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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,660 Documents
 159   160   161   162   163 
Analysis Of Company Reputation And Brand Attachment On Repurchase Intention In A CV GUNUNG MAS: The Mediating Role Of Customer Satisfaction And Brand Commitment In East Java Hartono, Fransiskus; Hongdiyanto, Charly
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9479

Abstract

This research investigates how company reputation and brand attachment influence repurchase intention in the B2B sugar sector, with customer satisfaction and brand commitment as mediating variables. The study focuses on distributors and retailers in East Java, a key sugar distribution hub in Indonesia. A quantitative approach was employed, utilizing purposive sampling to survey 97 retail partners actively involved in sugar transactions. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings are expected to reveal that strong company reputation and emotional brand attachment positively influence repurchase intention, both directly and indirectly through increased satisfaction and commitment. This research provides empirical evidence and managerial insights for sugar companies to enhance long-term B2B loyalty by strengthening relational brand strategies. By highlighting emotional and reputational factors over transactional elements like price, the study contributes to a deeper understanding of loyalty drivers in commodity-based industries.
Implementation Blue Accounting For Economic and Environmental Sustainability (Case Study of Salt Ponds at Talise Beach, Palu City) Ulva, Ulva; Yamin, Nina Yusnita; Indriasari, Rahayu; Parwati, Ni Made Suwitri; Yuniar, Latifah Sukmawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9480

Abstract

Blue accounting, which integrates accounting principles with sustainability aspects, provides a holistic perspective on natural resource and environmental management. This study explores the application of blue accounting in the salt ponds of Talise Beach, Palu City, a coastal marine ecosystem rich in blue economy potential. Using qualitative methods, this study involved in-depth interviews, observations, and document analysis to examine blue accounting practices from a sustainability perspective. Interview data were analyzed thematically using the NVivo application, based on ecophenomenology theory to understand the interaction between humans (salt farmers) and the natural environment. The results show that salt farmers in Talise Beach live in a complex and profound interaction with their environment, especially seawater, land, and weather conditions. Salt farmers strive to manage natural resources effectively to improve production quality and yields, while facing evolving ecological and technological challenges. The salt production process still relies heavily on natural cycles and simple technology. Therefore, the production and quality of salt produced are also highly dependent on natural cycles. The quality of salt will impact its economic value and usefulness. This study provides a rich understanding of how local practices can reflect blue accounting principles, highlights the ecological and technological challenges faced, and offers insights for the development of a more holistic blue economy sustainability model.
The Influence Of The Local Cultural Development Index On Indonesia's Economic Development (Panel Evidence From All Provinces In Indonesia) Hermawan, Irfan; Suhendra, Indra; Sutjipto, Hady
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9494

Abstract

Economic growth is an economic issue and has become one of the important phenomena experienced by several developed and developing countries. High economic development is a target to be achieved, especially for developing countries. This study aims to identify the influence of the Cultural Development Index (CDI) in four dimensions: Cultural Economy (CEC), Cultural Heritage (CH), Cultural Expression (CEX), and Gender (GP) on the rate of economic growth (ERG). This study uses the Generalized Method of Moment (GMM) with data taken from secondary sources, namely the Central Statistics Agency (BPS), the Ministry of Women's Empowerment and Child Protection (KPPPA), the Ministry of Culture, and the Directorate General of Regional Development – Ministry of Home Affairs, using data from 32 provinces in Indonesia from 2018 to 2023. The estimation results using the GMM method show that the ratio of effectiveness in CEC results has a positive and significant effect, the ratio variable in CH has a positive and significant effect, The CEX ratio variable has a negative and significant effect, while the GP ratio variable has no significant effect.
The Impact Of Marketing Mix And Service Quality On Customer Loyalty Through Customer Satisfaction In The Travel Industry Putra, Lery Handika; Qomariah, Nurul; Sanosra, Abadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9503

Abstract

The need for tourism is now increasing in line with people's efforts to find tourist destinations as a way to restore their spirits. In the context of intervention at PT. Trajek Group Tour Travel, this study analyzes how the combination of marketing and service quality affects loyalty and satisfaction. The population used in this study are customers of PT. Trajek Group Tour Travel by applying a non-probability sampling method. In this study, a sample of 180 respondents was determined. The data analysis process in this study uses SEM based on Variance or Partial Least Square (SEM-PLS) with the SEM PLS Warp-PLS 7.0 application. The findings of the study indicate that the combination of marketing and service quality has a significant impact on satisfaction. The combination of marketing and service quality also affects loyalty. Satisfaction has an impact on loyalty. The combination of marketing does not have a direct influence on loyalty when considered through satisfaction. Service quality, on the other hand, influences loyalty through satisfaction.
Exploration Of Sustainability Models In City Branding: Integration Of Local Culture, Digital Media, And Multisector Collaboration Lestari, Evi; Nurhidayati, Safitri; Yuliani, Marifah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9535

Abstract

This study aims to develop a substantive theory of sustainable city branding in small cities, with a focus on Berau. Using a qualitative approach grounded in Grounded Theory, data were collected through interviews, observations, and document analysis, then analyzed iteratively to identify key processes and relationships. The findings reveal that successful city branding relies not only on natural potential and leadership support but also on complex interactions among multisector collaboration, active community participation, and strategic digital media use. The theory emphasizes that sustainability in this context involves holistic integration of local culture, environmental concerns, and economic development through concrete, collaborative steps. This model highlights the importance of active stakeholder engagement and innovative digital strategies in building an authentic and sustainable city image. The study contributes to understanding how small cities can effectively implement sustainable branding practices through a process of collective effort and strategic management.
The Influence of Attitudes, Subjective Norms and Behavioral Control on Purchasing Decisions: A Case Study at Otewe Kopi Surabaya Pramudya, David Ndaru Aji; Setyadi, Taufik; Syah, Mirza Andrian
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9546

