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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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The Effect of Green Attribute on Green Trust: A Self-Congruence Theory Friska Mastarida; Rini Setiawati
Binus Business Review Vol. 15 No. 2 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i2.10767

Abstract

The concept underpinning the research is that a brand’s or product’s extent in personal identity and reflected values can affect consumers’ acceptance of green products. The research explored self-congruence theories to investigate the greater depth of the attributes of green products that boost green trust. In this investigation, survey methods were combined with a quantitative method. Using a purposive sample procedure, 200 respondents who consumed drinking water products under the names of Ades, Aqua, Le Minerale, Nestle, and Vit were selected for participation in the research and provided feedback. The Structural Equation Modeling (SEM) analysis was conducted utilizing SmartPLS 3.0. The research findings show that green packaging and advertising do not affect green trust. Meanwhile, green packaging significantly raises green satisfaction and consequently expands green trust. The research contributes to the body of knowledge on self-congruence with a brand or product by exploring symphony and synergy, which show that both positive feelings connected with self-congruence may foster customer happiness and strong brand loyalty. Representing, enforcing, and strengthening the genuine self-concept is the essential role of the self-element. Furthermore, these findings can also provide insight for future researchers, especially regarding the importance of self-congruity values ​​in strengthening brand loyalty.
Strength, Weaknesses, Opportunities, and Threats (SWOT) Analysis of CV Rejeki Mapan Lestari Teguh Sriwidadi; Juwita Gautama
Binus Business Review Vol. 7 No. 1 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objectives of this research were to identify the strengths, weaknesses, opportunities, and threats faced by CV Rejek Mapan Lestari, and to establish the appropriate strategies that should be applied to the company to evolve the company business. The research was conducted with a descriptive method, the researcher gathered the data with two medium, questionnaire and interview followed by the extraction method using various way such as IFE Matrix, EFE Matrix, SWOT/TOWS, IE Matrix, and QSPM Matrix which result in various alternative strategies that could be the viable option for the company. It can be concluded that CV Rejeki Mapan Lestari is highly advised in using a product development strategy by extending product variant and adding product that meet the markets need, for instance plastic flake.
Beyond Batik Lasem: Utilizing Instagram for MSMES’ Growth Opportunity and Challenges Tinjung Desy Nursanti; Evy Steelyana; Ine WawoRuntu
Binus Business Review Vol. 15 No. 2 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i2.11226

Abstract

The research explored the distinctive attributes and unique impact of Lasem’s online batik shops on the development, cultural preservation, and women’s empowerment of Micro, Small, and Medium Enterprises (MSMEs). Employing a descriptive qualitative method, the researchers integrated theories of women’s empowerment, local economic development, and cultural preservation to analyze data. Data were collected through in-depth interviews, participatory observations, and document studies. Meanwhile, thematic analysis was conducted, involving data coding, categorization, and interpretation. The findings indicate that Lasem’s online shops, which hold daily, weekly, or spontaneous Instagram live sales sessions, significantly influence these areas. These shops highlight the town’s cultural heritage and leverage its Internet infrastructure. The research reveals substantial employment of women of all ages in Lasem’s online batik sector, emphasizing platforms that teach skills and promote economic independence. Live sales attract foreign clients, enhancing Lasem’s global reputation and promoting tourism and cultural preservation despite its remote location. Results show that the Instagram live sales environment is modest but growing, with most online shops offering frequencies. Social media participation by women significantly boosts financial independence and skill development. Live sales events also draw international buyers, and online marketing promotes Lasem’s culture. The research supports several Sustainable Development Goals (SDGs): Decent Work and Economic Growth (SDG 8) through skill development and income generation for women; Industry, Innovation, and Infrastructure (SDG 9) through digital marketing for cultural preservation and tourism; and Sustainable Consumption and Production (SDG 12) through quality packaging and ethical consumption. These efforts enhance economic empowerment, cultural sustainability, and responsible consumerism.
The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia Efrita Soviyanti; Nofrizal Nofrizal
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.10945

