organic farming educational packages. Visitors were a measure of the success and sustainability of business in the tourism sector. The number of visitors to Agroeduwisata Organik Mulyaharja still fluctuates every month. Consumer satisfaction with service was an important factor that needs attention. This study aimed to analyze visitor satisfaction with service quality including physical evidence, reliability, responsiveness, assurance, and care provided by Agroeduwisata Organik Mulyaharja. The research used a case study method with a sample size of 100 respondents. The sampling method used purposive sampling technique. Scale of measurement using a likert scale. Methods of data analysis using the customer satisfaction index (CSI), gap analysis (gap), and importance performance analysis (IPA). The results of the analysis showed that the CSI value was 78,64%, meaning that overall visitors were satisfied with the service performance at Agroeduwisata Organik Mulyaharja. The result of the gap analysis showed that the value (performance < expectations) was 3,41 < 3,93 with an average gap of -0,53. Based on these results, it showed that the services at Agroeduwisata Organik Mulyaharja  have not fulfilled the wishes of visitors. The result of the IPA analysis showed that the attribute that  was the main priority for improving Agroeduwisata Organik Mulyaharja was ease of transportation access to tourist location.    
Analisis Struktur, Perilaku dan Kinerja Pasar Biji Jambu Mete di Desa Kakaha Frengky Lambu Apu; Erminia Pereira Dos Santos; Elesta Banamtuan; Maria Yestiana M.K. Leo
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.96-108

Abstract

Penelitian ini bertujuan untuk menganalisis struktur, perilaku dan kinerja pasar biji jambu mete di Desa Kakaha. Penentuan lokasi penelitian dengan menggunakan metode purpossive sampling adalah Desa Kahaha yang menjadi sentra produksi jambu mete di Kabupaten Sumba Timur. Responden yang dijadikan sampel adalah petani, pedagang pengepul, pedagang perantara dan pedagang besar. Pengambilan sampel responden petani dilakukan dengan metode simple random sampling sebanyak 40 petani dari jumlah populasi 301 petani. Pengambilan sampel pedagang dilakukan dengan metode snow ball sampling, yang diperoleh 5 responden pedagang pengumpul, 4 responden pedagang perantara, dan 6 responden pedagang besar. Hasil penelitian menunjukkan bahwa struktur pasar di Desa Kakaha adalah Oligopsoni hal ini menunjukkan perhitungan nilai pangsa pasar sebesar 76,34%. Perhitungan konsentrasi pasar menggunakan CR4 maka struktur pasar terbentuk oligopsoni ketat dengan nilai CR4 sebesar 0,76. Perhitungan menggunakan analisis IHH struktur pasar membentuk pasar oligopoli dengan nilai IHH sebesar 1789. Perilaku pasar terdapat dua saluran pemasaran. Saluran Pemasaran I Petani-pedagang pengumpul-pedagang perantara-pedagang besar. Saluran pemasaran II petani-pedagang perantara-pedagang besar. Pada Saluran Pemasaran sebanyak 81,5% petani. Pada saluran pemasaran II sebanyak 18,4% petani. Kinerja pasar merupakan hasil analisis margin pemasaran, saluran pemasaran I mempunyai margin sebesar Rp 500/Kg, sedangkan saluran pemasaran II sebesar Rp 1000/Kg. Kata kunci:Perilak, Struktur, Kinerja, Kacang Mete.
Analisis Keberlanjutan Usahatani Sayuran Kangkung, Bayam, dan Sawi Eliza; Reisya Alief Chairunnisa; Zulhamid Ridho
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.81-95

