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Arty: Jurnal Seni Rupa
Published by Universitas Negeri Semarang
ISSN : 22527516     EISSN : 27218961     DOI : https://doi.org/10.15294/arty.v9i2
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Social Sciences Other
Arty: Jurnal Seni Rupa focuses on the research of visual art studies through the experiences exchange among educators, artists, and researchers. Its primary goals is to promote quality research on conceptual ideas, studies, application of theories, and visual art reviews. Contributions may encourages the following types of articles which are completed research papers, student papers (research done by students), and case studies. Topics of special interest to Arty include scholarly reports that enhance knowledge regarding art in general, Fine Art, Art History, Visual Culture, Design Methodology, Design Process, Design Discourse, Design and Culture, Art Critism, Anthropology of Art, Artifact Design, Visual Communication Design, Creative Industry, and other historical, critical, cultural, psychological, educational and conceptual research in visual art and design
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 261 Documents
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LOGO REDESIGN AND PACKAGING OF RUMAH USAHA AL FITRAH Arif, Sonhaji; Satrio, Putra Uji Deva
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

Sidoarjo as a city of Indonesian Small Business Enterprises has a total of 248,306. The large number makes the business climate in Sidoarjo quite competitive. Building a product identity begins with creating a logo as the unique identity of the product. The existence of an identity will make it easier to identify the product on the market. In order to facilitate product identification, product packaging design is also needed. Designing logos and packaging designs is the initial stage to build brand awareness, market awareness of product identity. This study uses a qualitative method by taking a case study of the Rumah Usaha Al Fitrah with its product brand Al Fitrah Kuliner. Using financial results data and interview data to analyze the effect of logos and packaging designs on increasing income. Based on data from the financial reports for the month of June there was an increase of 13.05%, in July there was an increase of 3.69% and in August there was an increase of 19.52%. The results of the interview show several criteria that make consumers interested in the new look of Al Fitrah Kuliner. The attractiveness of logos and packaging designs is seen as quite attractive and seems to be selling quality products. Supported by marketing stands and banners make the promotion of Al Fitrah Kuliner products more professional. The attractiveness of logos, packaging design and promotional media is one of the factors that influence consumer buying interest in products.
POSTER ANALYSIS OF PUBLIC SERVICES ADVERTISING BY SEPDIANTO SAPUTRA: STUDY OF SAUSSURE SEMIOTICS Patriansah, Mukhsin
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The visual appearance contained in a poster has a certain meaning and meaning that it wants to convey to the wider community. Therefore, posters are only limited to media, what is no less important in a poster is the message that is informed. The message conveyed is in the form of visual signs that are used to present a specific purpose and purpose that is useful for mobilizing community solidarity in dealing with a social problem. The visual signs presented in a public advertisement service poster, for example, are very interesting to be traced, dissected and then analyzed using a semiotic approach. Semiotics is a scientific discipline that studies sign systems and how the system works. The sign system that will be dissected and analyzed in this paper is a sign system presented in the form of a public service advertisement poster with the theme "Stop Domestic Violence" by Sepdianto Saputra
THE DEVELOPMENT OF "A THOUSAND SEMLIRO STONE OF KUDUS" TOURISM THROUGH A BRANDING STRATEGY Pratiwinindya, Ratih Ayu; Rafinda, Ascariena; Rebowo, Tjatur; Triyanto, Triyanto
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The tourism sector is one of the national priorities which is a sustainable source of increasing national and regional income. “Bukit Seribu Batu Semliro” is one of the new tourism destination in Kudus Regency which has great potential to improve the welfare of the surrounding community and regional income. As a new destination, of course, there are many things that need to be prepared and developed. Based on these facts, several weaknesses were found in the management of this new tourist destination and they still do not have the capability in tourism branding and marketing strategies so that the attraction of this tourism destination is less well known in the community and don’t have a high profit. Therefore, a strategy is needed to make this potential destination better known by the public and have a high income. This study aims to explain how the destination branding strategy can be pursued by the owner and his management, to promote the potential owned by Seribu Batu Semliro. The result of this research is visual branding in the form of brand identity is one of the tourism branding srategies that seeks to build a uniqueness or specificity of Seribu Batu Semliro, also become a strategy to make the Seribu batu Semliro as a superior tourist destination for long period of time in Kudus.
INTERACTIVE MULTIMEDIA DESIGN OF “JATAKA BOROBUDUR TEMPLE’S RELIEF“ AS A LEARNING MEDIA FOR ELEMENTARY SCHOOL STUDENT Maskur, Abdul; Harto, Dwi Budi; Wibawanto, Wandah
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

