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INDONESIA
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Published by Universitas Udayana
ISSN : 19782853     EISSN : 23028890     DOI : https://doi.org/10.24843/MATRIK:JMBK.2021.v15.i02.
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 241 Documents
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PENERAPAN AKTUARIA DALAM MENENTUKAN PREMI ASURANSI JIWA KREDIT PADA LEMBAGA KEUANGAN MIKRO Tri Tanami Sukraini; Ketut Vini Elfarosa
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 12 Nomor 1 Tahun 2018
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.797 KB) | DOI: 10.24843/MATRIK:JMBK.2018.v12.i01.p07

Abstract

Tujuan dari penelitian ini adalah mencari nilai premi asuransi jiwa kredit menggunakan konsep aktuaria pada asuransi jiwa berjangka. Objek penelitian adalah premi pada lembaga keuangan mikro yaitu koperasi dan lembaga perkreditan rakyat (LPD). Premi pada konsep aktuaria memperhitungkan mortalita berdasarkan usia dan jenis kelamin, dan tingkat bunga yang ditetapkan yaitu mengacu pada BI rate sebesar 6,5%. Hasil analisis perhitungan menunjukan, semakin tinggi usia debitur berdasarkan perhitungan aktuaria nilai premi akan semakin tinggi, begitupula dengan premi yang berlaku pada LPD Pecatu namun berbeda halnya dengan premi pada KPN PNB. Premi pada KPN PNB hanya berdasarkan jangka waktu pinjaman saja sehingga nilai premi akan sama untuk semua usia. Hasil perhitungan aktuaria menunjukkan semakin tinggi usia, peluang kematian semakin meningkat. Golongan perempuan dianggap mempunyai risiko asuransi yang lebih baik daripada laki-laki.
PENGARUH KEPRIBADIAN MEREK TERHADAP KOMITMEN DAN KEPERCAYAAN MEREK, SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK Made Dwi Utari; I Ketut Rahyuda; I Gusti Ayu Ketut Giantari
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.163 KB) | DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p06

Abstract

Perilaku konsumsi masyarakat yang dipengaruhi oleh kesadarannya pada kerusakan lingkungan menjadi latar belakang dilakukannya penelitian ini. Penelitian ini bertujuan untuk menjelaskan pengaruh kepribadian merek terhadap kepercayaan dan komitmen merek, yang kemudian mengakibatkan loyalitas merek salah satu produk kosmetik dan perawatan diri organik di Kota Denpasar. Data dikumpulkan dengan metode survei menggunakan instrumen kuesioner. Teknik pengambilan sampel adalah purposive sampling berjumlah 150 responden, kemudian data dianalisis dengan SEM (Structural Equation Modelling). Hasil penelitian adalah kepribadian merek berpengaruh positif signifikan terhadap komitmen dan kepercayaan merek. Begitu juga dengan komitmen merek dan kepercayaan merek, ditemukan berpengaruh positif signifikan terhadap loyalitas merek. Implikasi teoritis penelitian ini adalah memperkaya konsep kepribadian merek yang ditemukan oleh Aaker (1997). Implikasi praktis bagi perusahaan produk ini adalah memperkuat dimensi kehandalan yang merepresentasikan kepribadian merek, indikator setia mengkonsumsi produk dalam waktu yang lama yang merepresentasikan komitmen merek, dan indikator konsistensi kualitas yang merepresentasikan kepercayaan merek dalam rangka meningkatkan loyalitas merek.
VARIABEL-VARIABEL PENENTU HOLDING PERIODSAHAM Margaretha Kadek Aryati; Diantini Ni Nyoman Ayu
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 9 Nomor 1 Tahun 2015
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.67 KB)

Abstract

This study was conducted to determine the effect of the bid-ask spread, market value risk of return and earnings per share (EPS) on the holding period of the stock index LQ45 during 2011-2013. This study used a non-participant observation method to view the report published on the Stock Exchange’s website (www.idx.co.id) and using the bid - ask price data dof Indonesian Capital Electronic Library (ICamel). This study used a sample of 25 companies drawn by the purposive sampling method. Thedata analysis technique used is multiple linear regression. The results of this study indicate that  out of four independent variables considered in this study i.e. bid-ask spread, risk of return, EPS, and market value, only market value has significant effect  on holding period of the stock index LQ45 period 2011- 2013.
Good Governance, Sistem Pengendalian Internal, Dan Kinerja Keuangan Organisasi Sektor Publik Warsito Kawedar; Sodikin .; RR Sri Handayani; Agus Purwanto
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 13 Nomor 2 Tahun 2019
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.231 KB) | DOI: 10.24843/MATRIK:JMBK.2019.v13.i02.p09

