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Using Digital Marketing as a Business Development Means to Increase Sales of Veraflower MSME Products Pusporini; Dahlia Pinem; Fitri Yetty
Formosa Journal of Sustainable Research Vol. 3 No. 3 (2024): March, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v3i3.7779

Abstract

The study's objective is to provide evidence for efforts to develop the Handy Craft business as one of the leading regional products. This development includes the design and implementation of Digital Marketing as a means of business development in increasing sales of Vera Flower MSME products. This study used descriptive qualitative method. A type of primary data that is a direct response to the informant. Data collection techniques based on interview, observation and documentation methods. The final result of the overall research activities it can be concluded that Vera Flower's Handy Craft Business can develop sales through digital marketing social media, the social media used are Instagram, Facebook, Whatsapp and orders can be through applications such as Shopee, Tokopedia and Lazada. Vera Flower's marketing strategy uses digital marketing strategies. The application of digital marketing carried out by Vera Flower can increase sales because consumers are reached more widely and can check the quality and reputation of products by merivew each product. And can make transactions online  to facilitate clients' payment processes . Vera Flower has collaborated with the Indonesian Muslim Women Entrepreneurs Association PC Bojongsari Depok City to create and utilize Digital Marketing in marketing products
Faktor-Faktor Yang Mempengaruhi Keputusan Investasi ESG (Environmental, Social, And Governance) Ahmadin, Ahmadin; Pinem, Dahlia; Bahtiar, Dandi; Hanika, Ita Musfirowati; Sofyan, Hady; Jejen, Atep
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengungkap faktor-faktor yang memengaruhi keputusan investasi ESG (Environmental, Social, and Governance) di pasar modal. Penelitian ini merinci faktor-faktor kunci yang mempengaruhi keputusan investasi ESG, termasuk respons perusahaan terhadap isu-isu ESG, peran pemegang saham, regulasi, dan faktor internal perusahaan. Metode penelitian yang diusulkan adalah metode survei, yang melibatkan pengumpulan data dari investor melalui kuesioner yang dirancang khusus. Dengan demikian, penelitian ini akan memberikan wawasan yang lebih dalam tentang preferensi, pengetahuan, dan hambatan yang memengaruhi keputusan investasi ESG para investor. Dengan pemahaman yang lebih mendalam tentang faktor-faktor yang memengaruhi keputusan investasi ESG, para investor dapat membuat keputusan yang lebih terinformasi dan berdampak positif pada dunia sekitarnya. Selain itu, perusahaan-perusahaan yang transparan dan peduli ESG diharapkan dapat menarik minat investor yang mencari investasi yang sejalan dengan nilai-nilai berkelanjutan.  Dalam kesimpulan ini, kita dapat menekankan bahwa faktor-faktor ESG, termasuk lingkungan, sosial, dan tata kelola perusahaan, memiliki dampak signifikan dalam pengambilan keputusan investasi. Keputusan investasi ESG tidak hanya menciptakan dampak positif pada masyarakat dan lingkungan, tetapi juga dapat menghasilkan Return on Investment (ROI) yang lebih baik dalam jangka panjang.
PENGARUH PROFITABILITAS, LEVERAGE DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN Rachmawati, Dwi; Pinem, Dahlia Br
EQUITY Vol 18 No 1 (2015): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v18i1.456

Abstract

This study was conducted to examine the effect of Profitability, Leverage and Firm Size on Firm Value at the Company's  anufacturing base and chemical industry sectors listed in Indonesia Stock Exchange during the years 2013 to 2014. The population in  his study amounted to 55 companies manufacturing industrial  ector basic and chemical contained in the Indonesia Stock Exchange during 2013 to 2014. Samples were obtained in this study of 52 samples selected by purposive sampling method. After outlier data, which eventually resulted 48 samples to be analyzed and tested. Data were tested using multiple linear regression method. These  esults showed that: Provitability significant positive effect on firm value, Leverage not significant effect on firm value and Firm Size positive effect on firm value.
PENGARUH PERSISTENSI LABA DAN LEVERAGE TERHADAP EARNING RESPONSE COEFFICIENT Gurusinga, Jessica Jiley; Pinem, Dahlia Br
EQUITY Vol 19 No 1 (2016): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v19i1.473

