cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Tine Yuliantini
Contact Email
tine.yuluantini@mercubuana.ac.id
Phone
-
Journal Mail Official
jimb@mercubuana.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650 Tlp./Fax: +62215871335
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Published by Universitas Mercu Buana
ISSN : 24608424     EISSN : 26557274     DOI : https://doi.org/10.22441/jimb.v6i3.9825
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 332 Documents
 26   27   28   29   30 
Workload, Motivation, and Satisfaction's Impact on Employee Performance in Karimun's Savings and Loan Cooperative Aran, Klementina Kona; Suhardi, Suhardi
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.25325

Abstract

This qualitative research focuses on employees of savings and loan cooperatives in Karimun and Batam, comprising two Savings and Loan Cooperatives (KSP) in Karimun and five KSPs in Batam, including KSP CU Jembatan Kasih, KSP Golden Madani Sejahtera, KSP Tuah Madani Sejahtera, and KSP Pioneer Golden Raya. The study involves 100 respondents selected through purposive sampling, employing a survey method with questionnaires distributed directly to respondents. The Likert scale (1 to 5) serves as the measurement scale, and data analysis utilizes multiple linear regression with the SPSS program. The results support Hypotheses H1, H2, and H3, confirming the positive impacts of workload, work motivation, and job satisfaction on employee performance in Savings and Loan Cooperatives in Karimun. However, Hypothesis H4, proposing simultaneous influences from workload, motivation, and satisfaction, is only partially supported, with workload and work motivation exhibiting significant impacts while job satisfaction does not demonstrate a statistically significant role. These findings enhance our understanding of factors influencing employee performance in Savings and Loan Cooperatives in Karimun.
Influence of Brand Awareness, Brand Image, and Trust Against Kopi Kenangan Purchasing Decisions in West Jakarta Nurul Islahiyah; Andyan Pradipta Utama
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.21710

Abstract

This research aims to investigate the impact of brand recognition, brand image, and trust on purchase decisions for Kopi Kenangan, a popular coffee brand in West Jakarta. The study used purposive sampling to select 150 respondents from the Kopi Kenangan customer community, and data was collected through a survey questionnaire. The Partial Least Squares (PLS) technique was used to analyze the data. The study found that brand awareness, brand image, and trust have a significant and positive effect on customers' purchase decisions. The results of this study provide valuable insights into the factors that influence customer loyalty and purchase behavior in the coffee industry.  
Market Metamorphosis: Decoding The Marketing Mix Landscape in The Traditional Market of Cisalak, Depok, Indonesia, Amid The E-Commerce Epoch WB Raharjo, Ari; Elida, Tety
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.24870

Abstract

The rapid development of e-commerce and the Covid-19 pandemic have led consumers to adopt new shopping habits from home. This situation initially resulted in the closure of offline stores and traditional markets. Currently, some offline stores have begun to reopen, and traditional markets have played a role in the local economy. Amid the current rapid development of e-commerce and the changing consumer behavior, the phenomenon of traditional markets that continue to thrive is intriguing to investigate. The aim of this research is to understand the perceptions of consumers in Cisalak Market, Depok, and e-commerce regarding products, prices, promotions, and locations. This study employs descriptive methods and validity, reliability, and Mann-Whitney tests with 100 respondents from Cisalak Market consumers in Depok. A questionnaire is used to collect data on variables such as products, prices, promotions, and locations in traditional markets and e-commerce. The results show that customer perceptions of products in traditional markets differ from those in e-commerce. Meanwhile, perceptions of prices, promotions, and locations do not significantly differ between traditional markets and e-commerce.
The Influence of Hedonic Shopping Motivation, Ease of Use, Customer Reviews, and Electronic Word of Mouth on Impulse Buying Behavior at Shopee E-Commerce During The COVID-19 Pandemic Mirahanda, Theresia Angel; Parmariza, Yennida
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.23820