Abstract

Kinerja keuangan organisasi pemerintah mempunyai peran penting dalam tata kehidupan bernegara karena kinerja keuangan yang menunjukkan kemakmuran masyarakat. Penelitian bertujuan menguji dan menganalisis pengaruh tata administrasi dan keefektifan sistem pengendalian intern (SPI) terhadap kinerja pelaksanaan anggaran belanja negara. Populasi penelitian adalah 169 satuan kerja pengelola keuangan yang menjadi mitra KPPN II. Kuesioner dikirim kepada 150 pengelola satuan kerja pengelola keuangan negara. Tingkat pengembalian kuesioner sebesar 46%. Pengujian hipotesis menggunakan perangkat lunak WarpPLS versi 4.0. Seluruh indikator penelitian bersifat reflektif dan telah memenuhi validitas konvergen, validitas diskriminan, dan reliabilitas. Hasil analisis menunjukkan lingkungan pengendalian, kegiatan pengendalian, informasi dan komunikasi, dan pemantauan pengendalian berpengaruh positif dan signifikan terhadap kinerja keuangan. Namun, administrative governance dan penilaian risiko tidak terbukti berpengaruh pada kinerja keuangan. Kata kunci: kinerja keuangan, tata kelola, dan SPI. ABSTRACT The financial performance of government organizations has an important role in the life of the state because this perfomance shows public welfare.. This study aims to analyze and examine the influence of administrative governance and the effectiveness of the internal control system on spending of state budget. The population of this research consist of 169 spending units which is working partners of KPPN Semarang II. Questionnaires were sent to 150 officers of the state finance management unit. Questionnaire response rate was 46%. Hypothesis testing used WarpPLS software version 4.0. All indicators of the research are reflective and have met the convergence and discriminant validity, and composite reliability. The results show the control environment, control activities, information and communication, and monitoring control have significantly positive effect on financial performance. However, administrative governance and risk assessment have not effect on financial performance. Keywords: financial performance, good governance, and internal control.
PERANAN GOOD CORPORATE GOVERNANCE DALAM MEMPREDIKSI FINANCIAL DISTRESS Diah Mentari Cahyani; Ni Nyoman Ayu Diantini
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 2 Tahun 2016
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.828 KB) | DOI: 10.24843/MATRIK:JMBK.2016.v10.i02.p05

Abstract

This study aims to find the effect of job involvement and organizational justice on three types of organizationalcommitment, which are affective, continuance and normative. This research was conducted in Pacto-Bali, using 70 employees as its respondents. Sampling technique used in this study was saturated sampling technique.Data was collected through interviews and questionnaires. The data analysis technique was multiple linear regression, which was processed using SPSS software.The findings indicate that job involvement has positiveinfluence on each types of organizational commitment, that was affective commitment, continuance commitment and normative commitment. The same finding was found in the relationship between organizational justiceand organizational commitment, where the more justice the employees received the more committed the employees to the organization. To improve the organizational commitment of employees, Pacto-Bali shouldincrease employee motivation by inviting employees to involve in the decision making process, and also should improve the networking between the owners and employees in order to help organization to reach its goals.
STRATEGI PENGEMBANGAN PASAR TRADISIONAL BERBASIS KEARIFAN LOKAL UNTUK MENGENTASKAN KEMISKINAN DI BALI I Putu Gde Sukaatmadja; Ni Nyoman Kerti Yasa; Henny Rahyuda; I G. A. Ngr Jaya Widagda
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 8 Nomor 2 Tahun 2014
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (832.132 KB)

Abstract

The aim of this research is to formulate development strategy of traditional market based on local wisdom to alleviate poverty. This study was taken in Bali Province. The sample determined by nonproportionate random sampling. The samples were 18 heads of traditional market in Bali. The data processed by SWOT analysis with Internal External Matrix (IE Matrix). The result shows that the opportunities consists of income percapita, inflation growth, traditional market revitalisation policy, stabilisation, social awareness, communityappreciation, communiy taste changes, and adoption of information technology, the threats were the existenceof modern market and population growth. The future strengths are product diversify, local productdifferentiation, product quality, merchandise layout, price flexibility, and strategy location. Whereas, theweaknesses are parking area availabilitry, transaction process, promotion, cooperation with tourism industry,market cleanliness, public facilitity availability, and consumer services. Based on the SWOT analysis, businessposition of traditional market are in cell-1 which is further become the basis for development strategy, i.e.“Growth and Maintenance Strategy”
Pengaruh Persepsi Pegawai Akan Program Germas Terhadap Perilaku Hidup Sehat di Lingkungan Kerja Badan Narkotika Nasional Regina Nova Indradewi; Wahyu Purwaningsih; Palupi Lindiasari Samputra
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 13 Nomor 2 Tahun 2019
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.459 KB) | DOI: 10.24843/MATRIK:JMBK.2019.v13.i02.p05

