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Fundamental Management Journal
Published by Universitas Kristen Indonesia
ISSN : 25409816     EISSN : 25409220     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Fundamental Management Journal provides a valuable outlet for basic research on management and economic-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from all lecturer and researcher, the journal includes articles across the full range of management and economics disciplines.
Arjuna Subject : -
Articles 231 Documents
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PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN JERSEY AWA SPORTS Yulfa Rizky; Fenny B.N.L Tobing; Nenny Anggraini
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540 -9816 EDISI PRINT, APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.6765

Abstract

ABSTRACT Yulfa Rizky, The Influence of Price and Promotion on Purchase Decisions for AWA Sports Jerseys The process of weighing and choosing multiple options according to certain preferences, then deciding on the one deemed most advantageous, is the purchasing decision. Price and marketing are two of the many elements that affect the choice to buy. Fifty male and female members of Universitas Kristen Indonesia's UKOM football and futsal teams participate in this quantitative study. The purpose of this research is to understand how consumer decisions to purchase AWA Sports jerseys are determined by price and marketing. The questionnaire was used as a data collection instrument. To analyze the data, multiple regression analysis was employed.According to the study's findings, the price variable (X1) has a significance level of 0.001, which is less than 0.05, indicating that price significantly and positively suggests consumers' purchasing decisions. Conversely, the work discipline variable (X2) has a significance level of 0.017, which is less than 0.05, indicating that promotion significantly and positively suggests consumers' purchasing decisions.Price and promotion both have a positive and significant impact on purchasing decisions simultaneously, based on the calculated f-value of 14.185 and a significance value of 0.000, both less than 0.005. The modified R2 coefficient value of 0.893 (89.3%) indicates that price and promotion have an impact on consumer purchasing decisions.
STRATEGI PEMASARAN PRODUK BROADBAND INDIHOME PT TELKOM DI BEKASI (STUDI DESKRIPTIF KUALITATIF PADA AREA BEKASI) fernando Fernando; Fenny B.N.L. Tobing; Rutman Lumbantoruan
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540-9220 (Online) APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.6839

Abstract

In this era of globalization, telecommunications have a significancy roles in human lifes. Along with change lifestyle of today societies, they need access to diverses, easily, faster, and reliable informations. Telecommunications service providers are competing increasingly tightly for the current development that makes PT Telkom Tbk innovation to issues the latest product by providing various communications facility to meeting need of community in telecommunication sectors of multiservice for its customers, namely voice services (telephones), data (internets) and images (IP-TV) on one access network and known for triple-play services. Marketing has a very significant role because marketing has positions as intermediary between producer and consumer. But Indihome lacks STP (Strategy, Targeting, and Positioning) because many middles to lower-class people object to Indihome's monthly price. Therefore, I conducted this research using the type of field researched, namely: research that aim to studies and understand intensive its currently backgrounds and environmentals interaction by social unit, individual, group, institution, or societies. Data analyst method use is descriptive analyst, conducted by requesting and collecting data in detail, which is original and asks directly to Internet Consumers, which I named Connected Internet Rumah in Bekasi. Data collections is through interview and documentations. Base on research result that have gone on, the marketing strategy for Indihome broadband products implemented by PT Telkom Bekasi area have been effectively in achieve an increased in Indihome user. Overall level of Indihome Customer Satisfaction is still relatively unsatisfied due to the lack of notification of information about internet usage to household customers who have a permanent home containing 5 to 8 people or household customers who do not has a permanently home and contract such as rented plots containing 3 to 5 people. The overall level of Indihome Customer Satisfaction is still relatively unsatisfied due to the lack of notification of information about internet usage to household customers who have a permanent home containing 5 to 8 people or household customers who do not has a permanently home and contract such as rented plots containing 3 to 5 people. Maybe in the future, I will create or propose an idea to work with Telkom Indonesia to create an Indihome subsidiary that can adjust to the needs of the middle to the lower-class community, such as to speed and effectiveness of users in a family or home. Keywords: Strategy, Satisfaction, Internet, Effectiveness
Analysis Of The Influence Of Tiktok Content Marketing, Online Customer Review, Product Quality On Product Buying Interest Sunscreen Facetology (Case Study of Students of the Faculty of Economics and Business, Universitas Kristen Indonesia) Fista Basani Rajagukguk; Carolina F Sembiring; Ganda T Hutapea
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540 -9816 EDISI PRINT, APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.6998

