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Komunikator
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
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Articles 10 Documents
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Search results for , issue "Vol. 18 No. 1 (2026)" : 10 Documents clear
CSR Communication Model for Sustainable Development Goals through Artificial Intelligence in Indonesia and China Fajri, Choirul; Fadillah, Dani; Faturrahman, Haris Imam Karim; Chang, Jian; Longani, Kirti Dang
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28484

Abstract

This study examines how Artificial Intelligence (AI) enhances Corporate Social Responsibility (CSR) communication to advance the Sustainable Development Goals (SDGs) in Indonesia and China. Using a mixed-methods approach, data were collected from 15 in-depth interviews with CSR managers, communication practitioners, and academics, and from a content analysis of 50 corporate CSR reports (25 from Indonesia and 25 from China) published between 2020 and 2024. Quantitative indicators such as the frequency of AI integration in CSR activities and digital engagement rates were coded and compared. Results show that Indonesia emphasizes participatory, multi-platform communication, whereas China adopts a centralized, policy-aligned approach supported by stronger AI infrastructure. AI tools, including chatbots and big-data analytics, improved message precision and stakeholder participation by up to 35% in companies adopting AI-driven CSR strategies. The study proposes an AI-based CSR communication model that links data analytics with stakeholder engagement to increase program transparency and efficiency. These findings contribute empirically to cross-national CSR communication research and provide a practical framework for aligning corporate innovation with sustainable development objectives.
Transforming Communication Patterns in Digital Society through Social Media Saborafek, Luis Armando; Mutiarin, Dyah
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28655

Abstract

This study examines how social media transforms communication patterns in digital society, shifting from traditional interaction to networked, participatory communication. Using a descriptive qualitative approach, this research conducts a systematic literature review guided by the PRISMA framework and draws on data from Scopus-indexed publications. NVivo 12 Plus was employed to identify key themes and relationships across the literature. The findings reveal that social media functions not only as a communication tool but as a dynamic communication ecosystem that fosters participation, strengthens social connectivity, and reshapes digital culture. Dominant themes include communication, media, civic engagement, and digital literacy, indicating the growing influence of social media in structuring human interaction. The study also highlights critical challenges, including issues of privacy, ethics, and unequal digital literacy. Overall, this research contributes to the development of digital communication studies by providing a contextual understanding of social media’s role in Indonesia and offering insights for future policy and research on sustainable digital communication ecosystems.
The Role of Broadcasting in Cultural Preservation: A Comparison of SMTV and Radio Barani Puspitasari, Euis Evi; Tabroni, Roni; Rizkya Hantoro, Naditha; Sutiandi
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28763

Abstract

This study examines the role of broadcasting institutions in preserving local culture in the era of digital media convergence, using a comparative analysis of SMTV Sumedang and Radio Barani Bandung in West Java. The background of this research stems from the declining visibility of regional arts, languages, and traditions amid the dominance of popular content, while local media must remain technologically adaptable and institutionally resilient. Local broadcasting institutions occupy a strategic position because they function not only as information channels but also as custodians of community cultural identity. This research analyzes the institutional orientations, broadcast program strategies, human resource management practices, and digital adaptation strategies of the two institutions. The findings identify two distinct models of cultural preservation. Radio Barani represents a community-idealism model that emphasizes cultural authenticity through traditional broadcasting and community-driven live streaming, whereas SMTV reflects an industry-adaptive model characterized by professional management and cross-platform distribution of short-form digital content. The study shows how these two types of broadcasting institutions negotiate the tension between cultural preservation and the demands of media convergence within different institutional contexts. Theoretically, this study contributes to communication and broadcasting scholarship by proposing a comparative dual-model framework of local cultural preservation in convergent media environments. The findings highlight that community-based and industry-based broadcasters develop divergent yet complementary strategies to sustain local cultural identity in the digital era.
Publisher Rights for Quality Journalism: Opportunities and Challenges in Indonesia Jayus, Jayus; Abdullah, Assyari; Sumaiyah, Sumaiyah; Wilindaya, Infa; Mustafa, Mustafa
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28841