Abstract

Abstract The purposes of the research are to analyzing, evaluating, and measuring the correlation between employee's perception of Germas (healthy life movement) on the behaviour of healthy living in the work environment, according to the recommendations in Germas as a policy of the Natonal Narcotics Board (NNB). Data is analysed by factor analyze and multiple regression method. Ordinal data obtained from filling out the quetionnaire must be chenge first to interval data using Method of Succesive Interval. Data is processed by using SPSS 23. The results shows that with a significance level of 5% or 0.05 it is obtained that the Fcount value is 24.003 and Ftable is 3.554. Because the value Fcount > Ftable then H0 is rejected. The conclusion of this research is there are three perceptions factors that influence the healthy behaviour of employees in the work environment., namely healthy eating patterns, antismoking, and physical fitness. In addition, it was also found that there was a significant impact on the perception of NNB employees on Germas towards healthy living behaviour. Keyword: perception, behaviour, Germas, healthy life
PENGARUH MANFAAT RELASIONAL TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK (Studi pada Bank BPD Bali Cabang Utama Denpasar) Luh Putu Sri Wulandari Semadi; Ni Wayan Sri Suprapti; Ketut Nurcahya
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 6 Nomor 2 Tahun 2012
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.725 KB)

Abstract

The Effect of Relational Benefits on Satisfaction and Loyalty of Bank’s Customer (Study on Denpasar Mainbranch of Bank BPD Bali). This study aims to determine (1) affect of relational benefits on bank’s customer satisfaction, (2) affect of relational benefits on bank’s customer loyalty, and (3) affect  of satisfaction on bank’s customer loyalty. There were 168 respondents in this research within their criteria are individualand trade enterprise which has become a customer of Bank BPD Bali in term of at least 1 (one) year.The sample deciding method are non probability sampling by combine purposive sampling and conveniencesampling. To gain the result as the research goal, Structural Equation Modelling (SEM) were analyzed by Analysis Moment of Structure (AMOS) an Special Package for Statistic Science (SPSS). The results shows that one of hypothesis not supported. Special treatment benefits has no significant affect on bank’scustomer satisfaction and loyalty. But both of relational benefits are confidence benefits and social benefits have positive and significant affect on bank’s customer satisfaction and loyalty. And the hypothesis thatcustomer satisfaction has positive and significant affect on bank’s loyalty customer is supported in this research
DAMPAK GLOBALISASI PASAR DAN PRODUKSI: DITENGAH LINGKUNGAN BISNIS NASIONAL A.A. G Agung Artha Kusuma; KM Agus Satria Pramudana
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 2 Tahun 2017
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.221 KB) | DOI: 10.24843/MATRIK:JMBK.2017.v11.i02.p05

Abstract

A fundamental shift has happened in the economics and business world. Countries within the same region integrates one another consolidating their politics and economies creating a trading bloc as means for accelerating economic growth. This situation creates new market opportunities and access for low cost workers for producers, consequently generating multiple country of origin information in a single product. For consumers, in terms of evaluating a product, currently are experiencing a new shift, cognitively consumers separate the cue signaled from both country of design and country of manufacture. In this study, first is analysed the impact of strong image related concept that presents with fashion products toward purchase intention, from the test, result is concluded that perceived quality, brand awareness, and fashion involvement had positive correlation toward purchase intention. Second is analysed the role of both country of origin and consumer ethnocentrism that serve as the weak country image concept in moderating function, the outcome form the test concluded that country of origin and consumer ethnocentrism cannot influence the relationship of brand awareness, perceived quality, and fashion involvement toward purchase intention. In addition, based on the findings of this study, further discussed how the interaction between country’s image and brand image affecting purchase intention.
PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE BEHAVIOR I Putu Agus Surya Setiawan; Alit Suryani
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (73.172 KB)

Abstract

The purpose of this study is to analyze the effect of green perceived value on green purchase behavior and therole of green trust in mediating the relationship between the two variables. The population of this study wasconsumer of organic product in Denpasar City. The sampling method used was purposive sampling with 110respondents. Analysis technique used was path analysis and Sobel Test. The results show that gren perceivedvalue positively affect green purchase behavior and green trust was positively mediates the effects of greenperceived value on green purchase behavior of organic products. It is recommended to the marketer oforganic products to inform the comunity about the benefits of consuming organic products. additionally,farmer of organic products is expected to maintain the quality of their product.

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