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Jurnal Manajemen dan Kewirausahaan (JMDK)
Published by Universitas Merdeka Malang
ISSN : 23019093     EISSN : 25408259     DOI : https://doi.org/10.26905/jmdk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 188 Documents
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Human Versus Corporate Tone of Voice: Which one Performs Better in The Telecommunication Industry? Wawas Bangun Tegar Sunaryo Putra; Karinka Bella Prasetya; Jolyanto Jolyanto
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11416

Abstract

This research delves into the nuanced impact of human and corporate tones of voice on perceived social presence, trust, and customer satisfaction, contrasting the communication strategies between the human tone of the voice-centric brand (HCB) and corporate tone of the voice-centric brand (CCB), two notable brands in the Indonesian market. Using the PLS-MGA technique, the study offers detailed insights into the real-world implications of these tones through two distinct case studies. Findings reveal a marked difference between HCB and CCB concerning the influence of tone on perceived social presence. HCB's human tone resonates more with customers, creating a pronounced positive impact, while CCB's corporate tone also has a positive but lesser influence. In shaping customer trust, the human tone in HCB stands out. However, when it comes to satisfaction, only HCB's human tone remains influential, with CCB's corporate tone not manifesting a significant effect. The study further underscores the nuanced role of perceived social presence as a mediator in the relationship between tone of voice, trust, and satisfaction. An essential takeaway is that while the human tone is often lauded for its benefits, it is only sometimes suitable. Industries prioritizing professionalism and expertise might need a balanced approach between human and corporate tones. The findings, especially contextualized within the two Indonesian network providers, emphasize the necessity of recognizing and catering to diverse customer expectations.
Exploring the Interplay of Investment Knowledge, Motivation, Minimum Capital, and Risk Perception in Shaping Students' Interest in Capital Markets Hasanudin Hasanudin
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.11073

Abstract

The primary objective of this research is to conduct an analysis of the impact of independent variables, specifically Investment Knowledge, Motivation, Minimum Capital, and Risk Perception, on Investment Interest. The study encompasses the 2019 cohort of students enrolled in the Management Study Program, comprising a total of 453 individuals, including both regular students and employees. The selection of the research sample follows a probabilistic approach, utilizing purposive sampling techniques. This method involves the establishment of specific criteria that prospective samples must meet, resulting in a final sample size of 212 students. Data collection was accomplished through the distribution of questionnaires to the student cohort, serving as the primary data collection instrument. The data analysis procedures employed in this study encompass descriptive analysis and inferential analysis, with the latter involving multiple linear regression. Statistical analysis was conducted using the Statistical Product and Service Solution (SPSS) version 23.0 software. The findings of this research underscore the significant and positive influence of Motivation, Minimum Capital, and Risk Perception on Investment Interest. However, it is worth noting that Investment Knowledge, while positively correlated with Investment Interest, did not yield statistically significant results in this context.
Enhancing Patient Revisit Intention and Positive Word of Mouth: An Empirical Study of Medical Tourism Timothy Demas Mandita Putra; Nisfu Laili Romadhona; Tengku Mohd. Khairal Abdullah
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11459

Abstract

The growth of medical tourism industry in various countries has fostered global competition. Hospitals need to improve healthcare quality, brand image, and perceived value to gain patient satisfaction so that there is an increase in positive word-of-mouth and patient revisit intention. Therefore, it is necessary to study the behavior of patients visiting abroad to get health services and the desire to recommend the goodness of the hospital. This study aims to analyze the impact of hospital brand image, service quality, and perceived value to increase patient satisfaction. It also examines the impact of patient satisfaction on positive word-of-mouth and revisits intention. This study uses a quantitative method with a survey approach to 130 patients overseas for health services. Therefore, the convenience sampling method was applied in this study. Variance-based Structural Equation Modeling technique was used to answer the research hypotheses. The results have proven that to increase patient revisit intention in hospitals and positive WoM, the hospital must pay attention to service quality, hospital brand image, and perceived value need to be considered as they impact patient satisfaction. Meanwhile, patient satisfaction was identified as a factor that drives positive word-of-mouth and patient revisit intention.
Path Analysis of the Work Environment and Motivation on Loyalty with Job Satisfaction as Intervening Variables Rhendy Akhmad Firdaus; Popy Navita Pasaribu
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.10726

Abstract

Today's business competition requires organizations to be able to have employees who can be competitive in all fields, motivation and a comfortable work environment can be factors that can lead to loyalty to job satisfaction in order to achieve organizational goals. The method of this study is purposive sample and data collection by distributing questionnaires to several government agencies and private institutions. We analyzed with quantitatively using the test of validity, reliability and the path analysis method. The research show all of the item of question is valid and show that there is a direct significant effect of work environment and motivation on job satisfaction; directly there is no significant effect of the Work Environment on Loyalty; there is a direct significant effect of motivation on loyalty; there is a direct significant effect of job satisfaction on loyalty; indirectly the work environment through job satisfaction has a significant influence on loyalty and indirectly motivation through job satisfaction has a significant influence on work loyalty.
The Influence of Taste and Packaging on Purchase Decisions and Repurchase Intentions Abas Tegar Wijaksono; Meylani Tuti
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12325

