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All Journal Jurnal Pengabdian Magister Pendidikan IPA Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian UNDIKMA Nusantara Hasana Journal Prosiding Konferensi Nasional PKM-CSR Experimental Student Experiences MULTIPLE: Journal of Global and Multidisciplinary Central Community Development Journal Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi ShariaBiz International Journal of Economics and Business Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Mimi Cahayani
Universitas Islam Al Azhar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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SOSIALISASI PENINGKATAN PENDAPATAN BAGI ANGGOTA KOPERASI SANTIKA JAYA DASAN SARI KELURAHAN KEBUN SARI KOTA MATARAM Muhamad Sayuti; Mimi Cahayani; Titin Windiasari
Nusantara Hasana Journal Vol. 5 No. 4 (2025): Nusantara Hasana Journal, September 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i4.1703

Abstract

Cooperatives, as people's economic institutions, play a strategic role in supporting community economic independence. However, many cooperatives are still not optimal in improving the welfare of their members. This community service activity aims to increase the capacity of members of the Santika Jaya Dasan Sari Cooperative in terms of increasing income through entrepreneurship training, simple financial management, and digital marketing. The implementation method consists of lectures, discussions, and simulations. Evaluation is carried out through pre- and post-tests, as well as direct observation. The results show an increase in the knowledge and skills of cooperative members in managing their businesses and conducting promotions. This outreach has a positive impact on building awareness and motivation of cooperative members to become more productive entrepreneurs.
FACTORS INFLUENCING THE INCOME OF AYAM TALIWANG CULINARY BUSINESSES IN TALIWANG, MATARAM CITY Ulum, Miftahul; Mukti Ardiansyah , Akhdiyat; Cahayani, Mimi
ShariaBiz International Journal of Economics & Business Vol. 2 No. 1 (2025)
Publisher : Fakultas Agama Islam Universitas Islam Al-Azhar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36679/shariabiz.v%2i1.54

Abstract

This study explores the factors influencing income among Ayam Taliwang culinary businesses in Taliwang, Cakranegara, Mataram City. Using an associative research design and census approach, it examines the effects of capital, workforce size, experience, education level, and working hours on business income among 100 entrepreneurs. Data were collected through structured questionnaires and analyzed with multiple linear regression. The study highlights the significant influence of these variables and identifies experience as the most dominant factor. By addressing a culturally specific context, this research contributes to understanding income determinants in the culinary sector and offers insights for enhancing business practices. The findings support targeted strategies for entrepreneurs and policymakers to foster economic growth in local culinary industries.
Pelatihan Life Skill Pembuatan Abon Ikan Nila sebagai Produk Unggulan Desa Peresak Kabupaten Lombok Barat Swandayani, Rosalina Edy; Sulastri, Meilinda Pahriana; Cahayani, Mimi
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.12808

Abstract

This activity aims to improve the community skills in processed the Nila fish to be superior village products. The method for implementing this service was socialization and training with partners, namely the Mina Jaya Abadi Fish Cultivator Group in Peresak Village, West Lombok Regency. Evaluation of activities was carried out by giving pre-tests and post-tests to participants to measure the activities is success. The result of the activity was the community could make the Fish Floss from Nila fish. The results of this service showed that members of the Mina Jaya fish cultivator group had the knowledge and skills to processed Nila Fish into Fish Floss with economic value. Also, partners were able to operate the Spinner and Freezer equipment provided by the PKM team so that the fish floss produced is more hygienic and healthier.
Examining digital marketing's role in boosting Songket Weaver MSMEs' income in Ungga and Sukarara Villages Aprilani, Triana Lidona; Fathurrahman, Fathurrahman; Andriyani, Yanti; Cahayani, Mimi; Saksono, Herie; Indarti, Dian Martha; Putra, Imam Radianto Anwar Setia
Central Community Development Journal Vol. 5 No. 2 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v5i2.1400

