cover
Contact Name
I Made Surya Negara Sudirman
Contact Email
matrik.fe@unud.ac.id
Phone
+6281339882026
Journal Mail Official
matrik.fe@unud.ac.id
Editorial Address
Jln. P. B. Sudirman Denpasar, Bali, Indonesia Post code: 80234
Location
Kota denpasar,
Bali
INDONESIA
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Published by Universitas Udayana
Core Subject : Economy, Science,
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
Articles 241 Documents
Pemanfaatan Media Sosial Untuk Wirausahawan Wanita Di Masa Pandemi Covid-19: Studi Literatur Sistematis Finnah Fourqoniah; Muhamad Fikry Aransyah
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.934 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p09

Abstract

Womenpreneurs adalah seorang pengusaha wanita yang dapat mengatur atau mengelola perusahaan atau bisnis. Dalam menjalankan bisnis harus memiliki strategi agar dapat bertahan dalam segala kondisi dan memiliki ketahanan bisnis yang kuat, terutama pada saat pandemi Covid-19 seperti saat ini. Salah satu strateginya adalah dengan memanfaatkan media sosial sebagai wadah untuk terus mengembangkan omzet penjualan. Penelitian ini bertujuan untuk menggali data dan informasi terkait penggunaan media sosial bagi wanita yang memiliki usaha pada saat pandemi Covid-19. Penelitian ini menggunakan metode Systematic Literature Review. Jumlah artikel yang ditemukan sebanyak 10 artikel yang kemudian dikelompokkan berdasarkan konsep dan pembahasan yang sama dengan topik yang diangkat. Hasil dari penelitian ini adalah media sosial sangat bermanfaat untuk meningkatkan omset penjualan pada saat pandemi Covid-19.
Non-Financial Variables Determining Performance Village Credit Institutions Ni Luh Putu Wiagustini; I Made Andika Pradnyana Wistawan
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.798 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p01

Abstract

The Village Credit Institution (LPD) as a rural microfinance institution, its operational activities are limited within the village area, experienced a fairly rapid development from eight units in 1984, reaching 1443 units in 2019, but there were 177 units (12.35 percent) not operating. The measurement of the performance of LPD is determined from the indicators of the level of health which are more assessed from financial ratios. In this study, non-financial variables were examined as variables that affect financial performance. This study aims to analyze the non-financial variables that determine the performance of LPD, which in this study are market orientation, entrepreneurial orientation, financial literacy, financial inclusion. The research population is LPD operating in Bali Province in 2019 as many as 1256 units. determined using the Slovin formula with an allowance of 10 percent, which is 93 units, Sampling with stratified proportional random sampling based on the health level of LPD, The method of analysis is Partial Least Square (PLS), it was found that the increase in entrepreneurial orientation, market orientation, financial literacy and the financial inclusion of the Village Credit Institution management has an impact on improving its performance. The implications for the management of the Village Credit Institution in improving its performance can increase entrepreneurial orientation, market orientation. financial literacy, management inclusion.
Effect of Liquidity and Managerial Ownership on the Usage of Derivative Instruments and Company Risk Henny Rahyuda; Made Reina Candradewi
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 16 Nomor 1 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.194 KB) | DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p01

Abstract

This study aims to analyze the effect of liquidity, managerial ownership and use of derivatives on corporate risk in the Indonesian capital market, specifically manufacturing companies listed on the IDX.. This research was conducted using a quantitative approach. The population in this study are all manufacturing companies listed on the IDX. The sampling technique used was purposive sampling method. The companies included in the sample of this study are manufacturing companies that use derivative instruments and are always listed on the IDX from 2016 to 2018. A total of 12 companies can be used as final samples in this study. Based on the results of regression analysis and mediation test, it can be concluded that the managerial ownership variable has a significant positive effect on the Usage of Derivative Instruments. The variable Usage of Derivative Instruments has a significant negative effect on company risk. The Usage of Derivative Instruments is able to mediate the relationship between managerial ownership and corporate risk
Perceived Organizational Support: analisis kritis dari sebuah model mediasi untuk variabel Organizational Commitment Andi Syaputra; Rina Eka Widjayanti
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.135 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p06

