Articles
553 Documents
<![CDATA[Marketing Agility and Innovation: Boosting Performance in the Used Car Market ]]>
<![CDATA[Anah Furyanah]]>;
<![CDATA[Iis Noviyanti]]>;
<![CDATA[Fauziah Septiani]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i2.011
<![CDATA[Objectives: Marketing agility has become a critical capability within firms classified as small and medium-sized enterprises (SMEs) to sustain marketing performance within increasingly dynamic and competitive markets. Within the context of Indonesia’s pre-owned car industry, the present research examines the intervening role of marketing innovation in explaining how marketing agility influences marketing performance.Methodology: A quantitative approach was employed using survey data collected from 289 used car SMEs operating in the Jabodetabek region. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the data, with the model specified at both the first-order and second-order levels.Findings: The empirical results reveal that marketing agility exerts a significant positive influence on both marketing innovation and marketing performance. In addition, the findings indicate that marketing innovation partially mediates the relationship between marketing agility and marketing performance, suggesting that marketing agility influences performance both directly and indirectly through marketing innovation. At the dimensional level, proactiveness, responsiveness, and speed exhibit significant indirect effects on marketing performance through marketing innovation, whereas flexibility does not demonstrate a significant effect. Moreover, market turbulence is found not to moderate the relationships among marketing agility, marketing innovation, and marketing performance.Conclusion: The results emphasize the crucial role of marketing agility and marketing innovation in enhancing marketing performance under relatively stable market conditions.]]>
<![CDATA[Career Plateau and Employee Outcomes: Evidence on Job Satisfaction, Performance, and Organizational Citizenship Behavior ]]>
<![CDATA[Kabul Wahyu Utomo]]>;
<![CDATA[Faizul Mubarok]]>;
<![CDATA[Muhammad Iqbal Arrasyid]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i2.010
<![CDATA[Objectives: This study investigates the impact of career plateau (CP) on job satisfaction (KK), employee performance (KP), and Organizational Citizenship Behavior (OCB) among higher education support staff. Additionally, it examines whether job satisfaction and OCB serve as mediators in these relationships.Methodology: The study utilized a quantitative approach, employing Structural Equation Modeling with Partial Least Squares (SEM-PLS). Data were collected through questionnaires administered to 200 higher education staff members across multiple Indonesian institutions.Findings: The results indicate that career plateau significantly reduces job satisfaction but does not directly influence employee performance or OCB. Job satisfaction enhances OCB, which, in turn, improves employee performance. Mediation analysis reveals that career plateau affects performance indirectly through a sequential pathway involving job satisfaction and OCB.Conclusion: Career plateau primarily affects affective factors rather than directly influencing performance. Enhancing job satisfaction and fostering OCB are essential strategies to mitigate the negative consequences of career stagnation and improve staff performance in higher education.]]>
<![CDATA[Digitalization, Platform Dependence, and the Restructuring of Marketing Power in Small Enterprises ]]>
<![CDATA[Syamsul Bahri]]>;
<![CDATA[Fatmah Bagis]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i2.012
<![CDATA[Objective: Marketing digitalization is increasingly viewed as a key strategy for strengthening the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). However, empirical evidence on how digitalization affects the marketing power of MSMEs still shows mixed results and often assumes a direct impact. This study aims to explain how marketing digitalization shapes MSME marketing power through a gradual mechanism involving dependence on digital platforms and the loss of pricing autonomy.Methodology: This study examines the impact of digitalization intensity on marketing power among MSMEs, with platform dependence as a mediating variable. Using a quantitative approach, data were collected from 210 MSMEs in Kupang. The analysis was conducted using Partial Least Squares StructuralFinding: The results show that digitalization intensity has a significant direct effect on marketing power (β = 0.431, p < 0.001). In addition, digitalization intensity significantly increases platform dependence, which in turn weakens pricing autonomy and affects marketing power. The mediation analysis indicates partial mediation, suggesting that digitalization influences marketing power both directly and indirectly through platform dependence.Conclusion: These findings highlight the dual role of digitalization as both an empowering and constraining force for MSMEs. This study contributes to the integration of Platform Economy Theory and Value Capture Theory by explaining how platform dependence can limit MSMEs’ ability to capture value. Practical implications are discussed for MSME actors and policymakers in managing digital platform engagement.]]>
<![CDATA[E-Commerce Growth and Its Impact on Logistics Performance, Service Quality, and Customer Experience in Indonesia ]]>
<![CDATA[Purnomo Purnomo]]>;
<![CDATA[Fenny Damayanti]]>;
<![CDATA[Rosalina Rosalina]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i2.008
