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Journal of Business Management Education (JBME)
Published by Universitas Pendidikan Indonesia
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 285 Documents
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PENGARUH PEMBELAJARAN KEWIRAUSAHAAN TERHADAP KESIAPAN BERWIRAUSAHA SISWA KELAS XII PASTRY SEKOLAH MENENGAH KEJURUAN NEGERI 9 BANDUNG Pratomo, Raden Putra Kurnia; Mulyadi, Hari; Utama, Dian Herdiana
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.168 KB) | DOI: 10.17509/jbme.v3i2.14216

Abstract

Objectives - The purpose of this study is to see description of entrepreneurship learning and readiness of student entrepreneurship as well as the influence of entrepreneurial learning on entrepreneurial readiness. Design / methodology / approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 82 respondents were selected using probability sampling in the form of simple random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis.Findings - Based on the results of research using descriptive analysis, the results obtained that entrepreneurial learning is in high category, and entrepreneurial readiness is in high category. While the verifikatif analysis, obtained the result that the influence of entrepreneurship learning on entrepreneurial readiness is in the category of being.Originality / value - This research provides a basis for understanding issues of entrepreneurship learning, and entrepreneurship readiness. The difference of this research with the previous research is located on the object that is the tourism vocational school that is Vocational School Negeri 9 Bandung, with the variables studied are entrepreneurial learning and entrepreneurial readiness, and using theory or reference that is different from previous researchers.
ANALISIS KARAKTERISTIK PEKERJAAN, KEPUASAN KERJA DAN KINERJA KARYAWAN (STUDI KASUS PADA CV SAPUTRA JAYA CIMAHI) Edisa, Nefertari; Senen, Syamsul Hadi; Masharyono, Masharyono
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.117 KB) | DOI: 10.17509/jbme.v3i2.14260

Abstract

Purpose - The purpose of this research is to know the decription of job characteristics, job satisfaction and job performance.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 75 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that job characteristics in the category is appropriate with the score 86%, job satisfaction is in the high category with a score 85% and job performance is in high category with a score 87%.Originality/value - This research giving a basic for understanding job characteristics, job satisfaction and job performance issues on employee. The difference of this research with the previous research are on the object, variable, theory and references. 
Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas Wahyuddin, Nisaa Nursyabanniyah; Hurriyati, Ratih; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 4, No 1 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.796 KB) | DOI: 10.17509/jbme.v4i1.15989

Abstract

This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier
Pengaruh Social Media Marketing terhadap Brand Equity (Survei terhadap Anggota Fanpage Facebook Elevania) Herdina, Nova; Hurriyati, Ratih; Widjadjanta, Bambang
Journal of Business Management Education (JBME) Vol 4, No 3 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.644 KB) | DOI: 10.17509/jbme.v4i3.19276

Abstract

Permasalahan dalam penelitian ini mengenairendahnya peringkat Elevania pada daftar perusahaan  e-commerce di Indonesia dikarenakan berkurangnya penjualan disetiap tahunnya. Tujuan dari penelitian ini adalah untukmendapatkan bukti empiris tentang pengaruh sub variabel social media marketing. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan pengambaran dan pemaparan varibel-variabel yang diteliti dan kemudian ditarik kesimpulan. Objek penelitian yang menjadi variable terikat adalah brand equity (Y)  dan social media marketing (X) sebagai variabelbebas. Populasi dalam penelitian ini adalah pengikut fan pageFacebook Elevania di Indonesia. Pengambilan sampel dalampenelitian ini menggunakan metode non probabilty random sampling dengan menggunakan teknikpurposive sampling terhadap 2—pengikut fan page Facebook Elevania. Uji instrument dilakukan dengan uji vadilitas dan ujireabilitas dan teknik analisis yang digunakan adalah analisisjalur.
PENGARUH KECERDASAN EMOSIONAL TERHADAP KINERJA PEGAWAI PT. INDONESIA COMNETS PLUS DI BANDUNG Amilia, Silmy; Purnama, Ridwan
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.341 KB) | DOI: 10.17509/jbme.v1i1.2275