Abstract

This study aims to determine, analyze, and explain the effect of hedonic shopping motivation, ease of use, customer reviews, and electronic word of mouth on impulse buying behavior at E-commerce Shopee during the COVID-19 pandemic. The approach used in this research is descriptive method and quantitative approach. The data analysis method in this study uses Partial Least Square (PLS) and data collection in this study uses a survey method, with the research instrument used is a questionnaire. The population in this study are people who shop using Shopee, the number of which is not known with certainty. The sample used in this study was 211 respondents, with the sampling technique using purposive sampling. The results of this study indicate that hedonic shopping motivation has a positive and significant effect on impulse buying behavior; customer reviews have a positive and significant effect on impulse buying behavior; electronic word of mouth has a positive and significant effect on impulse buying behavior; ease of use has no effect on impulse buying behavior.
Feasibility Analysis of Investing in Additional Vehicles at An Egg Distributor Yelita Anggiane Iskandar; Resista Vikaliana; Anggita Adiani Putri; Arif Irawan; Hanum Parinduri Nugroho; Nur Annisa Amalia; Tito Altis Irawan; Stenlee Rolandiaz
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.23849

Abstract

Business or investment feasibility analysis is research into a business plan that will analyze whether the investment to be made is feasible or not. Amalia Bintang Telur is located in the Cibitung area, Bekasi, West Java and has a branch located in Kalibata, South Jakarta which is the object of this research. This distributor has vehicles in the form of Grandmax type pick-up cars. The car's carrying capacity is 1800 kg. The problem faced by this distributor is that there are frequent delays due to a lack of vehicles for distribution, while there is high demand to be met. Usually, in dealing with these delays, distributors negotiate first with customers. If not addressed, the level of customer satisfaction with this distributor will decrease. There are several methods used to analyze the feasibility of an investment, namely, NPV, PP, Interest Rate (IRR) and Sum off Years Depreciation. It is concluded that the investment in adding a pick up car is worth doing, seen from the resulting positive NPV value of Rp. 942,260,893.38, based on the payback method this investment period is worth doing because the return occurs in the 1st year which produces a cumulative value of positive, the IRR investment method is worth investing in because the IRR value obtained is greater than the MARR used, namely 399% > 15%. For depreciation value, car prices tend to decrease every year. In the first year, the book value decreases by 19.44%, but after that, the depreciation in value will slow down with the depreciation percentage continuing to decrease by 2.34% until the eighth year.
Optimizing Business Performance Through Relationship Quality and Value Co-Creation Prasetya, Prita
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.27593

Abstract

The relationship between the concept of relationship marketing and performance is a major focus in the management and marketing literature. This research aims to explore and analyze how value co-creation and relationship quality contribute to improving performance in the context of the B2B industry. Using quantitative methods with partial least squares structural equation modeling (PLS-SEM), this study tests the hypotheses linking relationship quality, value creation, and performance. The data was obtained from a survey of 105 retailers (SEM PLS 4) to analyze the data collected from 105 retailers. Respondents consisted of managers and owners who have direct experience in customer relationship management. The analysis results show that relationship quality has a direct and positive influence on value co-creation and performance. In addition, value co-creation was also found to have a direct and positive influence on performance. Most importantly, this study reveals that value co-creation mediates the effect of relationship quality on performance. That relationship quality is an important foundation that is beneficial to the performance achieved through value co-creation between manufacturers and retailers. The theoretical contribution of this study is that it strengthens the understanding in the literature of how relationship quality and value co-creation are interrelated and jointly influence performance in a B2B context. Practically, the findings underscore the importance for firms to not only focus on building strong relationships but also actively engage in value co-creation activities to optimize business performance.
The Influence of The Marketing Mix on Educational Decision-Making is a Fascinating Area of Study Sitorus, Budianto; Realize, Realize
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.25339

Abstract

AbstractThis research employs a quantitative approach, utilizing a survey method as its chosen research design to investigate factors influencing students' decisions in choosing private junior high schools in Sekupang Subdistrict, Batam. Through the distribution of questionnaires to 159 students in the specified area, data is collected on various marketing mix components and their correlation with school choice decisions. The collected data undergoes rigorous multilinear regression analysis using the SPSS tool, employing statistical methods to test formulated research hypotheses and establish relationships between marketing mix variables and school choice decisions. The interpretation of results is presented, drawing meaningful conclusions and offering implications and recommendations for further development in the context of private junior high school selection. The final stage encompasses the meticulous creation of a research report adhering to scientific standards, comprehensively detailing the research stages, findings, data analysis, conclusions, and recommendations. This study contributes to a quantitative understanding of the multifaceted factors influencing students' decisions in the specified educational context.
The Influence of Discipline, Knowledge Management and Competence on The Performance of Outsourcing Employees Sulvia Sabtu; Hendri Tanjung; Amir Teungku Ramly
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.18473