Abstract

The Evolution of digital technology has transformed the global media, affecting the way news is produced, distributed, and consumed. With digital giants like Google, Facebook, and Instagram dominating the online field, local news publishers have had a tough time getting adequately paid for their content. Presidential Regulation Number 32 of 2024 concerning the Corporate Responsibility of Digital Platforms to Support Quality Journalism. This regulation is commonly referred to as ‘Publisher Rights’. Publisher Rights intends to level that playing field by giving digital platforms equal remuneration to local and national news publishers. This article will analyze the opportunities and challenges of the Publisher Rights regulation in Indonesia, along with experiences in Australia, Canada, France, and Spain. Using a qualitative approach with document analysis method on regulations, Policy Papers, Scientific Journals, books, company reports, and government reports. According to the results presented in this article, the implementation of the regulation offers a significant opportunity to support the sustainability of quality journalism in Indonesia, as evidenced by the compensation paid by digital platforms to local and national media. However, several obstacles to the implementation of Publisher Rights in Indonesia that have emerged are resistance from digital platforms, difficulties in negotiating with small publishers, and transparency regarding compensation. To ensure the soundness and effectiveness of Publisher Rights in Indonesia, the government, news publishers, and digital platforms must work closely together. Consequently, this may help illuminate how these regulatory frameworks might enhance the media ecosystem and bolster quality journalism in the current digital era.
Storytelling and Peer Education as Empowerment Communication among Muslim Creators in the TikTok Affiliate Ecosystem Purwani, Diah Ajeng
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.29259

Abstract

This study aims to explore the communication patterns of empowering content creators developing in Indonesia, focusing on the practice of TikTok Affiliate among Muslim content creators. The study employs a virtual ethnography method to analyze the forms of digital interactions, narrative constructions, and communication practices that empower Muslim content creators. The study results show that empowerment patterns emerge through story telling based personal narratives, peer education, and intensive community interactions. Creator activities are oriented to economic interests and interpreted as spaces to increase digital literacy, strengthen religious identity, and expand community-based economic networks. These findings confirm that TikTok can be a digital empowerment communication arena that balances economic motives and religious values. This article contributes to developing discourse on digital empowerment communication, participatory culture, and community-based innovation in the financial ecosystem of muslim creators in Indonesia. These findings underscore the significance of understanding the dynamics of social media as a novel space for identity formation, solidarity, and value-based economic empowerment.
Behind the Scenes of Affiliate Marketing: The Hidden Exploits Behind Commissions Nugrahanti, Erma Diah Putri; Rahman, Taufiqur
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.29930

Abstract

Affiliate marketing has rapidly evolved into one of the most prominent digital business models, offering income opportunities through the promotion of products or services on social media platforms. TikTok Shop, as one of the most popular platforms among young creators, has become a dynamic space for these practices to thrive. This study aims to analyze the work dynamics of TikTok Shop affiliates and uncover the practices of digital exploitation within this ecosystem, particularly from the perspective of digital business ethics. Using a virtual ethnography approach, this research involves participatory observation within affiliate communities and digital content analysis, including promotional videos, captions, comments, and discussions taking place on platforms such as Telegram, Facebook, and other digital spaces. The analysis focuses on dominant themes emerging in affiliates’ self-representations, digital labor narratives, adaptation strategies to platform algorithms, and responses to policy changes. The findings reveal that affiliates often face algorithmic pressures, financial uncertainty due to the lack of commission transparency, and limited product choices due to exclusivity systems. The absence of adequate platform support further exacerbates their vulnerability as digital workers. This study highlights that the power imbalance between affiliates and the platform significantly impacts working conditions and affiliate well-being.
The Power of Tular Nalar MAFINDO e-Flyer Online Narratives in Shaping Collective Identity Gani, Rita; Anwar, Citra Rosalyn; Wiguna, King Anugrah; Sarbani, Adven; Satyawati, Niken Pupy
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.30147

