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Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32, Sawah Lebar, Bengkulu Telpon: 0736-22027
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Bengkulu
INDONESIA
Professional : Jurnal Komunikasi dan Administrasi Publik
Published by Universitas Dehasen Bengkulu
ISSN : 24072087     EISSN : 2722371X     DOI : https://doi.org/10.37676/professional
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 54 Documents
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Search results for , issue "Vol 12 No 1 (2025): Juni" : 54 Documents clear
Analisis Bauran Komunikasi Pemasaran (Café Maknyus) Dalam Meningkatkan Branding Parawita, Feni; Salas, Hagi Julio; Marini, Marini
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8530

Abstract

Indonesia's café industry has experienced significant and accelerated growth, as evidenced by the widespread emergence of cafés across multiple regions, particularly within urban centers. This trend illustrates a shift in consumer lifestyle preferences and highlights the growing demand for strategic marketing communication efforts to enhance sales performance and mitigate business failure risks. This research seeks to explore how marketing communication strategies are applied, drawing upon the theoretical framework of the marketing communication mix. A qualitative research design was adopted, utilizing a case study approach with data gathered through in-depth interviews, direct observations, and relevant documentation. The findings reveal that the marketing communication practices employed encompass advertising, personal selling, sales promotion, direct marketing, public relations, and word-of-mouth marketing. The management of Maknyus Cafe & Resto plays a pivotal role in disseminating key information, ensuring that both promotional content and culinary offerings deliver added value to the target consumer base.
Komunikasi Dalam Manajemen Sumber Daya Keluarga: Tinjauan Literatur Pratiwi, Ismayanti; Adeni, Susri; Harahap, Machyudin Agung
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8531

Abstract

Family communication is a critical component in the process of Family Resource Management (FRM), which encompasses the stages of needs identification (input), planning and decision-making (process), and implementation and evaluation (output). This study aims to systematically review scholarly literature that examines the role of communication in each stage of FRM. A systematic literature review method was employed, following the PRISMA protocol, with article searches conducted via Google Scholar for publications from 2016 to 2025. A total of 17 articles met the inclusion criteria and were analyzed using thematic analysis. Findings reveal that open, empathetic, and participatory communication supports collective decision-making, conflict management, value formation, and overall family well-being. Communication also plays a significant role in the effective management of family human, financial, and emotional resources. This review underscores the importance of integrating communication into every stage of FRM and highlights the need for communication-based interventions to strengthen family resilience and well-being.
Akuntabilitas Pelayanan Publik Dinas Tenaga Kerja Kabupaten Buton Masri, Febby; Abidin, Zainul; Didi, La
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8535

Abstract

This study aims to describe public service accountability at the Buton Regency Manpower Office. This research uses a descriptive method with a qualitative approach. Data was collected using interview, observation and documentation techniques. The results showed that public service accountability at the Manpower Office that in organising passport recommendation services for Prospective Indonesian Migrant Workers (CPMI) has worked in accordance with references and laws and regulations and other regulations governing technical and administrative requirements. In dealing with obstacles that occur to service users, it is very responsive and the priority of the interests of service needs is quite well met with the discipline of the presence of service officers and the behaviour of officers in providing services. However, there are still some weaknesses that must be improved in service references such as service standards that have not been updated according to the latest provisions as well as in the aspect of prioritising the interests of service users in terms of providing facilities and infrastructure in handling complaints and facilities that are still limited in supporting service activities.
Pengaruh Live Shopee Terhadap Doom Spending Anggota Karang Taruna Kelurahan Gunung Terang Bandar Lampung Sahri, Dilla Revira; Poyo, M. Denu; Waskito, Budhi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8565

Abstract

This study aims to measure the influence of Shopee's Live feature on Doom Spending behavior among members of the Karang Taruna in Gunung Terang Village, Bandar Lampung. The phenomenon of Doom Spending, which refers to impulsive shopping behavior triggered by stress or economic uncertainty, is increasingly prevalent among younger generations, particularly Gen Z and millennials. This research employs a quantitative approach using a survey method, where data is collected through questionnaires distributed to 60 Karang Taruna members. Data analysis is conducted using simple linear regression to examine the relationship between Shopee Live and Doom Spending. The findings are expected to provide a deeper understanding of how direct interactions in Shopee Live influence impulsive purchasing decisions and offer recommendations to mitigate the negative impacts of Doom Spending behavior.
Literasi Politik Komisi Pemilihan Umum Dalam Meningkatkan Partisipasi Pemilih Pemula Di Kota Samarinda Amrullah, Fakhri; Dwivayani, Kadek Dristiana; Nurliah, Nurliah; Sucipta, Johantan Alfando Wikandana
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8574