Abstract

The purpose of this study was to determine how taste and packaging influence purchasing decisions and repurchase interest. The population of this study were 271 consumers of Nikita Fried Chicken. By selecting a sample that only includes consumers of Nikita Fried Chicken products, the sampling approach uses purposive sampling. Data validity and trustworthiness have been checked. data analysis methods that combine quantitative and descriptive methods. Analysis using quantitative data is carried out using Structural Equation Modeling (SEM) using smart PLS software. Based on the research, the taste and packaging of Nikita Fried Chicken products have a direct and indirect impact on how customers form purchasing decisions and repurchase intention. This study contributes to increasing purchases through flavor and packaging. This study has implications for researchers and sellers on how to increase sales through flavor and packaging. The obstacle is the number of respondents in this study who are only from the Bekasi area. Create new research tools that use other brands and expand the population to cities other than Bekasi.
The Influence of Financial Literacy, Income, and Lifestyle on Personal Financial Management with Self Control as a Moderating Variable Hari Wahyuni
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11692

Abstract

This research aims to examine the influence of financial literacy, income, and lifestyle on personal financial management, with self-control as a moderating variable. To test hypotheses and explain correlations between variables, explanatory research methods are employed. 125 Merdeka University Pasuruan Faculty of Economics students from semesters five and seven who had taken financial planning courses made up the study's population. Purposive sampling, which uses students who have studied financial planning and are currently employed, is the sampling strategy used. The quota sampling approach was used to pick a sample of sixty-six pupils. The study's findings show that lifestyle, income, and financial literacy all positively impact an individual's ability to manage their finances, with self-control remaining unable to mitigate the effects on students' personal financial management. Low-income levels and a straightforward lifestyle that promotes personal money management are to blame for this. Therefore, more studies must be done on other factors that can moderate the success of student financial management.
The Effect of Information Quality, Quantity, Credibility, Usefulness, and Adoption on Purchase Intention of Kahf Skincare at Shopee Rizki Ardiansyah Harahap; Ratni Prima Lita; Meuthia Meuthia
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.10827

Abstract

This study aims to analyze and examine the direct effect of information quality, information quantity, information credibility on information usefulness and information adoption and on purchase intention. This research is explanatory research. The sample size of this study was 216 respondents, who came from Padang City with an age range of 18-25 years and who had used shopee and knew information about Kahf skincare in Shopee e-commerce. The sampling technique in this study was non-probability with purposive sampling method. The data collection technique used a questionnaire with a Likert scale. Data analysis with Structural Equation Model with SmartPLS 4.0. The results showed that the variables of information quality, information quantity, information credibility had a positive and significant effect on information usefulness, the information usefulness variable had a positive and significant effect on information adoption and the information adoption variable had a positive and significant effect on purchase intention.  
The Decline of Transmart: How Brand Image, Price, and Lifestyle Affect Consumer Satisfaction and Purchasing Decision Aloysius Rangga Aditya Nalendra; Slamet Heri Winarno; Agus Priadi
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11424

Abstract

This study is of the quantitative causative kind, meaning that it searches for causal links resulting. The sampling technique used by researchers is a convenience sampling technique where the subject is chosen because of the ease of access and location of the respondent with the researcher while the object under study is one of the closed Transmart branches located at ITC Cempaka Mas. The sample size was 150 people. This study investigates the problem of the closure of numerous Transmart stores. This study hypothesizes that factors such as brand image, pricing, and lifestyle affect consumer satisfaction and purchase decisions. The study's conclusions indicate that all of the hypotheses put forth are true, and every variable shown to have a substantial impact on the dependent variable is also accepted.
Employee Green Behavior's Impact on Sustainable Environmental Performance: Exploring The Mediating-Moderating Roles of Perceived Organizational Support and Self-Efficacy Rezkiawan Tantawi; Near Anggreini Hesti Noviana
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12050

Abstract

This study aims to analyze the mediating role of perceived organizational support and moderating role of self-efficacy in the influence of employee green behavior on environmental performance sustainability. The method used in the study was quantitative, involving 300 respondents. The data analysis technique utilized is path analysis to test for mediation and moderation effects. Findings of this research are perceived organizational support has no mediating role in the influence of employee green behavior on environmental performance. While self-efficacy plays a role in strengthening pro-environmental behavior in sustainable environmental performance. This research further corroborates the theory of organizational behavior, which highlights the influence of social dynamics and group norms on individual behavior. When employees observe their colleagues engaging in pro-environmental behavior, it can establish social norms within the organization and encourage the adoption of that behavior by others. The implications of these findings are that universities need to prioritize other factors that have a greater impact on improving sustainable environmental performance. For instance, external factors such as government regulations or pressure from influential stakeholders may drive organizations to adopt sustainable practices. Universities should also evaluate the strategies and policies used to enhance their environmental performance.
Effect of Stock Split on Abnormal Return, Trading Volume Activity, Stock Price, Bid-Ask Spread, and Systematic Risk of Companies Hery Haryanto; Lina Lina
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.10968

Abstract

Go-public companies can use various techniques and strategies to collect capital for their companies. One of them is by carrying out corporate actions. Stock Split is a company strategy that increases the liquidity of a stock by breaking it into several shares. This study was conducted to see the effect of stock split on whether there were differences in abnormal returns, trading volume activity, stock price, bid-ask spread, and systematic risk at companies that conducted stock split in the 2018-2020 period. A total of 40 companies registered on the IDX and conducted stock split from 2018-2022 to be selected samples using the purposive sampling method. In data processing, software-based technology is used SPSS 25. Based on the calculation and results of data analysis, there are differences in the abnormal return variable before and after the stock split is carried out. While other variables, namely trading volume activity, stock price, bid-ask spread, and systematic risk, no difference between before and after stock split is carried out by the company.

Page 17 of 19 | Total Record : 188

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