Abstract

Performance management is management about creating relationships and ensuring effective communication between employees and their superiors. This study aims to analyze the influence of discipline, knowledge management and competence on the performance of outsourced employees at Plasa Telkom Bogor Bogor Regional 2. This research uses quantitative research with a descriptive approach. The sampling method used in this study was simple random sampling. The number of samples to be used in this study were 30 outsourced employees. The results showed that all variables had a significant effect on variable Y. The work discipline variable (X1) had a significant effect on employee performance because the results of the t significance test showed that the sig value of X1 was 0.036, this shows a significance value of less than 0.05. The Knowledge Management variable (X2) has a significant effect on Employee Performance (Y), this can be seen from the t significance test which shows the sig value of X2 is 0.035 (smaller than 0.05). Competency variable (X3) has a significant effect on employee performance (Y), this can be seen from the t significance test which shows the sig value of X3 is 0.015 (smaller than 0.05).
Effect of PNBP Policy on The financial Performance of Cellular Mobile Network Operators Ronny Ronny; Sartika Djamaluddin
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.21573

Abstract

Digital transformation is one of the programs initiated by the Government, which in practice requires the support of healthy mobile network operators through financial performance indicators, to fulfill the development of telecommunications infrastructure in all regions. Mobile network operators require significant capital to provide telecommunications infrastructure, including payment of Non-Tax State Revenue (PNBP) to the government every year, which continues to increase due to frequency allocation and telecommunications activities. The aim of this research is to measure the estimated influence of PNBP policy on the financial performance of mobile network operators in Indonesia, while considering several other control variables such as investment costs (CAPEX), number of subscribers, liabilities, number of base transceiver stations (BTS), and number of mobile network operators. This research uses panel data regression with a fixed effect model approach, covering four mobile network operators from 2010 to 2022. The results show that PNBP, sourced from the obligation to pay Spectrum Frequency Usage Fee, has a significant negative impact on financial performance. These findings are also consistent with the research conducted by Katz and Jung (2023)
Examining Indonesian Gen Z Muslim Consumers' Purchase Intentions for Muslim Fashion on Shopee: A TPB Extension Perspective Fortunata, Sabrina; Hanafiah, Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.26598

Abstract

Shopee is the leading online shopping platform in Southeast Asia and Taiwan. Currently, there is competition in the Islamic market through e-commerce. The purpose of this study was to examine and analyze the effect of e-wom, product quality, attitudes, subjective norms, and perceived behavioral control on the purchase intention of shopee e-commerce. The object of this research is Generation Y and Z Muslim women in Indonesia asmany as 231 respondents. The approach used in this research is quantitative. From the PLS-SEM data analysis method, with analysis tool Smart-PLS 3.2.9., it show that e-wom has a positive and significant effect on purchase intention, and quality product has a positive and significant effect on purchase intention. Moreover, the initial predictor variables derived from TPB (attitude, subjective norms, perceived behavioral control) continue to exhibit a positive correlation with the behavioral intention to purchase Muslim fashion among Generation Z individuals in Indonesia, aligning with the original TPB theory.

Page 28 of 34 | Total Record : 332

 26   27   28   29   30 

Filter by Year

2015 2025


Reset
Filter By Issues
All Issue Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2021): Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2020): Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 1 (2020): Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 3 (2019): Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 2 (2019): Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 1 (2019): Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 3 (2018): Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis Vol 3, No 3 (2017): Jurnal Ilmiah Manajemen dan Bisnis Vol 3, No 2 (2017): Jurnal Ilmiah Manajemen dan Bisnis Vol 3, No 1 (2017): Jurnal Ilmiah Manajemen dan Bisnis Vol 2, No 3 (2016): Jurnal Ilmiah Manajemen dan Bisnis Vol 2, No 2 (2016): Jurnal Ilmiah Manajemen dan Bisnis Vol 2, No 1 (2016): Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 3 (2015): Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 2 (2015): Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 1 (2015): Jurnal Ilmiah Manajemen dan Bisnis More Issue