Abstract

Kemajuan ilmu pengetahuan dan teknologi telah mendorong industri telekomunikasi menjadiberkembang dengan cepat yang berdampak pada persaingan dan berdampak pula pada kinerjapegawai yang rendah. Salah satunya adalah pegawai PT. Indonesia Comnets Plus Bandung. Haltersebut membuat PT. Indonesia Comnets Plus Bandung menciptakan strategi untuk meningkatkankinerja pegawai dengan meningkatkan soft skill pegawainya mengenai kecerdasan emosional.Penelitian ini bertujuan untuk 1) memperoleh temuan mengenai kecerdasan emosional padapegawai PT. Indonesia Comnets Plus Bandung, 2) memperoleh temuan mengenai kinerja pegawaidi PT. Indonesia Comnets Plus Bandung, 3) memperoleh temuan mengenai seberapa besarpengaruh kecerdasan emosional terhadap kinerja pegawai di PT. Indonesia Comnets Plus Bandungbaik secara simultan maupun parsial. Objek penelitian ini adalah pegawai PT. Indonesia ComnetsPlus Bandung. Variabel bebas dalam penelitian ini adalah kecerdasan emosional dan variabelterikat yaitu kinerja pegawai dengan jenis penelitian yang digunakan adalah deskriptif, verifikatif,dan metode yang digunakan adalah explanatory survey dengan teknik sampel jenuh dengan jumlahsampel 48 responden. Teknik analisa data yang digunakan adalah regresi liniear sederhana denganalat bantu software komputer SPSS 18.0 for windows. Hasil yang diperoleh dalam penelitianmenyatakan bahwa kecerdasan emosional berpengaruh terhadap kinerja pegawai sebesar 60,4%.Dari hasil penelitian terhadap pengujian hipotesis dapat diketahui bahwa kecerdasan emosionalmemiliki pengaruh yang positif terhadap kinerja pegawai.
Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng (Survey Pada Anggota Komunitas Fanbase Facebook Asyikberatid) Nusantara, Galang Putra; Hurriyati, Ratih
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.773 KB) | DOI: 10.17509/jbme.v1i1.2296

Abstract

Persaingan yang kompetitif di industri makanan khususnya kategori produk wafer coklat beng bengyang ditandai dengan menurunnya pengetahuan, ekspektasi dan evaluasi atas keseluruhan kinerjamerek dari konsumen yang merupakan indikasi dari penurunan brand attitude. Brand attitude menjadisuatu hal yang tidak bisa diabaikan begitu saja. Solusi yang dapat dilakukan perusahaan adalahdengan meningkatkan kinerja online brand community.Tujuan penelitian ini adalah: 1) untuk memperoleh gambaran mengenai online brand communityproduk wafer coklat merek Beng beng di komunitas fanbase facebook asyikberatid, 2) untukmemperoleh gambaran mengenai brand attitude produk wafer coklat merek Beng beng di komunitasfanbase facebook asyikberatid dan 3) untuk mengetahui seberapa besar pengaruh online brandcommunity terhadap brand attitude produk wafer coklat merek Beng beng di komunitas fanbasefacebook asyikberatid. Objek penelitian ini adalah anggota komunitas fanbase facebook asyikberatid.Variabel bebas dalam penelitian ini adalah online brand community. Sedangkan variabel terikatadalah brand attitude. Jenis penelitian yang digunakan adalah deskriptif, verifikatif, dan metode yangdigunakan adalah explanatory survey dengan teknik simple random sampling, dengan jumlah sampel100 responden anggota komunitas fanbase facebook asyikberatid. Teknik analisa data yang digunakanadalah regresi linier sederhana dengan alat bantu software komputer SPSS 21.0. Hasil yang diperolehdalam penelitian menyatakan bahwa kinerja online brand community berpengaruh terhadap brandattitude.Penulis merekomendasikan agar perusahaan meningkatkan kinerja dari online brand communityterutama dalam hal social networking sebagai salah satu strategi untuk meningkatkan brand attitude.
DAMPAK LINGKUNGAN KERJA SOSIAL DAN INSENTIF PADA SEMANGAT KERJA KARYAWAN INDUSTRI PARIWISATA Nugroho, Muhammad Rizal; Senen, Syamsul Hadi; Tarmedi, Eded
Journal of Business Management Education (JBME) Vol 2, No 1 (2017)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.058 KB) | DOI: 10.17509/jbme.v2i1.5972

Abstract

Tujuan penelitian - Tujuan dari makalah ini adalah untuk mengetahui dampak lingkungan kerja sosial dan insentif pada semangat kerja karyawan industri pariwisata.Model/metode penelitian/pendekatan – Model penelitian ini memakai model cross- sectional. Penelitian ini menggunakan pendekatan deskriptif dan verifikatif dengan metode survei. Sebanyak 84 responden dipilih sebagai simple random sampling. Survei menggunakan instrumen penelitian berupa kuesioner untuk mengumpulkan data dari responden. Teknik analisis data yang digunakan dalam penelitian ini memakai regresi linier.Temuan penelitian – Terdapat hasil positif mengenai dampak lingkungan kerja sosial dan insentif pada semangat kerja karyawan industri pariwisata.Orisinalitas/Nilai – Penelitian ini mengangkat permasalahan bagaimana cara peningkatan semangat kerja karyawan melalui lingkungan kerja sosial dan insentif. Perbedaan penelitian ini dengan penelitian sebelumnya pada objek yang digunakan, variabel yang digunakan, mendukung teori serta referensi yang berbeda yang digunakan oleh peneliti sebelumnya.Kata kunci: Dampak lingkungan kerja, lingkungan kerja sosial, insentif, semangat kerja, industri pariwisata.Jenis Jurnal: Artikel Penelitian
PENGARUH STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN TEKSTIL DAN GARMEN Khoirunnisa, Fairuz; Purnamasari, Imas; Tanuatmodjo, Heraeni
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.4 KB) | DOI: 10.17509/jbme.v3i2.14211