<![CDATA[Objectives: This study aims to analyze the impact of e-commerce growth on logistics performance, service quality, and customer experience in Indonesia. Based on Service-Dominant Logic (SDL), this study explores the role of logistics capabilities in creating customer value amidst the rapid growth of the digital commerce ecosystem. Methodology: The study employed a mixed-methods explanatory design. Quantitative data were collected from 150 e-commerce consumers and analyzed using AMOS-based Structural Equation Modeling (SEM). Qualitative data were obtained through interviews with logistics practitioners to strengthen and validate the quantitative results. Findings: The findings indicate that e-commerce growth has a significant positive effect on logistics performance. Logistics performance has also been shown to improve service quality, and service quality has a positive impact on customer experience. Furthermore, service quality mediates the relationship between logistics performance and customer experience. This indicates that operational capabilities create customer value through service perceptions. Conclusion: Qualitative results highlight the importance of last-mile delivery innovation, transparency, responsiveness, and service recovery in building trust and customer experience. This study adds to the SDL literature by demonstrating that logistics performance is a strategic resource whose value is realized through service quality. These findings are also relevant for e-commerce companies and logistics providers in emerging digital markets.]]>
<![CDATA[Policy Fragmentation and Coordination Uncertainty in Indonesia’s Bioethanol Industry Governance ]]>
<![CDATA[Izmirta Rachman]]>;
<![CDATA[Andreas Budihardjo Surijah]]>;
<![CDATA[Eka Ardianto]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i2.007
<![CDATA[Objectives: This study examines how policy fragmentation and coordination uncertainty influence governance dynamics and managerial decision-making in Indonesia’s fuel-grade bioethanol industry.Methodology: The study adopts an exploratory qualitative approach using semi-structured interviews with bioethanol industry actors, policymakers, and renewable energy researchers. Data were analyzed using grounded theory through thematic analysis and iterative coding procedures.Findings: The findings reveal that policy fragmentation produces multi-layered policy failure, including integration failure, orchestration failure, and enforceability failure, which together produce a pattern of fragmented policy governance. This condition generates coordination uncertainty that leads producers to adopt defensive managerial decisions such as delaying investment, underutilizing production capacity, and diverting to alternative markets. Weak knowledge governance further reinforces these coordination failures.Conclusion: Strengthening cross-ministerial coordination, institutionalized policy learning, and knowledge-based governance mechanisms is essential to reduce uncertainty and improve business certainty in Indonesia’s bioethanol industry within the context of green management and renewable energy transition.]]>
<![CDATA[Assessing Readiness Index toward Industry 4.0 of SMEs Leather Industry in Yogyakarta's ]]>
<![CDATA[Ratna Purwaningsih]]>;
<![CDATA[Ade Aisyah Arifna Putri]]>;
<![CDATA[Melati Syahrani Ryandy]]>;
<![CDATA[Ary Arvianto]]>;
<![CDATA[Chaterine Alvina Prima Hapsari]]>;
<![CDATA[Rifki Daris Dzulfikar]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i1.016
<![CDATA[Objective: This study focuses on create a readiness index measurement model tailored to the transformation of technology in the creative industry for small and medium-sized enterprises (SMEs)measuring the readiness level of leather SMEs as they transition towards Industry 4.0. The indicators developed in INDI 4.0 need to be adjusted again when used to measure the readiness of the creative industry. After developing the measurement model, then proceed with test the model by using it to assess the readiness levels of leather SMEs in Yogyakarta. Based on the results of the readiness index assessment, which indicators need to be improved will be identified and be the basis for formulate recommendations to enhance the readiness levels of leather SMEs.Methodology: The research methodology is divided into Developing Measurement Indicators and Measuring Readiness Index. Developing indicators was conducted through literature review and validated with expert opinion using the Delphi method. Measuring the readiness index was conducted using the multidimensional scaling method and validated using the Monte Carlo method.Finding: The contribution of this research is to develop dimensions and indicators suitable for the creative industry. These additional indicators shed light on digitalization issues in marketing and finance that were not yet fully addressed in INDI 4.0. There is also additional collaboration to strengthen supply chain channels and expand factory operations. The result of measuring the readiness index give a value of 1.92, categorized as Level 1 (initial readiness). The highest value of readiness index is in the product and service dimension and the lowest value is in the technology dimension. The assessment results revealed several points on what the leather creative industry needs to improve to raise the readiness index such as strengthening business management skills, particularly related to digital marketing and financial skills, technology investments, and intensive collaboration with product suppliers and distributors.]]>
<![CDATA[Consumer Innovation, e-Trust, and e-Loyalty: Evidence from the e-Commerce Industry in Aceh, Indonesia ]]>
<![CDATA[Tengku Ahmad Helmi]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2025.v15i3.011
