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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 395 Documents
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PENGARUH SUASANA TOKO DAN KENYAMANAN LOKASI TERHADAP NIAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PELANGGAN RUMAH MAKAN CUT BIT ACEH BESAR Muhammad Al Attariq; Muhammad Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22512

Abstract

This study aims to measure the effect of Store Atmosphere and LocationConvenience towards Repurchase Intention mediated by Customer Satisfaction oncutbitrestaurantcustomers.Amounting200respondents.Datacollectionequipment that used in this research is a questionnaire. The sampling techniquethatusedispurposivesampling.StructuralEquationModelling(SEM)wasusedasan analytical method to determine the effect between the variable involved. BasedontheresultsoftheSEManalysisidentifiedthatStoreAtmospherehasasignificanteffect on Repurchase Intention, Location Convenience has a significant effect onRepurchase Intention,Store Atmopshere has a significanteffectonCustomerSatisfaction,LocationConveniencehasasignificanteffectonCustomerSatisfaction,CustomerSatisfactionhasasignificanteffectonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofStoreAtmosphereonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofLocationConvenience onRepurchaseIntention.
PENGARUH PROFITABILITAS, LIKUIDITAS, KEPEMILIKAN INSTITUSIONAL, LEVERAGE KEUANGAN, DAN UKURAN PERUSAHAAN TERHADAP KEBIJAKAN DIVIDEN PADA BADAN USAHA MILIK NEGARA (BUMN) YANG TERCATAT DI BURSA EFEK INDONESIA (BEI) Nazila Rahmah; Nurhalis Nurhalis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.21030

Abstract

This study aims to determine the effect of profitability, liquidity, institutional ownership, financial leverage, and company size on dividend policy in state-owned enterprises (BUMN) listed on the Indonesia Stock Exchange (IDX). This study uses panel data with 20 state-owned companies listed on the Indonesia Stock Exchange (IDX) from the 2016-2020 period. The analytical method used is panel data regression analysis using Eviews 10. The sampling technique used is purposive sampling with multiple linear regression data analysis fixed effect model. The results of this study partially show that profitability and liquidity have a positive and significant effect on dividend policy, institutional ownership and financial leverage have a negative and significant effect on dividend policy, and firm size has a negative and not significant to dividend policy in State-Owned Enterprises (BUMN). 
PENGARUH EMPLOYEE ENGAGEMENT DAN KOMUNIKASI ORGANISASI TERHADAP KINERJA PEGAWAI PADA PERUMDA BPR MAJALENGKA M. Ghani Nur Ramdan; Dharliana Dharliana; Sandi Nasrudin Wibowo
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22704

Abstract

: Penelitian ini bertujuan mengetahui kinerja karyawan dipengaruhi oIeh empIoyee engagement dan komunikasi. SampeI peneIitian ini berjumIah 57 responden. PeneIitian ini menunjukkan bahwa empIoyee engagement berpengaruh positif dan substansiaI terhadap kinerja karyawan. Dengan niIai thitung sebesar 2,538 dan niIai ttabeI sebesar 1,673, atau thitung ttabeI (2,538 1,673), niIai signifikansi sebesar 0,014 0,05, hasiI peneIitian menunjukkan bahwa empIoyee engagement berpengaruh positif terhadap kinerja karyawan. Akibatnya, Hipotesis 0 (H0) ditoIak mendukung Hipotesis 1 (Ha), dan disimpuIkan bahwa komunikasi memiIiki pengaruh yang menguntungkan dan signifikan terhadap kinerja karyawan. HaI ini ditunjukkan dengan niIai thitung sebesar 2,763 ttabeI sebesar 1,673, juga dikenaI dengan thitung ttabeI (2,763 1,673), dan niIai signifikansi 0,008 niIai ambang batas 0,05. SeteIah itu, Ha diberi Iampu hijau, tetapi H0 ditoIak. Karena empIoyee engagement dan komunikasi berpengaruh positif dan cukup besar terhadap kinerja karyawan, maka Hipotesis (Ha) diterima sedangkan Hipotesis (Ho) ditoIak dengan niIai Fhitung sebesar 12,744 FtabeI sebesar 3,16. Implikasi dari hasil penelitian ini adalah bahwa perusahaan umum daerah BPR Majalengka harus meningkatkan employee engagement, dan komunikasi organisasi agar dapat meningkatkan kinerja pegawai. 
PENGARUH HARGA, KUALITAS PELAYANAN, DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK BTS MEAL OLEH KONSUMEN MUSLIM Desvira Utami Rahmadini; Ahmad Amin Dalimunthe
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.21496

