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All Journal Journal of Economic, Bussines and Accounting (COSTING) GEMA EKONOMI Journal of Education, Humaniora and Social Sciences (JEHSS) MABIS: Manajemen dan Bisnis JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JUMAN Tools (Jurnal Manajemen Tools) Jurnal Edueco CIVITAS: Jurnal Studi Manajemen Majalah Ilmiah Warta Dharmawangsa International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Ekonomi Bisnis Manajemen Prima Indonesian Journal of Law and Economics Review Jurnal Pengabdian kepada Masyarakat Nusantara Edunomics Journal Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Pengabdian Masyarakat Akademisi Jurnal Bisnis Administrasi (BIS-A) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Inovasi Jurnal Ilman: Jurnal Ilmu Manajemen International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pada Masyarakat METHABDI Mount Hope Global Economic Journal Journal Accounting International Mount Hope Journal of Innovative and Creativity Jurnal Pengabdian Kompetitif Adpebi Science Series International Journal of Economics, Business and Innovation Research International Journal of Economics and Management Research Rahmah
Juli Meliza
Sekolah Tinggi Ilmu Manajemen Sukma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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KUALITAS SUMBER DAYA MANUSIA, PEMASARAN DIGITAL DAN TEKNOLOGI KEUANGAN TERHADAP PERKEMBANGAN UMKM DI KOTA MEDAN Indra, Kelvin Handika; Ariesa, Yeni; Syahputri, Nia; Kendy, Kendy; Meliza, Juli
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4377

Abstract

Penelitian ini bertujuan untuk melakukan pengujian pada dampak kualitas sumber daya manusia, pemasaran digital, dan teknologi keuangan terhadap pertumbuhan usaha mikro, kecil, dan menengah (UMKM). Perkembangan usaha kecil di kota Medan pada saat ini terbilang cukup sedikit. Kualitas SDM menjadi perhatian utama dalam perkembangan usaha, dengan adanya SDM yang mumpuni akan membantu meningkatkan kinerja. Digital pemasaran sebagai upaya memasarkan produk melalui sistem digital yang sudah menjadi tren agar semakin mudah dikenali oleh konsumen. Adanya teknologi keuangan akan membantu mempermudah transaksi dari pembeli kepada penjual. Penelitian ini menggunakan metodologi penelitian kuantitatif, dengan jumlah sampel sebanyak 245 responden. Pengujian data dilakukan dengan Eviews. Penentuan sampel dilakukan dengan purposif sampling dengan penentuan regresi linier berganda. Penelitian ini menyimpulkan bahwa perkembangan UMKM secara signifikan dipengaruhi oleh kualitas sumber daya manusia, pemasaran digital, dan teknologi finansial.
Analisis Perhitungan Harga Pokok Produksi Pada Catering Dapoer Laziid (Pendekatan Variabel Costing) Shalvira Siregar, Annisa; Meliza, Juli
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Catering Dapoer Laziid is a catering company that makes food for everything from daily meal catering to catering for large parties and events.Catering Dapoer Laziid handles a lot of orders, so it needs to break down production costs in detail.Medan City's Medan Johor neighborhood is home to Dapoer Laziid Catering. The data research technique in this study is a qualitative research method. Dapoer Laziid Catering may be able to assist MSMEs in calculating production costs after conducting research and analyzing how it calculated the cost of production using the variable costing method. Production costs and non-production costs, also known as fixed costs or factor costs, are distinguished using the variable costing method. A number of micro, small, and medium-sized businesses (MSMEs) have not included marketing and electricity costs in their production costs. Even though they are not included in the direct costs of production for the catering process at Dapoer Laziid, these costs also include expenses incurred. Due to this, the selling price of Dapoer Laziid's catering calculations and variable costing differed. The production cost incurred by Dapoer Laziid Catering under the variable costing method is higher, at Rp, as shown in the table above. 15,457 more than the Rp cost of production that was generated by Dapoer Laziid Catering employing the variable costing approach. 12,510, with a variance in Rp production costs. 2.947.When computing the expense of creation, contrasts in the worth of production line above costs bring about the distinction. This is because the variable costing method makes it easy to define the costs of raw materials, labor, and factory overhead
STRATEGI INDUSTRI EKSPOR, PERCEPATAN PERTUMBUHAN UMKM ERA NEW NORMAL (Studi Kasus PT. Keloria Moringa Jaya) Meliza, Juli; Lubis, Diana Suksesiwaty
Jurnal Warta Dharmawangsa Vol 18, No 1 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v18i1.4257