<![CDATA[Objectives: This study looks at how consumer innovativeness affects e-trust and e-loyalty in the e-commerce setting in Aceh, Indonesia. It also examines whether e-trust plays a role in connecting consumer innovativeness with e-loyalty.Methodology: The research uses a quantitative approach and applies the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test the hypotheses. Data was gathered from 200 e-commerce users in Banda Aceh and Lhokseumawe through non-probability incidental sampling. The analysis was done using SmartPLS software to look at both direct and indirect links between the key variables.Findings: The findings reveal that consumer innovativeness exerts a positive influence on both e-trust and e-loyalty. Furthermore, e-trust significantly enhances consumer loyalty and acts as a mediating variable between innovativeness and loyalty. These results suggest that higher levels of innovativeness foster greater consumer confidence in e-commerce platforms, which, when supported by reliability and ethical practices, contribute to sustained customer engagement and loyalty.Conclusion: Consumer innovativeness and e-trust emerge as critical drivers of e-loyalty in Aceh’s e-commerce environment. Innovation fosters trust, and trust, in turn, builds long-term loyalty. The study highlights that innovation strategies should be both technologically progressive and culturally aligned with local values such as honesty, reliability, and ethical conduct to ensure sustainable consumer relationships.]]>
<![CDATA[The Effects of Perceived Service Quality and Satisfaction on Brand Loyalty: The Mediating Role of Coffee Shop Customer Trust in Bali ]]>
<![CDATA[Ni Made Wahyuni]]>;
<![CDATA[Ni Luh Putu Indiani]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2025.v15i3.018
<![CDATA[Objectives: Competition, turbulence, changes in customer preferences have an effect on customer loyalty. Although the topic of the relationship between service quality and customer satisfaction on customer loyalty has been widely researched, there are still factors that are important to consider in the mechanism of the relationship.Methodology: The main objective of this study is to provide a reliable framework for coffee shop businesses. Using a sample of 145 coffee shop visitors, a model was developed and then tested with Partial Least Square (PLS) to examine the interaction of multiple variables and mediation effects.Finding: The empirical results are considered satisfactory as they offer knowledge insights into how to maximize service quality and customer satisfaction on customer loyalty. In particular, trust is an important mediator of the relationship of service quality and customer satisfaction on brand loyalty. This study proves that quality service and the importance of customer satisfaction significantly positively affect the level of trust and customer loyalty. The practical implication is that the mediating variable in this study is a variable that coffee shop context managers can manage.Conclusion: The results of this study indicate that the higher the service quality and customer satisfaction, the higher the consumer trust in the company. This shows that service quality and customer satisfaction are able to predict trust.]]>
<![CDATA[A Model for Creating Business Competitiveness Based on Technosociopreneur Innovation Characterized by State Defense Values ]]>
<![CDATA[Erna Sulistyowati]]>;
<![CDATA[Rida Perwita Sari]]>;
<![CDATA[Rika Puspita Sari]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2025.v15i3.019
<![CDATA[Objectives: MSMEs in Surabaya are adapting to global economic challenges like unemployment and poverty through a technosociopreneurial approach, integrating digital technology with social motives and national defense values. This adaptation aims to enhance competitiveness and ensure sustainability during the new normal. The research focuses on a competitiveness model based on technosociopreneur innovation while addressing challenges like rising unemployment, requiring MSMEs to prioritize societal benefits over profit and embrace digital tools for success.Methodology: This research uses a mixed method approach which is an approach in research that combines or connects qualitative and quantitative research methods (including philosophical foundations, using approaches and combining both approaches in research). Finding: Technosociopreneurs have a significant role in dealing with technological changes and increasingly fierce business competition. They can combine technological and social elements to create innovations that positively affect business and society. The success of technosociopreneurs can positively impact achieving higher competitiveness in today's digital era.Conclusion IT-based product innovation affects competitiveness mediated by technosociopreneur IT-based process innovation has an effect on competitiveness mediated by technosociopreneur. IT-based organizational innovation affects competitiveness mediated by technosociopreneur 7.]]>
<![CDATA[The Influence of Bank Risk and Third-party Funds on Bank Performance in South Korea’s Commercial Bank ]]>
<![CDATA[Muhammad Faruq Abdulhakim]]>;
<![CDATA[Vera Intanie Dewi]]>;
<![CDATA[Feby Astrid Kesaulya]]>;
<![CDATA[Chris Petra Agung]]>;
<![CDATA[Adam Hawari]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i2.017
<![CDATA[Objectives: This study aims to analyze the effects of bank risks (credit, market, and operational risks) and third-party funds (TPF) on the performance of South Korean banks.Methodology: This study employed a quantitative research method to achieve the research objectives. Panel data regression using a fixed-effects model was applied to examine the relationships between the variables. Secondary data were collected from the South Korean Financial Supervisory Service, covering 12 conventional commercial banks. The study period spans from December 2015 to December 2023.Finding: The findings show that market risk, operational risk, and third-party funds significantly influence the profitability of South Korean commercial banks. Meanwhile, credit risk has no significant effect on bank performance.Conclusion: Market risk, third-party funds (TPF), and operational risk are important determinants of bank performance. Effective risk management, consistent with Basel standards, can improve operational efficiency, reduce costs, and increase net profit. However, this study finds that credit risk has no significant effect on bank performance.]]>