Abstract

This research focuses on three independent variables Content Marketing via TikTok, Online Customer Reviews, and Product Quality to analyze their influence on Buying Interest toward Facetology sunscreen products. The study subjects are limited to students of the Faculty of Economics and Business, Universitas Kristen Indonesia (FEB UKI). Data were collected by distributing questionnaires to 75 respondents selected through purposive sampling. The methodology adopts a quantitative approach as the basis for data collection and processing, with a series of analyses including validity and reliability tests, followed by classical assumption tests to verify the feasibility of the regression model, and further analyses such as: 1) multiple linear regression, 2) coefficient of determination (R²), and 3) hypothesis testing (t-test and F-test). The hypothesis test results show that Content Marketing does not have a significant partial influence on Buying Interest, with a significance value of 0.342, exceeding the 0.05 threshold. Online Customer Reviews are proven to have a significant influence, with a significance value of 0.010, which is below 0.05. The Product Quality variable also contributes significantly to Buying Interest, with a significance value of 0.001, reinforcing the assumption that perceptions of product quality play a major role in buying interest. The F-test results also indicate that all three independent variables jointly have a significant influence on the Buying Interest for Facetology sunscreen products. Therefore, the combination of content promotion, online customer reviews, and product quality collectively becomes an important factor driving consumer interest specifically FEB UKI students for purchase the product under study. Keywords: Content Marketing, Online Customer Review, Product Quality, Buying
PENGARUH BEBAN KERJA DAN INSENTIF TERHADAP TURNOVER INTENTION KARYAWAN PT. ALFA DINAMIS INDO TEKNIK Fajrianwar Erizal; Hotner Tampubolon; Jonny Siagian
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540-9220 (Online) APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.7436

Abstract

Fajrianwar Erizal, The Effect of Workload and Incentives on Employee Turnover Intention at PT. Alfa Dinamis Indo Teknik This research is a quantitative study that aims to understand the impact of Work Environment and Employee Engagement on Employee Turnover Intention at PT. Alfa Dinamis Indo Teknik. The population of this study consists of 34 employees of the company. Data collection technique using a needle (cuesioner). The method of data analysis that is used is the berganda regression analysis method. The research found a significant effect on the turnover intention of PT. Alfa Dinamis Indo Teknik employees with a p-value of 0.001, which is less than 0.05. The significant effect on the turnover intention of PT. Alfa Dinamis Indo Teknik employees was found in the Insentif variable (X2) with a significance level of 0.000 < 0.05. Beban kerja dan insentif secara simultan berpengaruh signifikan terhadap turnover intention, sebagai hasil uji simultan nilai signifikan sebesar 0,001 < 0,005. According to the adjusted R-squared value of 91.9%, job insecurity and work ban had an effect on turnover intention, while the other variable not examined in this study had an effect size of 8.1%. This study's findings suggest that companies should make more of an effort to keep their employees engaged in the company and specifically at PT. Alfa Dinamis Indo Teknik if they want to boost employee engagement and retention. KE INDONESIA Keywords : Work load, Insentif and Employee Performance
Analysis Of The Influence Of Workload And Salary On The Performance Of Employees At The Public Accounting Firm Kanaka Puradiredja, Suhartono Maria Nameka Sari Sitanggang; Hotner Tampubolon; Jonni Siagian
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540 -9816 EDISI PRINT, APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.7472

