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INDONESIA
Sains: Jurnal Manajemen dan Bisnis
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 19782241     EISSN : 25411047     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and entrepreneurship.
Arjuna Subject : -
Articles 149 Documents
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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Nasabah di Kantor Pusat PT. BPR SERANG Anistya Vinta Desi; Mas Findi Mulya Saputra; Mulyanah Mulyanah
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 2 (2026)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i2.41219

Abstract

This study aims to analyze the effect of service quality and product quality on operational customer satisfaction at PT BPR Serang. The research object consisted of 100 PT BPR Serang customers who applied for credit facilities. This study employed a quantitative approach using a survey method. Data were collected through questionnaires using a five-point Likert scale and analyzed using SPSS version 26, including validity tests, reliability tests, classical assumption tests, and hypothesis testing. Supporting data were obtained through interviews with the Credit Leader and customers involved in credit agreements. The results indicate that service quality has a positive effect on customer satisfaction, reflected in the company’s ability to fulfill customer needs and expectations during the credit application process. Product quality also has a positive influence on customer satisfaction, as the credit products offered provide advantages that meet customers’ financing needs. The findings suggest that improvements in service quality and product quality simultaneously contribute to increasing customer satisfaction at PT BPR Serang.
Peran Upskilling dan Reskilling dalam Pengembangan Sumber Daya Manusia: Analisis Bibliometrik Fatin Fadila; Muhammad Sholahudin
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 2 (2026)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i2.38834

Abstract

Digital transformation and the rapid advancement of artificial intelligence have intensified the need for upskilling and reskilling in human resource development (HRD). This study aims to map the global research landscape on upskilling and reskilling by identifying publication trends, key contributors, and dominant research themes using a bibliometric approach. Data were collected from the Scopus database and analyzed using Biblioshiny (R-package Bibliometrix) following the PRISMA protocol. A total of 857 articles were examined to explore annual publication growth, influential authors and countries, and thematic structures. The findings reveal a sharp increase in publications since 2020, with dominant themes including digital transformation, artificial intelligence, and lifelong learning. However, research contributions remain concentrated in developed countries, indicating gaps in developing regions. This study proposes a conceptual framework highlighting the strategic role of upskilling and reskilling in fostering adaptive and sustainable human capital in the era of Industry 5.0.
Peran Mediasi Kebijakan Dividen Pada Pengaruh Struktur Modal Terhadap Nilai Perusahaan Elawati Dewi; Akhmadi Akhmadi; Wawan Ichwanudin
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 2 (2026)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i2.40116

Abstract

This study examines the role of dividend policy in mediating the effect of capital structure on firm value. The population in this study was all 83 companies in the Basic Industry and Chemicals subsector listed on the Indonesia Stock Exchange for the 2015-2021 period. The sample consisted of 58 companies in the Basic Industry and Chemicals subsector listed on the IDX for the 2015-2021 period, determined using a purposive sampling technique. Data collection methods used library research and documentation research. Data analysis used STATA. The results showed that capital structure had a significant negative effect on firm value. Capital structure had a positive but insignificant effect on dividend policy. Dividend policy had a positive but insignificant effect on firm value. Dividend policy did not mediate the effect of capital structure on dividend policy.
Dampak Tax Amnesty, Kesadaran Wajib Pajak, Pertumbuhan Ekonomi Dan Sosialisasi Perpajakan Terhadap Kedisiplinan Wajib Pajak Orang Pribadi Di Wilayah Kota Serang Raden Irna Afriani; Aris Trismayadi Nurizki; Firdha Destiani
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i1.37800

Abstract

Serang City still faces challenges in the tax sector. To improve tax revenue and taxpayer discipline, this study analyzes the impact of the tax amnesty program, taxpayer awareness, economic growth, and tax socialization on individual taxpayer discipline. Using a quantitative method with multiple linear regression, data were collected through questionnaires distributed to registered individual taxpayers in Serang City and processed using SPSS version 27. The results show that tax amnesty (X1), taxpayer awareness (X2), and tax socialization (X4) significantly affect taxpayer discipline, with t-values of 2.556, 2.135, and 2.102 (all > 1.983). However, economic growth (X3) has no significant effect (t = 0.019 < 1.983). Simultaneously, all variables significantly influence taxpayer discipline (F = 13.068 > 2.69). Therefore, tax amnesty, taxpayer awareness, and tax socialization are key factors affecting taxpayer discipline in Serang City.
Menyingkap Variabel Determinan Penyebab Meningkatnya Keputusan Membeli Tiket Bioskop Ahmad Hanfan; Wibi Restu Dramawi; Hayati Nupus
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i1.34360

Abstract

Penelitian ini berfokus pada penerapan teknologi industri 5. 0, yang menggabungkan teknologi digital dengan dunia nyata dan manusia. Salah satu contoh penggunaan teknologi ini adalah tix id, sebuah layanan e-commerce berbasis mobile. Tix id menawarkan kemudahan bagi pelanggan untuk membeli tiket bioskop secara online tanpa perlu mengantri, dan dapat diakses dari berbagai lokasi. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan survei, di mana sampel terdiri dari 100 pengunjung bioskop di Kota Tegal. Pengambilan sampel dilakukan dengan teknik sampling insidental, yang berarti bahwa siapa saja yang kebetulan bertemu dengan peneliti dapat menjadi bagian dari sampel. Data dianalisis menggunakan regresi linier berganda dengan bantuan program IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa persepsi keamanan aplikasi, persepsi kemudahan penggunaan aplikasi, dan e-wom berpengaruh terhadap keputusan konsumen dalam membeli tiket bioskop. Di antara ketiga variabel tersebut, persepsi keamanan aplikasi memiliki pengaruh yang paling signifikan terhadap keputusan pembelian tiket bioskop oleh pengunjung.
Persepsi Risiko dan Perilaku Konsumtif: Implikasinya Terhadap Minat Menggunakan Fitur Paylater Pada Traveloka Defa Febiska; Nuraeni Hadiati Farhani
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i1.36056

