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All Journal Jurnal Optimalisasi Balance : Jurnal Akuntansi dan Manajemen
Endang Sriwahyuni
Institut Sains dan Teknologi Terpadu Surabaya
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Pengaruh Gaya Kepemimpinan Tranformasional dan Kompensasi Terhadap Kinerja Karyawan Dengan Moderasi Motivasi Kerja Pada Toko Batik Benang Raja Surabaya Baramadya Baramadya; Yoga Ari Tofan; Endang Sriwahyuni
Balance : Jurnal Akuntansi dan Manajemen Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v5i1.1010

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan kompensasi terhadap kinerja karyawan, dengan motivasi kerja sebagai variable moderasi pada Toko Batik Benang Raja Surabaya. Dengan menggunakan metode kuantitatif, penelitian ini melibatkan seluruh populasi karyawan tetap sebanyak 46 orang sebagai sampel penelitian. Data analisis menggunakan regresi linier moderat Dimana hasil penelitian menunjukkan bahwa kepemimpinan transformasional tidak berpengaruh signifikan terhadap kinerja karyawan (p = 0,847). Motivasi kerja juga ditemukan tidak mampu memoderasi hubungan antara kepemimpinan transformasional dan kinerja (p = 0,696), hal ini diduga karena profil Pendidikan karyawan yang lebih mengutamakan pemenuhan kebutuhan material. Sebaliknya, kompensasi terbukti berpengaruh signifikan dan positif terhadap kinerja karyawan (p = 0,00). Motivasi kerja secara signifikan memperkuat pengaruh kompensasi terhadap kinerja (p = 0,012). Tememuan ini mengimplikasikan bahwa Perusahaan perlu mempertahankan system kompensasi yang layak dan meningkatkan motivasi kerja untuk mengoptimalkan performa karyawan.   This study aims to analyze the influence of transformational leadership and compensation on employee performance, with work motivation as a moderating variable at the Batik Benang Raja Surabaya Store. Using quantitative methods, this study involved the entire population of 46 permanent employees as research samples. Data analysis used moderated linear regression. The results showed that transformational leadership had no significant effect on employee performance (p = 0.847). Work motivation was also found to be unable to moderate the relationship between transformational leadership and performance (p = 0.696), this is suspected because the employee's educational profile prioritizes fulfilling material needs. Conversely, compensation was proven to have a significant and positive effect on employee performance (p = 0.00). Work motivation significantly strengthened the effect of compensation on performance (p = 0.012). These findings imply that the Company needs to maintain a proper compensation system and increase work motivation to optimize employee performance.
Marketing Strategy for Lely Gorden Interior MSME Using SOAR Analysis and Quantitative Strategic Planning Matrix (QSPM) I Gusti Ayu Sri Deviyanti; Moh. Ainul Fais; Nyoman Sri Widari; Suhatati Tjandra; Endang Sriwahyuni
Jurnal Optimalisasi Vol 12, No 1 (2026): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v12i1.15102

Abstract

Competition among interior-related MSMEs requires marketing strategies that connect internal capability with market opportunity. Previous studies have discussed MSME marketing strategies using SWOT, SOAR, and QSPM, but limited attention has been given to interior curtain MSMEs that rely on customization, product quality, installation service, and customer trust. This study aims to formulate and determine the priority marketing strategy for Lely Gorden Interior MSME by integrating SOAR analysis and the Quantitative Strategic Planning Matrix (QSPM). This research used a descriptive case study approach. Primary data were obtained through owner interviews and field observation, while secondary data were collected from business documents and relevant literature. The data were analyzed using SOAR, EFE, IFE, IE, and QSPM matrices. The EFE and IFE scores were 3.60 and 3.40, placing the MSME in Quadrant I of the IE matrix. This position indicates a growth-oriented strategy. The SOAR matrix produced four alternative strategies. QSPM results show that building a premium brand image through customized product quality and personalized service across online and offline channels obtained the highest Total Attractiveness Score of 3.70. The study contributes to MSME strategy literature by showing how SOAR and QSPM can convert qualitative business potential into measurable marketing priorities in an interior MSME context.
Co-Authors Baramadya Baramadya I Gusti Ayu Sri Deviyanti Moh. Ainul Fais Nyoman Sri Widari Suhatati Tjandra Yoga Ari Tofan