cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota malang,
Jawa timur
INDONESIA
Nomosleca
Published by Universitas Merdeka Malang
ISSN : 24430927     EISSN : 25416650     DOI : -
Core Subject : Science, Education,
Education Library & Information Science
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
Arjuna Subject : -
Articles 146 Documents
 3   4   5   6   7 
PROGRAM BERBAHASA WALIKAN DI JTV MALANG Yulistiowati, Irma Mufita
Jurnal Nomosleca Vol 4, No 2 (2018): Oktober 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i2.2544

Abstract

Abstract News program is a review of facts and events reports that have news value that is unusual, factual, essential, and broadcast through the media periodically. Local television efforts to attract the audience is presenting the language of the people of Malang, the language of Walikan by reversing the word from behind. This research uses descriptive qualitative method with the presentation of descriptive analysis in the form of language, the way the subject of research is concerned with the problem under study which is also the data. Qualitative data can be words, sentences or narratives, both obtained from in-depth interviews and observations. Local television news program in preserving the language walik Malang City also through some process in its production that is looking for news. Furthermore, the stages of collecting news materials and the stage of writing a news script through the stage of editing news and views. Analysis of local television news programs in preserving the language walik Malang has been successfully seen from the intensity of news provided and the content of existing news. And the technique of presenting the news in such a way as to use the Malangan Language to make interesting and impact the preservation of malangan language in the community indirectly. From non technical aspects related to the close communication between news crew. Analysis of feedback from JTV Malang Bureau viewers is also very necessary in maintaining, to be able to continue to preserve the culture of malangan language for later generations. Keywords : News, Walikan Language and Local Television.DOI : https://doi.org/10.26905/nomosleca.v4i2.2544
CITIZEN MOVE TO JOURNALIST? DINAMIKA PRAKTIK JURNALISME WARGA MELALUI MEDIA BARU Yuniar, Anada Dwitha
Jurnal Nomosleca Vol 4, No 2 (2018): Oktober 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i2.2545

Abstract

Abstract The rise of new media and ubiquitos of technology encourages the practice of news reporting by citizens. Public space crisis in mainstream media, making new media elucidate to revitalize the opportunities that citizens be apart of social changes. The new media has provided the widest space for citizens to engage in the delivery of news or information. This involvement is also supported by the development of citizen media or which is an extension of mainstream  media such as Kompasiana owned by Kompas and NET CJ owned by Netmediatama. However, the trend of citizen journalism is still a question of whether to lead to the manifestation of democracy or even cause new problems related to journalism credo? This research is a qualitative research using descriptive analysis and using constructivist paradigm. Data collection using documentation study of citizen journalism practices that exist on NET CJ and Kompasiana website. This study also uses literature review with similar research to strengthen arguments and analysis. Keywords: new media, citizen journalism, citizen media, public participatoryDOI :https://doi.org/10.26905/nomosleca.v4i2.2545
PEMANFAATAN BIG DATA UNTUK PERCEPATAN PROSES UNDERWRITING SEBAGAI STRATEGI KOMUNIKASI MARKETING TERPADU PERUSAHAAN ASURANSI JIWA Annisa Khairani; Irwansyah Irwansyah
Jurnal Nomosleca Vol 4, No 2 (2018): Oktober 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i2.2546