Abstract

Purpose - The purpose of this research are to descript of capital structure and firm value, and to analyze the impact of capital structure to firm value at textile and garment companies for the period 2011-2015.Design / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data from fact book years 2011-2015 with analysis technique using simple linear regression. Sampling in this research use purposive sampling.Findings - The result showed that the capital structure has a positive effect to firm value.Originality -The difference of this research with previous research is on research object, population and research sample, research period, measuring instrument and research result.
GAMBARAN KUALITAS INFORMASI ,SHOPPING ENJOYMENT DAN KEPUTUSAN PEMBELIAN PADA FOLLOWERS INSTAGRAM KAMAR GADGET Muhammad, R. Nur; Wibowo, Lili Adi; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.768 KB) | DOI: 10.17509/jbme.v3i1.14252

Abstract

Purpose - The purpose of this study is to see the picture quality of information, shopping enjoyment and purchasing decisionsDesign/methodology/approachh - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 240 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the study using descriptive analysis, the results obtained the quality of information is in very high category with a score of 83.95%, shopping enjoyment and purchase decisions are in high category with a score of 83.88% and 83.30% respectively.Originality/value -  This research provides a basis for understanding work environment issues, job satisfaction and employee loyalty. The difference of this research with the previous research is located on the object which is the company of onlineshop Instagram Gadget Room, with the variables studied are the quality of information, shopping enjoyment, and using theory or reference different from previous researchers
GAMBARAN KEPRIBADIAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEDAK TABUR PIXY DI INDONESIA Kartika, Diana Ani; Hurriyati, Ratih; Razati, Girang
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.006 KB) | DOI: 10.17509/jbme.v3i3.14310

Abstract

Purpose - The purpose of this study is to see the descriptionof the level ofbrand personality,andpurchase decision in consumers of Pixy powder in Indonesia. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 130 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand personality in the high category, and purchase decision in the good category.Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 347.Al-rasyid, H. (1994). 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(2014). elationship between Brand Experience , Brand Personality , Consumer Satisfaction , and Consumer Loyalty of DSSMF Brand. iBuss Management, 2(2), 89–98.Laios, L. G., Moschuris, S. J. (2015). The influence of enterprise type on the purchasing decision process. International Journal of Operations Production Management.Lamb, C. W., Hair, J. F. (2011). Marketing.Malhotra, N. K. (2010). Marketing Research (6th ed.). United States of America.Mulyadi, H., Saktiawati, D. (2008). Pengaruh Brand Personality terhadap Loyalitas Pelanggan Sampo Sunsilk. Jurnal Pendidikan Manajemen Bisnis, 7.Noel, H. (2009). Consumer behaviour. Switzerland: AVA Publishing SA.Orozoco-Gomez, M., Toldos-Romeo Ma, M. de l P. (2015). Brand personality and purchase intention, 27(5), 462–467. http://doi.org/10.1108/EBR-03-2013-0046Peter, J. P., Jerry, C. O. (2008). Consumer Behaviour perilaku konsumen dan strtegi pemasaran. Jakarta: Erlangga.Rampl, L. V., Kenning, P. (2014). Employer brand trust and affect : linking brand personality to employer brand attractiveness. http://doi.org/http://doi.org/10.1108/EJM-02-2012-0113Ratih, H., Irna, W. (2008). pengaruh pemasaran eksperiensial terhadp retensi pelanggan pada pengunjung resort spa kampung sampireun garut. Jurnal Pendidikan Manajemen Bisnis, 7, 1–19.Razati, G., Ruhimat, R. (2008). pengaruh sales promotion terhadap keputusan pengguna kartu kredit bni. Pendidikan Manajemen Bisnis, 7.Sangadji, E. M., Sopiah. (2013). Perilaku Konsumen Pendekatan Praktis Disertai Himpunan Jurnal Penelitan. Yogyakarta: Andi offset.Schiffman, L. ., Kanuk, L. L. (2007). Consumer Behaviour. New Jersey: Pearson Prestice Hall.Solomon, M. R., Bamossy, G., Askegaard, S., Hogg, M. K. (2013). Consumer Behaviour.Sugiyono. (2010). Metode Penelitian Bisnis. Bandung: Alfabetha.Suharno. (2010). Marketing in Practice (edisi pert). Yogyakarta: Graha Ilmu.Surakhmad, W. (2004). Pengantar Penelitian Ilmiah Dasar Metode Teknik. 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