Abstract

There have been numerous works of literature investigating organizational commitment (OC) of an individual employee for the issue is considered necessary to receive more concern from time to time. This is also because an individual’s performance will become better along with the increase in OC. An individual’s intrinsic reward (IR) becomes one of the supporting factors to build individual employee commitment. In this study, we were investigating perceived organizational support (POS) as the other supporting aspect that builds better commitment. The objective of this study is to investigate the role of POS mediation in the correlation between IR and OC. The Structural Equation Modelling test indicates a positive response. POS succeeded in mediating IR against OC which means this study shows employee behavior in line with organizational goals
The Effect Of E-Services On Customer Commitments Medied By The Trust Variable I Nyoman Nurcaya
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.326 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p10

Abstract

Customer commitment is one measure of the success of a company engaged in finance. Good service quality will increase customer commitment. Customers who have a high commitment will continue to carry out their financial transactions and inform others about the trust they get. This study aims to determine the impact of automated services (e-services) on customer commitment mediated by customer trust. This research was conducted at the Bali Regional Development Bank located in Denpasar – Bali. The sampling technique used is purposive sampling with a total sample of 90 customers. The data analysis technique used is Partial Least Square (PLS). The results of the analysis show that e-services have a significant positive effect on customer trust and customer loyalty. Customer trust has a significant positive effect on customer loyalty. Customer trust significantly mediates the effect of e-service on customer commitment.
Price Discovery Pada Pasar Obligasi Pemerintah Indonesia Buddi Wibowo
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.403 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p02

Abstract

Penelitian ini bertujuan untuk menjelaskan peran berbagai pelaku pasar yang berbeda dalam proses price discovery di pasar obligasi pemerintah. Memahami price discovery sangat penting dalam mengidentifikasi faktor-faktor yang mempengaruhi terciptanya harga. Penelitian ini akan mencakup dua jenis pasar. Jenis pertama adalah pasar interdealer dan kedua adalah pasar pelanggan. Hasil analisis menyimpulkan bahwa pada pasar obligasi pemerintah Indonesia terdapat perbedaan jenis order flow dari pelaku pasar yang mempengaruhi harga yaitu order flow dealer berpengaruh dalam jangka pendek dan order flow dari customer untuk jangka Panjang dan menengah. Dalam perdagangan obligasi pemerintah Indonesia, kelompok customer terbukti tidak hanya melakukan perdagangan berdasarkan pertimbangan likuiditas saja namun memiliki informasi dalam mengambil keputusan atau membuat portofolio investasi dengan memanfaatkan informasi yang bersifat atau berdampak jangka pendek. Hal ini terlihat dari hanya order flow jangka pendek dari customer yang mempengaruhi perubahan yield obligasi berjangka waktu Panjang dan menengah. Hasil penelitian juga menunjukkan peran dealer secara individual, bahwa dealer memiliki peran secara heterogen dan memiliki segmen pasar yang berbeda pula.
Generasi Z di Bali: Lifestyle dan Social Media Influencer Mengubah Smoker Menjadi Vapor I Wayan Gede Antok Setiawan Jodi; Bagus Nyoman Kusuma Putra; I Made Surya Prayoga; Tiksnayana Vipraprastha
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.217 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p07

Abstract

Upaya pemasaran untuk menarik purchase intention adalah dengan memperhatikan lifestyle di masyarakat disertai dengan adanya social media influencer. Dengan semakin meningkatnya purchase intention terutama yang ditujukan pada generasi Z yang berusia 17-25 tahun, penelitian ini bertujuan untuk mencari tahu hubungan lifestyle dan social media influencer terhadap purchase intention. Penelitian ini melibatkan 110 responden di Bali. Ada dua hipotesis yang dikemukakan untuk dianalisis secara mendalam. Terdapat perbedaan pada studi sebelumnya, hasil menyatakan bahwa adanya hubungan antara lifestyle dan social media influencer terhadap purchase intention. Dalam penelitian ini memberikan sejumlah implikasi, batasan dan arahan untuk penelitian selanjutnya
Peran Promosi Penjualan dalam Modifikasi Implementasi Technology Acceptance Model (TAM) Pada Niat Menggunakan E-wallet di Denpasar I Gede Nandya Oktora Panasea; Ni Kadek Erliani
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.121 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p11