Abstract

Consumer purchasing decisions are usually carried out when consumers choose and evaluate a product or service. Price, service quality, and brand ambassadors are considered to be important to determine a consumer's purchase decision. Therefore, this study aims to measure the effect of price, service quality, and brand ambassadors on Muslim consumers’ decision to purchase BTS Meal products. 90 Muslim consumers were selected as respondents using non-probability sampling with purpossive sampling technique. To collect data, a google form of questionnaire was distributed. Using multiple linear regression, the data were analyzed with SPSS. The results show that price and service quality of the BTS Meal have a positive yet not significant effect on the Muslim consumers’ purchasing decisions. While the brand ambassador has a positive and significant impact on the consumers’ decisions. Simultaneously, the three measured variables have a significant effect on the Muslim consumers when deciding to purchase the product. However, 75% of the coefficient of determination stated that the value of purchasing decisions was influenced by other factors. Thus, the findings suggest that the manufacturers need to optimize the use of Brand Ambassadors while emphasizing the equal importance of price and service quality for the success of promoting the product.
PENGARUH ONLINE ADVERTISING TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH FLOW EXPERIENCE DAN ADVERTISING VALUE PADA PRODUK SMARTPHONE VIVO Puji Rahayu; Rizki Amalia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.20035

Abstract

This study aims to measure the effect of online advertising on purchase intention interestmediated by flow experience and advertising value on Vivo smartphone products in the city ofTakengon. The sample used in this study was Vivo smartphone users, totaling 200 respondents.Data collection equipment used in this study is a questionnaire. The sampling technique used ispurposive sampling. Structural Equation Modelling (SEM) is used as an analytical method todetermine the effect between the variables involved. Based on the results of SEM analysis identifiedthat online advertising has a positive effect on purchase intention, online advertising has a positiveeffect on flow experience, online advertising has a positive effect on advertising value, flowexperience has a positive effect on purchase intention, advertising value has a positive effect onpurchase intention, flow experience can mediate the relationship between online advertising andpurchase intention, and advertising value can mediate the relationship bertween online advertisingand purchase intention.
KINERJA INDUSTRI PARIWISATA ACEH : DESTINATION IMAGE SEBAGAI VARIABEL MEDIASI Khansa Oktania; Muhammad Basyir
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22517

Abstract

The performance of tourism sector in Indonesia is still considered weaker compared to other ASEAN countries, such as the low level of infrastructure development as tourist accessibility, the incompetence of human resources to guide tourist trips, and the destruction of natural resources because they are not conserved. This research ains to measure the effect of memorable tourism experiences of revisit intention and word of mouth intention mediated by destination image to domestic tourist visiting Aceh. Data were collected throught a survey of 216 respondents as sample to represent the research populating technique used in this research was nonprobability sampling by type purposive sampling. Structural equation modeling (SEM) was used as analytical method to determine the effect between the variabels involved. The results of the study found that memorable tourism experience significantly affect revisit intention but didn’t find a significant affect word of mouth intention. However, The results did find a destination image was able to mediate the effect of memorable tourism experience to revisit intention and word of mouth intention
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPERCAYAAN DAN KEPUASAN PADA BANK ACEH SYARIAH CABANG ACEH BESAR Muzaiyanah muzaiyanah; Fakhrurrazi Fakhrurrazi
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.21041