Abstract

Employee Performance is the level of success of an individual or team in carrying out the tasks that are their responsibility, based on previously determined indicators. There are various factors that may lead to a decrease in employee performance, such as the lack of good management of employee workload and salary. The main goal about quantitative study is to identify how workload and salary affect employee performance at KAP Kanaka Puradiredja, Suhartono, South Jakarta branch. By using a saturated sampling technique, 30 office employees were selected as research samples. A Likert scale of 1 to 5 is included in the questionnaire used for data collection. In conducting descriptive analysis supported by Excel and SPSS software version 26.0. With the workload variable as (X1) having a significant level of 0,043 < 0,05, which indicates the result of the variable (X1) is significant. The t-count value of 2,05, t-count < t-table (2,128 > 2,052), suggests that the workload variable has a significant effect on employee performance at KAP Kanaka Puradiredja, Suhartono, South Jakarta branch. The outcome of the influence of the salary variable (X2) indicates a significant effect on employee performance at KAP Kanaka Puradiredja, Suhartono, South Jakarta branch, namely 0,001 > 0,05. The t-table value of 2,052 indicates that t-count > t-table (3,725 > 2,052). The simultaneous test produces the resulting F-statistic of 16,165, then the F-table value of 3,35. With the meaning that workload and salary significantly affect employee performance is significantly influenced, as indicated by a p-value of 0,000 (less than 0,05) and an F-statistic exceeding the critical value (16,165 > 3,35). Keywords: Workload, salary, employee performance.
Transformasi Strategis Industri BPR melalui Integrasi Digital, Tata Kelola Inklusif, dan Green Banking Posma Sariguna Johnson Kennedy Hutasoit
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540 -9816 EDISI PRINT, APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.8023

Abstract

Studi ini bertujuan merumuskan arah kebijakan transformasi industri Bank Perkreditan Rakyat (BPR) di Indonesia yang mengedepankan efisiensi, inklusi keuangan, dan keberlanjutan. Metode yang digunakan bersifat deskriptif-kualitatif dengan pendekatan kajian pustaka dan analisis kebijakan. Data diperoleh dari studi empiris, regulasi OJK, dan laporan akademik terkait manajemen risiko, digitalisasi, tata kelola, serta praktik green banking. Penelitian ini mengusulkan kerangka kebijakan yang mencakup otomatisasi manajemen risiko berbasis prinsip 5C dengan dukungan teknologi, tata kelola kepemilikan dan teknologi informasi yang sejalan dengan perkembangan Banking 4.0, serta integrasi kebijakan fiskal guna mempercepat adopsi branchless banking berbasis energi hijau. Upaya inklusi keuangan difokuskan pada penguatan akses keuangan ultra-mikro dan pengembangan UMKM melalui digitalisasi koperasi desa. Temuan menunjukkan bahwa keberhasilan transformasi BPR sangat bergantung pada sinergi antara inovasi teknologi, kebijakan publik yang adaptif, serta penguatan kompetensi sumber daya manusia. Kontribusi utama dari penelitian ini terletak pada penyusunan peta jalan reformasi BPR yang berbasis bukti dan relevan dengan tantangan nasional dalam era digitalisasi, inklusi keuangan, dan pembangunan berkelanjutan. Kata kunci: BPR, transformasi digital, manajemen risiko 5C, green banking, tata kelola, inklusi keuangan, Banking 4.0.
INTERNALIZATION OF CORE VALUES OF STATE CIVIL APPARATUS (ASN) AS A STRENGTHENING OF ORGANIZATIONAL CULTURE AT THE DEPUTY FOR SUPERVISION AND CONTROL OF THE NATIONAL CIVIL SERVICE AGENCY (BKN) CENTRAL OFFICE Josua Tarigan; Netty Laura S; Rutman L.Toruan
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540 -9816 EDISI PRINT, APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.8024

Abstract

The internalization of the fundamental values of the State Civil Apparatus (ASN) is an important aspect in strengthening organizational culture within the government environment. This study aims to analyze the process of internalizing the fundamental values of ASN implemented at the Deputy for Supervision and Control of the National Civil Service Agency (BKN) Central Office, as well as its impact on strengthening organizational culture. This research uses a qualitative approach with a descriptive qualitative method. Data were collected through in-depth interviews with ASN informants within the Deputy for Supervision and Control of BKN Central Office, direct observation of value internalization practices, and documentation studies of policies related to ASN ethics and work culture. Data analysis was conducted through data reduction, data presentation, and conclusion drawing to gain a deeper understanding of the value internalization process within the organization. The results show that the internalization of ASN fundamental values is carried out through various strategies such as value socialization, periodic training, and direct guidance from leadership. The main factors supporting this internalization process are strong leadership, clear policies, and active involvement of all ASN members. However, there are several challenges, such as resistance to change from certain individuals and weak mechanisms for continuous evaluation of the application of these values. The internalization of ASN fundamental values at the Deputy for Supervision and Control of BKN Central Office plays a significant role in shaping an organizational culture that is professional, accountable, and oriented toward public service. Therefore, it is necessary to enhance the implementation of more systematic and sustainable strategies to ensure the optimal internalization of these values.. Keywords: Internalization, Fundamental Values of ASN, Organizational Culture, BKN Central Office
ANALISIS RISIKO KECELAKAAN KERJA PEMASANGAN PRECAST FASADE PADA PROYEK ASPEN RESIDENCE (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia) Reygita Bintang Mutiara; Poerwaningsih S. Legowo; Edison Siregar
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540 -9816 EDISI PRINT, APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.8025

