Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Articles
332 Documents
<![CDATA[The Influence of Brand Image, Promotion and Product Quality on The Decision to Purchase A Honda Capella Batam Motorcycle ]]>
<![CDATA[Syntia, Kartini]]>;
<![CDATA[Realize, Realize]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i2.25846
<![CDATA[Need will increasing transportation _ increase open opportunity for industry automotive specifically sector motorcycle . Many _ vehicle wheel two on the market _ moment This with various models, designs and tempting promotions , as well the price is equivalent with other companies and capable give product quality . Research purposes This is For know influence between variable brand image , promotion , and quality product to decision purchase of a Honda Capella Batam motorbike. Determination technique big sample using non-probability sampling. Data is processed using SPSS version 25. Analysis Method can started after all data from respondents and other sources have collected . With results study show that brand image , promotion and quality product in a way Partial influential positive and significant to decision Purchasing a Honda Capella motorbike, Batam . Based on anova test results with calculated f value > table f and sig < 0.05. Can concluded that variable brand image , promotion and quality product to own influence positive and significant to decision purchase]]>
<![CDATA[Design, Play, Procure : Unleashing Gamification’s Potential To Reshape The Interior Design Business Model And Facilitate Direct Interior Furnishing Procurement ]]>
<![CDATA[Saputra, Augustine Sally]]>;
<![CDATA[Rustiadi, Sonny]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i1.24866
<![CDATA[This mixed methods research explored user perceptions and engagement dynamics surrounding a proposed gamification concept for interior design and interior furnishing procurement. A multi-phase approach combining exploratory qualitative and quantitative methods with Technology Acceptance Model (TAM), Theory of Planned Behaviour (TPB) and Value Co-Creation (VCC) constructs. Thematic analysis from exploratory qualitative interviews revealed perceived benefits around enhanced collaboration, customization, and engagement, with expectations for effortless spatial visualization and creative experimentation. However, adoption outlook varied across age groups. Exploratory quantitative analysis using PLS-SEM showed perceived usefulness and social influences driving favorable attitudes, while confirmatory quantitative analysis with MRL constructs using CFA and PLS-SEM demonstrated positive early experiences markedly influencing eventual user advocacy. Key Recommendations center on agile, human-centric implementation focused on participative value creation for sustained relevance. Blended physical-digital strategies addressing category-specific barriers are advised, alongside participative value co-creation sustaining designer and client creativity amid digitization. While findings provide measured optimism given strong receptivity and adoption readiness metrics, targeted transition sequencing grounded in user realities, not technical proficiency alone, is imperative for contextually synchronized platform assimilation. Through meticulous multi-method inquiry, this pragmatic research elucidates requisite considerations around human-centric innovation for sustainable industry evolution.]]>
<![CDATA[Determinants Of Satyagraha Msme Performance In Bali Province ]]>
<![CDATA[Yogapramana, I Wayan Bayu]]>;
<![CDATA[Widiana, I Nyoman Wahyu]]>;
<![CDATA[Yuliantari, Pande Putu Ida]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i3.23274
<![CDATA[This research was conducted with the aim of determining the influence of financial literacy, capital aspects, quality of human resources, and marketing on the performance of Satyagraha MSMEs in Bali Province, both partially and simultaneously. The sample size was calculated using the Slovin method, resulting in 93 units of Satyagraha MSMEs from a population of 1,250 units of Satyagraha MSMEs in Bali Province. The selection of respondents was carried out by purposive sampling. The research method used is quantitative with data collection through the distribution of questionnaires. This research was conducted on Satyagraha MSMEs located in Bali Province. The data used is sourced from primary and secondary data. The data processing method used is multiple linear regression analysis. The results shown in this study are financial literacy, capital aspects, quality of human resources, and marketing have a positive and significant partial and simultaneous effect on the performance of Satyagraha MSMEs in Bali Province. The researcher's advice to Satyagraha MSME actors is to maintain and improve financial literacy, capital aspects, quality of human resources, and marketing owned. And the next researcher is advised to consider other variables that allegedly affect the performance of Satyagraha MSMEs.]]>
<![CDATA[The Analysis of Digital Based Creativity and Innovation of MSMEs in Bekasi City ]]>
<![CDATA[Santoso, Teguh]]>;
<![CDATA[Firmansyah, Ade]]>;
<![CDATA[Sudarwanto, Sudarwanto]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i3.29789
