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Tine Yuliantini
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Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650 Tlp./Fax: +62215871335
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INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Published by Universitas Mercu Buana
ISSN : 24608424     EISSN : 26557274     DOI : https://doi.org/10.22441/jimb.v6i3.9825
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 332 Documents
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The Influence of Social Media Marketing and Brand Image on Intention to Purchase Residential Apartments Tarigan, Arihta; Noverin, Devina Tasya
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.23017

Abstract

The rising attraction towards the real estate sector in the Jabodetabek region, particularly apartments due to land limitations, has prompted developers to adopt social media platforms for marketing their offerings. A notable player, PT PP Properti Tbk, employs Instagram as a tool for showcasing its products. This study’s objective is to assess how social media marketing and brand image impact the inclination to buy residential apartment products by PT PP Properti Tbk. This research is a descriptive quantitative investigation that establishes and elucidates links between variables. It focuses on individual variables without drawing parallels or associations with others. The sampling technique comprises a questionnaire, distributed to 122 respondents. These respondents are consumers who have follow and engaged with call-to-action (CTA) on the Instagram account @ppproperti. Data analysis was facilitated through SPSS 26 software, encompassing validity, reliability, and hypothesis testing. The research findings highlight that both social media marketing and brand image, collectively and individually, wield a favourable influence on the purchase intention for residential apartment products under PT PP Properti Tbk. These findings offer valuable insights for refining strategies in Instagram-based social media marketing and brand image, aimed at nurturing purchase intention. Furthermore, PT PP Properti Tbk can implement these research outcomes to heighten consumer interest in their residential apartment products in the times ahead.
Strategic Organizational Performance at Electric Company in Indonesia Rio Afrianda; Veithzal Rivai Zainal; Indra Siswanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.19177

Abstract

The goal of the study is to examine how organizational performance is impacted by transformational leadership and strategic organizational change management, with organizational environment serving as a mediating element in Indonesia's electricity state-owned enterprises. This is a quantitative, non-experimental study conducted between October 2022 and January 2023 in the divisions of PLN Head Quarter, as well as its subsidiaries and affiliates, with 1.429 respondents. SPSS and LISREL are used to do the analysis. According to research, both strategic organizational change management and transformational leadership styles have a positive and significant impact on organizational climate, with strategic organizational change management having the most significant impact. Organizational climate, strategic organizational change management, and transformational leadership all have a positive and significant impact.
Growth Strategy for Start-Up Businesses: Analysis of Solutions for Scalability, Marketing, and Risk Management Yuwono, Imam; Rakhmawati, Nur Endah; Putri, Nurulita Purnama
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.28298

Abstract

Start up businesses experiencing difficulties in their growth process, especially in terms of scalability, marketing, and risk management. Scalability is the ability of a business to increase its operational scale without reducing efficiency and effectiveness. Marketing is the process of promoting a product or service so that it is known to the public and attracts consumer interest. Risk management is an action taken by the company to reduce the negative impact of unwanted events. Based on this background, research will be carried out entitled: "Business Start-up Growth Strategy: Analysis of Solutions for Scalability, Marketing and Risk Management”. The methods used in this study are qualitative and quantitative research methods. Qualitative research methods are used to gain an in-depth understanding of solutions for scalability, marketing, and risk management Start up business. In this case the researcher will conduct an interview with the founder or manager of the Start up, view and analyze related documents and records, and make direct observations. on activities Start up. The purpose of this research is to analyze how this happens. Start-up businesses can overcome difficulties such as scalability, marketing, and risk management as they grow and provide recommendations for effective growth strategies can overcome problems and can help strengthen the business sector and make a positive contribution to the economy. To provide enlightenment to the public, the results of the research will be published in an Accredited Journal.
Analysis of The Influence of the 7p Marketing Mix on Consumer Loyalty Shipping Services Company Nengsih, Suriya; Bachri, Naufal; Edyansyah, T; Asbar, Yuli
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.20008

Abstract

This study aims to determine and analyze the effect of the 7p marketing mix on consumer loyalty at the delivery service company (JNE) in Lhokseumawe city and to find out which JNE service factor has the most dominant effect on consumer loyalty at the JNE delivery service company in Lhokseumawe city. The object of this research is consumers who have used or are using JNE shipping services. The sample used amounted to 100 respondents. The sample data collection technique used is a questionnaire. The author distributed questionnaires to 100 JNE consumers in Lhokseumawe city. The distribution of questionnaires that have been carried out by the author gets the results of the study, namely, partially the product variable (X1), price variable (X2), location variable (X3), promotion variable (X4), people variable (X5), service delivery process variable (X6), and phsycal evidence variable (X7), has a positive and significant effect on the loyalty of JNE consumers in the city of Lhokseumawe, with the most dominant variable affecting the loyalty of JNE consumers in the city of Lhokseumawe, namely the phsycal evidence variable (X7). The simultaneous testing in this study results in that the product variable (X1), price variable (X2), location variable (X3), promotion variable (X4), people variable (X5), service delivery process variable (X6), and phsycal evidence variable (X7), have a positive and significant effect on customer loyalty at JNE delivery service company in Lhokseumawe city. Keywords: product, price, location, promotion, people, process, physical evidance, consumer loyalty
The Effect of Receivables Turnover, Inventory Turnover and Current Ratio on Profitability Yusuf, Wahyu Ersandi; Hariani, Swarmilah
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.18482