Abstract

The iPhone has become a globally exclusive and luxurious item, including in Indonesia, and it even serves as a high social status symbol for its owners. Almost every launch of a new series product always garners attention and sells out, despite its high price compared to competitors with slightly different specifications. The research aimed to identify the factors influencing brand love and willingness to pay among iPhone consumers in Indonesia. Consumer behavior and personality factors, such as social status, self-expression, hedonism, and perceived quality, were utilized as determinant variables of brand love and willingness to pay. A total of 654 iPhone users participated in filling out surveys on social media, in Apple stores, and through online forms via Google Forms. Smart-PLS 4.0 software was employed for statistical data analysis, utilizing Partial Least Squares - Structural Equation Modeling (SEM-PLS). In the results, it is proven that the positive factors driving iPhone customers’ brand love come from perceived quality, social status, and self-expression. Meanwhile, the factors driving willingness to pay are brand love, perceived quality, social status, and self-expression. However, hedonism does not have a positive impact on brand love and willingness to pay. The research results suggest that the hedonic experience of the product may not be the main factor influencing consumers in the context of premium products such as the iPhone. The strong and luxurious branding of iPhone is the main reason for its customers. In addition, brand love is a key variable that mediates willingness to pay.
An Analysis of the Relationship between Prices, Shopping Habits, Promotions, and Fashion Involvements in Impulsive Buying Decisions Tibrani Tibrani; Shafie Mohamed Zabri; Lukmanul Hakim
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11001

Abstract

The research aimed to evaluate the direct and mediating association between impulsive buying behavior and the impact of several elements, such as costs, shopping lifestyle, promotion, and fashion engagement. Quantitative research was conducted by questionnaires to 100 participants, encompassing individuals from diverse age groups, jobs, and genders. However, only 88 questions were deemed legitimate and met the criteria for evaluation. In the interim, a total of 12 surveys were deemed unsuccessful due to their failure to fulfill the established criteria or the presence of incomplete responses provided by the participants. Researchers tested the relevance of the effect of each variable indicator that affected impulsive purchase using SmartPLS software. The findings indicate that among the factors examined, only one variable has a positive direction and a significant impact on impulsive buying through the intervening channel, as seen by a p-value of 0.010. Conversely, the remaining variables exhibit a lack of meaningful influence and display a negative direction. The result stipulates that the price is the primary criterion for individuals who make impulsive purchases to satisfy their fashion wants. These findings have the potential to address the idea that impulsive buying behavior is only determined by the intricate interplay of factors such as price, promotion, shopping lifestyle, and fashion engagement. Hence, it is necessary to employ alternative methodologies to benchmark various indicator variables to discover fresh findings on impulsive purchase attitudes on digital platforms in the modern day.
The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use Ina Melati; Bernardinus M. Purwanto; Marwah Rizqiyati; Yulia Arisnani Widyaningsih; Bayu Sutikno
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11031

Abstract

Impulse-buying behavior is enjoyable for consumers and profitable for marketers. Selecting what they want and putting it in the shopping cart gives customers a sense of shopping enjoyment. However, the virtual shopping cart feature can be a barrier to impulse-buying behavior due to the abandonment of virtual carts. Sellers can overcome abandonment behavior in virtual carts by understanding consumer behavior, one of which is when exposed to external stimuli. The application of different external stimuli also produce different consumer behavior as well. The research aimed to validate the differences between Consistent Planned Impulse Buying (CPIB) and Inconsistent Planned Impulse Buying (IPIB) based on the influence of external stimuli: informativeness, appearance, and sales promotion, with the virtual cart used as the mediator variable using cognitive consistency theory. Data collection was carried out by distributing online questionnaires to 364 participants in Indonesia from October to November 2021 using a hierarchical linear model as the data analysis method. The analysis shows that sales promotion distinguishes between CPIB and IPIB. Sales promotions do not influence CPIB. Meanwhile, sales promotion affects IPIB. Hence, e-marketplace owners and their seller partners can apply the most appropriate external stimulus to induce impulse-buying behavior of different types. The research results also reveal a positive and significant relationship between the independent variables on virtual cart use and virtual cart on CPIB and IPIB.
Critical Factors for SMEs’ Business Sustainability through the COVID-19 Pandemic: A Systematic Literature Review Rini Setiawati; Friska Mastarida
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11100

Abstract

The COVID-19 pandemic has brought profound changes in the global economy, altering the dynamics between nature, people, government, and business. This transformation has particularly impacted Small and Medium Enterprises (SMEs). As vital contributors to the distribution of wealth and the foundation of numerous businesses worldwide, SMEs face various challenges in sustaining their operations in today’s competitive and globalized economy. The research aimed to explore the factors influencing the sustainability of SMEs from the Resource-Advantage Theory of Competition (RAToC) perspective. It applied a qualitative research through bibliometric analysis using Visualization of Similarities (VOS) viewer software with Scopus data from 2019 to 2023 and resulted in 560 relevant articles. The literature review reveals that successful SMEs in the post-COVID-19 era are capable of addressing challenges through innovation, adaptability, flexibility, and resource integration with a commitment to social responsibility. The keys to their success are the adept embrace of technological advancements, responsiveness to market changes, proactive seizing of new opportunities, and the cultivation of stakeholder engagement alongside prudent risk management. The research not only provides a nuanced understanding of dynamic strategies, but also offers profound insights into essential attributes, positioning SMEs to succeed within the continually evolving post-pandemic landscape. Therefore, it ensures their resilience and sustained growth in the future.
Increasing Commitment through the Effect of Green Training and Development and Green Behavior in State-Owned Bank Employees Sylvia Diana Purba; Hilarius Deonaldy Wiranatha; Endang Sulistyaningsih
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11229