<![CDATA[This research aims to determine the analysis of digital-based creativity and innovation of MSMEs in Bekasi City. This study is a descriptive-qualitative approach. Data collection techniques used interview, observation and documentation methods. Determination of informants based on MSME owners in Bekasi City. The results of the study indicate that digital-based creativity is the main factor that allows MSMEs in Bekasi City to produce innovative solutions in facing competitive business challenges. In addition, digital-based innovation provides better competitiveness in the market through the implementation of creative ideas in business practices. Digital-based marketing strategy using the 7P marketing mix: product, price, place, promotion, people, process, physical evidence on MSMEs in Bekasi city in the form of online stores in the marketplace to reach buyers in various regions and abroad. The obstacles for MSME actors in Bekasi city is that there is no team that focuses on implementing digital marketing. Efforts made by MSME actors in Bekasi city that they are actively participating in digital marketing training organized by government agencies or other parties.]]>
<![CDATA[Understanding the Appeal of Local Cosmetics of Mustika Ratu Cosmetics in Shaping Indonesian Generation Z Purchase Intentions ]]>
<![CDATA[Annisa, Nur]]>;
<![CDATA[Hanafiah, Ali]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i3.31041
<![CDATA[Indonesia is a promising market for cosmetics and personal care products, providing opportunities for domestic and international manufacturers. The Indonesian cosmetics market is estimated to have reached around US$8.8 billion in 2021 and is expected to continue growing. One of the prominent local cosmetic companies is PT Mustika Ratu Tbk, which is renowned for its natural-based beauty products that combine traditional Indonesian ingredients with modern technology. However, Mustika Ratu faces challenges in maintaining its market position, particularly among Generation Z consumers, who represent a significant and growing demographic in Indonesia. This study aims to examine the factors influencing the purchase intention of Mustika Ratu's products among Indonesian GenZ, focusing on brand image, product quality, and price perception. Using a quantitative approach, data were collected through structured questionnaires from 168 respondents in the Jabodetabek area and analyzed using Partial Least Square (PLS) software version 3.2.9. The results of this study indicate that Brand Image, Product Quality, and Price Perception has a positive and significant influence on purchase intention of Mustika Ratu cosmetic products in Indonesian Generation Z.]]>
<![CDATA[The Effect of Board Diversity on Performance Mediated by Company Risk in Consumer Cyclicals Companies ]]>
<![CDATA[Putri, Fara Ghassani]]>;
<![CDATA[Muchtar, Susy]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i3.28518
<![CDATA[This research aims to analyze the influence gender on board directors and commissioners on company performance. The data used in this research is secondary data sourced from the annual reports of consumer cyclicals companies listed on the Indonesia Stock Exchange (BEI) during the 2019 - 2023 period. The research sample was selected using a purposive sampling method so that 80 companies were sampled. The data analysis used to test the hypothesis is panel data regression analysis using the Eviews 9 program. The research results show that Gender Diversity has no effect on ROA and Share Prices. Board Independence has no effect on ROA and has a negative effect on share prices. Board Size has a positive effect on ROA and Share Prices. Institutional Ownership has a positive effect on ROA and Share Prices. Liquidity has no effect on ROA and share prices. Gender Diversity has a negative effect on the Debt To Assets Ratio. Board Independence has no effect on the Debt To Assets Ratio. Board Size has no effect on the Debt To Assets Ratio. Institutional Ownership has no effect on the Debt To Assets Ratio. Gender Diversity has a negative effect on ROA and Share Prices which is mediated by the Debt To Assets Ratio. Board Independence has no effect on ROA and Share Prices which are mediated by the Debt To Assets Ratio. Board Size has no effect on ROA and Share Prices which are mediated by the Debt To Assets Ratio. Institutional Ownership has no effect on ROA and Share Prices which are mediated by the Debt To Assets Ratio.]]>
<![CDATA[An Analysis of the Effects of Investment Decisions, Funding Decisions, and Dividend Policies on Firm Value ]]>
<![CDATA[Zaldi, Shadhwina]]>;
<![CDATA[Nabilah, Aisyah]]>;
<![CDATA[Apribi, Cika Tri]]>;
<![CDATA[Zainab, Siti]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i3.28021