Abstract

Kebutuhan lahan untuk pembangunan terus meningkat, sementara luas lahan tetap terbatas. Alih fungsi lahan pertanian ke penggunaan non pertanian di daerah perkotaan telah menjadi fenomena yang terjadi di berbagai kota di Indonesia yang dapat mengancam keberlanjutan usahatani. Tujuan dari penelitian ini adalah untuk mengetahui status keberlanjutan usahatani sayuran dari dimensi ekologi, ekonomi, sosial, teknologi, dan kelembagaan, serta untuk mengetahui atribut-atribut yang sensitif dalam keberlanjutan usahatani sayuran. Penelitian ini menggunakan metode deskriptif kualitatif, pengambilan sampel dilakukan dengan metode purposive sampling dengan jumlah sampel yang diambil sebanyak 30 sampel. Analisis data yang digunakan untuk menilai indeks keberlanjutan usahatani sayuran adalah dengan menggunakan Multidimensional Scalling (MDS). Indeks keberlanjutan dan atribut sensitif dianalisis dengan menggunakan metode RAPS (Rapid Appraisal for Sustainability) dan analisis leverage. Hasil penelitian menunjukkan bahwa status keberlanjutan pertanian sayuran menghasilkan skor 65,46, yang dikategorikan cukup berkelanjutan. Atribut yang sensitif terhadap keberlanjutan adalah kualitas hasil panen, kondisi kesuburan tanah, intensitas serangan hama dan penyakit, penggunaan pupuk kimia, diversifikasi pendapatan petani, pendapatan usahatani, status kepemilikan lahan, kestabilan harga jual, sistem pemasaran hasil pertanian, umur petani, tingkat pendidikan petani, pandangan masyarakat terhadap alih fungsi lahan, partisipasi keluarga dalam berusahatani, teknologi irigasi, teknologi pola tanam, pascapanen, penggunaan teknologi informasi, teknologi benih unggul, dan ketersediaan penyuluh.
ORIENTASI TEKNOLOGI MELALUI PEMAHAMAN DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN PETANI MILENIAL DI KECAMATAN SEBATIK KABUPATEN NUNUKAN PROVINSI KALIMANTAN UTARA Rusdy Setiawan; Etty Wahyuni; Irawati HM; Yusrie Yusrie
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.155-177

Abstract

Agriculture in Indonesia in 2020-2024 is focused on realizing advanced, independent, and modern agriculture, with one of the main targets being the growth of 2.5 million millennial entrepreneurs by 2024. In North Kalimantan, millennial farmers have a strategic role in achieving food sovereignty, but many of them have not utilized digital technology for marketing. Digital marketing is very important because it can significantly increase farmers' income by expanding market reach, increasing product visibility, and facilitating consumer access to agricultural products. This study aims to analyze the effect of technology orientation through digital marketing on increasing the income of millennial farmers in Sebatik District, Nunukan Regency. Based on the Technology Acceptance Model (TAM) theory, this study examines the relationship between technology orientation, perceived ease of use, perceived usefulness, behavioral intention to use, actual system use, and farmers' income. A quantitative approach with a survei method was used to collect data which was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS application. The results showed that technology orientation has a positive effect on the use of digital marketing (actual system use), which further increases farmers' income. The use of digital marketing can expand the market and increase the visibility of farmers' products, thereby driving an increase in their income. This study also found that technology orientation has a positive effect on farmers' income through digital marketing as a mediating variabel. These findings suggest that the adoption of digital technology plays a key role in improving the welfare of millennial farmers. As a recommendation, the researcher suggests that the government and relevant stakeholders provide ongoing training and technical support to millennial farmers in adopting digital marketing, as well as develop adequate digital infrastructure to support online marketing of agricultural products.
STRUCTURAL BREAKS DAN VOLATILITAS HARGA DAGING AYAM BERDASARKAN TINGKATAN PASAR DI INDONESIA Cynthia Cleantha Br Sinuraya; Gerhana Gerhana; Sahara Sahara
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.54-67

