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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Dinamisia: Jurnal Pengabdian Kepada Masyarakat Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Gestalt : Jurnal Desain Komunikasi Visual Charity : Jurnal Pengabdian Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat eProceedings of Art & Design
Razi, Aria Ar
Telkom University
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Journal : Dinamisia: Jurnal Pengabdian Kepada Masyarakat

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Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung Olivine Alifaprilina Supriadi; Rahmiati Aulia; Aisyi Syafikarani; Siti Hajar Komariah; Aria Ar Razi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 5 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i5.10769

Abstract

Mascot is a visual identity that can be used to represent an organization, event, or product. Mascot design can be applied in a campaign activity to strengthen the image and identity that is conveyed to the audience. PROKES is a socialization campaign held at SMP Bina Taruna Bandung in order to support limited PTM (Face-to-Face Learning) activities in the school environment. The method used for the design and data collection is interpretative qualitative, with the design process being carried out in stages and in a structured manner. Based on the evaluation of the campaign, both as a whole and in the context of visual identity, the response from the residents of SMP Bina Taruna was considered good and positive. The PROKES campaign mascot is expected to be an identifier that reflects the concept of the activity. Keywords: campaign, mascot, SMP Bina Taruna, visual identity
Promotional Strategies on Social Media for SMP Bina Taruna in Increasing Awareness: Strategi Promosi pada Media Sosial SMP Bina Taruna dalam Meningkatkan Awareness Aisyi Syafikarani; Rahmiati Aulia; Olivine Alifaprilina Supriadi; Rully Sumarlin; Aria Ar Razi; Adya Mulya Prajana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i1.12506

Abstract

SMP Bina Taruna only has social media on Instagram with the account name smp_binataruna.official. The account has 288 followers and 67 following. Apart from that, the number of posts uploaded is still small, only 19 feed posts have been posted since March 24th. In addition, when viewed from a visual perspective, it still does not represent the image of SMP Bina Taruna. There is still no graphic that unites every visual that is created. Visual assets in the form of photos or videos that are made also do not represent the message to be conveyed. Therefore, an integrated promotion strategy is needed, which can later be implemented in several adequate promotional media. As well as being able to increase awareness of SMP Bina Taruna
Co-Authors Abdurrahman, Habib Adya Mulya Prajana Aisyi Syafikarani Amethysta Ginting, Athaya Andreas Rio Adriyanto Anggoro, Wisnu Anggreini Siregar, Yulia Dewi Ayu, Intan Kusuma Bukhori, Muhammad Hasan Al Dalilisia Kaisah, Tijani Dandi Yunidar Dicky Hidayat Didit Widiatmoko Diena Yudiarti Ganiy, Maheswara Titan Hasan, Farhan Hidayat, Amanda Fauziyah Ibrahim, Sayyid Quthb Intan Rizky Mutiaz intan suci lestari Intan Suci Lestari Kusumadewi, Tiara Lukito, Wahyu Maulana, Ajie Muhamad, Laroybavi Nagara, Kevin Fathi Noll, Patrecia Dwi Maharani Nugroho, Ardianto Nur Shabrina, Rachma Hadiati Olivine Alifaprilina Supriadi Patra Aditia Pindi Setiawan Prayudi, I Made Bagas Dicky Putra, I Dewa Alit Dwija Putri Hanifah, Ratna Rahmiati Aulia Renaldiansah, Muhammad Rendy Pandita Bastari Rio, Andreas Riswan, Adriansyah Rully Sumarlin Siti Hajar Komariah Tombo, La Ode Idgam Syafiq Yulitarina, Edena