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Yusuf Murtadlo Hidayat, M.Stat
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Kantor Program Studi Pendidikan Bisnis Gedung Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No 229 Bandung 40154
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Journal of Business Management Education (JBME)
Published by Universitas Pendidikan Indonesia
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 9, No 3 (2024)" : 10 Documents clear
Increasing Competitive Advantage through Implementation Green Human Resource Management (GHRM) Model at the Leading UMKM of Tasikmalaya City Barlian, Barin; Karmila, Mila; Patimah, Titin; Maulana, Sesep; Restiani, Melpa; Rohman, Gifar Fathur; Kartiko, Alfi Rahadya
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.74987

Abstract

This study aims to determine the understanding of leading MSMEs in Tasikmalaya City regarding Green Human Resource Management (GHRM), analyze and determine the extent of the role of Green Human Resource Management (GHRM) in increasing Sustainable Business Performance or increasing the competitive advantage of Leading MSMEs in Tasikmalaya City. The research sample consisted of 39 leading MSMEs spread across 5 (five) sub-districts in Tasikmalaya City. The data analysis used in this study was descriptive analysis. The results of the study showed that only a few MSMEs already knew about the concept of GHRM but had not been able to apply it optimally to their businesses. The results of this study also produced a GHRM concept/model that can be applied to leading MSMEs in Tasikmalaya City which includesbackground, stimulus, implementation and expected output from the implementation of Green Human Resource Management. The background explains why Green Human Resource Management needs to be implemented, Stimulus is something that encourages subjects both organizationally and individually to implement/do something. Some determinants that are thought to encourage a company or individual employee to behave in an environmentally friendly manner are, environmental ethics awareness, organizational culture and organizational/leadership commitment. The concept is expected to increase the competitiveness of MSMEs and produce a better company work environment
Cafe Marketing Strategy in Indonesia to Increase Brand Awareness Prasloranti, Zahra Pitaloka; Hartati, Sri
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76687

Abstract

The marketing tactics used by Indonesian cafés to raise brand awareness are examined in this study. The study analyzes important marketing strategies that have been successful in raising brand awareness and customer engagement through a combination of bibliometric analysis and literature evaluation. The results emphasize the increasing significance of influencer partnerships, product innovation, social media marketing, and immersive customer experiences as key tactics for increasing brand recognition. Furthermore, implementing sustainability practices and digital loyalty programs improves brand recognition and fortifies consumer relationships. The study comes to the conclusion that cafés looking to stand out in a very competitive industry must adopt a multi-channel, customer-centric strategy. Cafés in Indonesia may greatly increase brand exposure and loyalty by utilizing both digital and physical touchpoints and coordinating marketing initiatives with current consumer trends. The findings offer marketers and café owners useful information for creating winning plans to compete in a market that is getting more and more congested.
Evaluating the Role of Audit Committees and Internal Auditors in Strengthening Good Corporate Governance: A Case Study of Islamic Bank in Indonesia Dipradja, Muhammad Hafid Fadhilah; Dipradja, Muhammad Irfan
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76510

Abstract

This study examines the role of audit committees and internal auditors in implementing good corporate governance (GCG) at Bank X in 2023. Employing a qualitative approach, it explores how these governance bodies contribute to maintaining transparency, accountability, responsibility, professionalism, and fairness—core principles of GCG. Data were collected through literature reviews, company reports, and interviews with key stakeholders. The findings reveal that both the audit committee and internal auditors play pivotal roles in ensuring regulatory compliance and improving governance practices. While the audit committee functions primarily as an oversight and advisory body, internal audit unit is actively involved in operational audits to identify deviations and recommend improvements. The study underscores the need for continuous improvement in governance practices and highlights areas for future development.
THE EFFECT OF PRODUCT QUALITY AND PRODUCT DESIGN ON PURCHASING DECISIONS FOR ERSPO JERSEYS FOR THE INDONESIAN SOCCER NATIONAL TEAM WITH FANATICISM AS AN INTERVENING VARIABLE Matondang, Muhammad Haekal; Anggraini, Tuti; Qarni, Waizul
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76725