Abstract

This study aims to measure the Effect of Service Quality on Customer Loyalty mediated by Trust and Satisfaction at Bank Aceh Syariah Aceh Besar Branch. The sample used in this study was the customers of Bank Aceh Syariah Branch of Aceh Besar, amounting to 200 respondents. The data collection equipment used in this study was a questionnaire. The sampling technique used is purposive sampling. Structural Equation Modeling (SEM) is used as an analytical method to determine the effect between the variables involved. Based on the results of SEM analysis, it is identified that service quality affects customer loyalty at Bank Aceh Syariah Aceh Besar Branch, service quality affects customer satisfaction at Bank Aceh Syariah, service quality affects customer trust at Bank Aceh Syariah, satisfaction affects customer loyalty at Bank Aceh Syariah, trust has an effect on customer loyalty of Bank Aceh Syariah, Satisfaction partially mediates the effect of service quality on customer loyalty of Bank Aceh Syariah, and Trust partially mediates the effect of service quality on customer loyalty of Bank Aceh Syariah.
INTENSI PEMBELIAN HIJAU (GREEN PURCHASING): KERANGKA TEORI SOSIALISASI KONSUMEN DAN PERAN MODERASI KEBUTUHAN AKAN KEUNIKAN KONSUMEN Rahmat Syarif; Andi Jamiati Paramita
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22739

Abstract

The development of economic and human activities have brought some detrimental effects on environment. This phenomenon then raises the people awareness to take action on preserving environment by buying and consuming green products that have less negative impact on environment. Through the perspective of consumer socialization approach, this current study has explored whether peer communication, green advertising, and eWOM in social media have an influence on consumer’s green purchase intention as well as examined the moderation effect of consumer’s need for uniqueness. By using an online survey with purposive sampling method, 267 responses have been collected and analysed by SEM PLS approach through SmartPLS software. This study founds that while 1) peer communication has a non-significant correlation to green purchase intention, 2) green advertisement and 3) eWOM in social media significantly and positively influence the consumer’s green purchase intention. However, it is also found that need for uniqueness does not have a moderation effect on 4) peer communication, 5) green advertisement, and 6) eWOM in social media. Some managerial implications and recommendations for future research are also elaborated in this research.
ANALISIS PENGARUH BRAND IMAGE, BRAND AWARENESS, e-WOM DENGAN TRUST SEBAGAI VARIABEL MEDIASI TERHADAP PURCHASE INTENTION SKINCARE KOREA DI KOTA BATAM Ria Hartoko; Johny Budiman
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.21201

Abstract

This study aims to analyze the influence of brand image, brand awareness, e-WOM on purchase intention mediated by trust. The number of sample needs is 405 respondent data with data collection using purposive sampling. The analysis technique in this study applies validity and reliability tests as well as path analysis test using Smart PLS. Based on the results of the analysis that has been carried out, it proves that there is a significant positive effect of brand image, brand awareness and e-WOM on trust, the effect of trust on purchase intention, the effect of brand image, brand awareness and e-WOM on purchase intention and trust successfully mediates between brand image, brand awareness, and eWOM on purchase intention.
PENGARUH TOTAL ASSETS, TOTAL SALES, RETURN ON ASSETS, RETURN ON SALES, LIQUIDITY, DAN AGE TERHADAP LEVERAGE PERUSAHAAN DI PERUSAHAAN NON-KEUANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Imam Nuddin; Faisal Faisal
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i3.20067

Abstract

This study aims to determine the effect of Total assets, Total sales, Return on assets, Return on sales, Liquidity and Age on company leverage in non-financial companies listed on the Indonesia Stock Exchange. This study uses panel data with 132 non-financial companies listed on the Indonesia Stock Exchange (IDX) from the 2015-2019 period. The analytical method used is multiple regression analysis with a fixed effect model. Partially, the results showed that total assets had a negative and significant effect on leverage, total sales had a positive and insignificant effect on leverage, return on assets had a negative and significant effect on leverage, return on sales had a negative and significant effect on leverage, liquidity had a negative and significant effect. on leverage, and age has a positive and significant effect on corporate leverage in non-financial companies in Indonesia.

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