Abstract

This study investigates how digital marketing shapes the income of Micro, Small, and Medium Enterprises (MSMEs) engaged in songket weaving in Ungga and Sukarara Villages in Central Lombok Regency, West Nusa Tenggara Province, Indonesia. Songket weaving is a culturally embedded craft, but its market prospects increasingly depend on visibility and engagement in digital channels. Using a quantitative design, data were collected from 100 songket weaver MSMEs through structured questionnaires and analyzed using partial least squares-structural equation modeling (PLS-SEM). Digital marketing is conceptualized through five dimensions, accessibility, interactivity, entertainment, trust, and informativeness, while MSME income is measured by monthly revenue and profit. The measurement model demonstrated satisfactory convergent and discriminant validity, as well as high reliability across all indicators. The structural model shows that digital marketing has a strong and statistically significant positive effect on MSME income (β = 0.747; p < 0.001), explaining 55.8% of the variance (R² = 0.558) with high predictive relevance (Q² = 0.671). These findings confirm that more intensive and higher-quality use of digital channels is associated with higher income for the songket weavers. The study concludes that targeted interventions, such as digital marketing training, content creation support, and facilitation of social media and marketplace usage, are critical to enhancing the competitiveness, resilience, and livelihood outcomes of traditional craft-based MSMEs in peripheral tourism regions like Central Lombok. This study contributes to the MSME and digital transformation literature by providing destination-specific evidence from a craft cluster in an emerging economy context and offering an empirically grounded basis for designing local government and development agency programs for the digital empowerment of artisans.
DAMPAK OBJEK WISATA ALAM GUNUNG JAE TERHADAP PEREKONOMIAN MASYARAKAT DI DESA SEDAU KECAMATAN NARMADA - KABUPATEN LOMBOK BARAT Muhamad Sayuti; Mimi Cahayani; Laela Alvina
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 2 (2023): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol2.2023.116

Abstract

Tujuan penelitian ini untuk mendeskripsikan bagaimana dampak objek Wisata Alam Gunung Jae terhadap perekonomian masyarakat di desa Sedau Kecamatan Narmada Kabupaten Lombok Barat. Metode yang digunakan dalam penelitian ini adalah metode pendekatan deskriptif kualitatif. Penelitian ini dilakukan di desa Sedau Kecamatan Narmada Kabupaten Lombok Barat. Informan dalam penelitian ini adalah Ketua Pokdarwis (kelompok sadar wisata), para pedagang yang berjualan di lapak yang sudah disediakan di objek wisata alam Gunung Jae, dan pelaku wisata yang sedang berkunjung ke objek wisata. Sumber data yang digunakan dalam penelitian ini adalah data primer yaitu hasil wawancara dan data skunder yaitu sebagai dokumen pendukung dari penelitian terdahulu. Metode pengumpulan data yang digunakan dalam penelitian ini adalah Observasi, Wawancara, dan Dokumentasi. Hasil penelitian ini menunjukkan dampak objek Wisata Alam Gunung Jae terhadap perekonomian masyarakat di desa Sedau Kecamatan Narmada Kabupaten Lombok barat yaitu memiliki dampak yang sangat besar terutama bagi masyarakat sekitar yang belum memiliki pekerjaan melalui penyediaan lapak-lapak penjualan dengan menjual makanan instan, kayu bakar, dan penyewaan fasilitas-fasilitas wisata lainnya seperti tenda, pancing, alat gril, dan penyewaan perahu. Selain itu berdampak pada penyerapan tenaga kerja, objek wisata alam Gunung Jae ini sepenuhnya dikelola oleh pokdarwis (kelompok sadar wisata). jadi, pokdarwis mengajak masyarakat yang tidak bekerja untuk ikut berkonstribusi dalam pengembangan Objek Wisata Alam Gunung Jae. Setelah adanya objek wisata ini memberikan dampak yang positif bagi peningkatan pendapatan masyarakat sehingga mampu untuk memenuhi kebutuhan mereka sehari-hari.
PENGARUH PERKEMBANGAN PARIWISATA TERHADAP KONDISI EKONOMI MASYARAKAT DI KAWASAN GILI AIR, PROVINSI NTB Adam Maryona; Baiq Rizka Milania Ulfah; Muhamad Sayuti; Mimi Cahayani
Nusantara Hasana Journal Vol. 5 No. 11 (2026): Nusantara Hasana Journal, April 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i11.1980