Abstract

This study aims to see the effect of Product Quality and Product Design on Purchasing Decisions for Erspo jersey products for the Indonesian national football team with Fanaticism as mediation. This research uses a quantitative approach with data collection techniques using questionnaires distributed to 100 respondents who buy the jersey, this research was analyzed using Smart PLS 4.0. The results of this study indicate that Product Quality has no effect on Purchasing Decisions, Product Design has no effect on Purchasing Decisions, Fanaticism has an effect on Purchasing Decisions, Fanaticism cannot mediate the impact of Product Quality on Purchasing Decisions, Fanaticism cannot mediate the impact of Product Design on Purchasing Decisions. Which means that consumers do not care about the Product Quality and Product Design, consumers only follow their Fanaticism in supporting the National Team to buy Erspo Jersey products for the Indonesian National Soccer Team.
The Influence of School Principal Leadership, Teacher Competence, And School Organizational Culture on Teacher Performance, As Well As Its Implications for Graduate Competencies Moderated By Infrastructure Facilities Kurniasih, Nia
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76705

Abstract

This study analyzes the influence of principal leadership, teacher competence, and school organizational culture on teacher performance, as well as its implications on graduate competencies moderated by infrastructure. The study was carried out at a Private Vocational School with Accreditation B status in the area of the Branch of the Education Office VI of West Java Province, especially in Cianjur Regency and West Bandung Regency. The respondents were 212 teachers who were selected using the cluster proportional random sampling technique from a total population of 457 teachers. A quantitative approach with descriptive and verifiable methods was used in this study, with data analysis using scale ranges and path analysis through SPSS software. The results of the study show that the leadership of the principal makes the most dominant contribution to teacher performance by 35%, followed by teacher competence at 20.7%, and school organizational culture at 15.6%. Overall, the three independent variables had an effect of 70.8% on teacher performance. Teacher performance had an effect of 73.2% on the competence of graduates, with infrastructure as the moderator variable that strengthened the relationship by 80.1%.
Brand Management Strategies for Sustainability: Insights from a Systematic Review Wijaya, Fanji; Rahayu, Agus; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76042

Abstract

The literature review highlights the importance of sustainability in modern brand management strategies, highlighting green marketing, brand trust, brand equity, digital marketing, and Corporate Social Responsibility (CSR) as key pillars. Sustainability is now a core component of brand differentiation and reputation building, appealing to environmentally conscious consumers, and fostering long-term loyalty through transparent practices. Digital marketing is an effective channel for disseminating sustainability initiatives, aligning with shifting consumer behaviors towards sustainable consumption. CSR and sustainable development practices are increasingly incorporated into brand strategies, even in luxury markets. However, the review acknowledges limitations such as reliance on a single database, limited publication time frame, and a predominance of general findings over context-specific insights. Future research should incorporate multi-database sources, broaden the time range, and include qualitative and context-specific analyses. Triangulation techniques, such as practitioner interviews, are recommended to mitigate selection bias and strengthen the validity of findings. The review emphasizes the strategic importance of sustainability in brand management, urging companies to adopt sustainable practices to remain competitive and socially responsible, ultimately fostering long-term business resilience.
Digital Human Resources Supply Chain for Standardization of Human Resources Competence in Creative Industry of Tasikmalaya City Karmila, Mila; Barlian, Barin; Yuni, Nurna; Firmansyah, Hary; Safitri, Egi Dia; Nurulaida, Rida
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.74988

Abstract

Digital technology is now a major factor in supporting HR development in the creative industry sector. Through the concept of Digital Human Resources Supply Chain (DHRSC), companies can utilize digital technology to manage the HR supply chain, from recruitment, skills development, to performance evaluation. This study uses a descriptive quantitative method approach that describes the phenomena that occur related to the implementation of Digital Human Resources Supply Chain (DHRSC) in the standardization of human resource (HR) competencies in the creative industry totaling 39 MSMEs spread across 7 (seven) sub-districts in Tasikmalaya City. Data analysis uses Multiple Linear Regression with the Mix Method method. The results of the study show that the implementation of DHRSC has a significant impact on the standardization of HR competencies in the creative industry in Tasikmalaya City. The main factors that influence this process are the use of digital technology, digital-based training, infrastructure availability, and government support
Trends and Themes in Financial Intermediation Research: A Bibliometric Approach Indriarti, Resti; Sari, Maya; Waspada, Ika Putera
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.66257