Abstract

This study is motivated by the important role of first-time voters in shaping democracy, who often face limitations in information and understanding of the election process. The purpose of this research is to analyze the role of political literacy conducted by the General Election Commission (KPU) of Samarinda City in increasing the participation of first-time voters through Instagram. The study employs a qualitative approach with data collected through interviews, observations, and documentation. The findings reveal that KPU Samarinda has implemented various political literacy programs, including outreach in schools, utilization of Instagram, and democracy training for youth. However, challenges such as low political interest among young voters and limited resources remain obstacles. In conclusion, the political literacy efforts by KPU positively contribute to raising awareness and participation of first-time voters, though strengthening strategies and cross-sector collaboration are needed for more optimal outcomes.
Strategi Komunikasi Pemasaran Dalam Meningkatkan Brand Awareness Pada Forthis House Wardani, Anna; Boer, Kheyene Molekandella
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8594

Abstract

This study aims to determine the effectiveness of marketing communication in influencing consumer behavior, particularly in encouraging purchasing decisions. The research method used in this study is a qualitative descriptive approach, which seeks to provide an in-depth description of marketing communication strategies in increasing brand awareness among Forthis House customers. The data used in this research consists of primary and secondary data. Primary data were obtained through direct observation and in-depth interviews with key informants, namely the owner of Forthis House and two regular customers selected through purposive sampling until data saturation was reached. Meanwhile, secondary data were collected from various written sources such as books, journals, and relevant documents to support field findings. Data collection techniques included non-participatory observation, in-depth interviews, and documentation in the form of photos or supporting archives. Data analysis was carried out using the Miles, Huberman, and Saldana model, which consists of three stages: data condensation, data display, and conclusion drawing. Through this approach, the research is expected to provide a comprehensive, valid, and meaningful overview of Forthis House's marketing communication strategies in increasing brand awareness. The results of the study indicate that the marketing communication strategy implemented by Forthis House Samarinda has proven effective in enhancing brand awareness and driving sales growth. The implementation of various promotional mix elements such as advertising through billboards and social media, interactive sales promotions, and a friendly and targeted personal selling approach has successfully built a strong relationship between the brand and its consumers. Forthis House’s responsiveness to customer feedback also contributes to product innovation and service improvement, thereby strengthening customer loyalty. In addition, the use of visual content on digital platforms not only attracts attention but also builds strong emotional engagement with the audience, especially the younger generation. Overall, this integrated marketing communication strategy has effectively reinforced brand image, increased customer loyalty, and positioned Forthis House as one of the competitive brands in Samarinda’s culinary market.
Representasi Emosi Dalam Komunikasi Interpersonal melalui Musik Video Dunia Tipu-Tipu Syahida, Santia Indah; Mardiana, Lisa
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8609

Abstract

Emotional expression is a form of nonverbal communication that can strengthen meaning in interpersonal relationships. This study aims to examine the representation of emotional expressions in interpersonal communication in the music video "Dunia Tipu-Tipu" by Yura Yunita. This research uses an interpretative qualitative approach with the Roland Barthes semiotic analysis method. The music video "Dunia Tipu-Tipu" displays various forms of emotional expressions without dialog, through visual symbols such as eye gaze, facial expressions, and body gestures. The emotions depicted in a number of scenes show the dynamics of relationships between individuals, including couples, friends, and families. The results show that expressions such as sadness, affection, hope, and gratitude are deeply displayed through nonverbal communication. All of these representations are analyzed based on the three layers of meaning in Barthes' semiotics, namely denotation, connotation, and myth. The findings show that visual symbols in music videos are able to convey strong emotional messages and shape cultural constructions of honest and authentic interpersonal relationships.
Strategi Komunikasi Organisasi Ormas LPADKT Dalam Melestarikan Budaya Dayak Di Kota Samarinda Bang, Fredi Kristian; Sary, Kezia Arum; Juwita, Rina; Kristian, Dony
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8620