Abstract

The development of the tourism sector is an important factor in encouraging economic growth in local communities, including in the Gili Air area, North Lombok Regency. The increase in the number of tourists and the development of tourist facilities is thought to have an impact on changes in the economic conditions of the community, such as increasing income, job opportunities and shifts in livelihoods. However, these benefits are not always felt equally by all levels of society. This research aims to analyze the influence of tourism development on the economy of the Gili Air community. The method used is a descriptive qualitative approach with data collection techniques through interviews, observation and documentation. Research informants consist of local communities who are directly or indirectly involved in the tourism sector. The research results show that tourism development has had a positive impact in the form of increasing income, opening up employment opportunities, and developing community micro-enterprises. However, there are also negative impacts such as economic inequality and dependence on the seasonal tourism sector. The conclusion of this research is that tourism development has a significant impact on the economy of the Gili Air community, but more inclusive and sustainable management is needed so that the benefits can be felt equally by the entire community.
KONTRIBUSI PARIWISATA TERHADAP EKONOMI MASYARAKAT DAN TINGKAT KEPUASAN WISATAWAN DI PANTAI LOANG BALOQ KOTA MATARAM Muhamad Sayuti; Mimi Cahayani
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol5.2026.560

Abstract

Penelitian ini bertujuan untuk menganalisis kontribusi pariwisata terhadap peningkatan ekonomi masyarakat lokal serta menilai tingkat kepuasan wisatawan di Pantai Loang Baloq, Kota Mataram. Penelitian ini menggunakan pendekatan kualitatif eksploratif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Informan penelitian meliputi pengurus Pokdarwis, pelaku usaha, wisatawan, dan pemerintah kelurahan. Hasil penelitian menunjukkan bahwa sektor pariwisata memberikan kontribusi signifikan terhadap peningkatan ekonomi masyarakat melalui terbukanya peluang usaha di sektor informal seperti kuliner, penyewaan, dan jasa lainnya. Namun, kontribusi tersebut masih bersifat fluktuatif tergantung pada jumlah kunjungan wisatawan. Tingkat kepuasan wisatawan tergolong sedang, dengan keunggulan pada aspek panorama, suasana, dan keramahan masyarakat, namun masih terdapat kekurangan pada fasilitas publik seperti kebersihan toilet, tempat sampah, dan penerangan. Penelitian ini menyimpulkan bahwa diperlukan peningkatan fasilitas, penguatan kapasitas masyarakat, serta koordinasi antar-stakeholder untuk mendukung pengelolaan wisata yang berkelanjutan.
Dari Biji ke Cita Rasa: Pelatihan Brewing dan Cupping untuk Pemberdayaan Petani Kopi Desa Bayan Kabupaten Lombok Utara Mimi Cahayani; Alvin Juniawan; Rosalina Edy Swandayani; Arista Suci Andini; Kiki Fibrianto; Widya Dwi Rukmi; Erdiana Pangestuti
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18433

Abstract

This community service program aims to enhance the capacity of coffee farmer groups in post-harvest processing and professional coffee quality assessment, as well as to improve farmers’ understanding of coffee flavor profiles in order to increase their competitiveness in the market. The program was implemented through training and mentoring activities involving 35 coffee farmers from the “Muda Maju Tanjung Biru” group. Program evaluation was conducted using questionnaires and analyzed with a non-parametric statistical test (McNemar’s test). The results indicate that the training was effective in improving the partners’ knowledge and skills, as evidenced by a 79% increase in participants’ average knowledge scores after the program. In the cupping score training, 40% of participants (14 farmers) successfully achieved basic scoring competency. Overall, this community service program has proven to enhance farmers’ professionalism in coffee post-harvest processing and quality evaluation.
Co-Authors Adam Maryona Adzin, Urwatul Ahmad Suhendri Ainun Nisa Alvin Juniawan Andiana, Baiq Dewi Lita Andini, Arista Suci Atmayanti, Tati Baiq Rizka Milania Ulfah Erdiana Pangestuti Fathurrahman Fathurrahman Halizah Halizah Herie Saksono, Herie I Ketut Bagus Artana Sukarta Imam Radianto Anwar Setia Putra, Imam Radianto Anwar Setia Indarti, Dian Martha Istiharah Jamaluddin Jamaluddin KIKI FIBRIANTO Laela Alvina Laili Hurriati Meilinda Pahriana Sulastri Meilinda Pahriana Sulastri Miftahul Ulum Milania Ulpah, Baiq Rizka Mochammad Imron Awalludin Muhamad Sayuti Muhamad Sayuti Muhammad Sayuti Mukti Ardiansyah , Akhdiyat Nurmawati Nurmawati Reza Pahlevi Rosadi, Narita Amni Rosalina Edy Swandayani Sarifah Sarifah Sayuti, Muhamad Sayuti, Muhamad Sri Karyati Suhendri, Ahmad Sulistianingsih Sulistianingsih Titin Windiasari Triana Lidona Aprilani Widya Dwi Rukmi Yanti Andriyani