Abstract

Abstract In the fast-paced era like now, the demand for effective and efficient business processes is increasing, not least in the insurance industry. One of the things that can increase the acceleration of business processes is the utilization of big data in the industry. Big data is important, those who can take advantage of big data will have a strong and fast base in making business decisions including the insurance company Allianz. Utilizing big data in accelerating business processes in the insurance industry, especially at PT. Allianz Life Indonesia insurance occurs in the process of accelerating underwriting with an automatic underwriting system so that it can be one of the selling points in the marketing process of corporate communications to customers. The presence of this automatic underwriting system replaces the role of human underwriters by the system so that the role of underwriters will be increased to process prospective customer data that is more complex and requires analysis that is not contained in the system. The company expands into new markets by highlighting the advantages of a faster and simpler underwriting process that is supported by the use of Big Data and more sophisticated analysis as one of the marketing communication strategies. The purpose of this conceptual paper is to explain how big data management can be used as one of the insurance company's marketing communication strategies. Keywords: Big Data, Underwriting, Communication Marketing StrategyDOI : https://doi.org/10.26905/nomosleca.v4i2.2546
KEBIJAKAN REDAKSIONAL SURAT KABAR FLORES POS DALAM MEMPERTAHANKAN EKSISTENSI Kedoh, Lodowik Nikodemus
Jurnal Nomosleca Vol 4, No 2 (2018): Oktober 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i2.2547

Abstract

Abstract Flores Pos is one of the most popular and historic newspapers in the province of East Nusa Tenggara (NTT). This newspaper is very well known, accepted and made as one of the information references. Until now, Flores Pos is still present and able to survive in the midst of media competition and the development of information technology, although the appearance is still old-fashioned. This fact requires the editor of Flores Pos to determine the editorial policy of their institutions in order to be able to survive in the competition. This study aims to find out how Flores Pos editorial policy in maintaining its existence. This research uses descriptive qualitative analysis method used in this study and uses descriptive data that presents written and oral words from the subject and observable behavior. This research requires informants to obtain data and facts from a phenomenon. The object of this research is the Flores Pos newspaper. For data collection using direct observation, interviews, and literature studies. While at the stage of data analysis it is carried out through data collection, reducing data, presenting data and making conclusions. The findings in the study show that, 1) Editor of Flores Pos has the concept of editorial policy that has been designed and used for a long period of time. 2) In its reporting, Flores Pos chose to accommodate the interests of the community. 3) In maintaining its existence, the editor of Flores Pos seeks to always prioritize the power of its reporting and choose not to converge media. 4) Flores Pos adheres to its idealism and vision and mission as guidelines for internal policies that are umbrella in the Press Law and Journalistic Code of Ethics. Keywords: editorial policy, newspaper content, existence.DOI : https://doi.org/10.26905/nomosleca.v4i2.2547
EVALUASI FORUM MERDEKA BARAT 9 SEBAGAI WUJUD RELASI MEDIA DENGAN PEMERINTAH Rachmawati, Farikha; Kriyantono, Rachmat
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2749

Abstract

Abstract This study discusses the positives and negatives received by the journalist Forum Merdeka Barat 9 (FMB9) as an evaluation of the government public relations program. Government Public Relations initiated FMB9 to get access for the media to get information related to the government agenda. In addition, the presence of FMB9 represented a single government narrative in accordance with Presidential Instruction No. 9 of 2015. Forum Merdeka Barat 9 is one of the flagship programs that form the Directorate General of Information and Communication of the Ministry of Communication and Information Technology (Dirjen IKP Kemenkominfo) which consists of media discussions or press conferences as the government's main news source. This study used quantitative methods and data collection techniques, namely Forum Group Discussion (FGD) for 30 FMB9’s journalists. Informants consisted of journalists from printed media, television and online media in three discussion sessions. Aspects that include: information completeness, focus, right time, easy access, ease of information, media discussion, free media permission, and information clarity, will then be used to explore quantitative analysis to see FMB9's effectiveness and to remove programs in this forum is activated. The results of this study reveal the Benefits of FMB9 for journalists after the arrival of FMB9. Keywords: Merdeka Barat 9 Forum, Media Relations, Communication Evaluation, Government Public RelationsDOI : https://doi.org/10.26905/nomosleca.v5i1.2749
MAKNA PICTORIAL HEALTH WARNING PADA KEMASAN ROKOK DALAM MENGOMUNIKASIKAN PESAN BAHAYA MEROKOK Samosir, Deborah Sondang Napita; C. Priyatna, Centurion; Hafiar, Hanny
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2750