Abstract

The Influence of Financial Literacy, Age, and Income on the Financial Behavior of Tokopedia Customers Aprisanty Aprisanty; Yeni Ariesa; Juli Meliza
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.420

Abstract

The purpose of this study is to investigate how Tokopedia users in Medan City behave financially in relation to their age, income, and level of financial knowledge. The Structural Equation Modeling-Partial Least Squares (SEM-PLS) analytical method is used in this quantitative study. One hundred respondents who shop on Tokopedia in Medan were given questionnaires in order to collect data. The findings show that while age has no discernible effect on financial behavior, income and financial knowledge do. Age, income, and financial literacy all account for 89.4% of the variation in financial behavior, according to the R-Square value of 0.894. These results demonstrate how better income management and financial literacy can assist people in making more informed financial decisions. To improve the community's financial well-being, effective income management techniques and financial education are crucial.
The CSR-Crowdfunding Model for Strengthening the Competitiveness of SMEs and Enhancing Business Value: Model CSR-Crowdfunding Upaya Penguatan Daya Saing Ekonomi UMKM dan Peningkatan Nilai Usaha Meliza, Juli; Zuhri, Zuhri
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.928

Abstract

The pattern of developing CSR as a partnership program can be done in various ways, such as community development, capacity building, product promotion, capital strengthening, etc. The urgency of this research is that CSR is one of the partnership solutions that can strengthen the competitiveness of MSMEs and increase corporate value, to open wider access to credit for the MSME actor segment which is still constrained in meeting investment and working capital needs. This research discusses the adoption of CSR principles in the crowdfunding platform, so it needs to be encouraged for small business units in the surrounding community. The purpose of this research is to analyze the relationship between crowdfunding and CSR principles, can increase the economic competitiveness of SMEs and increase corporate value. This is done to answer the challenges faced by MSMEs in accessing investment financing or working capital, which is complemented by a crowdfunding scheme that can support the financing needs of MSMEs. Highlights: CSR and crowdfunding offer partnership solutions for MSMEs' financial needs. The research aims to analyze the impact of crowdfunding and CSR on MSMEs' economic competitiveness. The study addresses challenges in MSMEs' access to investment financing and working capital through crowdfunding and CSR principles. Keywords: CSR, Crowdfunding, MSMEs, Economic Competitiveness, Corporate Value.
KEPUL, STRATEGI PERCEPATAN PEMBERDAYAAN MASYARAKAT TERKAIT PENGELOLAAN SAMPAH SERTA PENINGKATAN PENDAPATAN MASYARAKAT Meliza, Juli; Lubis, Kartika Sari; Prana, Riandani Rezki
Jurnal Pengabdian Kompetitif Vol. 1 No. 2 (2022): Inovasi Pengabdian Masyarakat untuk Pemberdayaan UMKM dan Komunitas
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v1i2.1218

Abstract

Isu yang diangkat dalam program pengabdian masyarakat ini adalah pengelolaan sampah dengan memberdayakan masyarakat sekitar melalui kegiatan KEPUL. Kegiatan ini bertujuan agar masyarakat mengetahui cara mengelola sampah yang dapat menjadi nilai tambah untuk menambah pendapatan rumah tangga. Kegiatan dilaksanakan di Lingkungan VI Desa Kampung Bahari Belawan, Medan, Sumatera Utara, Sabtu, 29 Oktober 2022. Langkah yang dilakukan untuk mengatasi masalah tersebut adalah pemilahan sampah menurut jenis, jumlah dan/atau sifatnya; pengumpulan sampah ke tempat pengolahan; pengangkutan limbah dari tempat pengolahan; pengelompokan sampah dan pengolahan akhir, yaitu KEPUL membeli dan membantu mengelola semua sampah domestik (non-B3) seperti kardus, kertas, dan sampah domestik (non-B3) lainnya di lingkungan.
Pendampingan Revitalisasi Pendapatan melalui Sabun Kunyit, Solusi Inovatif Kesinambungan Pendapatan Ibu Rumah Tangga Meliza, Juli; Zuhri, Zuhri; Winata, Edi; Ariesa, Yeni; Krisna Marpaung, Fenny
Rahmah : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2025): Rahmah : Jurnal Pengabdian Masyarakat
Publisher : Jaanur ElBarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/mt60yf59