Abstract

Daging ayam saat ini menjadi salah satu sumber protein hewani yang paling banyak dikonsumsi oleh masyarakat. Hal yang krusial untuk memastikan stabilitas harga dan daya beli masyarakat adalah informasi harga di setiap tingkatan pasar. Penelitian ini bertujuan untuk menganalisis structural breaks dan volatilitas harga daging ayam berdasarkan tingkatan pasar di Indonesia. Data yang digunakan dalam penelitian ini mengenai harga harian daging ayam selama periode 2020-2024 di tingkat ritel pada enam pulau di Indonesia (Jawa, Sumatera, Bali-NT, Kalimantan, Sulawesi, dan Papua) yang mencakup harga di berbagai tingkat pasar yaitu pasar tradisional, pedagang besar, pedagang modern dan produsen. Penelitian ini menggunakan model outlier aditif untuk menganalisis structural breaks dan analisis koefisien variasi (CV) untuk menganalisis volatilitas. Hasil yang diperoleh menunjukkan dua poin utama yaitu pertama, analisis koefisien variasi (CV) menunjukkan pola variasi harga yang berbeda di berbagai wilayah dan tingkat pasar di Indonesia. Meskipun terdapat perbedaan, variasi harga cenderung relatif kecil hingga sedang. Kedua, teridentifikasi adanya structural break pada harga daging ayam di empat tingkat pasar dengan waktu yang bervariasi, mencerminkan dinamika yang berbeda antarwilayah. Beberapa wilayah tidak mengalami structural breaks, menunjukkan stabilitas harga relatif di daerah tersebut. Di Pasar Produsen Papua, terjadi peningkatan kecil dalam koefisien variasi setelah structural break, berbeda dengan penurunan signifikan yang terlihat di pasar lainnya. Hasil penelitian ini menunjukkan pentingnya stabilitas harga untuk mengurangi fluktuasi dan pentingnya kebijakan penguatan infrastruktur distribusi dan pengendalian suplai diperlukan untuk menjaga kestabilan harga di berbagai wilayah.
Partisipasi Masyarakat Lokal dalam Pengembangan Agrowisata di Kebun Belimbing Tasikmadu Kecamatan Palang Kabupaten Tuban Autika Pramesti Ayu Hadi Pratiwi; Nuriah Yuliati; Noor Rizkiyah
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.29-37

Abstract

Tasikmadu Starfruit Agrotourism has great potential but is not yet optimal in attracting tourists. The local government has formed a tourism awareness community group (POKDARWIS) to manage this agrotourism, but the results are not optimal compared to other tourism sectors in Tuban. This research aims to analyze the active participation of local communities in the management and development of agrotourism, analyze the quality standards for food safety, accommodation and other services and identify the condition of the Tasikmadu Tuban Starfruit Agrotourism infrastructure. The data analysis used was carried out through three objectives, namely community participation analysis, CBT (Community Based Tourism) analysis, and descriptive analysis. The research results show that community participation in the development of this agrotourism area shows varying levels. The urgency of this research lies in the aspect of active participation and the challenges faced both in terms of the economy and infrastructure conditions. New findings were made to provide efforts to deal with these problems by providing levels of community participation through 4 stages, namely Planning and Taking, Implementing, Monitoring and Evaluation and Utilizing and Enjoying the Results. Apart from that, this research also relies on the CBT (Community Based Tourist) concept as supporting success in developing agrotourism. It is hoped that this research will be able to provide solutions and insight into creating sustainable development of Tasikmadu Starfruit Agrotourism.
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION IN IMPROVING SORGHUM FARMING PERFORMANCE IN LAMONGAN DISTRICT Aisyah Setiyaningasih; Rachmat Pambudy; Burhanuddin Burhanuddin
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.1-15

Abstract

Sorghum (Sorghum bicolor (L.) Moench) is a promising commodity that is gaining popularity in Indonesia due to its broad adaptability. Entrepreneurial orientation encourages farmers to manage their agriculture professionally, profitably, and improve their economic resilience. Optimal farm performance has a direct impact on farmers' welfare, local food security, and the regional economy. This study aims to analyze the influence of internal and environmental factors on entrepreneurial orientation and sorghum farm performance in Lamongan Regency. The research method employed was Partial Least Squares Structural Equation Modeling (PLS-SEM), utilizing an embedded two-stage approach. Data were collected from 105 sorghum farmers through Likert scale questionnaires, interviews, and observations. The majority of sorghum farmers in Lamongan Regency were aged 42-57 years, at 48.57 percent, and were dominated by men at 84.76 percent. The education level was dominated by senior high school or equivalent at 80.95 percent. The experience of sorghum farming is still relatively new, namely 1-7 years, at 52.38 percent. The land area of the majority of sorghum farmers ranged from 200 to 2,299 m², at 77.14 percent. Land ownership amounted to 65.71 percent. Marketing of production was mostly through collectors at 84.76 percent. Farmers who are members of farmer groups amounted to 80.95 percent. The results showed that internal factors had a positive and significant effect on entrepreneurial orientation, with a coefficient of 0.532, and on the performance of sorghum farming in Lamongan Regency, with a coefficient of 0.326. Environmental factors also have a positive and significant effect on entrepreneurial orientation, with a coefficient of 0.306, and on the performance of sorghum farms in Lamongan Regency, with a coefficient of 0.340. Entrepreneurial orientation contributes positively and significantly to improving the performance of sorghum farming in Lamongan Regency with a coefficient of 0.284. All hypotheses can be accepted.

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