Abstract

Abstract Pictorial Health Warning (PHW) is one of the communication media of the Ministry of Health of Indonesia to provide information and raise awareness in Indonesia about the health effects of smoking. In fact, PHW versions of those who were smoking next to a small child can not be interpreted by the public so that the message to be conveyed by the Indonesian Ministry of Health through the PHW can not be received well. The Charles Sanders Peirce’s semiotic analysis aims to assess the significance of the PHW version of the smoke in addition to a small child in communicating the dangers of smoking message. The analysis showed that there are three main symbol that can construct messages dangers of smoking, that if a person smokes near loved ones, he poisoned the people they love. Keywords : PHW, cigarette, semiotics, PeirceDOI : https://doi.org/10.26905/nomosleca.v5i1.2750
TAHAPAN PEMBENTUKAN BRAND AWARENESS NFRT LABEL (NEFERTITI) SEBAGAI EFFORTLESS FASHION MELALUI MEDIA SOSIAL INSTAGRAM Fidya Zahra Afifah; Yanti Setianti; Heru Ryanto Budiana
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2751

Abstract

AbstractThe vastly dynamic movement of fashion industry where many brands are converting to digital marketing, is seen as an opportunity for Indonesian local brands such as NFRT Label (Nefertiti) to build brand awareness. NFRT Label is a woman clothing line that was found in 2011. With their identity as "effortless fashion", NFRT is trying to construct's public awareness towards their brand as a clothing line with sense of effortless style through Instagram. The purpose of this research is to describe how NFRT Label builds its brand awareness as effortless fashion through Instagram. The researcher elaborates the purpose of this reserach in three aspects: how NFRT Label attracts attention on Instagram, creates consumer's comprehension and consumer's retention. This purpose is made based on Objective Awareness by Ronald.D Smith (2002). The researcher used descriptive method with qualitative data. The result of this research is elaborated based on this research's objectives. In gaining attention, NFRT creates different kinds of contents, collaborates with celebrity endorsers, holding a contest, using hashtag, creative caption-writing, et ce tera. Seeing how NFRT creates comprehension, NFRT gives basic information about their products, collection description, content consistency, creates easy-to-comprehend captions, et ce tera. To create consumer's retention, NFRT shows their signature products, does repetivite contents, manages the time and amount of postings, and use an easy-to-reccall logo. In conclusion, NFRT has done a good job in creating customer's attention through social media although NFRT hasn't given an optimal performance when creating customer's comprehension and retention.Keywords : Brand Awerness, Fashion, Social Media DOi : https://doi.org/10.26905/nomosleca.v5i1.2751
PERKEMBANGAN KAJIAN KOMUNIKASI PEMASARAN DI KOTA MALANG : SEBUAH META ANALISIS Rezki Rahmawati; Antoni Antoni; Bambang Dwi Prasetyo
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2782

Abstract

AbstractThis research is a meta-analysis of the development of the study of marketing communication undergraduate thesis in Malang during 2014-2018. This research aims to find out how the development of marketing communication studies with the philosophy of science approach in order to provide references for mapping marketing communication studies. The undergraduate thesis researched in this research is 229 theses from three different universities with a focus on the use of theory in marketing communication theses. The results of the research show that the most widely used communication theory in marketing communication thesis is the Elaboration Likelihood Model (ELM) theory. The interesting thing found in this research is the more use of marketing concepts and theories than the use of communication theory in undergraduate thesis with the theme of marketing communication. Keywords: marketing communication, meta-analysis, philosophy of scienceDOI : https://doi.org/10.26905/nomosleca.v5i1.2782
KOMUNIKASI SOSIAL DALAM MENSOSIALISASIKAN PENETAPAN KEBIJAKAN GUBERNUR BALI TENTANG PEMBATASAN TIMBULAN SAMPAH PLASTIK SEKALI PAKAI Putri, Niluh Wiwik Eka
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2783