<![CDATA[The global economy is still experiencing instability in the capital market. Several factors cause capital market instability. One of the factors that affect the capital market is financial information. Financial information can affect stock prices and overall company value. This study aims to analyze the effect of investment decisions, funding decisions, and dividend policies on firm value. The method used uses quantitative methodology with an associative approach. The population of this study are public companies listed on the Bursa Efek Indonesia with Food and Beverages companies as samples. The sampling method used is purposive sampling method. Samples were collected from 8 Food and Beverages companies listed on the Bursa Efek Indonesia during 2017—2023. The data analysis technique uses the classical assumption test, multiple linear regression equation, coefficient of determination (R² test), and hypothesis testing. The results show that: (1) Investment decisions influence firm value; (2) Funding decisions have no effect on firm value; (3) Dividend policies has no effect on firm value; and (4) Investment decisions, funding decisions, and dividend policies have an influence on firm value with an influence of 40.3%.]]>
<![CDATA[The Influence of Brand Image, Price Perception, Brand Awareness on Brand Loyalty (Study on Wardah Facial Cleanser Customers) ]]>
<![CDATA[Puspasari, Fitri Diana]]>;
<![CDATA[Utama, Andyan Pradipta]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i3.28119
<![CDATA[The research aims to determine the effect of brand image, price perception, brand awareness on brand loyalty (study on wardah facial cleanser customers). This research was conducted on 185 respondents using a quantitative approach. The data analysis method used is Structural Equation Modelling (SEM). The results showed that brand image has a positive and significant effect on wardah facial cleanser brand loyalty, price perception has a positive and significant effect on wardah facial cleanser brand loyalty, brand awareness has a positive and significant effect on wardah facial cleanser brand loyalty.]]>
<![CDATA[The Influence of Tourism Products and Promotion on Tourists' Visiting Decisions to A Water Park in Karawang ]]>
<![CDATA[Riady, Alya Astrid]]>;
<![CDATA[Suleman, Eman]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i3.30379
<![CDATA[This study aims to determine the effect of tourism products and promotions on tourists' visiting decisions at Waterpark and to test and analyze tourism products and promotions on tourists' visiting decisions at Waterpark. The data were analyzed using path analysis and hypothesis testing using the t test and f test. Based on the results of the descriptive analysis of Tourism Products, it obtained an average score of 390.63 with the criteria for agreeing, Promotion got an average score of 347.71 with the criteria for agreeing, then on Customer Satisfaction it got an average score of 345.44 with the criteria for agreeing. Respondents analyzed tourism products and promotions on the decision to visit tourists a water park in Karawang which was good. Based on the results of the Tourism Product verification analysis with Promotion, it has a correlation of 0.640 and has a strong correlation level. Partially, it shows that price has an influence on tourists' visiting decisions, which is equal to 10.44%, this shows that the product has an effect on the decision to visit a water park in Karawang. Then, for the results of the partial research promotion of the decision to visit, which is equal to 51.78%, this shows that the promotion of the decision to visit at a water park in Karawang. While the simultaneous effect of tourism products and promotions on tourists' visiting decisions is equal to 62.22%, while the influence of other variables outside the research model is equal to 37.78%.]]>
<![CDATA[The Role of Employee Engagement in Mediating Organizational Culture on Employee Performance ]]>
<![CDATA[Qomari, Nurul]]>;
<![CDATA[Yuliantini, Tine]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i3.27799
<![CDATA[The aim of this research is to explore the impact of organizational culture on employee engagement, the impact of organizational culture on employee performance, the impact of employee engagement on employee performance, and the impact of employee engagement on organizational culture. The study utilized a causal research design that aligns with its objectives. The research sample consisted of 115 employees. The data analysis technique employed is SEM PLS (Structural Equation Modelling with Partial Least Squares). The results of the analysis show the impact of organizational culture on employee engagement. Organizational culture also has an impact on employee performance. Employee engagement also affects employee performance. In addition, employee engagement serves as a link between organizational culture and worker performance. These results underscore the significance of corporate culture in improving employee involvement and productivity. A robust and optimistic organizational culture leads to higher employee engagement and better performance. Employee engagement plays a crucial role in linking organizational culture with employee performance. This means that a good organizational culture can directly improve employee performance, as well as through increased employee engagement. Therefore, organizations aiming to improve employee performance should focus on developing a supportive and empowering organizational culture while promoting higher levels of engagement among employees.]]>