Abstract

This community service activity aims to empower housewives through the production and sale of natural turmeric-based soap, which has the potential to increase family income. The activity method consists of several stages, including participant recruitment, training in turmeric soap making, and product marketing guidance. Data used included a survey of initial income, soap production levels, and additional income after sales. The results of the activity showed that participants were able to produce good quality soap and earn significant additional income. This activity had a positive impact on the household economy of participants, with an average increase in income of 30%. In addition, this activity also raised awareness of the importance of using natural, environmentally friendly products. These findings support the importance of empowering housewives through innovative products based on natural ingredients, which can serve as a model for economic empowerment programs in other regions
Pelatihan Pemasaran Online Shopee dan Facebook Pada UKM Buah di Berastagi Sabarina Marbun, Febria; Meliza*, Juli; Priji Tambunan, Jonatan; Safitri, Tiara
Jurnal Pengabdian Masyarakat Inovasi Vol. 2 No. 1 (2023): February
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v2i1.456

Abstract

Tulisan ini mengeksplorasi dampak media sosial dan kreativitas pada UKM (Usaha Kecil danMenengah) buah di pasar tradisional Berastagi. Tujuan dari pengabdian ini adalah untukmenambah wawasan, implementasi, dan pengetahuan tentang dampak media sosial terhadapkewirausahaan Hasil yang diperoleh dari kegiatan pengabdian ini yakni, melalui kegiatan inipara pelaku/penjual usaha buah di Berastagi dapat memanfaatkan aplikasi menggunakan mediasosial (facebook dan akun di market place shopee), yang dapat memberikan informasi danmengaplikasikan penggunaan media sosial dalam berwirausaha. Dari pengabdian ini, jugamampu memberikan informasi tentang peran media sosial dalam dunia kewirausahaan baikdalam perluasan pasar maupun perolehan pendapatan.
Analysis of the Effect of Credit Term and Interest Rate Level on the Growth of Micro, Small, and Medium Enterprises Aldi Neri Silitonga; Yeni Ariesa; Juli Meliza
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines some of the variables influencing the development of MSMEs in Medan City. The study uses a quantitative model using multiple linear regression on secondary reports for 2019–2023, this research proves that loan terms contribute significantly to MSME development, while interest rates do not. Together, both contribute significantly, with a coefficient of determination of 18.8%, indicating that other factors, such as managerial ability, innovation, and macroeconomic conditions, still account for 81.2%. The results confirm that the longer the loan term, the greater the opportunity for MSMEs to grow through more flexible cash flow and capital management. Meanwhile, MSME-friendly financing policies need to be continuously improved to encourage local economic growth.
Pengaruh Fitur Layanan, Keamanan Dan Kemudahan Penggunaan E-Wallet Terhadap Transaksi Mahasiswa Menggunakan E-Wallet Gopay Khomathy Khomathy; Engli Saragi; Freddin Hutasoit; Lina; Juli Meliza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8346