Indonesia is a country that has many cultural preservation. One of the cultural heritages in Indonesia is Borobudur Temple. As a form of cultural heritage, visually Borobudur Temple has reliefs containing messages carved on the walls of the temple. One of the reliefs contained in the carved walls of the Borobudur Temple is the Jataka relief which tells about Bosshisatva both as humans and animals who always exemplify the truth. Therefore, the writer tries to transform some of the stories contained in the Jataka relief into interactive multimedia for elementary school children. In developing the exploration of ideas and forms of work taken from several stories contained in the Jataka reliefs namely monkey & buffalo stories, Ruru Deer stories, and lion & woodpecker stories through several processes namely Preliminary Plan, Pre-production, Production Process, and Post-Production. This study project produces interactive multimedia works in the form of Android applications with a resolution of 1280 x 720 pixels in which there are interactive stories, learning, and simple games.
DESIGN OF DRAWING BOOK AS A VEGETATION INTRODUCTION MEDIA FOR CHILDREN Widyastuti, Herlina
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

Children have an important role as the nation's next generation who will take part in protecting and building environmental sustainability. Expected later this knowledge grew into a good habit of his mature later. Through the science of visual communication design, the authors provide an alternative learning tool for children in the field of plant science to develop the children's understanding of the plant through an illustrated book with the title "Knowing and Understanding Plants." The picture book is divided into two series; series of classes 1, 2, 3 and series of classes 4, 5, 6. The process of designing a picture book is completed with digital techniques using Adobe Photoshop software. This design process through several stages of working process are the processes of pre-productions, production and post-production processes. All illustrations arranged in picture books are a representation of the plant science material. All the work is assessed through the specifications, description, and analysis. Judging from the results of the analysis in terms of aesthetic and illustrative, works of this picture book has a communicative appearance in plant science through realist style illustrations with a touch of cheerful and decorative characteristics. In a communication analysis, this work represents the science clearly. Through the design of this picture book, is expected to support and inspire children in the study of plant
THE BAD IMPACT OF PLASTIC WASTE ON THE CONSERVATION OF MARINE ANIMALS AS SOURCE OF INSPIRATION OF VECTOR ARTWORK Prastyo, Nanda
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The purpose of this project is as one way to inform about the bad effects of plastic garbage on marine life to large community information sharing vision and mission, so it is expected to be able to educate and persuade viewers to contribute to the sustainability of the environment..The design of these vectors corresponds through several processes, with preliminary processes, pre-production, production and post-production. Technical aspects, aesthetic aspects and communication aspects provide coverage for analyzing these vector images. The vector’s image includes the purpose ofan informative message with the attraction of a combination of informative and emotionalattractiveness. It is manifested in the likeness of medium close up shot and naturalist descriptions that dominate in every area of the picture. The vector’s drawing uses applied principles as an effort to information, educate, and comunicate with the viewer feeds through the messages contained in the vector’s images
ARTS DEPARTMENT OF SEMARANG STATE UNIVERSITY’S VIDEO PROFILE DESIGN Anggitatama, Yogi Putra
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The Design of the profile video aims to apply the knowledge and skills gained during lectures into the form of works related to Visual Communication Design, especially videography, to create works in the form of video profiles of the Department of Fine Arts, Semarang State University, and to introduce the Department of Fine Arts, Semarang State University to the wider community. There are 2 tools used in designing the video profile, namely hardware and software. Hardware consists of a camera, tripod, drone, stabilizer, lighting, recorder, and laptop. The software used is Adobe Premiere Pro and FL Studio. The design of this profile video goes through several stages of work in the order: preliminary, pre-production, production, and post-production. The concept used is simple, elegant, and informative so that the audience can understand the informative provided and make people interested. The results obtained from designing a profile video are in the form of a lot of positive insights when published, namely through the study project exhibition, uploading on Instagram and Youtube. The study project exhibition received quite a lot of visitors and also received a positive response in the form of a message. On Instagram, it got 1600+ viewers and 410 likes. Meanwhile, the Youtube media gets 100 viewers
THE DEVELOPMENT OF MAOS HAND WRITING BATIK WITH DIPONEGORO WAR STORIES MOTIF FOR DRESS Ayasofia, Addina Aufa; Santoso, Ratna Endah
Arty: Jurnal Seni Rupa Vol 10 No 1 (2021): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The Maos Cilacap batik motif was once used as a code in the Diponegoro War. There has been no development of a motif using the story of the Diponegoro War so that the history of Maos batik is not widely known. Until now, the development of Maos batik motifs is still limited to the original motifs which are added with motifs from other natural potentials. The purpose of this development is to develop Batik Maos designs by combining original motifs with the narrative motifs of the Diponegoro War stories so as to produce Batik Maos products which can be a means of education about the history of their origins. The method used consists of the design method with Collin Clipson theory, design concepts, and visualization. The results of this development include: (1) The design is carried out by displaying the original Maos batik motif combined with the visualization of the Diponegoro war story with stylized and naturalist styles, where in one fabric design containing one original maos batik motif is collaborated with the visualization of the Diponegoro war story which is in tune with the meaning of the original motif when into a war code. From development 8 designs were successfully created with the distribution of motifs according to the types of batik in Maos, namely geometry, flora and fauna. (2) This development is carried out by designing a direct motif on the ready-to-wear clothing pattern, namely the dress so that it can be ensured that the visualization of the Diponegoro war story is not cut into pieces when it becomes a form of clothing.
WALMART'S GROCERY PICKUP ADVERTISING ICONOLOGY ANALYSIS Hadi, Khaiqal; Prathisara, Gibbran; Wibowo, Arif Ardy
Arty: Jurnal Seni Rupa Vol 10 No 1 (2021): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

