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All Journal Journal of Artificial Intelligence and Digital Business Afkarina : Jurnal Pendidikan Agama Islam Journal of Management in Education Econosia Journal
Yusril Ihza Saputra
Universitas Nurul Jadid
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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Digital Branding Strategy Of Islamic Boarding School Students In Increasing The Attraction Of Prospective Students A Systematic Review Of The Literature Hafidatun Nabila; Yusril Ihza Saputra; Uryatul Hikmah; Aminullah Aminullah; Moh. Holidi; Febi Febrianto; Umar Manshur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15134

Abstract

This study analyzes the digital branding strategies of Islamic boarding schools (pesantren) to increase the attractiveness of prospective students through a literature review approach. The era of the Industrial Revolution 4.0 and the development of digital technology have encouraged Islamic boarding schools to adapt by utilizing digital media such as websites, social media, and digital da'wah content as strategic tools to build a positive image, expand the reach of information, and increase public trust. This strategy encompasses not only the visual aspects and identity of the institution, but also the display of religious values, culture, the character of the kiai (Islamic scholars), and innovation in content presentation. Social media such as Instagram, YouTube, TikTok, and Facebook have become primary platforms for effective two-way communication, supporting the branding process, and building emotional relationships with the community. However, the implementation of digital branding in Islamic boarding schools faces challenges such as limited human resources, digital literacy, and professional content management. This study emphasizes the importance of integrating Islamic values with technological innovation to maintain the relevance of Islamic boarding schools in the digital era and strengthen the institution's competitiveness and reputation. It is hoped that the results of this study will provide a systematic and comprehensive overview of Islamic boarding school digital branding practices as an important strategy in attracting prospective students and building a positive image in the eyes of the community.
MPI LEADERSHIP PERSONAL BRANDING: BUILDING SCHOOL AUTHORITY AND REPUTATION THROUGH DIGITALLY LITERATE LEADERS Muthi'ah Rahman; Rifka Jannatul Firdausiyah; Yusril Ihza Saputra; Unzilah Khomairotusshiyamah; Moh Holidi; Siti Nur Aviatun Hasanah; Najiburrahman
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of personal branding of leadership in Islamic Education Management (MPI) based on digital literacy in building the authority and reputation of schools. The method used is a qualitative approach with a case study design, with data collection techniques through observation and in-depth interviews with leaders, teachers, education staff, and institutional media managers. Data analysis was carried out through the stages of condensation, presentation, and verification using content analysis, discourse, and interpretative approaches. The results of the study indicate that effective personal branding of leadership is built through leader authenticity, digital literacy as a strategic instrument, and the integration of Islamic values. Authenticity strengthens trust and authority, digital literacy enables the management of public narratives in a targeted manner, while Islamic values ​​serve as the foundation for building institutional credibility. The implications of this study emphasize that strengthening personal branding based on values ​​and increasing digital literacy are important factors in building a school's reputation that is adaptive and competitive in the digital era.
Kepemimpinan sebagai Alat Strategis dalam Manajemen Pendidikan: Studi Kualitatif di Pesantren Hefniy Hefniy; Muhammad Kholilurrohman; Yusril Ihza Saputra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11913

Abstract

Penelitian ini bertujuan untuk menganalisis kepemimpinan sebagai instrumen strategis dalam manajemen pendidikan pada lembaga pendidikan pesantren. Fokus penelitian ini mencakup peran kepemimpinan dalam merumuskan visi dan arah strategis lembaga, mengelola serta mengembangkan sumber daya pendidikan, mendorong inovasi, dan menjamin keberlanjutan organisasi. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data diperoleh melalui observasi, wawancara mendalam, dokumentasi, dan telaah dokumen kelembagaan. Analisis data pada penelitian ini dilakukan secara interaktif melalui tahapan kondensasi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa kepemimpinan berperan penting dalam menentukan arah pengembangan lembaga melalui visi strategis yang menjadi pedoman bagi seluruh aktivitas organisasi. Pemimpin juga berperan dalam mengoptimalkan sumber daya pendidikan melalui pemberdayaan, koordinasi, pengembangan kapasitas, dan penguatan kolaborasi antarunsur kelembagaan. Selain itu, kepemimpinan menjadi penggerak inovasi yang memungkinkan pesantren beradaptasi terhadap dinamika perubahan tanpa kehilangan nilai-nilai dasar dan identitas kelembagaannya. Temuan penelitian menegaskan bahwa efektivitas manajemen pendidikan sangat dipengaruhi oleh kemampuan pemimpin dalam mengintegrasikan visi, pengelolaan sumber daya, inovasi, dan nilai kelembagaan ke dalam strategi pengembangan organisasi. Dengan demikian, penguatan kepemimpinan strategis menjadi fondasi penting untuk meningkatkan kualitas, daya saing, adaptabilitas, dan keberlanjutan lembaga pendidikan pesantren dalam menghadapi tuntutan perubahan zaman secara berkelanjutan serta mempertahankan relevansi pendidikan berbasis nilai keislaman.
Multi-Platform Advertising Optimization: Digital Strategy Integration as A Brand Equity Catalyst, Louis Leonardo Rifka Jannatul Firdausiyah; Muthi’ah Rahman; Unzilah Khomairotusshiyamah; Aviatun Hasanah; Yusril Ihza Saputra; Moh. Holidi; Mona Novita; Louis Leonardo
Econosia Journal Vol. 1 No. 1 (2026)
Publisher : Litera Cendikia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/econosia.v1i1.40

Abstract

This study aims to analyze the role of multi-platform digital advertising in strengthening brand equity within educational institutions through structured, consistent, and sustainable branding strategies. This research employed a qualitative approach with a case study design to explore digital branding practices and institutional communication strategies. Data were collected through observation, in-depth interviews, and documentation of digital communication activities, followed by analysis through data reduction, narrative presentation, and interpretation processes. The findings indicate that strengthening brand equity can be achieved through three main strategies: maintaining consistency between institutional identity and messages across various digital platforms, optimizing platform-specific features to enhance audience engagement, and utilizing data-driven evaluation to improve communication effectiveness. The results demonstrate that digital platforms function not only as communication media but also as strategic instruments for understanding audience behavior and developing adaptive branding policies. The implications of this study highlight that educational institutions should integrate digital branding into their strategic management practices by combining institutional values with innovative communication approaches to build a strong, relevant, and competitive institutional image.
Co-Authors Aminullah Aminullah Aviatun Hasanah Febi Febrianto Hafidatun Nabila Hefniy, Hefniy Louis Leonardo Manshur, Umar Moh Holidi Moh. Holidi Mona Novita Muhammad Kholilurrohman Muthi'ah Rahman Muthi’ah Rahman Najiburrahman Rifka Jannatul Firdausiyah Siti Nur Aviatun Hasanah Unzilah Khomairotusshiyamah Uryatul Hikmah