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Journal : Jurnal The Messenger

An Analysis of Communication Strategies of Salatiga Municipality on Instagram during the Covid-19 Pandemic Wijaya, Lina Sinatra; Lattu, Izak Y. M.; Davianti, Arthik
Jurnal The Messenger Vol. 14 No. 2 (2022): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i2.5135

Abstract

Introduction: Covid-19 cases in Indonesia reached their peak in mid-June 2021. The peak has caused all city governments in Indonesia to provide accurate and reliable information for all the citizens in tackling the spread of the virus. Salatiga is one of the city governments that successfully handled this condition. Therefore this study will analyze the communication strategies the Salatiga City Government used to disseminate information to the public via Instagram.Methods:This study uses a qualitative analysis approach to assess the content of the text data and information related to coronavirus published on the Instagram of Salatiga Municipality, called: @humaskotasalatiga.Findings: This study found that in implementing the strategies, the Salatiga City Government used six principles of System Theory: system transformation, openness, interdependence, negative entropy, equifinality, and requisite variety. This study also recommends that the Salatiga City Government communicate information clearly and honestly, organize information management for government leaders and government officials to provide the most up-to-date information, and construct comprehensive governmental health risk communication systems.Originality: Many studies have been done on communication strategies by Salatiga Municipality. However, no study analyzes the communication strategies used by Salatiga Municipality, primarily through Instagram, during the pandemic. Therefore, this study analyzes how Salatiga Municipality the communication strategies through Instagram.
Co-Authors Adriaansz, Sofia Liana Agastya Rama Listya Ambakaraeng, Eliazer Apituley, Yohanes Obed Ariyanto, Dani Arthik Davianti Bale, Abraham Malubaya Balla Nggiku, Emanuel Bartalis, Kata-Szilvia Berlian Rambu Pesi Kondi Bolodadi, Paulus Ngongo Chris Stevany Lombu Clara Monica Anakotta Darwin Herlis Manurung David Samiyono Ebenhaizer I. Nuban Timo Erika Tataung Evi Maria Ferdinand Ludji Ghiland, Ghiland Gratciadeo Tumbelaka Harlin Palanta Hendrika, Yovania Karubaba Hun Johanis A. Pinatik Imelda Baransano Irene Ludji Jacob Daan Engel Jobert Tupan Joberth Tupan Julliard, Devrinho Kongkoli, Geraldi Dwi Rizandi Kumowal, Joshua Frans Kusmawanto, Dodi Lamerkabel, David Timothi Latuheru, Angel Christy Lina Sinatra Wijaya Listyani Listyani Lukas, Alma Victoria Anastasia Lukmono, Lobby M.A Therik, Wilson Merwald Tua Philip Simanjuntak Mick Mordekhai Sopacoly Molewe, Adlan Christember Nathalia Debby Makaruku Ngabalin, Marthinus Pandie, Daud Pattiasina, Sharon Michelle O Pinatik, Hun Johanis Alfrits Popang, Kiki Clara Pramono, Muhamad Sidik Priskila Ferawati Riwu Purwanto Purwanto Rama Tulus Rama Tulus Pilakoannu Rama Tulus Pilakoanu Rama Tulus Pillakoannu Resmi Hutasoit Revaldo Pravasta Julian Mb Salakory Rini Kartika Hudiono Rudolfo Jacob Manusiwa Sihombing, Benni Hasiholan Sihombing, Helpin Maryand Simarmata, Rikky Fransiskus Sopacoly, Mick Mordekhai Sri Suwartiningsih Stepanus Stepanus Stepanus Stepanus Stevanus Oita Suprabowo, Gunawan Y. A. Supratikno, Agus Suwarto Suwarto Adi Suwarto Suwarto Tampake, Tony R. C. Tampake, Tony Robert Christian Therik, Wilson M A. Tjaja, Broery Doro Pater Tony Robert C. Tampake Tony Robert Christian Tampake Tony Tampake Uktolseja, Frans