Walmart is one of the shopping companies in America that campaigned for their newest service, namely Walmart grocery pickup. A Grocery Pickup service so that every customer no longer needs to go from the vehicle to pick up food items that have been ordered previously. The advertising packaging is conceptualized in a unique way to attract the attention of its consumers successfully. This research wants to analyze the ad's ideology, which wants to know the basic idea of making the ad. Analyzing the ad, the researcher uses the main theory to consume the advertising with Gillian Dyer Iconology theory to determine its ideology. Gillian Dyer's iconology discussed the ad went through three stages of meaning: denotation, connotation, and ideology. The results showed that four ideologies were obtained, including social equality, excellent service, free and easy. It does not differentiate between the customer and the form of service, and of course, there is no additional cost for using this service in this service. Walmart created this service because it wanted to make it easier for its customers who didn't have much time to shop at their store because of their busy customer activity and had not had time to go shopping.
DESIGNING BATIK WITH THE SOURCE OF SOLO ARCHITECTURAL IDEAS FOR OUTERWEAR PRODUCTS Salsabila, Azka; Santoso, Ratna Endah
Arty: Jurnal Seni Rupa Vol 10 No 1 (2021): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

This design was carried out as a form of batik motif development by making Solo city architecture a source of visual ideas, given the diverse architectural heritage cities in Solo that can be used as a source of ideas. The purpose of this design is to produce batik products by exploring the visual of Solo city architecture into batik motifs to be developed towards new, more innovative designs. The design stage includes (1) observing and looking for data on batik and the architecture of the city of Solo, (2) conducting visual exploration, and (3) conducting trials on the source of the ideas taken, namely the architecture of the city of Solo. The results of this batik design are as follows: (1) This design results in a renewal of the motif design that displays the visuals of Solo City Architecture which previously was rarely applied as a batik motif. The results of this development succeeded in making 8 designs with visuals of Solo City Architecture that were processed using the Distortion style. (2) This design is applied as outerwear for women with a age range of 24-30 years. Design development considerations are adjusted to the age range and consumer tastes.

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