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Jurnal Manajemen dan Kewirausahaan (JMDK)
Published by Universitas Merdeka Malang
ISSN : 23019093     EISSN : 25408259     DOI : https://doi.org/10.26905/jmdk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 188 Documents
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Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users Gemintang Sukma Alnisa Dhewandrie; Ahyar Yuniawan
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.10202

Abstract

The primary objective of this study is to investigate the factors affecting customers’ intention and usage of MOOC (Massive Open Online Course) in generation Y based on the UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). The paper opted for a quantitative method involving 150 MOOC (Skill Academy and My Skill) users collected by spreading an online questionnaire through social media. The data analysis method used is PLS-SEM. The results show that performance expectations, effort expectations, social influence, facilitating conditions, price values, and habitss have a positive influence on behavioral intention. However, hedonic motivation does not appear to have a significant effect on behavioral intention. Then behavioral intention has a significantly positive influence on usage behavior
Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce? Iisnawati Iisnawati; Taufiq Marwa; Muchsin Saggaff Shihab; Yuliani Yuliani; Dessy Yunita; Islahuddin Daud
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.9561

Abstract

Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through attitudes. The urgency of this research is the new phenomenon of online shopping experience in Indonesia using augmented reality technology in e-commerce. This study used primary data by distributing questionnaires to 200 users of AR application in e-commerce with random sampling techniques. This study used Path analysis with SPSS. The results of the study prove that the perceived of usefulness and the perceived ease of use have a significant effect on online purchase intentions through attitudes. The perceived ease of use has more influence than the perceived of usefulness.
The Effect of Financial Literacy and Self-Control on Consumptive Behavior with Paylater as a Mediating Variable Sofiah Nada Fauziah; Putra Hilmi Prayitno; Hari Wahyono; Ro’ufah Inayati
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.10209

Abstract

This study aims to analyze: (1) the effect of financial literacy on consumptive behavior, (2) the effect of self-control on consumptive behavior, (3) the effect of Paylater on consumptive behavior, (4) the effect of financial literacy on Paylater, (5) the effect of self-control on Paylater, (6) Paylater as mediating variable. This research uses quantitative research methods. The number of samples in this study was 100 housewives in Malang. The analysis technique uses SEM PLS. The results of the analysis show: (1) the financial literacy influences consumptive behavior, (2) the self-control influences consumptive behavior, (3) Paylater influences consumptive behavior, (4) financial literacy influences Paylater, (5) self-control affects Paylater, (6)Paylater mediates the effect of financial literacy on consumptive behavior, (7) Paylater mediates the effect of self-control on consumptive behavior in housewives in Malang. Thus, the use of the Paylater feature is only for purchases that are absolutely necessary and within budget. Increase self-control so that you can help avoid the harmful consumptive behavior.
Entrepreneurship Education and Academic Support Influence Students' Entrepreneurial Intention with Parental Role as Moderator Revaldi Tegar Bhaskara; Komala Inggarwati
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.9827

Abstract

This study aims to examine the influence of entrepreneurship education and academic support on student entrepreneurship intentions, taking into account the moderating role of parents. The explanatory research approach was used to explain the relationships between variables and to test the hypotheses. The study’s population consists of 273 undergraduate Management students of FEB UKSW who joined in 2019. A sample of 159 students was selected using simple random sampling. The findings revealed that entrepreneurship education has a positive effect on student entrepreneurial intentions, and the role of parents with entrepreneurial backgrounds has a moderating effect that amplifies the effect of entrepreneurship education on student entrepreneurial intentions. Meanwhile, academic support is not a driver of the emergence of student entrepreneurial interest, thus other factors that may contribute to student entrepreneurial interest in the context of higher education must be investigated further.
MSME Dexterity Analysis: Absorptive Capacity and Knowledge Stickiness in Endemic Era of Depok MSME’s Yanita Ella Nilla Chandra; Husnil Barry; Risya Zahrotul Firdaus; Titik Purwinarti; Ernita Dian Puspasari
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.10358

Abstract

This study aims to examine and investigate the effect of absorptive capacity on MSME’s agility, the effect of knowledge stickiness on the agility of MSME’s, and  identify the key factors forming absorptive capacity and knowledge stickiness in MSME’s in Depok City. Testing the impact of MSME’s agility on economic resilience. Data were collected through a survey method with MSME’s in Depok City as the research population. The data analysis method using Partial Least Square (PLS). The study found that absorptive capacity had a significant negative effect on MSME’s agility, and knowledge stickiness had a significant positive effect on MSME’s agility. MSME’s agility is influenced by these two variables by 94.5% and the rest is influenced by other factors.
The Influence of Social Comparison Orientation on Attitudinal Loyalty, Brand Happiness, and Willingness to Purchase a Masstige Brand Rachman Tri Fridian; Burhanudin Burhanudin
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.10501