Abstract

This research was designed to examine research developments and look for research gaps regarding Financial Intermediation through a bibliometric analysis approach using VOS Viewer. The Publish or Perish application is used to retrieve the Google Scholar database in order to fulfill research data. The title of the article is used to guide the search process based on the keyword "Financial Intermediation". The search for publication data used as study material was carried out within the last 20 years, namely in the 2003-2023 period. The research results found that there were 989 relevant publications. The research results show that there are three terms that appear most frequently in connection with research publications regarding Financial Intermediation. The first term, namely the term "intermediation", has appeared 426 times with 120 links, and 508 total link strengths. The second term, namely the term "economic growth", has appeared 73 times with 39 links, and 157 total link strengths. The third term, namely the term “Nigeria”, has appeared 57 times with 29 links, and 117 total link strength. Based on the results of the bibliometric mapping, it is still very possible for research related to Financial Intermediation to be researched further and linked to other terms which currently tend to still have a low level of relevance. It is hoped that the results of this research can inspire and develop themes for related articles in the future
The Effect of Digital Marketing Activities on Purchase Decisions Through Electronic Word of Mouth (e-WOM) on Tiktok Platform Nurazizah, Athifa Rahma; Salya, Aditya; Rafiah, Jurnia Khafidhatur; Sudarsono, Rachmat
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76707

Abstract

The rapid growth of the internet has revolutionized marketing, making it more efficient through the use of digital technologies. Digital marketing is now believed to influence consumer purchasing behavior at cafes in Bandung. This study aims to examine the impact of digital marketing activities, specifically Marketing Content and Electronic Promotion, on the Purchasing Decisions of cafe customers in Bandung, with a focus on the mediating role of Electronic Word of Mouth (eWOM). Employing a quantitative descriptive approach and an online survey method, this research involved 201 Bandung residents who are active TikTok users and have patronized local cafes. Data was analyzed using PLS-SEM with SmartPLS 3.0. Findings indicate that both Marketing Content and Electronic Promotion have a significant positive influence on eWOM. Furthermore, all three variables (Marketing Content, Electronic Promotion, and eWOM) positively affect Purchasing Decisions; however, only Marketing Content and eWOM exhibit a statistically significant relationship. The study also confirms the mediating role of eWOM in the relationship between Marketing Content, Electronic Promotion, and Purchasing Decisions. For cafe businesses, creating interactive content such as reviews and experiences on TikTok is recommended to enhance visibility. Future research could delve deeper into or narrow down the scope of this study.
The Effect of Self Efficacy, Emotional Intelligence, and Entrepreneurial Motivation on Entrepreneurship Interest: Case Study of FEBI UINSU Students Agung, Muhammad; Marliyah, Marliyah; Aisyah, Siti
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76868

Abstract

This research aims to determine the influence of Self Efficacy, Emotional Intelligence, and Entrepreneurial Motivation on the Entrepreneurship Interest of FEBI UINSU Students, both partially and simultaneously. This research approach is associative. The population was FEBI UINSU students, totaling 4.523 and the sample was 100 FEBI UINSU Stambuk 2020 and 2021 students. Data collection techniques in this research used interview techniques, documentation studies, observations and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis Test, Hypothesis Test (tTest and F Test), and Coefficient of Determination. Data processing in this research used the SPSS (Statistical Package for the Social Sciences) software program version 29.00. Partially, the Self- Efficacy variable has a significant effect on Entrepreneurial Interest. Partially, the Emotional Intelligence variable has a significant effect on Entrepreneurial Interest. Partially, the Entrepreneurial Motivation variable has a significant effect on Entrepreneurial Interest. Simultaneously, the variables Self-Efficacy, Emotional Intelligence and Entrepreneurial Motivation have a significant effect on Entrepreneurial Interest.

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