Abstract

Abstract Bali is a tourist destination so cleanliness and the beauty of tourist areas are an absolute requirement in the world of tourism. The provincial government of Bali issued a governor regulation number 97 of 2018 concerning restrictions on the generation of disposable plastic waste. Handling waste problems is not only the responsibility of one party, but must involve all elements, namely; community, government and private sector. The existence of community-based waste management groups, as well as other stakeholders is expected to be the driver of achieving Trash-Free Indonesia in 2020, especially Bali. This study aims to determine social communication in socializing the policy of limiting the generation of plastic waste in Bali. This study uses a qualitative approach with action research methods. The results of the study show that social communication about the policy of limiting the generation of disposable plastic waste issued by the Governor of Bali has succeeded in increasing public awareness in reducing the use of plastic. In carrying out social communication, the Governor of Bali conducts social contacts in primary (direct) or secondary (mass media). With the existence of social contacts, social change occurs in accordance with what is expected by the provincial government of Bali. Keywords: Social Communication, Socialization, Governor of Bali Policy DOI : https://doi.org/10.26905/nomosleca.v5i1.2783
STRATEGI KOSMONITA MALANG UNTUK MENGOPTIMALISASI KONTEN PROGRAM PEREMPUAN DALAM MEMPERTAHANKAN POSITIONING SEBAGAI RADIO BERSEGMEN PEREMPUAN Sylvatri, Hapsari Dian; Safitri, Reza; Wulandari, Maulina Pia
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2784

Abstract

Abstract This study aims to optimize the content of women's programs in the form of inserts on Kosmonita radio Malang. This research is an action research study, that focuses on actions that involve researchers and community members, organizations that want to be studied. The purpose of action research is to produce changes with certain actions to refer to social change. The object of this research is Radio Kosmonita Malang, and focuses on radio marketing strategy theory by using STP theory (segmentation, targeting, positioning) and also using SWOT analysis (Strength, Weakness, Opportunity, and Thread) as supporting theories in order to find the right strategy to optimize women's content programs in Kosmonita radio Malang. Data collection was conducted with Focus Group Discussion, interviews, making radio inserts, and conducting surveys on Kosmonita radio’s listeners in Malang. The results showed that before there was an insert, the inspiring woman program was not optimal, but after the insert, there was an optimization of women's program content. The conclusion of this study is the addition of inspiring women's content, which contains the success stories of female in various fields, increasingly optimizing this program. Based on these conclusions, the researchers suggested to mak the insert as a talk show program that broadcast regularly on Kosmonita radio Malang and the second is regular research or survey so that it could provide new innovations for broadcast programs on Kosmonita radio Malang. Keywords: radio, marketing strategy, swot analysis, action research.DOI : https://doi.org/10.26905/nomosleca.v5i1.2784

Page 5 of 15 | Total Record : 146

 3   4   5   6   7 

Filter by Year

2016 2024


Reset
Filter By Issues
All Issue Vol. 10 No. 2 (2024): Oktober, 2024 Vol 10, No 1 (2024): April, 2024 Vol 9, No 2 (2023): Oktober, 2023 Vol 9, No 1 (2023): April, 2023 Vol 8, No 2 (2022): Oktober, 2022 Vol 8, No 1 (2022): April, 2022 Vol 7, No 2 (2021): Oktober, 2021 Vol 7, No 1 (2021): April, 2021 Vol 6, No 2 (2020): Oktober 2020 Vol 6, No 1 (2020): April, 2020 Vol 5, No 2 (2019): Oktober 2019 Vol 5, No 1 (2019): April 2019 Vol 4, No 2 (2018): Oktober 2018 Vol 4, No 1 (2018): April 2018 Vol 3, No 2 (2017): Oktober 2017 Vol 3, No 1 (2017): April 2017 Vol 2, No 2 (2016): Oktober 2016 Vol 2, No 1 (2016): April 2016 More Issue