Abstract

Individuals often compare themselves to others because of the rise of social media, which can make them want to buy something like a luxury brand. However, reaching luxury brand will be difficult because in addition to the high price, the product is also made in limited quantities. Therefore, masstige brand is an alternative that companies can use. This study aims to determine the effect of social comparison orientation on willingness to purchase masstige brands and their impact on attitudinal loyalty and brand happiness. In this study, there were 211 participants. Structured equation modeling was used to analyze data. The results of analysis show social comparison orientation has an impact on willingness to purchase a masstige brand, resulting in attitudinal loyalty and brand happiness.
Locus of Control Mediates Financial Attitudes, Knowledge, and Income effects on Millenial Financial Management Behavior in DKI Jakarta Margareta Turnip; Herry Krisnandi
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.9624

Abstract

The millennial generation is capable of working and is already making money. However, a person's capacity for managing money is crucial, and this is connected to their finance knowledge. In this study, we investigate the effects of financial attitude, financial knowledge, and financial conduct on financial management behavior and locus of control, as well as the role of locus of control in mediating these associations. The study's sample included the following 220 millennials between the ages of 25 and 40 who were employed in the DKI Jakarta Province made up the sample for this study. The results of this study demonstrate that financial management behavior is highly influenced by financial attitude, financial knowledge, and income. Additionally, there is no obvious connection between locus of control and financial management practices. This study also discovered that income, financial knowledge, and financial attitude all significantly affect locus of control, but that locus of control is unable to mitigate the effects of these factors on financial management behavior.
Investigating the Determinants of Online Fashion Purchases: Insights into Consumer Intention in the E-Commerce Marketplace Marlina, Winny Alna; Andriyani, Fani; Intan, Intan
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12289

Abstract

This research aims to analyze the factors influencing consumers' intentions to make online purchases on fashion e-commerce marketplaces in West Sumatra. The study employs quantitative methods, utilizing SEM-PLS. It adopts an explanatory research approach, focusing on causal study. The time horizon used in this study is one-shot (cross-sectional, 2023). Data collected for this study was through primary data and distributed questionnaires, using a non-probability sampling method. The population comprises all consumers in the fashion e-commerce marketplace in West Sumatra, with a total sample size of 225 respondents residing in the region. To increase consumer purchase intention in the online system, there needs to be innovation in the marketing strategy used, one of which is a strategy through social media. The research results revealed that internet self-efficacy, perceived aesthetics, and perceived benefits had a positive and significant effect on online purchase intentions, while perceived risk did not significantly influence online purchase intentions. Additionally, self-efficacy on the internet and perceived aesthetics had a positive and significant effect on perceived benefits. Pricing also positively influenced purchase intentions.
Culture and Entrepreneurial Orientation in Generation Z with Gender as a Mediating Variable Ade Octavia; Zulfanetti Zulfanetti; Yayuk Sriayudha
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.11194

Abstract

Entrepreneurial orientation should develop as an integral part of strengthening entrepreneurial character. Generation Z, with different gender and culture, has distinct characteristics in terms of entrepreneurship. This study aims to analyze the following: (1) How culture and gender influence entrepreneurial orientation in the group of people who belong to Generation Z and (2) How gender can mediate the influence of culture and entrepreneurial orientation in Generation Z. The population of this study consists of the age group included in Generation Z, with a research sample of 200 respondents. This study used a probability sampling technique for data collection, using questionnaires as research tools. Data were analyzed using the Structural Equation Model (SEM/PLS). The results of this study expected to contribute to the theoretical implications for other researchers in related fields. The research findings show that there is an influence of culture and gender on entrepreneurial orientation. However, there is no influence of culture on gender. In addition, gender variables cannot mediate the relationship between culture and entrepreneurial orientation.
The Effect of Online to Offline (O2O) Services Through Mobile Apps in Indonesian Coffee Shop towards Consumers Purchase Decision Iisnawati Iisnawati; Aslamia Rosa; Welly Nailis
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11480

Abstract

The surge of Online to Offline (O2O) mobile applications in the Food Beverage (FB) industry has become a significant trend, particularly in the wake of the COVID-19 pandemic. This study aims to empirically investigate the substantial impact of various consumption values on consumer purchase decisions when utilizing O2O mobile apps, a trend that has gained considerable momentum within the modern coffee industry. The urgency of this research is underscored by the growing prevalence of O2O purchases through mobile applications, specifically in contemporary coffee establishments. Data for this study were meticulously gathered through questionnaires administered to 200 users of O2O mobile applications from modern coffee shops, employing non-probability sampling techniques. The analysis was conducted using multiple linear regression with SPSS software. The findings reveal that several factors, including Prestige Value, Enjoyment, Affordance Value, and Visibility Value, significantly influence consumer purchase decisions at modern coffee shops in Palembang. Interestingly, Price Value did not show a significant impact on consumer decisions within these establishments in Palembang. This study highlights the evolving dynamics of consumer behavior in the context of O2O mobile app usage in the FB sector, emphasizing the importance of specific consumption values that drive purchase decisions, thereby offering crucial insights for businesses aiming to enhance their O2O strategies.

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