Abstract

The Aspen Residence Tower D project is considered to have significant occupational risk due to the high complexity of the building, which consists of 23 floors and 2 basements (25 floors total), while Towers A, B, and C are already occupied. Construction activity near active residents increases the risk of work-related accidents. This research uses the OHSAS 18001:2007 standard for risk analysis, combining preliminary surveys and questionnaires to identify, assess, and prioritize risks. The Bowtie method is used to analyze major risks with moderate to extreme levels. The study found three risks in the "moderate" category (dust pollution, burns, UV exposure), seven in the "high" category (pinched hand, chain block injuries, pinched feet, scratches, electric shocks, eye injuries, gas exposure), and two in the "extreme" category (falling precast, worker falling from height). These extreme risks were analyzed in detail to determine causes, impacts, and controls. Keywords: Risk analysis, Occupational accident, Likelihood, Severity, Risk matrix, Bowtie method
ANALISIS PENGARUH KOMPETENSI KARYAWAN DAN DISIPLIN KERJA TERHADAP KUALITAS PELAYANAN KARYAWAN HOTEL XYZ DEPOK Tridayana Sitanggang; Edison Siregar; Poerwaningsih S. Legowo
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540-9220 (Online) APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.8026

Abstract

The main objective of this research is to identify the extent to which employee competence and work discipline affect service quality at Hotel XYZ Depok. In the hospitality industry, service quality is a strategic aspect that heavily depends on the role of human resources. This study employs a quantitative approach with an associative design to analyze the relationships among variables. The research involved 128 hotel customers selected based on their direct experience in receiving services, using a questionnaire measured with a 5-point Likert scale. The instrument testing results indicate that all items are valid and reliable, as shown by Cronbach’s Alpha values exceeding 0.6 for all variables. Furthermore, multiple linear regression analysis was applied with the assistance of IBM SPSS Statistics version 30 to obtain hypothesis testing results.Employee competency showed a significant positive influence on employee service quality (β = 1.213; t = 7.555; p < 0.001). Work discipline also had a significant positive influence (β = 0.578; t = 5.669; p < 0.001). Simultaneously, both variables significantly influenced employee service quality (F = 203.157; p < 0.001) with a coefficient of determination R² = 0.765, explaining 76.5% of the variance in employee service quality. The contribution of this research provides understanding for hotel management to improve service quality through employee competency development and work discipline strengthening as an effective operational strategy. Keywords: employee competency, work discipline, employee service quality, hospitality industry
PENGARUH DISIPLIN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN MJ PRODUCT: The Effect of Work Discipline and Motivation on Employee Performance at MJ Product Devy Naila; Hotner Tampubolon; Jonny Siagian
Fundamental Management Journal Vol. 11 No. 1 (2026): ISSN:2540-9220 (Online) APRIL 2026
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v11i1.8028

Abstract

These researched aim to analyze influence of work disciplines and motivation on the performances of MJ Product employee. The research methods use is quantitative, descriptive in nature. Data was collected through questionnaires distributed to 30 employees. Analysis was carried out using primarlly data which was collected through observations, interview and distributing questionnaires. Analyst was carried out use the Statistically Products and Services Solution (SPSS) software tool versions 25. The data analyst techniques in this research use multiple linear regressions. The research result show that work disciplines and motivations have a positive and significancy influence on employee performances, both partially and simultaneously. Base on result of the hypothesis of the simultaneous influence of work disciplines and motivations on employee performances, a coefficients of determination value of 87.5% was obtained. It may be conclude that work discipline and motivation influence employee performance at MJ Product. So it may be conclud that work disciplines and motivations influence employee performances at MJ Product. Keywords: Work Discipline, Motivation, Employee Performance

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