Abstract

Online narratives play a strategic role in shaping collective identity in the digital era. This study examines how Tular Nalar e-flyers produced by MAFINDO, through the integration of local-language taglines, influence identity construction, social solidarity, and collective action. A qualitative approach was employed to analyze 10 e-flyers, representing visual and textual elements, from the final phase of Tular Nalar training (October–December 2024). The analysis focuses on how culturally grounded messages foster emotional connection, enhance audience engagement, and help counter misinformation. The findings indicate that culturally relevant digital narratives not only promote the dissemination of accurate information but also strengthen public participation in social movements. Furthermore, consistent and context-sensitive narratives play a significant role in building trust and social cohesion in digital spaces.
YouTube Disintermediation by Public Officials: Digital Regulatory Challenges for Local Television Sustainability Wulandari, Ayu; Pramiyanti, Alila; Hidayat, Dasrun; Rina, Nofha
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.30265

Abstract

The transformation of public officials’ communication via YouTube has intensified information disintermediation. This study examines the communication practices of Dedi Mulyadi, who conveys public information directly, bypassing conventional media channels. The urgency of this research stems from the critical need for regulatory frameworks governing YouTube usage, as official disintermediation exacerbates the economic strain on local television. The novelty of this study lies in its identification of regulatory lacunae regarding the digital activities of public officials and their subsequent implications for the viability of local broadcasters. Employing a qualitative, descriptive methodology, data were gathered through in-depth interviews with key stakeholders across the media, regulatory bodies, government, and academia. The findings reveal that such disintermediation fosters regulatory asymmetry, positioning YouTube as a ‘pseudo-media’ entity exempt from the social and ethical mandates imposed on local television. Consequently, this research proposes a platform-neutral, impact-based reconstruction of broadcasting regulations. It extends the gatekeeping theory within the digital ecosystem and provides a strategic policy foundation for regulators to integrate public accountability standards into officials’ official YouTube accounts, thereby ensuring a balanced local media landscape.
Tracking Public Sentiment on Poverty in Indonesia through AI-Based Social Media Analysis Santoso, Rizki Bimo; Wulandari, Maulina Pia; Saleh, Akhmad Muwafik
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.30582

Abstract

The development of digital technology has brought significant changes to the dynamics of public communication, with social media becoming a primary platform for government criticism. The controversy surrounding the release of Indonesia’s 2024 poverty data by the Central Bureau of Statistics (BPS) sparked a negative response, challenging the legitimacy of public institutions. In this context, accurate, real-time monitoring of public sentiment is crucial for supporting crisis communication responses. However, comparative studies on the reliability of free AI-based sentiment analysis tools in the public sector are still limited. This study evaluates the effectiveness of ChatGPT, DeepSeek, and Parabola.io in building an early warning system for crisis communication. A quantitative-descriptive approach was used to analyze 351 comments from the Instagram account @bps_statistics related to the release of poverty data. The results showed that DeepSeek (82.93%) and Parabola.io (82.62%) had higher accuracy than ChatGPT (40.24%). These findings underscore the importance of AI reliability in diagnosing crises early in the issue cycle. Theoretically, this study develops a crisis communication framework by integrating sentiment analysis and the issue cycle. Practically, this research emphasizes the need to consider accuracy, bias, cultural context, and human oversight in the use of AI.
Digital Resilience Research Trends: A Bibliometric Analysis (2020–2025) Sari, Bella Ayu Kartika; Elly Malihah Setiadi; Siti Komariah
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.31007

Abstract

The rapid evolution of digital technology has transformed patterns of communication, social interaction, and the dynamics of society, creating a need for adaptability known as digital resilience. This study aims to conduct a bibliometric analysis to identify research trends, identify clusters or themes in scientific publications on digital resilience, and explore potential research gaps in this field. A bibliometric approach was employed to provide a systematic mapping that can serve as a foundation for future research development. The data sources for this study were obtained from Google Scholar and ScienceDirect using the keywords “digital resilience” and “online resilience,” and were analyzed using VOSViewer. A total of 870 scientific publications were collected from the years 2020–2025. The findings indicate a year-over-year increase in scientific publications on digital resilience over the past five years. Additionally, there has been an increase in publications using keywords such as digital transformation, cybersecurity, artificial intelligence, mental health, and social media, indicating that digital resilience research is multidimensional. This study is expected to contribute to mapping trends and advancing future research related to digital resilience

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