Abstract

Manufacturing companies in the food and beverage sub-sector in 2015-2019 show corporate profit figures that fluctuate yearly. With this phenomenon, companies must strive to increase profits through cost management and know the factors that significantly influence the level of Return On Assets. This study aims to determine the effect of Accounts Receivable Turnover, Inventory Turnover, and Current Ratio on Return on Assets. The population of the food and beverage sub-sector companies listed on the Indonesia Stock Exchange 2015-2019 is 130, with a sample of 70 using a purposive sampling technique. This study uses quantitative causal analysis. The results of this study indicate that Accounts Receivable Turnover (X1) and Inventory Turnover (X2) has a significant negative effect. In contrast, the Current Ratio (X3) significantly positively affects Return on Assets.
Job Satisfaction as A Mediator between Nonfinancial Compensation on Employee Performance of Bank Indonesia in South Sulawesi Haikal Haikal; Sumardi Sumardi; Abdullah Sanusi
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.21140

Abstract

The objectives of this study were, to analyze the effect of non-financial compensation and job satisfaction on employee performance; and to analyze the mediating role of job satisfaction. The minimum sample for this research is 80 employees of Bank Indonesia Representative Office of South Sulawesi Makassar City.The test tool used is SEM-SmartPLS 4 vers. 4.0.9.3 as a statistical test tool. The results of this study indicate that non-financial compensation is no less important than financial compensation, and one of the sources of job satisfaction is non-financial compensation. This study proves that non-financial compensation has a positive and significant effect on job satisfaction and employee performance. In addition, job satisfaction also has a significant effect on employee performance, and mediates the relationship between non-financial compensation and employee performance at the Makassar City Representative Office of Bank Indonesia South Sulawesi.
The Influence of Stress on Learning Leadership Project Assignment Test PT PLN (Persero) Zulfana, Dewi; Wibowo, Eddy Kusponco; Widjayanti, Arifiani
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.27273

Abstract

This study aims to determine the role of stress on leadership learning participants in the Project Assignment (PA) test of PT Perusahaan Listrik Negara (PLN) (Persero). This study uses a quantitative approach using mixed survey data collection techniques distributed to 150 respondents in this case leadership course participants. The results showed a significance value of 0.505> 0.050, it can be concluded that there is no significant effect of the PT PLN (Persero) PA test on participants. Based on the results of respondents' research, the symptoms of stress that appear in the PA test are the behaviour of lack of confidence and not being able to control themselves when taking the PA test. Other factors that influence the implementation of the PA test at PT PLN (Persero) are time constraints (24%), examiners/guides/mentors (23%), methods/materials (16%), communication skills (15%), workload (9%), and others 13%. Stress in leadership trainees needs to be managed properly by providing positive stress management materials to manage stress and increase motivation.
Sustainability of The Tanjung Lesung Tourist Destination Indrajaya, Sonny
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.25310

Abstract

Tourism contributes large foreign exchange to tourism organizing countries. Tourism also creates jobs, provides income and quality to society. The Tanjung Lesung natural tourist area is part of Banten Province which has excellent natural beauty on par with Bali and Raja Ampat Papua. The potential natural beauty of the Tanjung Lesung area can be relied upon as a source of regional income. The Tanjung Lesung tourist area has many beach tourism objects, sand tourism, water tourism, underwater tourism, beautiful panoramas, unspoiled forests, tempting culinary delights, fruit native to Banten Province. The Tanjung Lesung tourist area also experienced problems after the tsunami disaster. So this is a challenge for Tanjung Lesung Tourism to provide tourist satisfaction and sustainability. The results of this research show a positive influence between variables, thus showing that tourists are satisfied with the improvement of the Tanjung Lesung tourist area after the tsunami disaster and give hope for tourism sustainability.
Brand Experience dan Brand Loyalty: Mediated by Brand Trust Saptaningsih Sumarmi; Hety Wijayanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.16060

Abstract

Brand loyalty is a company's goal to gain recognition from the community, so it becomes a challenge for companies to make customers loyal to a brand. This study will investigate the relationship between brand experience and brand loyalty, using brand trust as a mediation. The research respondents were 150 users of Kutus-kutus oil in DIY. The research data were analyzed using PLS-SEM. The results show no direct relationship between brand experience and brand loyalty. However, brand experience is related to brand trust, and brand trust is directly related to brand loyalty. Indirectly, brand experience is related to brand loyalty mediated by brand trust. Limitations/implications of the study: The research was conducted in the same province as the Special Region of Yogyakarta, so the generalization of the results had to be determined by completing additional studies elsewhere
The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam Lestari, Elisa Jayanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.28220

Abstract

Digital marketing has revolutionized business-consumer interactions by providing unprecedented global reach and opportunities for influence. One notable example of this digital marketing transformation is the experience of "Somethinc" an Indonesian health and beauty products brand that expertly leveraged social media platforms to develop a strong brand identity and engage its target audience. This study investigates the diverse impacts of digital marketing on consumer behavior and business strategy. The study examines factors such as the effectiveness of digital platforms, product quality and price, which are expected to increase engagement, and the importance of data analysis in refining marketing approaches. Consumer purchase decisions are influenced by many factors, among which product quality and price are the most significant factors. Product prices reflect perceived value and quality, but the relationship between high prices and better quality is not always true, according to research. Location and product display also play an important role in purchasing decisions as the convenience of the location and visual experience in the store can increase consumer satisfaction. Good service from retailers also influences purchase decisions, with positive experiences increasing the likelihood of consumers to buy. Other research shows that while price is important, product quality also plays an equally important role in consumer decisions, often seeking a balance between the two to maximize satisfaction.

Page 29 of 34 | Total Record : 332

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