Abstract

The development of digital financial technology has introduced innovative payment systems such as Buy Now Pay Later (BNPL), with Traveloka’s TPaylater as one of the emerging services. This study examines how customer risk perception and behavior influence TPaylater usage. SPSS 25 was used for multiple linear regression analysis. A questionnaire was sent to 100 TPaylater users in Greater Jakarta (Jabodetabek). Consumer behavior was measured through impulsive and rational purchasing tendencies, while risk perception was analyzed through five dimensions: financial, performance, privacy, time, and delivery. Consumer behavior, particularly impulsive purchasing, positively impacted user interest in TPaylater, while risk perception did not. These findings suggest that despite awareness of potential risks, consumer tendencies to seek convenience and immediate gratification often override concerns, thereby increasing the likelihood of using such credit-based digital features. Future research is advised to consider additional factors such as financial literacy and social influence, which may further clarify behavioral patterns in digital financial service adoption.
Pengaruh Content Marketing, E-Wom Dan Customer Trust Terhadap Keputusan Pembelian Gen-Z Pada Smartphone Samsung Muhammad Daffa Fauzan; Agus David Ramdansyah; Yanto Azie Setya
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i1.34696

Abstract

This study aims to analyze the effect of content marketing and electronic word of mouth (e WOM) on purchasing decisions with customer trust as a mediating variable, especially for Generation Z Samsung smartphone users in Tangerang City. The background of this study is based on the decline in Samsung's sales and market share in the last five years, as well as the high dependence of Gen-Z consumers on digital media and online reviews in making purchasing decisions. The method used is quantitative with a Structural Equation Modeling (SEM) approach using SmartPLS 4.0 software. Data was obtained through distributing questionnaires to 170 Gen-Z respondents who use Samsung smartphones. The results showed that content marketing and e-WOM have a positive and significant effect on purchasing decisions, both directly and indirectly through customer trust as a mediating variable. This finding confirms that consumer trust plays a crucial role in strengthening the effectiveness of digital marketing strategies. This research is expected to contribute to the development of digital marketing literature and become a strategic reference for industry players in developing effective marketing campaigns that are oriented towards customer trust.
Transformasi Lean Management di Industri Pertambangan: Dampaknya terhadap Kinerja Rantai Pasok dan Efisiensi Biaya Operasional Ariyanto Wibowo; Wahyuningsih Santosa; Triwulandari Satitidjati Dewayana
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i1.34941

Abstract

This study aims to analyze the impact of Lean Management implementation on supply chain performance and operational cost efficiency in the Indonesian mining sector. Amid increasing global pressures for efficiency and sustainability, the lean approach has become a critical strategy to eliminate waste and enhance supply chain responsiveness. A quantitative method was employed using a survey distributed to 156 respondents, including Heads of Mining Engineering, logistics managers, and relevant operational personnel. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) approach. The results reveal that Lean Supply Chain Practices (LSCP) significantly mediate the relationship between Lean Management Implementation (LMI) and improvements in both supply chain performance (SCP) and operational cost efficiency (OCE). Furthermore, Organizational Readiness (OR) positively moderates the relationship between LMI and LSCP, although the effect is moderate. These findings underscore that the success of lean transformation in the mining industry heavily depends on organizational preparedness and integrated supply chain practices. These findings offer practical guidance for mining firms and contribute to the refinement of lean transformation theory in extractive supply chains.
PERAN CUSTOMER SATISFACTION & BRAND TRUST SEBAGAI VARIABEL INTERVENING DALAM MEMEDIASI HUBUNGAN CUSTOMER EXPERIENCE DAN REPURCHASE ITENTION (Kasus Pembelian Melalui Platform Online Paket Data XL) Hisan Ariq Athallah; Agus David Ramdansyah; Diqbal Satyanegara
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i1.34892

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Customer Experience terhadap Repurchase Intention, dengan Customer Satisfaction dan Brand Trust sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling sebanyak 128 responden yang merupakan pengguna paket data XL Axiata di Kota Serang. Teknik analisis data dilakukan menggunakan Structural Equation Modelling (SEM) berbasis Partial Least Square (SmartPLS) versi 4.1.1.2. Hasil penelitian ini menunjukkan bahwa: (1) Customer Experience tidak berpengaruh secara langsung terhadap Repurchase Intention; (2) Customer Experience berpengaruh positif dan signifikan terhadap Customer Satisfaction; (3) Customer Experience berpengaruh positif dan signifikan terhadap Brand Trust; (4) Customer Satisfaction berpengaruh positif dan signifikan terhadap Repurchase Intention; (5) Brand Trust tidak berpengaruh signifikan terhadap Repurchase Intention; (6) Customer Satisfaction mampu memediasi pengaruh Customer Experience terhadap Repurchase Intention; dan (7) Brand Trust tidak mampu memediasi pengaruh Customer Experience terhadap Repurchase Intention.

Page 15 of 15 | Total Record : 149

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