Abstract

The purpose of this study is to analyze the communication strategies implemented by the LPADKT organization in preserving the existence of Dayak culture. This research uses a qualitative descriptive approach to provide an in-depth description of the communication strategies applied by the Laskar Pemuda Adat Dayak Kalimantan Timur (LPADKT) organization in preserving Dayak culture in the city of Samarinda. Primary data were obtained through interviews with the leaders and bureau heads of LPADKT, while secondary data were gathered from relevant documents and literature. Data analysis was conducted inductively to identify patterns and themes related to communication strategies, cross-cultural dynamics, as well as supporting and inhibiting factors in cultural preservation. The results show that the organizational communication applied by LPADKT in preserving Dayak culture in Samarinda is effective and well-structured. Clarity of messages, appropriate selection of communication channels, and consistent communication frequency, supported by a culture of openness, enable cultural values to be conveyed effectively, especially to the younger generation. The use of social media as a mass communication channel, combined with interpersonal and organizational communication, successfully increases active participation from members and the wider community. Additionally, systematic coordination and constructive conflict management strengthen organizational solidarity, allowing cultural preservation goals to be optimally achieved. Message consistency and high member participation also play key roles in maintaining the continuity of Dayak cultural transmission.
Strategi Tradisi Tartibe Sebagai Identitas Budaya Masyarakat Negeri Buano Utara Dalam Menyebarkan Informasi Sukmawati, Lilis; Tuhuteru, Ajuan
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8675

Abstract

Tradisi Tartibe di Negeri Buano Utara merupakan salah satu saluran komunikasi tradisional yang digunakan untuk menyampaikan informasi keagamaan kepada masyarakat. Tujuan artikel ini untuk mengetahui strategi tradisi tartibe sebagai identitas budaya masyarakat buano utara dalam menyebarkan informasi kepada masyarakat. Metode penelitian yang digunakan adalah deskripsif kualitatif. Hasil penelitian menunjukan bahwa penyampaian informasi melalui tradisi Tartibe dilakukan oleh para lebe, yaitu tokoh agama yang bertugas menyebarkan informasi melalui sistem komunikasi dari rumah ke rumah. Tradisi ini berfokus pada pemberitahuan perayaan hari-hari besar Islam, seperti awal Ramadhan, malam tujuh likur, Idul Fitri, dan Idul Adha. Mekanisme penyampaian informasi dilakukan setelah musyawarah antara tokoh adat dan agama, kemudian informasi disampaikan secara langsung oleh empat lebe kepada warga. Selain berfungsi sebagai sarana komunikasi, tradisi ini juga memperlihatkan nilai-nilai sosial masyarakat Buano Utara, seperti gotong royong dan penghargaan terhadap tokoh agama melalui pemberian imbalan sukarela. Strategi penyampaian informasi mencakup pembagian wilayah oleh lebe agar seluruh rumah dapat dijangkau secara efektif. Dengan pendekatan komunikasi yang personal dan sistematis, tradisi Tartibe tetap bertahan sebagai bagian penting dalam struktur sosial dan budaya Buano Utara.
Pengaruh Kompetensi Pustakawan Terhadap Kualitas Layanan Perpustakaan Pada Dinas Perpustakaan Dan Kearsipan Provinsi Bengkulu Wansyah, Agistio; Saputra, Harius Eko; Maryaningsih, Maryaningsih
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8827

Abstract

This study aims to examine the extent to which librarian competence influences the quality of library services at the Library and Archives Office of Bengkulu Province. Librarian competence plays a vital role in ensuring high-quality information services to the public. This quantitative descriptive study employed data collection through questionnaires and documentation, involving 96 library users selected using incidental sampling. Data were analyzed using simple linear regression. The findings reveal a very strong correlation between librarian competence (independent variable) and service quality (dependent variable), with a correlation coefficient (R) of 0.854 and a determination coefficient (R²) of 0.729. This indicates that 72.9% of the variation in service quality is influenced by librarian competence, while the remaining 27.1% is influenced by other factors. The t-test confirms that this effect is statistically significant. These results highlight the importance of developing librarian competence, particularly in management, interpersonal communication, and information technology skills, as key strategies to improve public library service quality.

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