Abstract

The development of coffee consumption in Indonesia has shown a significant increase over the past decade, particularly among urban communities and younger generations. Coffee is no longer merely perceived as a beverage but has become part of a lifestyle associated with social activities and productivity. This trend has fueled the rapid growth of the coffee shop industry, including Otewe Kopi Surabaya, which targets the young consumer segment. This study aims to analyze the influence of attitude, subjective norms, and perceived behavioral control on consumer purchase decisions at Otewe Kopi Surabaya. Employing the Theory of Planned Behavior (TPB) framework, this research adopts a quantitative approach through a survey method. Data were collected using questionnaires distributed to 96 respondents who were customers of Otewe Kopi. The results indicate that all constructs meet the criteria for convergent validity, discriminant validity, and reliability. The R² value of 0.677 reveals that 67.7% of the variance in purchase decisions can be explained by attitude, subjective norms, and perceived behavioral control. The study concludes that these three core variables of the TPB have a significant and positive influence on consumer purchase decisions. Theoretically, this study strengthens consumer behavior models from psychological and social perspectives, while practically providing insights for business practitioners to develop effective marketing strategies by fostering positive attitudes toward the brand, reinforcing supportive social norms, and enhancing perceptions of ease in purchase.
Sharia Economic Dispute Resolution at the National Sharia Arbitration Board (BASYARNAS) MUI East Java: SWOT Analysis Nadiya, Anis; Choiri, Muttaqin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9583

Abstract

This study examines the effectiveness of sharia economic dispute resolution through the National Sharia Arbitration Board (BASYARNAS) MUI East Java using SWOT analysis. Qualitative research methods with an analytical descriptive approach were used to analyze the strengths, weaknesses, opportunities, and threats of BASYARNAS in resolving sharia economic disputes. Primary data was obtained through an in-depth interview with the Chairman of Basyarnas, a Law Lecturer at Brawijaya University as well as a Notary, namely Dr. Mahdi Ahmad M.SH. M.Kn,. Meanwhile, secondary data comes from arbitration award documents and related literature. The results of the study show that BASYARNAS has strength in religious legitimacy and sharia expertise, but faces weaknesses in terms of socialization, the requirement for an arbitrator is a minimum of 15 years of experience and infrastructure. The biggest opportunity lies in the growth of the sharia economy in East Java while the main threat is competition with conventional dispute resolution institutions. The recommended strategies include increasing socialization, technology development, and improvement as well as strengthening performance in the internal scope.
The Power of Incumbency: Measuring Accountability and Advantage in Indonesia’s Legislative Elections Yulistiani, Irma; Rezki, Jahen F.
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9596

Abstract

Elections serve as a primary mechanism of democratic accountability, allowing voters to reward effective representatives and remove underperformers. In Indonesia’s open-list proportional representation system, incumbency offers a tangible record for retrospective evaluation. Using candidate-level data from the 2019 and 2024 legislative elections and an Ordinary Least Squares linear probability model, this study finds that incumbents hold a decisive advantage: winning in 2019 increases the likelihood of winning in 2024 by 61.4 percentage points. These results indicate that voters strongly value demonstrated performance over partisan loyalty, reinforcing incumbency as a channel for political accountability. However, such advantages may also limit political renewal, highlighting the need for institutional designs that balance accountability with electoral competitiveness.
Root Cause Analysis (RCA) of Global Wheat Price Volatility: A Study of Influential Factors Amidst the 2022 Russia-Ukraine Conflict Kumara, Aditya; Octavian, Amarulla; Swastanto, Yoedhi; Laksmono, Rudi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9597

Abstract

The 2022 Russia-Ukraine conflict triggered significant disruptions to global food stability. As wheat producers accounting for 34.1% of the world's supply, the conflict caused prices to surge to $1400 per ton in March 2022, up from a previous average of $800–$900 per ton. The most severe impact was felt in the heavily import-dependent Middle East and North Africa (MENA) region, affecting countries such as Somalia (100%), Egypt (84%), and Sudan (75%).This research utilizes Root Cause Analysis (RCA) based on a literature review to identify the root causes of the crisis. The findings point to three primary factors: export restrictions (the Black Sea blockade), damage to agricultural infrastructure, and a reduction in human resources. Recommended solutions include diversifying food sources, establishing strategic reserves, and strengthening domestic food security. These findings underscore the need for a structural approach, rather than merely short-term mitigation, in confronting global food crises.
The Influence Of Viral Marketing And Electronic Word Of Mouth On Purchase Decisions Of Kula Products On Tiktok Shop (A Study On Generation Z In Medan City) Marbun, Yuana Widya Angeline Br; Siregar, Onan Marakali
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9627

Abstract

The Indonesian beauty industry, particularly the lip product segment, is rapidly expanding. One emerging local brand, KULA, utilizes TikTok Shop and relies on viral marketing and electronic word of mouth (eWOM) to attract Generation Z consumers. This study examines the influence of viral marketing and eWOM on purchase decisions of KULA products among TikTok users in Medan. A quantitative research method with an associative approach was applied, involving 96 purposively selected respondents who had previously purchased KULA products. Data were collected through online and offline questionnaires and analyzed using multiple linear regression. The findings show that both viral marketing and eWOM significantly affect purchase decisions, individually and jointly. Viral marketing emerged as the stronger predictor, while eWOM also showed a notable positive effect. These results highlight the strategic value of social media-based marketing in shaping Gen Z’s purchasing behavior, especially in digital commerce platforms like TikTok Shop.

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