Abstract

Penelitian ini berfokus dalam menginvestigasi dampak fitur layanan, keamanan yang dirasakan, serta kemudahan pemakaian bagi frekuensi transaksi mahasiswa yang menggunakan e-wallet GoPay di Kota Medan. Dengan mengadopsi pendekatan kuantitatif dan metode survei, data dikumpulkan dari sampel mahasiswa aktif di berbagai perguruan tinggi di Medan yang terdaftar sebagai pengguna aktif GoPay. Kuesioner terstruktur dipakai dalam mengukur persepsi responden terhadap fitur layanan GoPay (seperti promosi, notifikasi, dan integrasi dengan layanan lain), tingkat keamanan yang mereka rasakan saat bertransaksi, serta kemudahan penggunaan aplikasi GoPay (termasuk navigasi, tampilan antarmuka, dan proses pembayaran). Penelitian ini menggunakan analisis regresi linier berganda agar mengevaluasi dampak ketiga variabel independen, baik secara simultan maupun parsial, bagi variabel dependen yaitu intensitas penggunaan GoPay. Hasil analisis diharapkan bisa menyalurkan pengertian mendalam tentang faktor-faktor kunci yang memengaruhi adopsi dan implementasi dompet digital di kalangan mahasiswa. Temuan ini juga diharapkan dapat menjadi kontribusi teoretis dalam literatur e-commerce dan memberikan implikasi praktis bagi GoPay dan penyedia layanan e- wallet lainnya dalam merancang strategi pengembangan produk dan pemasaran yang lebih sesuai dengan kebutuhan dan preferensi pasar mahasiswa.
Co-Authors Abda Abda Aldi Neri Silitonga Almusahwir, M. Agung Andini Alfin Angel Monica Firma Uli Hutagaol Angela, Veren Angelia, Kalina Angelina, Xaviera Anjani Alfin Apriansyah Ramadani Aprisanty Aprisanty Ariesa, Yeni Arnita Shintia Sari Sirait Asri Sanusi Astri Yholand Br Pasaribu Aswin Akbar Clara Miranda Cut Diah Paramita Cyndi Adeline Br. Purba Cynthia Eileen David Pang Dessy Mirawati Sitohang Devi, Syahrani Dheybie Zelina Situmorang Dhiva Azzriel Dhinda Shavitry Diana Suksesiwaty Lubis Dina Hastalona Dinda Tiara Arini Hutasuhut Edi Winata Ella Fiana Engli Saragi Enjellina Br. Simanjuntak Fahmi Sulaiman Fania, Bona Faniza Sari Febria Sabarina Marbun Felicia Austin Holando Fenny Krisna Marpaung Ferry Ferry Flora Silalahi Freddin Hutasoit Gilbert Adryan Leonardo Gita Afrillia Hafizah Handy Octavianus Hasugian, Chandiny Husni Mubarak Indra, Kelvin Handika Isfenti Sadalia Isfenti Sadalia Jayawarsa, A.A. Ketut Jonatan Priji Tambunan Kelvin Kendy, Kendy Kevin Wijaya Khaira Amalia Khaira Amalia Fachrudin Khaira Amalia Fachrudin Khairani, Syahrida Khomathy Khomathy Lenta Friska Purba Lidia Juliyanti Lili Marliani Lili Nova Natalia Br Perangin Angin Lina Lina Lina Lina Lindawati Lindawati lubis, kartika sari Marcella Chandra Marpaung, Fenny Krisna Mega Dilla Michael Halim Natalia Natalia Angkasa Nawawi Ahmad Nazmah Nazmah, Nazmah Nurhalimah Nurhalimah Nurhayati Nurhayati Nurhidayah, Adillah Nyimpado, Gregori Datiar Oktariani, Shanty Pandiangan, Lady Avilla Pansing, Marcelina Helen Poppy Harly S Prabowo, Vincent Priji Tambunan, Jonatan Pua Merari Br Lubis Putri Amelia Puspita Putri Sekar Indah Qori Fadhillah Rabiah Anggraini Rahmadani Rani Wahyuni Ratu Valana Dewi Reni Hamzah Ria Rezeki Ambarita Riandani Rezki Prana Riky Setiawan Rizky Darmawan Roni Marpaung Sabarina Marbun, Febria Safitri, Tiara saragih, elima Sehat Maruli Sekali, Karolus Karo Shalvira Siregar, Annisa Shapira Evani Sihaloho, Ezra Amanda Sindi Oktapia Sitopu, Juwita Dearni Stiven, Stiven Supriyanto Syahputri, Nia Syawitri, Faramila Tania, Felisha Taslim Taslim Tiara Safitri Valencia Gozali Vidya Fathimah Vidya Fathimah Violetta Nathalia Yan, Vania Yeni Ariesa Yeni Ariesa Yeni Rafita Sihombing Yuli Elena Zega, Thea Putri Amabel Zuhri Zuhri, Zuhri