Abstract

This study is to conducted to examine the effect of variable earning persistence and leverage toward earning response coefficient. This study used 15 manufacturing companies belonging goodand food industry are listed in the Indonesia Stock Exchange in 2011-2013. The sampling technique used in this research was purposive sampling, based on criteria, there are 35 companies and tested with multiple regression analysis. The type of data used is secondary data obtained from www.idx.co.id and yahoo.finance.com and hypothesis test using t-statistic and f-statistic with significance level of 5%. These results indicate that the effect is not significant earnings persistence and leverage significant effect. The resulted of examinations can be used as basic information for investors before do the injections. Based on this study it can be delivered to the investor Indonesia Stock Exchange (BEI) to pay attention to other factors in response to the earnings announcement on the company's stock market analysis.
PENGARUH LIKUIDITAS DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Hera, Maria Dominika Edo; Pinem, Dahlia Br
EQUITY Vol 20 No 1 (2017): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v20i1.486

Abstract

The purpose of this study was to examine the effect of liquidity and capital structure on firm value with profitability as intervening variable. The population in this study is the consumer goods sector companies listed in the Indonesia Stock Exchange from 2013-2016. Sampling technique using purposive sampling method, with samples produced as many as 20 companies from 37 companies of consumer goods sector. This hypothesis testing uses Path Analysis with E-Views 9.0 and a significance level of 5%. Test results of the testing showed that (1) liquidity has a significant effect on profitability with significance level 0,0192 < 0,05. (2) capital structure has a significant effect on profitability with a significance level of 0.0003 < 0,05. (3) liquidity has no effect on firm value because of the significance level of 0.09982> 0.05. (4) capital structure has a significant effect on firm value with significance level 0,0000 < 0,05. (5) profitability has a significant effect on firm value with significance level of 0.0001 < 0,05. (6) liquidity and capital structure has no effect on firm value through profitability because the indirect influence of both variables is smaller than direct influence.
Influence of Service Quality and Trust in Customer Satisfaction of Mobile Banking Users Yuni Fahmi Pratiwi; Yuliniar; Dahlia Pinem
Journal of Economics, Business, and Government Challenges Vol. 5 No. 01 (2022): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v5i1.213

Abstract

This research is a quantitative study entitled "The Influence of Service Quality and Trust on Customer Satisfaction of users Mobile Banking at Bank BCA". This research is useful for knowing, analyzing and proving the effect of service quality and trust on customer satisfaction. The problem from this research is the use of transactions mobile banking which ranks first compared to other conventional banks, but this is not in line with the increasing number of complaints from BCA bank customers every year. This is also not commensurate with the vision and mission of Bank BCA which always strives to improve quality services and maintain customer trust and expectations and desires. This study uses a sample of users mobile banking BCA Bank in Jakarta where researchers use technical techniques non- probability sampling, namely purposive sampling as much as 70 respondents. Data collection is done through google form by distributing it through social media (WhatsApp, Line, Instagram, and Facebook). In the analysis using multiple regression techniques with descriptive analysis methods and inferential analysis and data processing using IBM SPSS Statistic v.25 with a significant level of 10% (0.1). The test results obtained (1) individual service quality has a significant effect on customer satisfaction (2) individual trust does not have a significant effect on customer satisfaction (3) service quality and trust jointly have a significant effect on customer satisfaction. Customer satisfaction is influenced by 58.2% by service quality and trust
Determinan Nilai Perusahaan Pada Perusahaan Makanan Dan Minuman Di Bursa Efek Indonesia Maldina, Sylma Izzati; Nawir, Jubaedah; Pinem, Dahlia Br
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 4 No. 2 (2021): Juli
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v4i2.578

Abstract

By using a quantitative study, this research aims to determine the effect of Liquidity, Leverage, and Profitability on Firm Value. This research used food and beverage companies on the Indonesia Stock Exchange for the 2016-2019 period as a population and all companies listed in same sector with an observation period of four years as a sample because the sample technique used is a saturated sample, so that all 30 companies are obtained for the 2016-2019 period as a sample data. This research is tested through E-Views 11 using Panel Data Regression Analysis Method with a significance level of 5%. The results of this study are there is no significant effect between Liquidity and Firm Value, there is a significant positive effect between Leverage and Firm Value, there is a significant positive effect between Profitability and Firm Value.