Abstract

The rising concern of global warming has spurred numerous organizations and companies worldwide to adopt green business strategies, which integrate environmental management with Human Resource Management (HRM), notably through implementing Green HRM (GHRM). The Indonesian government has also promoted eco-green applications in support of environmental sustainability in various government institutions, including state-owned banks, as a pioneer in the GHRM program. The research evaluated the influence of green training and development on organizational commitment among employees at a state-owned bank. The research raised the novelty by modifying indicators that were relevant to banking activity. Additionally, it examined the role of green behavior as a mediating factor in the relationship between green training and organizational commitment. The research involved 200 employees from the head office of a state-owned bank, using non-probability and convenience sampling methods. Then, data were analyzed using Structural Equation Modeling (SEM) and the Smart PLS 3.0 software. The findings indicate that green training and development significantly influence green behavior, substantially enhancing organizational commitment. A shift towards a more environmentally conscious work culture strengthens employees’ commitment. The management of the state-owned bank, particularly the HRM departments, is advised to focus on enhancing and implementing GHRM practices. The practices include integrating green training and development into their in-person and online programs to promote green behavior and positively impact employee organizational commitment. The research underscores the mediating role of green behavior in the relationship between green training and organizational commitment, although the direct effects are more pronounced than indirect ones.
Understanding Generation Z: Work-Life Balance and Job Embeddedness in Retention Dynamics Sherly Rosalina Tanoto; Erin Go Tami
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11277

Abstract

The Great Resignation has presented a significant challenge for companies aiming to retain top talent and emphasize the critical need for effective employee retention strategies. The research investigated the relationship between work-life balance, employee retention, and turnover intention among Generation Z employees across various industries in Indonesia. By encompassing multiple sectors such as technology, finance, healthcare, and hospitality, the research aimed to capture Generation Z employees’ diverse experiences and perceptions. The research involved 373 Generation Z respondents across various industries, employing a quantitative approach. Data collection was facilitated through online questionnaires, and analysis was conducted using Structural Equation Modeling (SEM) with Partial Least Square (PLS) as the analytical tool. The findings reveal significant relationships between various constructs. Work-life balance influences employee retention, turnover intention, and job embeddedness. Additionally, job embeddedness exerts an impact on both employee retention and turnover intention. Furthermore, work-life balance indirectly affects employee retention and turnover intention through its mediation by job embeddedness. The inclusion of diverse industries ensures that the results are broadly applicable, offering practical recommendations for fostering a resilient and engaged workforce in different professional environments. Future research should continue to explore industry-specific nuances to further enrich the understanding of these critical issues.
Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf Nadhilah Husna; Hartoyo Hartoyo; Nur Hasanah
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11355

Abstract

The research provided a complete and practical perspective on reviving struggling small businesses by redesigning marketing strategies to boost sales. It aimed to identify the implemented marketing strategy, evaluate the marketing performance, and redesign the marketing strategy. An exploratory mixed-method approach was applied, comprising three stages. First, qualitative descriptive analysis identified the existing marketing strategy through in-depth interviews and direct observation, analyzed using Segmentation, Targeting, and Positioning (STP) and the Cocreation, Currency, Communal Activation, and Conversation (4C) marketing mix. Second, ongoing marketing performance was evaluated based on the perceptions of 267 Instagram and Shopee followers of Pinescarf, using convenience sampling and the Aware, Appeal, Ask, Act, and Advocate (5A) customer path concept. Third, strategy formulation utilized the Analytical Hierarchy Process (AHP), integrating qualitative and quantitative approaches based on insights from management, consumers, and industry experts. The identification process shows that Pinescarf needs to improve its implementation of the 4C marketing mix. A bottleneck at the Act and Advocate stages prevents purchases, resulting in a funnel-shaped customer path. Strategy formulation using AHP prioritizes increasing sales as main marketing objective of Pinescarf. Maximizing advertising performance in the conversation mix is the first priority, followed by regular discounts in the currency mix to address the Act stage bottleneck. These findings can help Pinescarf to save time and costs by focusing on effective marketing efforts. Additionally, the research has connected marketing theory with real-world practice, enabling businesspeople to make informed decisions based on solid analysis alongside their existing intuition.

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