Abstract

Pembayaran elektronik merupakan metode pembayaran yang mulai populer di Indonesia. Salah satu sistem pembayaran elektronik yang populer adalah e-wallet. Perkembangan e-wallet didukung oleh meningkatnya penyedia jasa e-wallet dan meningkatnya pertumbuhan merchant yang melayani pembayaran dengan e-wallet. Penelitian ini bertujuan untuk mengetahui pengaruh promosi, perceived ease of use, perceived usefulnessterhadap sikap dan intense penggunaan konsumen pada e-wallet. Penelitian dilakukan dengan melibatkan 300 responden yang berasal dari rentang usia berbeda di Denpasar. Data dianalisis dengan SEM berbasis PLS. Hasil penelitian menunjukan bahwa promosi, perceived usefulness dan perceived ease of use berpengaruh positif dan signifikan terhadap sikap dan intense konsumen terhadap penggunaan e-wallet di Kota Denpasar.
Determinasi Financial Literacy, Status Sosial Ekonomi Orang Tua dan Gaya Hidup Terhadap Perilaku Konsumsi Indri Murniawaty; Ari Setiawati; Nina Farliana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.415 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p03

Abstract

Perilaku konsumen sulit untuk diamati dan dipahami secara langsung, akan tetapi perilaku yang terlihat dalam pembelian seseorang timbul karena adanya interaksi dengan lingkungan mereka, dan dipengaruhi oleh faktor-faktor budaya, sosial, pribadi, dan psikologis. Tujuan penelitian ini adalah untuk menganalisis pengaruh financial literacy, status sosial ekonomi orang tua, dan gaya hidup terhadap perilaku konsumsi mahasiswa yang tinggal di pondok pesantren. Jenis penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah mahasiswa yang tinggal di pondok pesantren se Gunungpati Semarang berjumlah 772 mahasiswa, dengan sampel 264 mahasiswa dengan teknik proportionate random sampling. Metode pengumpulan data menggunakan angket. Teknik analisis data menggunakan analisis statistik deskriptif dan analisis regresi linear berganda. Hasil analisis deskriptif menunjukkan bahwa variabel perilaku konsumsi berada pada kategori tinggi, variabel financial literacy dan variabel status sosial ekonomi orang tua berada pada kategori rendah, variabel gaya hidup berada pada kategori cukup. Hasil penelitian menunjukkan terdapat pengaruh secara signifikan financial literacy, status sosial ekonomi orang tua, gaya hidup terhadap perilaku konsumsi mahasiswa, terdapat pengaruh positif dan signifikan financial literacy terhadap perilaku konsumsi mahasiswa, terdapat pengaruh negatif dan signifikan status sosial ekonomi orang tua terhadap perilaku konsumsi mahasiswa, terdapat pengaruh positif dan signifikan gaya hidup terhadap perilaku konsumsi mahasiswa.
Testing of January Effect on the Indonesian Capital Market: Sectoral Analysis of GARCH Models I Gusti Bagus Wiksuana; Ni Ketut Purnawati; I Made Surya Negara Sudirman.
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.403 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p12

Abstract

January Effect is the stock returns in January are higher than other months. This study uses the Generalized Autoregresive Conditional Heteroscedasticity (GARCH) method to test and analyze the January Effect in the Indonesian capital market from 2000 dd. 2018. The novelty of this study is a research methodology that classifies samples by sector and period on the January Effect test. The results of this study indicate that the January Effect occurs in several sectors and period. The January Effect occurs in the mining sector, consumer goods sector, property sector, and trade sector. Thus, the results of this study confirm the tax loss selling hypothesis and window dressing hypothesis in several sectors and observation periods. This shows that the January Effect is related to the characteristics of the sector and the period of observation.